Demand Generation Manager Jobs for OPT Students
Demand Generation Manager jobs on OPT require employers who can sponsor H-1B or support STEM OPT extensions, since most roles fall under marketing analytics or operations. Your 12- or 24-month OPT window is enough time to prove pipeline impact, but targeting sponsors early matters.
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Get Access To All JobsINTRODUCTION
Are you passionate about the customer? Enjoy everything marketing? As the Demand Generation Manager in Adobe’s Enterprise Marketing business unit, you will plan and manage email and direct mail and gifting programs. These initiatives aim to boost demand generation and guarantee an excellent customer experience.
We’re looking for an adaptable, self-starting teammate with excellent written and verbal communication skills, strong attention to detail, and a high bar for operational excellence. You’ll thrive in a fast-paced environment, balancing multiple concurrent initiatives while using an abundance of technology, data, and cross-functional expertise to drive impact.
This is an exciting chance to join a dedicated team! You will enhance your skills by generating demand for a multi-product portfolio across industries, segments, and personas. Email, direct mail/gifting and automation are essential tools in this role. If this sounds like you, we’d love to meet you.
ROLE AND RESPONSIBILITIES
Partner with campaign, journey, content, marketing operations, and sales teams to build and launch sophisticated, multi-channel automation programs across Marketo, Sendoso, and the broader martech stack.
Take responsibility for the planning and delivery of automated email nurture, newsletter, and direct mail programs, in integrated campaigns.
Build and manage BDR-focused programs that support targeted marketing-assisted outbound (MAO). Understand the sales process and align closely with business development teams to ensure programs deliver impact across the full funnel—from pipeline creation through deal progression.
Serve as a leader within the Direct Mail Center of Excellence (COE), owning documentation, playbooks, wikis, enablement materials, and channel guidelines. Develop and uphold a direct mail and gifting playbook.
Build and maintain a repository of high-value “door opener” programs, featuring highly personalized offers aligned to audience needs and sales motions.
Act as the primary point of contact with direct mail vendor, managing communication, enablement, and optimization.
Be a database whisperer: manage audience targeting and segmentation, and cooperate across business units on campaign planning, orchestration, and maintaining send calendars.
Analyze, communicate, and present campaign results, delivering in-depth performance insights and recommendations to continuously optimize programs.
Manage quarterly testing and experimentation plans, applying a test-and-learn mentality to creative, offers, personalization, timing, and automation logic.
Develop content variations and derivatives using Adobe GenStudio to support scalable, personalized program execution.
REQUIREMENTS
Bachelor’s degree or equivalent experience, with an emphasis in business, marketing, or a related field.
3+ years of B2B marketing experience owning, developing, and optimizing nurture and lifecycle programs using marketing automation technology.
Marketo certification required.
Intermediate to advanced email marketing experience, plus hands-on experience integrating direct mail & gifting into demand generation programs.
Strong analytical skills with the ability to interpret large datasets, identify meaningful trends, and translate insights into action.
Experience navigating a large enterprise environment and growing through cross-functional collaboration.
Outstanding project management skills—able to balance multiple priorities, drive work to completion, and gain alignment across collaborators.
Comfortable working in a dynamic, rapidly changing environment.
Excellent written, verbal, and presentation skills.
Passion for demand generation, marketing automation, and delivering thoughtful, customer-centric experiences across channels.
ABOUT ADOBE
Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.
Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours.
COMPENSATION
Expected Pay Range: Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $87,300 - $167,250 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.
In California, the pay range for this position is $115,500 - $167,250
In Colorado, the pay range for this position is $100,800 - $145,950
In Washington, the pay range for this position is $103,800 - $150,300
At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).
In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.
STATE-SPECIFIC NOTICES
California:
Fair Chance Ordinances
Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.
Colorado:
Application Window Notice Jun 01 2026 12:00 AM
If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.
Massachusetts:
Massachusetts Legal Notice
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.
Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call +1 408-536-3015.
AI Use Guidelines for Interviews:
Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process.
At Adobe, we empower employees to innovate with AI — and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it’s restricted during live interviews. See how we think about AI in the hiring experience.
INTRODUCTION
Are you passionate about the customer? Enjoy everything marketing? As the Demand Generation Manager in Adobe’s Enterprise Marketing business unit, you will plan and manage email and direct mail and gifting programs. These initiatives aim to boost demand generation and guarantee an excellent customer experience.
We’re looking for an adaptable, self-starting teammate with excellent written and verbal communication skills, strong attention to detail, and a high bar for operational excellence. You’ll thrive in a fast-paced environment, balancing multiple concurrent initiatives while using an abundance of technology, data, and cross-functional expertise to drive impact.
This is an exciting chance to join a dedicated team! You will enhance your skills by generating demand for a multi-product portfolio across industries, segments, and personas. Email, direct mail/gifting and automation are essential tools in this role. If this sounds like you, we’d love to meet you.
ROLE AND RESPONSIBILITIES
Partner with campaign, journey, content, marketing operations, and sales teams to build and launch sophisticated, multi-channel automation programs across Marketo, Sendoso, and the broader martech stack.
Take responsibility for the planning and delivery of automated email nurture, newsletter, and direct mail programs, in integrated campaigns.
Build and manage BDR-focused programs that support targeted marketing-assisted outbound (MAO). Understand the sales process and align closely with business development teams to ensure programs deliver impact across the full funnel—from pipeline creation through deal progression.
Serve as a leader within the Direct Mail Center of Excellence (COE), owning documentation, playbooks, wikis, enablement materials, and channel guidelines. Develop and uphold a direct mail and gifting playbook.
Build and maintain a repository of high-value “door opener” programs, featuring highly personalized offers aligned to audience needs and sales motions.
Act as the primary point of contact with direct mail vendor, managing communication, enablement, and optimization.
Be a database whisperer: manage audience targeting and segmentation, and cooperate across business units on campaign planning, orchestration, and maintaining send calendars.
Analyze, communicate, and present campaign results, delivering in-depth performance insights and recommendations to continuously optimize programs.
Manage quarterly testing and experimentation plans, applying a test-and-learn mentality to creative, offers, personalization, timing, and automation logic.
Develop content variations and derivatives using Adobe GenStudio to support scalable, personalized program execution.
REQUIREMENTS
Bachelor’s degree or equivalent experience, with an emphasis in business, marketing, or a related field.
3+ years of B2B marketing experience owning, developing, and optimizing nurture and lifecycle programs using marketing automation technology.
Marketo certification required.
Intermediate to advanced email marketing experience, plus hands-on experience integrating direct mail & gifting into demand generation programs.
Strong analytical skills with the ability to interpret large datasets, identify meaningful trends, and translate insights into action.
Experience navigating a large enterprise environment and growing through cross-functional collaboration.
Outstanding project management skills—able to balance multiple priorities, drive work to completion, and gain alignment across collaborators.
Comfortable working in a dynamic, rapidly changing environment.
Excellent written, verbal, and presentation skills.
Passion for demand generation, marketing automation, and delivering thoughtful, customer-centric experiences across channels.
ABOUT ADOBE
Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.
Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours.
COMPENSATION
Expected Pay Range: Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $87,300 - $167,250 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.
In California, the pay range for this position is $115,500 - $167,250
In Colorado, the pay range for this position is $100,800 - $145,950
In Washington, the pay range for this position is $103,800 - $150,300
At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).
In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.
STATE-SPECIFIC NOTICES
California:
Fair Chance Ordinances
Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.
Colorado:
Application Window Notice Jun 01 2026 12:00 AM
If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.
Massachusetts:
Massachusetts Legal Notice
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.
Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call +1 408-536-3015.
AI Use Guidelines for Interviews:
Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process.
At Adobe, we empower employees to innovate with AI — and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it’s restricted during live interviews. See how we think about AI in the hiring experience.
How to Get Visa Sponsorship as a Demand Generation Manager
Quantify your pipeline contribution immediately
Sponsors need confidence you'll clear the H-1B specialty occupation bar. Document your MQL-to-SQL conversion rates, attributed revenue, and campaign ROI from day one. Hard numbers make the business case for sponsorship far stronger than job title alone.
Raise sponsorship in the second or third interview
Bring up OPT status after the hiring manager understands your value, not in the first screen. By the time they're invested in you, the sponsorship conversation becomes a logistics question rather than a dealbreaker that ends the process early.
Focus on companies with existing H-1B filing history
Employers who have sponsored before understand the process and budget for it. Prioritize companies with a documented track record of H-1B filings in marketing or operations roles, which signals genuine willingness rather than theoretical openness to sponsorship.
Use Migrate Mate to filter for OPT-friendly employers
Migrate Mate surfaces Demand Generation Manager roles at companies that actively hire on OPT. Filtering by sponsorship history saves time and focuses your energy on employers who already have the infrastructure and intent to support your work authorization.
Demand Generation Manager jobs are hiring across the US. Find yours.
Find Demand Generation Manager JobsSee all 9+ Demand Generation Manager jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new Demand Generation Manager roles.
Get Access To All JobsFrequently Asked Questions
Can I work as a Demand Generation Manager on OPT?
Yes, as long as the role is directly related to your field of study. Demand Generation Manager positions typically qualify for students with degrees in marketing, business, communications, or data-related STEM fields. Your employer doesn't need to file any petition during your OPT period, but your work must remain in your degree field to stay compliant.
Does a Demand Generation Manager role qualify for STEM OPT extension?
It depends on your degree, not the job title. If your bachelor's or master's degree is in a STEM-designated field like information systems, statistics, or computer science, you may qualify for the 24-month extension even in a marketing role. The classification hinges on your academic program, so confirm your degree's CIP code with your DSO before applying.
How do I find Demand Generation Manager jobs that sponsor OPT students?
Migrate Mate is built specifically for this. It aggregates Demand Generation Manager roles at companies with a documented history of hiring international students and sponsoring H-1B visas. Filtering by sponsorship criteria cuts out the guesswork and lets you focus on employers who have already committed budget and process to support OPT hires.
Will employers consider me for a Demand Generation Manager role if my OPT expires in less than a year?
Some will, particularly larger companies that run H-1B petitions annually and have dedicated immigration counsel. The stronger your pipeline metrics and the clearer your STEM extension eligibility, the more manageable the timeline looks to a hiring manager. Being transparent about your OPT end date and the H-1B filing calendar helps employers plan rather than panic.
Is Demand Generation Manager considered a specialty occupation for H-1B purposes?
Generally yes, when the role requires applying data analytics, marketing technology platforms, or revenue operations methodology at a level that normally requires at least a bachelor's degree in a specific field. Roles involving campaign attribution modeling, CRM architecture, or multi-channel funnel analysis tend to pass specialty occupation scrutiny more cleanly than generalist marketing coordinator positions.
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