Digital Media Buyer Jobs for OPT Students
Digital Media Buyer roles are a strong fit for OPT students with backgrounds in marketing, advertising, or communications. Many employers sponsor H-1B visas for this role given its specialized skill set. Your 12-month OPT window, or 24-month STEM extension if eligible, gives you time to prove your value and secure long-term sponsorship.
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Get Access To All JobsINTRODUCTION
The Digital Media Buyer, Social and Search, will buy and execute digital media campaigns for our nonprofit clients. This position will be responsible for establishing and growing direct-response oriented media plans for our clients, with an emphasis on social and search advertising and a focus on data analysis to optimize campaigns. The ideal candidate will have extensive hands-on experience executing these campaign types, preferably with lead generation and revenue generation experience.
Please note that this is a hybrid position out of our Lanham, MD office.
ABOUT THE COMPANY
Moore Media and Digital, a division of Moore, works to build donor surround sound with video, audio, and other digital messages. Part of this is through addressable media where you know who the person is you are targeting; this includes programmatic video, CTV, programmatic display, email, texting, and some social ads. And part is through non-addressable media like DRTV, traditional radio advertising, and other digital services like website design.
Moore is a data-driven constituent experience management (CXM) company achieving accelerated growth for clients through integrated supporter experiences across all platforms, channels and devices. We are an innovation-led company that is the largest marketing, data and fundraising company in North America serving the purpose-driven industry with clients across education, association, political and commercial sectors.
YOUR IMPACT:
- Manage and optimize paid search, paid social, display, native, and video advertising for assigned clients with oversight from senior team members.
- Plan, execute, and optimize paid search, paid social, display, native and video marketing campaigns.
- Traffics campaigns in Search Ads 360 and Campaign Manager ad-servers including the creation of Floodlight tags, and testing.
- Complete daily monitoring and optimization of campaigns to ensure KPIs are met or exceeded for revenue, donor acquisition and ROAS.
- Compile and present performance reports to assigned clients with oversight from senior team members.
- Continuously research and recommend new advertising venues, creative formats, and technologies, staying abreast of trends and recommending possible implementations for our clients.
- Complete quality assurance of digital advertising campaigns prior to launch.
YOUR PROFILE:
- 4+ years of direct, hands-on media buying experience in Facebook and Google ad buying platforms.
- Bachelor’s degree or equivalent; degree in marketing or communications preferred but not required.
- Proficiency with Google Campaign Manager, Search Ads 360, Google Tag Manager, Google Analytics and Facebook Business Manager.
- Understanding of Floodlight tag implementation in Google Tag Manager.
- Experience with e-CRM platforms such as Blackbaud Convio/Luminate Online, Salsa, Classy, Engaging Networks highly preferred.
- Deep understanding of paid search, paid social, programmatic media, native, and video, with ability to recommend appropriate tactics within each to generate acquisition and revenue growth.
- Nonprofit-specific experience is preferred; experience generating new leads, customers, and revenue is an absolute must.
- Ability to handle multiple complex projects; a resourceful self-starter who can take initiative and follow through on projects.
- Attention to detail and strong organizational skills.
- Proficient with Microsoft Word, Excel, and PowerPoint.
- Strong written and verbal communication skills.
- Availability to commute to Lanham, MD office 2 days a week.
HOW WE’LL SUPPORT YOU:
- Join the largest marketing and fundraising company in North America serving the nonprofit industry where we prioritize innovation and professional growth.
- Collaborate with industry subject matter experts with over 5,000 employees across the enterprise.
- To help you stay energized, engaged and inspired, we offer a wide range of benefits including comprehensive healthcare, paid holidays and generous paid time off so you can have the time and space to recharge and pursue your other passions and be with the people you care about.
Moore is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
INTRODUCTION
The Digital Media Buyer, Social and Search, will buy and execute digital media campaigns for our nonprofit clients. This position will be responsible for establishing and growing direct-response oriented media plans for our clients, with an emphasis on social and search advertising and a focus on data analysis to optimize campaigns. The ideal candidate will have extensive hands-on experience executing these campaign types, preferably with lead generation and revenue generation experience.
Please note that this is a hybrid position out of our Lanham, MD office.
ABOUT THE COMPANY
Moore Media and Digital, a division of Moore, works to build donor surround sound with video, audio, and other digital messages. Part of this is through addressable media where you know who the person is you are targeting; this includes programmatic video, CTV, programmatic display, email, texting, and some social ads. And part is through non-addressable media like DRTV, traditional radio advertising, and other digital services like website design.
Moore is a data-driven constituent experience management (CXM) company achieving accelerated growth for clients through integrated supporter experiences across all platforms, channels and devices. We are an innovation-led company that is the largest marketing, data and fundraising company in North America serving the purpose-driven industry with clients across education, association, political and commercial sectors.
YOUR IMPACT:
- Manage and optimize paid search, paid social, display, native, and video advertising for assigned clients with oversight from senior team members.
- Plan, execute, and optimize paid search, paid social, display, native and video marketing campaigns.
- Traffics campaigns in Search Ads 360 and Campaign Manager ad-servers including the creation of Floodlight tags, and testing.
- Complete daily monitoring and optimization of campaigns to ensure KPIs are met or exceeded for revenue, donor acquisition and ROAS.
- Compile and present performance reports to assigned clients with oversight from senior team members.
- Continuously research and recommend new advertising venues, creative formats, and technologies, staying abreast of trends and recommending possible implementations for our clients.
- Complete quality assurance of digital advertising campaigns prior to launch.
YOUR PROFILE:
- 4+ years of direct, hands-on media buying experience in Facebook and Google ad buying platforms.
- Bachelor’s degree or equivalent; degree in marketing or communications preferred but not required.
- Proficiency with Google Campaign Manager, Search Ads 360, Google Tag Manager, Google Analytics and Facebook Business Manager.
- Understanding of Floodlight tag implementation in Google Tag Manager.
- Experience with e-CRM platforms such as Blackbaud Convio/Luminate Online, Salsa, Classy, Engaging Networks highly preferred.
- Deep understanding of paid search, paid social, programmatic media, native, and video, with ability to recommend appropriate tactics within each to generate acquisition and revenue growth.
- Nonprofit-specific experience is preferred; experience generating new leads, customers, and revenue is an absolute must.
- Ability to handle multiple complex projects; a resourceful self-starter who can take initiative and follow through on projects.
- Attention to detail and strong organizational skills.
- Proficient with Microsoft Word, Excel, and PowerPoint.
- Strong written and verbal communication skills.
- Availability to commute to Lanham, MD office 2 days a week.
HOW WE’LL SUPPORT YOU:
- Join the largest marketing and fundraising company in North America serving the nonprofit industry where we prioritize innovation and professional growth.
- Collaborate with industry subject matter experts with over 5,000 employees across the enterprise.
- To help you stay energized, engaged and inspired, we offer a wide range of benefits including comprehensive healthcare, paid holidays and generous paid time off so you can have the time and space to recharge and pursue your other passions and be with the people you care about.
Moore is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
How to Get Visa Sponsorship in Digital Media Buyer
Target agencies over in-house teams first
Advertising agencies hire media buyers in volume and have established visa sponsorship processes. They've navigated H-1B petitions before, making the conversation easier. In-house brand teams often sponsor too, but agencies are a more reliable starting point for OPT students.
Lead with platform certifications
Google Ads, Meta Blueprint, and The Trade Desk certifications signal specialized knowledge that justifies sponsorship. Employers are more likely to invest in visa costs for candidates who demonstrate measurable, platform-specific expertise rather than general marketing knowledge.
Frame your OPT timeline proactively
Tell hiring managers your OPT authorization period and H-1B eligibility upfront. Employers worry about uncertainty, not cost. Showing you understand the timeline and have a clear path to continued authorization removes their biggest hesitation before it becomes one.
Quantify campaign results in your application
Media buyers who can show ROAS improvements, CPM reductions, or conversion rate gains get offers over candidates who list responsibilities. Specific performance numbers make your sponsorship ROI obvious to employers who are weighing the additional cost of filing a visa petition.
Look for roles with programmatic or DSP experience requirements
Programmatic buying and demand-side platform expertise are harder to hire for than general media planning. Roles requiring DV360, The Trade Desk, or Amazon DSP experience attract fewer qualified candidates, which improves your leverage and increases an employer's willingness to sponsor.
Use Migrate Mate to filter for sponsorship-friendly employers
Not every media buyer role will lead to sponsorship. Migrate Mate surfaces jobs from employers with a verified history of sponsoring international candidates, so you spend your OPT window applying where it actually counts rather than chasing roles that won't convert.
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Get Access To All JobsFrequently Asked Questions
Can I work as a Digital Media Buyer on OPT?
Yes, if your degree is in a related field such as marketing, advertising, communications, or business. The role must be directly related to your major for OPT authorization to apply. Media buying draws on media planning, data analysis, and marketing strategy, which aligns well with most business and communications degrees. If your major is unrelated, the position may not qualify.
Do Digital Media Buyer jobs typically lead to H-1B sponsorship?
Many do, particularly at larger advertising agencies and tech-forward marketing companies. Digital media buying qualifies as a specialty occupation under H-1B rules because it requires a bachelor's degree in a specific field. Employers who run programmatic campaigns or manage large media budgets tend to invest in sponsoring strong performers once they've demonstrated results during the OPT period.
Does a Digital Media Buyer role qualify for the STEM OPT extension?
It depends on your degree, not the job title. If you hold a STEM-designated degree, such as a B.S. in Computer Science, Data Science, Statistics, or a STEM-coded business analytics program, you may qualify for the 24-month STEM OPT extension. A general marketing or communications degree typically does not qualify. Check your program's CIP code with your DSO to confirm before relying on this timeline.
What should I look for in a Digital Media Buyer job posting as an OPT student?
Look for employers who have sponsored international employees before and roles that require specialized platform skills like programmatic buying, DV360, or The Trade Desk, since those are harder to fill and give you more negotiating leverage. Migrate Mate lists media buyer positions from employers with a track record of sponsoring OPT and H-1B candidates, which is a more efficient starting point than applying broadly.
How does the Cap-Gap rule affect me if I'm a Digital Media Buyer on OPT?
If your employer files an H-1B petition on your behalf before April 1 and your OPT expires before October 1, the Cap-Gap rule automatically extends your work authorization until October 1 of that year. This is critical for media buyers who secure a sponsoring employer during the OPT period. You can continue working without interruption as long as the H-1B petition remains pending or approved.
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