Company

Alaska Airlines

The Team

Guided by our purpose, core values, and leadership principles, we are creating an airline people love. Our corporate teams set the strategies and operational plans to ensure the success of our company. Whether we use our expertise in accounting, human resources, finance, planning, legal, marketing, or any of our operational divisions, our shared passion for travel and our guests is what motivates us to achieve excellence each day. If you share our passion for creating an airline people love, we want to hear from you.

Role Summary

The ‘Hawaiʻi Commercial Planning & Performance Director’ is the sole subject matter expert and thought leader for the overall commercial performance of the Hawai‘i market at Alaska Air Group (AAG). As an individual contributor, this role works in a cross-functional and matrixed environment to design and implement innovative solutions to drive revenue, profitability, and loyalty in the Hawai‘i market.

Key Duties

- Working alongside stakeholders, define the long-term Commercial strategy for AAG in Hawai‘i with core accountability on growing market share, profitability, and local brand loyalty.
- Define and execute short- and medium-term market strategy, including crisp articulation and insights on prioritized customer segments in partnership with Hawai‘i- and West Coast-based Commercial team leaders.
- Make significant, impactful decisions on AAG’s Commercial management system(s) in Hawaiʻi to drive cross-functional performance and results.
- Represent as the Commercial liaison to the ‘CEO, Hawaiian Airlines’, providing local support and accountability on Commercial strategy.
- Own the Hawai‘i performance reporting process to ensure actionable insights are delivered to appropriate internal stakeholders to drive results.
- Advise on long-term Honolulu hub and Hawai‘i market planning; working closely with Network Planning to define and implement optimal network and schedule for the Hawai‘i market.
- Work alongside Brand and Loyalty teams to ensure timely delivery of relevant localized brand and loyalty strategy.
- Own Hawai‘i-specific Commercial strategies and product offerings.
- Construct, deliver, and maintain systems, data, and dashboards to set, track, and drive performance to commercial and related goals for the Hawaiian Airlines brand and AAG’s business in Hawai‘i.
- Influence outcomes and contribute meaningfully to Hawai‘i market presence through engagement with customers, tourism and travel, and other external partners.

Job-Specific Experience, Education & Skills

Required

- 10 years of experience in strategy, sales, business strategy, corporate strategy, or management consulting, or related area.
- Bachelor’s degree, or an additional two years of relevant training/experience in lieu of this degree.
- Proficiency with Microsoft Office (Word, Excel, PowerPoint, and Outlook).
- A self-motivated, personable, organized, and cooperative co-worker; supportive of team efforts and goals.
- Able to adapt to an ever-changing, dynamic market environment and willing to work in a virtual environment.
- Excellent written and verbal communication skills to all levels of the organization, including the ability to produce executive-level presentations and communication materials.
- Strong analytical skills with the ability to synthesize data into clear insights and recommendations.
- Ability to think strategically and “outside the box”.
- Able and willing to travel at least 20% of the time to meet with Commercial teams.
- High school diploma or equivalent.
- Minimum age of 18.
- Must be authorized to work in the U.S.

Preferred

- Airline industry experience.
- Established track record in the Hawai‘i market.

Job-Specific Leadership Expectations

- Embody our values to own safety, do the right thing, be caring and kind, and deliver performance.
- Create a culture where all employees feel safe and they belong.

Salary Range

$157,550 - $244,200 / year

Total Target Compensation Range (incl. bonus & equity)

$192,211 - $297,924

Salary Details

The pay range and total target compensation package listed above is the expected pay offered for this position at the start of employment. Your pay will be based on multiple factors, including and not limited to location, your relevant experience/level, experience level, and skillset while balancing internal equity relative to other Alaska/Hawaiian/Horizon employees. Alaska/Hawaiian/Horizon is committed to fair, unbiased compensation along with competitive benefits in all locations in which we operate.

Note: We don't typically hire at the top of the range.

Total Rewards

Alaska Airlines, Hawaiian Airlines and Horizon Air pay and benefits can vary by company, location, number of regularly scheduled hours worked, length of employment, and employment status.

• Free stand-by travel privileges on Alaska Airlines, Hawaiian Airlines & Horizon Air with high priority status
• Select number of confirmed travel credits provided annually
• Comprehensive well-being programs including medical, dental and vision benefits
• Generous 401k match program
• Quarterly and annual bonus plans
• Generous holiday and paid time off

For more information about Alaska/Hawaiian/Horizon Total Rewards please visit our career site and view benefits.

Regulatory Information

Equal Employment Opportunity Policy Statement

It is the policy of Alaska Airlines, Hawaiian Airlines and Horizon Air to comply with all applicable federal, state and local laws governing nondiscrimination in employment and to ensure equal opportunity in all terms, conditions, and benefits of employment or potential employment.

We also prohibit discrimination and harassment against any employee or applicant for employment because of race, color, religion, sex, national origin, age, disability, veteran status, genetic information and other legally protected categories.

We have established an EEO Compliance Program under Section 503 of the Rehabilitation Act of 1973 (“Section 503”) and the Vietnam Era Veteran’s Readjustment Assistance Act of 1974 (“VEVRAA”). All applicants and employees are treated without regard to their race, color, religion, sex, national origin, disability or protected veteran status. In addition, we have established an audit and reporting system to allow for effective measurement of its equal employment opportunity activities.

To implement this policy, we will:

(1) Recruit, hire, train and promote qualified persons in all job titles, without regard to race, color, religion, sex, national origin, age, disability, veteran status, genetic information and any other legally protected categories;

(2) Ensure that employment decisions are based only on valid job requirements; and

(3) Ensure that all personnel actions and employment activities such as compensation, benefits, promotions, layoffs, return from layoff, Alaska Airlines, Hawaiian Airlines and Horizon Air sponsored programs, and tuition assistance will be administered without regard to race, color, religion, sex, national origin, age, disability, veteran status, genetic information and other legally protected categories.

Employees and applicants for employment will not be subjected to harassment, intimidation, threats, coercion or discrimination because they have engaged or may engage in (1) filing a complaint, (2) opposing any act or practice made unlawful by, or exercising any other right protected by, any Federal, State or local law requiring equal opportunity, including Section 503 and the equal opportunity provisions of VEVRAA, or (3) assisting or participating in any investigation, compliance evaluation, hearing, or any other activity related to the administration of any Federal, State or local law requiring equal opportunity, including Section 503 and the equal opportunity provisions of VEVRAA.

Government Contractor & Department of Transportation (DOT) Regulations

Alaska Airlines, Hawaiian Airlines & Horizon Air are regulated by the Department of Transportation (DOT – regulations, 49 CFR part 40) and all applicants are advised that post-offer and/or pre-employment drug testing will be conducted to determine the presence of marijuana, cocaine, opioids, phencyclidine (PCP) and amphetamines or a metabolite of these drugs prior to any offer or employment or transfer into a safety-sensitive position. Failure to submit to testing or positive indications of drug use will render the applicant ineligible for employment with Alaska Airlines/Hawaiian Airlines/Horizon Air and any employment offer will be withdrawn.

Apply by 7: 00 PM Pacific Time on

4/12/2026

FLSA Status

Exempt

Employment Type

Full-Time

Regular/Temporary

Regular

Requisition Type

Management

Location

Honolulu

L:

LI-B