Search Engine Marketing Jobs for OPT Students
Search Engine Marketing jobs on OPT sit comfortably within the specialty occupation standard, most roles require a degree in marketing, business, or a related field. Your 12-month OPT window (or 24-month STEM extension if your degree qualifies) gives you enough runway to prove your value and pursue H-1B sponsorship.
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Get Access To All JobsAbout you: WITHIN is looking for a Search Engine Marketing Account Manager who is excited to take the lead across search engine marketing (Google Ads, Microsoft Ads, Apple Search Ads) to join our growing integrated marketing team. You will be responsible for planning, designing, and managing paid search campaigns to complement our integrated media marketing strategy across large client accounts. We are looking for a quantitative mind with a passion for digital marketing. The ideal candidate has a proven track record of managing search campaigns across platforms and delivering on KPIs to drive business growth. This is an exciting opportunity in a rapidly expanding company.
Responsibilities include but are not limited to;
- Campaign Launches & Management: keyword & ad text creation/expansion and campaign QA for bid tools and platforms, negative keyword strategy, landing page audits
- Campaign Optimization: Leverage data to extract insights to action on creative and audience targeting performance to maximize client KPIs. Implement bid optimization efforts to drive performance against client KPIs.
- Budget Management: Build strategic budget allocation models and make recommendations to optimize marketing spend based on client-specific goals
- Testing: Design, implement, and track tests to validate adoption of new features, bid strategies, landing pages, and ads, working closely with analytics partners for incrementality measurement
- Reporting: Perform in-depth ad hoc and cyclical analysis pertaining to account and category performance, historical trends analysis, and competitor insights
- Talent Development: Mentor team strategists supporting your accounts, offer strategic guidance, communicate task execution and timeline requirements, and constructive feedback to aid in their growth in their core functional areas or responsibilities
Requirements
- Bachelor's degree or equivalent work experience
- Proven experience in search and/or integrated digital marketing with 3+ years of experience
- Experience managing $1M+ annual budgets
- Dedicated to meeting and exceeding client expectations
- Highly proficient in Google Ads, Microsoft Ads, and bid management platforms (SA360, Marin, or Kenshoo)
- Comfortable working with analytics platforms, such as Google Analytics or Adobe Omniture
- Ability to work with a high level of efficiency and accuracy under tight deadlines
- Strong attention to detail and fidelity to industry best practices
- Experience training/managing/mentoring junior digital marketers
Nice to Have
- E-commerce & retail advertiser experience a plus
- Experience working closely with cross-channel integrated media teams
- Understanding of statistical measurement
- Familiarity with MTA/MMM attribution methodology
Our interview process includes, but is not limited to, the following:
- Cognitive Aptitude and Typing Test
- Logic assessment on Excel
We offer a competitive salary and benefits based on education, experience, and skills level, including:
- Unlimited vacation policy
- Monthly Phone Stipend
- Comprehensive Medical, Dental, and Vision insurance options
- 401(K) plan with matching
- Dog friendly office
- Hybrid work opportunity
- Professional Development Program
- Bonus Perk - $50/week Seamless allowance
Total compensation based on education, experience, and skills level ($63,900-$147,400)
- Level 1 - $63,900-$82,760
- Possesses essential capabilities.
- Level 2 - $82,760-$98,920
- Possesses developing capabilities.
- Level 3 - $98,920-$115,080
- Possesses notable capabilities.
- Level 4 - $115,080-$131,240
- Possesses strong capabilities.
- Level 5 - $131,240-$147,400
- Possesses advanced capabilities.
About WITHIN & Brkfst.io
WITHIN is the world's first Performance Branding company, partnering with some of the biggest brands in the world to drive business growth through innovative marketing strategies. Our integrated operating model collapses the traditional marketing silos between creative and media, performance and brand, and across media channels. With a full suite of offerings including media, creative, SEO, Lifecycle, Retail Media, Affiliate and Influencer, we’re able to work with our brand partners in an integrated fashion, allowing us to align marketing strategies back to core business objectives. Client teams at WITHIN are trained on how to always act as a trusted business partner, acting as a fiduciary to client needs above our own. Teams at WITHIN have the ability to work with iconic brands such as The North Face, Timberland, Ben and Jerry's and Jose Cuervo. Everyone at WITHIN wants to grow and be challenged. It’s a collaborative place made up of small, closely knit and versatile teams that are fast and adaptive to solve problems and build systems.
Brkfst.io is an incubated venture within WITHIN, focused on connecting creators with major brands to produce impactful ads at scale. We are, and we connect creators with big brands to make impactful ads at scale. We have a network of thousands of content creators with a variety of different skill-sets, and we’re looking to build a program that empowers them to create great ads for brands like Corkcicle, Perfume.com, Casper Mattresses, & more! This is a very ambitious project and our roadmap is full of exciting features, so we’re looking for people who love innovation and want to be challenged. We’re a small team of scrappy individuals who are growing fast, and we’re looking for someone to grow with us. We weave AI into everything we do, using the latest tech across all teams to innovate, work smarter, and make better decisions. Whether it’s in creative, operations, or anything else, AI helps us level up and do things at a whole new scale. We expect our people to use AI in their daily work, fully embracing it as a critical tool to help us succeed.
Join Our Network! Stay connected with us and be the first to know about new opportunities, industry insights, and updates. Follow us on:
- WhatsApp Community
- Tik Tok
Locations
- New York City: 43-01 22nd St, Suite 602, Queens, NY 11101, United States
- Bogotá: WeWork Av. Carrera 19 #100-45 Usaquén, Piso (Floor) 10, Bogotá, Distrito Capital de Bogotá 110111, Colombia
- Mexico City: Av. Insurgentes Sur 1082, Piso (Floor) 2, Oficina 2008, Ciudad de México, CDMX 03100, México
About you: WITHIN is looking for a Search Engine Marketing Account Manager who is excited to take the lead across search engine marketing (Google Ads, Microsoft Ads, Apple Search Ads) to join our growing integrated marketing team. You will be responsible for planning, designing, and managing paid search campaigns to complement our integrated media marketing strategy across large client accounts. We are looking for a quantitative mind with a passion for digital marketing. The ideal candidate has a proven track record of managing search campaigns across platforms and delivering on KPIs to drive business growth. This is an exciting opportunity in a rapidly expanding company.
Responsibilities include but are not limited to;
- Campaign Launches & Management: keyword & ad text creation/expansion and campaign QA for bid tools and platforms, negative keyword strategy, landing page audits
- Campaign Optimization: Leverage data to extract insights to action on creative and audience targeting performance to maximize client KPIs. Implement bid optimization efforts to drive performance against client KPIs.
- Budget Management: Build strategic budget allocation models and make recommendations to optimize marketing spend based on client-specific goals
- Testing: Design, implement, and track tests to validate adoption of new features, bid strategies, landing pages, and ads, working closely with analytics partners for incrementality measurement
- Reporting: Perform in-depth ad hoc and cyclical analysis pertaining to account and category performance, historical trends analysis, and competitor insights
- Talent Development: Mentor team strategists supporting your accounts, offer strategic guidance, communicate task execution and timeline requirements, and constructive feedback to aid in their growth in their core functional areas or responsibilities
Requirements
- Bachelor's degree or equivalent work experience
- Proven experience in search and/or integrated digital marketing with 3+ years of experience
- Experience managing $1M+ annual budgets
- Dedicated to meeting and exceeding client expectations
- Highly proficient in Google Ads, Microsoft Ads, and bid management platforms (SA360, Marin, or Kenshoo)
- Comfortable working with analytics platforms, such as Google Analytics or Adobe Omniture
- Ability to work with a high level of efficiency and accuracy under tight deadlines
- Strong attention to detail and fidelity to industry best practices
- Experience training/managing/mentoring junior digital marketers
Nice to Have
- E-commerce & retail advertiser experience a plus
- Experience working closely with cross-channel integrated media teams
- Understanding of statistical measurement
- Familiarity with MTA/MMM attribution methodology
Our interview process includes, but is not limited to, the following:
- Cognitive Aptitude and Typing Test
- Logic assessment on Excel
We offer a competitive salary and benefits based on education, experience, and skills level, including:
- Unlimited vacation policy
- Monthly Phone Stipend
- Comprehensive Medical, Dental, and Vision insurance options
- 401(K) plan with matching
- Dog friendly office
- Hybrid work opportunity
- Professional Development Program
- Bonus Perk - $50/week Seamless allowance
Total compensation based on education, experience, and skills level ($63,900-$147,400)
- Level 1 - $63,900-$82,760
- Possesses essential capabilities.
- Level 2 - $82,760-$98,920
- Possesses developing capabilities.
- Level 3 - $98,920-$115,080
- Possesses notable capabilities.
- Level 4 - $115,080-$131,240
- Possesses strong capabilities.
- Level 5 - $131,240-$147,400
- Possesses advanced capabilities.
About WITHIN & Brkfst.io
WITHIN is the world's first Performance Branding company, partnering with some of the biggest brands in the world to drive business growth through innovative marketing strategies. Our integrated operating model collapses the traditional marketing silos between creative and media, performance and brand, and across media channels. With a full suite of offerings including media, creative, SEO, Lifecycle, Retail Media, Affiliate and Influencer, we’re able to work with our brand partners in an integrated fashion, allowing us to align marketing strategies back to core business objectives. Client teams at WITHIN are trained on how to always act as a trusted business partner, acting as a fiduciary to client needs above our own. Teams at WITHIN have the ability to work with iconic brands such as The North Face, Timberland, Ben and Jerry's and Jose Cuervo. Everyone at WITHIN wants to grow and be challenged. It’s a collaborative place made up of small, closely knit and versatile teams that are fast and adaptive to solve problems and build systems.
Brkfst.io is an incubated venture within WITHIN, focused on connecting creators with major brands to produce impactful ads at scale. We are, and we connect creators with big brands to make impactful ads at scale. We have a network of thousands of content creators with a variety of different skill-sets, and we’re looking to build a program that empowers them to create great ads for brands like Corkcicle, Perfume.com, Casper Mattresses, & more! This is a very ambitious project and our roadmap is full of exciting features, so we’re looking for people who love innovation and want to be challenged. We’re a small team of scrappy individuals who are growing fast, and we’re looking for someone to grow with us. We weave AI into everything we do, using the latest tech across all teams to innovate, work smarter, and make better decisions. Whether it’s in creative, operations, or anything else, AI helps us level up and do things at a whole new scale. We expect our people to use AI in their daily work, fully embracing it as a critical tool to help us succeed.
Join Our Network! Stay connected with us and be the first to know about new opportunities, industry insights, and updates. Follow us on:
- WhatsApp Community
- Tik Tok
Locations
- New York City: 43-01 22nd St, Suite 602, Queens, NY 11101, United States
- Bogotá: WeWork Av. Carrera 19 #100-45 Usaquén, Piso (Floor) 10, Bogotá, Distrito Capital de Bogotá 110111, Colombia
- Mexico City: Av. Insurgentes Sur 1082, Piso (Floor) 2, Oficina 2008, Ciudad de México, CDMX 03100, México
How to Get Visa Sponsorship in Search Engine Marketing
Target companies with paid search scale
Companies managing large ad budgets across Google and Meta are far more likely to sponsor SEM talent. Look for mid-size to enterprise brands with dedicated paid media teams, not small agencies where SEM is one of many responsibilities.
Quantify your paid media results
Employers and visa officers both want proof of impact. Lead with specific metrics: ROAS improvements, cost-per-lead reductions, or revenue attributed to campaigns you managed. Numbers make your specialty occupation case and your resume stand out simultaneously.
Get certified before you apply
Google Ads and Microsoft Advertising certifications signal baseline competency to hiring managers and reinforce that your role requires specialized knowledge. Certifications are free, fast to obtain, and meaningfully strengthen your specialty occupation argument for visa purposes.
Focus on in-house roles over agencies
In-house SEM positions at product companies tend to offer deeper sponsorship infrastructure and longer hiring horizons than agencies. They also give you ownership of a single brand's strategy, which strengthens both your resume and your specialty occupation documentation.
Use Migrate Mate to find OPT-friendly employers
Migrate Mate filters SEM jobs by employers who have sponsored visas before, saving you from applying to companies that will stall or decline at the offer stage. Spending your OPT window on pre-screened opportunities dramatically improves your sponsorship odds.
Search Engine Marketing jobs are hiring across the US. Find yours.
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Get Access To All JobsFrequently Asked Questions
Does Search Engine Marketing qualify as a specialty occupation for OPT and H-1B purposes?
Yes, SEM roles qualify as specialty occupations when the position requires at least a bachelor's degree in a specific field such as marketing, business, communications, or a related discipline. Roles involving campaign strategy, bid management, and conversion optimization consistently meet this standard. Employers document this requirement in the Labor Condition Application when sponsoring an H-1B.
Can I work as an SEM specialist at a marketing agency on OPT?
Yes, agency roles are OPT-eligible as long as the position is a formal employment arrangement with a consistent schedule and compensation. If you work across multiple client accounts, your employer remains the agency itself, not the individual clients. Make sure your employer completes the SEVP employer validation in the Student and Exchange Visitor Information System so your OPT authorization stays active.
Does a marketing degree qualify for the STEM OPT extension in SEM roles?
Most standard marketing degrees do not qualify for the 24-month STEM OPT extension because marketing is not on the STEM Designated Degree Program list. However, degrees in data science, statistics, information systems, or certain quantitative business programs may qualify depending on your specific CIP code. Check your degree's CIP code with your DSO to confirm eligibility before assuming you have the extension available.
How do I find SEM employers who are willing to sponsor OPT and H-1B?
Search Migrate Mate for SEM and paid media roles filtered by employers with a documented history of visa sponsorship. Reviewing prior H-1B filings is the most reliable signal that a company has the legal infrastructure and willingness to sponsor, rather than relying on a job posting that mentions sponsorship as a vague possibility.
What happens to my OPT status if my SEM contract role ends between projects?
F-1 OPT regulations allow up to 90 days of cumulative unemployment during standard OPT. If a contract ends and you're between placements, that gap counts toward your unemployment limit. STEM OPT reduces the limit to 60 days. Tracking your gap days carefully and starting your next job search immediately after a contract ends is critical to staying in status.
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