Product Marketing Director Jobs at Affirm with Visa Sponsorship
Affirm hires Product Marketing Directors to lead go-to-market strategy for its buy now, pay later and financial products. The company has a consistent track record of sponsoring work visas for this function, supporting candidates across multiple visa categories from initial OPT through long-term sponsorship.
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Get Access To All JobsINTRODUCTION
Affirm is reinventing credit to make it more honest and friendly, giving consumers the flexibility to buy now and pay later without any hidden fees or compounding interest. We are looking for a strategic and inspiring Senior Director of Product Marketing to lead our go-to-market strategy and narrative development across Affirm’s commerce, payments, and merchant ecosystem. This role is pivotal in shaping how Affirm shows up in the market — influencing enterprise customer adoption, informing company strategy through market and customer insights, and crafting stories that resonate across key audiences including merchants, partners, consumers, and investors. You’ll play a critical role in connecting product strategy to business impact, ensuring our messaging is consistent, differentiated, and grounded in customer truth. You will collaborate cross-functionally with Product, Sales, Marketing, Communications, and Data Science, and work closely with senior leadership to translate complex product capabilities into powerful narratives that drive understanding, adoption, and growth. This is a high-impact, highly visible role — ideal for someone who thrives at the intersection of storytelling, systems thinking, and strategy, and who can build scalable programs that connect market insights to product decisions.
ROLE AND RESPONSIBILITIES
Lead Product Marketing Strategy
Define and execute Affirm’s enterprise and merchant product marketing strategy across payments, commerce, and retail products. Partner with Product, Marketing, and Sales leaders to define positioning, messaging, and go-to-market strategies that differentiate Affirm in the market.
Champion Product Narratives and External Storytelling
Craft key product narratives for company keynotes, investor relations, executive communications, and customer advisory boards. Turn complex technical concepts into clear, compelling stories that resonate with enterprise customers, partners, and the broader market.
Drive Go-To-Market Excellence
Partner with cross-functional teams to launch new products and features, ensuring clear value propositions and aligned enablement for sales, partnerships, and customer success. Create playbooks, messaging frameworks, and sales narratives that help internal teams effectively position Affirm’s value.
Create Feedback Systems and Market Insight Loops
Build and operationalize structured feedback loops between customer-facing teams (Sales, Success, Merchant Operations) and Product. Translate market, customer, and competitive insights into actionable product and business recommendations. Ensure that insights from merchants, partners, and consumers inform future product strategy and roadmap prioritization.
Partner Cross-Functionally to Drive Impact
Collaborate with Product and Data teams to synthesize insights from customer data, market trends, and usage analytics to inform strategic decisions. Partner with Communications, Brand, and Investor Relations to ensure consistent messaging across audiences and moments.
Represent Affirm Externally
Serve as a visible, credible voice of the company — participating in key customer meetings, industry panels, and thought leadership events. Act as a trusted advisor to enterprise partners, communicating Affirm’s innovation roadmap and market vision.
BASIC QUALIFICATIONS
- 15+ years of experience in Product Marketing, with deep expertise in enterprise, B2B, and payments or commerce ecosystems.
- Proven ability to translate complex product capabilities into differentiated market narratives.
- Experience building and leading feedback systems that connect customer insights to product decisions.
- Strong understanding of merchant and partner ecosystems across retail, commerce, or fintech.
- Demonstrated success leading go-to-market strategy for enterprise or platform products.
- Exceptional storytelling, communication, and executive influence skills — both written and verbal.
- Experience shaping and presenting narratives for executive audiences, including investor relations, keynotes, and customer advisory boards.
- Data-driven mindset with the ability to synthesize qualitative and quantitative insights.
- Comfortable operating in high-visibility, cross-functional environments with senior leaders and external stakeholders.
- A systems thinker who can connect dots between market forces, customer needs, and company strategy.
COMPENSATION
- Pay Grade - U
- Equity Grade - 17
Employees new to Affirm typically come in at the start of the pay range. Affirm focuses on providing a simple and transparent pay structure which is based on a variety of factors, including location, experience and job-related skills.
USA base pay range (CA, WA, NY, NJ, CT) per year: $285,000 - $355,000
USA base pay range (all other U.S. states) per year: $253,000 - $323,000
Affirm is proud to be a remote-first company! The majority of our roles are remote and you can work almost anywhere within the country of employment. Affirmers in proximal roles have the flexibility to work remotely, but will occasionally be required to work out of their assigned Affirm office. A limited number of roles remain office-based due to the nature of their job responsibilities.
BENEFITS
We’re extremely proud to offer competitive benefits that are anchored to our core value of people come first. Some key highlights of our benefits package include:
- Health care coverage - Affirm covers all premiums for all levels of coverage for you and your dependents
- Flexible Spending Wallets - generous stipends for spending on Technology, Food, various Lifestyle needs, and family forming expenses
- Time off - competitive vacation and holiday schedules allowing you to take time off to rest and recharge
- ESPP - An employee stock purchase plan enabling you to buy shares of Affirm at a discount
We believe It’s On Us to provide an inclusive interview experience for all, including people with disabilities. We are happy to provide reasonable accommodations to candidates in need of individualized support during the hiring process.
Pursuant to the San Francisco Fair Chance Ordinance and Los Angeles Fair Chance Initiative for Hiring Ordinance, Affirm will consider for employment qualified applicants with arrest and conviction records.
By clicking "Submit Application," you acknowledge that you have read Affirm's Global Candidate Privacy Notice and hereby freely and unambiguously give informed consent to the collection, processing, use, and storage of your personal information as described therein.
INTRODUCTION
Affirm is reinventing credit to make it more honest and friendly, giving consumers the flexibility to buy now and pay later without any hidden fees or compounding interest. We are looking for a strategic and inspiring Senior Director of Product Marketing to lead our go-to-market strategy and narrative development across Affirm’s commerce, payments, and merchant ecosystem. This role is pivotal in shaping how Affirm shows up in the market — influencing enterprise customer adoption, informing company strategy through market and customer insights, and crafting stories that resonate across key audiences including merchants, partners, consumers, and investors. You’ll play a critical role in connecting product strategy to business impact, ensuring our messaging is consistent, differentiated, and grounded in customer truth. You will collaborate cross-functionally with Product, Sales, Marketing, Communications, and Data Science, and work closely with senior leadership to translate complex product capabilities into powerful narratives that drive understanding, adoption, and growth. This is a high-impact, highly visible role — ideal for someone who thrives at the intersection of storytelling, systems thinking, and strategy, and who can build scalable programs that connect market insights to product decisions.
ROLE AND RESPONSIBILITIES
Lead Product Marketing Strategy
Define and execute Affirm’s enterprise and merchant product marketing strategy across payments, commerce, and retail products. Partner with Product, Marketing, and Sales leaders to define positioning, messaging, and go-to-market strategies that differentiate Affirm in the market.
Champion Product Narratives and External Storytelling
Craft key product narratives for company keynotes, investor relations, executive communications, and customer advisory boards. Turn complex technical concepts into clear, compelling stories that resonate with enterprise customers, partners, and the broader market.
Drive Go-To-Market Excellence
Partner with cross-functional teams to launch new products and features, ensuring clear value propositions and aligned enablement for sales, partnerships, and customer success. Create playbooks, messaging frameworks, and sales narratives that help internal teams effectively position Affirm’s value.
Create Feedback Systems and Market Insight Loops
Build and operationalize structured feedback loops between customer-facing teams (Sales, Success, Merchant Operations) and Product. Translate market, customer, and competitive insights into actionable product and business recommendations. Ensure that insights from merchants, partners, and consumers inform future product strategy and roadmap prioritization.
Partner Cross-Functionally to Drive Impact
Collaborate with Product and Data teams to synthesize insights from customer data, market trends, and usage analytics to inform strategic decisions. Partner with Communications, Brand, and Investor Relations to ensure consistent messaging across audiences and moments.
Represent Affirm Externally
Serve as a visible, credible voice of the company — participating in key customer meetings, industry panels, and thought leadership events. Act as a trusted advisor to enterprise partners, communicating Affirm’s innovation roadmap and market vision.
BASIC QUALIFICATIONS
- 15+ years of experience in Product Marketing, with deep expertise in enterprise, B2B, and payments or commerce ecosystems.
- Proven ability to translate complex product capabilities into differentiated market narratives.
- Experience building and leading feedback systems that connect customer insights to product decisions.
- Strong understanding of merchant and partner ecosystems across retail, commerce, or fintech.
- Demonstrated success leading go-to-market strategy for enterprise or platform products.
- Exceptional storytelling, communication, and executive influence skills — both written and verbal.
- Experience shaping and presenting narratives for executive audiences, including investor relations, keynotes, and customer advisory boards.
- Data-driven mindset with the ability to synthesize qualitative and quantitative insights.
- Comfortable operating in high-visibility, cross-functional environments with senior leaders and external stakeholders.
- A systems thinker who can connect dots between market forces, customer needs, and company strategy.
COMPENSATION
- Pay Grade - U
- Equity Grade - 17
Employees new to Affirm typically come in at the start of the pay range. Affirm focuses on providing a simple and transparent pay structure which is based on a variety of factors, including location, experience and job-related skills.
USA base pay range (CA, WA, NY, NJ, CT) per year: $285,000 - $355,000
USA base pay range (all other U.S. states) per year: $253,000 - $323,000
Affirm is proud to be a remote-first company! The majority of our roles are remote and you can work almost anywhere within the country of employment. Affirmers in proximal roles have the flexibility to work remotely, but will occasionally be required to work out of their assigned Affirm office. A limited number of roles remain office-based due to the nature of their job responsibilities.
BENEFITS
We’re extremely proud to offer competitive benefits that are anchored to our core value of people come first. Some key highlights of our benefits package include:
- Health care coverage - Affirm covers all premiums for all levels of coverage for you and your dependents
- Flexible Spending Wallets - generous stipends for spending on Technology, Food, various Lifestyle needs, and family forming expenses
- Time off - competitive vacation and holiday schedules allowing you to take time off to rest and recharge
- ESPP - An employee stock purchase plan enabling you to buy shares of Affirm at a discount
We believe It’s On Us to provide an inclusive interview experience for all, including people with disabilities. We are happy to provide reasonable accommodations to candidates in need of individualized support during the hiring process.
Pursuant to the San Francisco Fair Chance Ordinance and Los Angeles Fair Chance Initiative for Hiring Ordinance, Affirm will consider for employment qualified applicants with arrest and conviction records.
By clicking "Submit Application," you acknowledge that you have read Affirm's Global Candidate Privacy Notice and hereby freely and unambiguously give informed consent to the collection, processing, use, and storage of your personal information as described therein.
See all 38+ Product Marketing Director at Affirm jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new Product Marketing Director at Affirm roles.
Get Access To All JobsTips for Finding Product Marketing Director Jobs at Affirm Jobs
Frame your portfolio around regulated products
Affirm operates under consumer lending regulations, so PMM candidates who can show go-to-market work for financial products, credit tools, or compliance-sensitive launches stand out. Document how you shaped messaging within regulatory constraints.
Verify your OPT STEM extension eligibility early
If you're on F-1 OPT, confirm whether your degree qualifies for the 24-month STEM extension before applying. Affirm's fintech classification means most PMM roles sit under qualifying SOC codes, but verify your specific degree field with your DSO before accepting an offer.
Target roles tied to core lending products
Affirm's highest-volume hiring for senior marketing roles concentrates around its merchant partnerships and consumer lending lines. Applying to openings explicitly tied to these product areas increases your chances of landing a team that regularly works through the H-1B process.
Get your specialty occupation documentation ready
For H-1B sponsorship, USCIS requires proof the role demands a specific bachelor's degree field. Product Marketing Director at a fintech typically qualifies, but have your degree certificates, transcripts, and a clear explanation of how your field directly maps to the role's responsibilities prepared before the offer stage.
Raise sponsorship directly during recruiter screens
Affirm's recruiting process moves quickly through phone screens to case-style interviews. Ask the recruiter explicitly about visa sponsorship in the first conversation so you're not navigating this after a verbal offer, when timelines are tighter and immigration counsel is already engaged.
Use Migrate Mate to surface open roles efficiently
Affirm posts Product Marketing Director openings across multiple channels, and timing matters for visa-dependent candidates. Use Migrate Mate to filter Affirm's current openings by sponsorship eligibility so you're applying to roles where sponsorship is already confirmed, not assumed.
Product Marketing Director at Affirm jobs are hiring across the US. Find yours.
Find Product Marketing Director at Affirm JobsFrequently Asked Questions
Does Affirm sponsor H-1B visas for Product Marketing Directors?
Yes, Affirm sponsors H-1B visas for Product Marketing Directors. The role typically qualifies as a specialty occupation under USCIS standards because it requires a specific degree in marketing, business, or a related field. Affirm has sponsored this function consistently, and the company works with immigration counsel to manage the H-1B petition process on the candidate's behalf once an offer is extended.
Which visa types does Affirm commonly sponsor for Product Marketing Directors?
Affirm sponsors H-1B visas most commonly for this role, along with F-1 OPT and CPT for early-career candidates still in or recently graduated from U.S. degree programs. For candidates pursuing permanent residence, Affirm supports EB-2 and EB-3 Green Card pathways, which typically require a PERM labor certification filed through the DOL. TN visa sponsorship is also available for Canadian and Mexican nationals in qualifying categories.
What qualifications and experience does Affirm expect for Product Marketing Directors?
Affirm typically looks for candidates with substantial experience in product marketing within financial services, fintech, or a closely adjacent industry. You'll need demonstrated ownership of go-to-market strategy, strong cross-functional collaboration with product and sales teams, and ideally exposure to regulated products or credit-adjacent messaging. A bachelor's degree in marketing, business, or communications is standard, and an MBA is common at the director level.
How do I apply for Product Marketing Director jobs at Affirm?
You can apply directly through Affirm's careers page or use Migrate Mate to browse current Product Marketing Director openings at Affirm filtered by visa sponsorship eligibility. The hiring process typically includes a recruiter screen, a take-home case or presentation, and several rounds of cross-functional interviews. Raising your sponsorship needs in the first recruiter conversation saves time and ensures the role is a viable fit before you invest in the full interview process.
How does the H-1B timeline affect my start date at Affirm?
If you need a new H-1B and aren't transferring an existing one, the standard cap-subject H-1B has an October 1 start date tied to the annual lottery, which USCIS runs in March. If you're already on H-1B status with another employer, Affirm can file an H-1B transfer and you can start once USCIS issues a receipt notice. Premium processing, which USCIS currently adjudicates within 15 business days, is an option if you need faster confirmation.
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