Afiniti Visa Sponsorship USA
Afiniti is an AI behavioral analytics company with a consistent record of sponsoring skilled international talent. For software engineers, data scientists, and technical professionals seeking H-1B or Green Card sponsorship, Afiniti represents a legitimate pathway into the U.S. technology sector.
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Get Access To All JobsWho Are We?
Over the past 16 years, Afiniti’s patented technology has paired customers and contact centre agents in real time based on how well they are likely to interact, leading to better experiences across the entire customer journey. As our products evolve, it is our mission to retain and grow revenue by creating repeatable, AI-driven solutions that transition from high-touch managed services to product-led growth. Afiniti operates throughout the world and has driven billions of dollars of precisely measurable AI value for our telecommunications, banking, insurance, healthcare, and travel customers.
Our Vision
Afiniti’s vision is to lead the contact centre industry by delivering innovative AI solutions that uniquely enhance customer lifetime value and operational efficiency, earning us the trust of leading consumer companies worldwide.
Our Ways of Working
At Afiniti, how we work is just as important as what we achieve. Our Ways of Working are ten guiding principles that define the standards and behaviors we hold ourselves accountable to every day. They push us to act with urgency and discipline, to innovate with data and facts, and to always see our work through the eyes of our clients. These principles are not abstract values — they are actionable commitments that shape daily decisions, strengthen collaboration, and ensure we deliver outcomes that matter. Together, they encourage us to be intentional in how we prioritize and execute, to confront challenges directly, and to embrace the richness of our global community with respect and openness. By living these principles consistently, we build a culture that is ambitious, respectful, and relentlessly focused on meaningful impact.
The Role
Role Title: Director, Demand Generation
Location: United States (Remote)
Department: Marketing
Reports To: Head of Marketing and Commercial Strategy
About the Role
We are looking for a strategic, data-driven, and hands-on Director, Demand Generation to build and scale Afiniti’s pipeline generation engine. This is a high-impact leadership role responsible for shaping our demand generation strategy from the ground up and driving measurable awareness, engagement, and revenue growth across priority markets. You will own the end-to-end demand generation framework, manage integrated campaigns across multiple channels, and lead a Content Manager to ensure messaging, storytelling, and execution are tightly aligned with business goals. You will work cross-functionally with Sales, Product Marketing, Strategy, and Data teams to refine targeting, optimize funnel performance, and strengthen our go-to-market engine. This role offers the autonomy of a builder environment while collaborating closely with senior leadership.
What Will Be Your Key Deliverables
- Own and execute the global demand generation strategy across paid media, email, content, SEO, ABM, and events to drive awareness, lead generation, and pipeline growth.
- Develop and launch integrated campaigns tailored to ICPs and buyer personas, including users, executives, and decision-makers.
- Lead and mentor a Content Manager, ensuring content initiatives directly support pipeline and revenue goals.
- Build and scale ABM programs that deliver highly personalized engagement for target accounts.
- Design and optimize content frameworks aligned to the buyer journey, including ads, landing pages, nurture streams, and thought leadership.
- Partner cross-functionally to refine targeting, improve lead handoffs, and increase meeting-to-opportunity conversion rates.
- Develop advanced audience segmentation and personalized campaign flows using marketing automation and analytics platforms.
- Implement attribution models and reporting frameworks to measure performance, identify pipeline drivers, and optimize ROI.
- Continuously test, analyze, and iterate channel performance across verticals such as PEOs, business services, fintech, and insurance.
- Present campaign insights and strategic recommendations to senior leadership to influence broader go-to-market strategy.
Who You Are
Experience
You bring 8+ years of B2B SaaS demand generation or growth marketing experience, with a demonstrated track record of building scalable programs that drive measurable pipeline and revenue. You have experience developing demand engines from the ground up and leading direct reports such as content, marketing operations, or campaign specialists.
Education
- Bachelor’s degree in Marketing, Business, Communications, or a related field is preferred.
- Equivalent practical experience in demand generation leadership roles is also valued.
Technical Skills
- Hands-on experience with modern marketing platforms such as HubSpot, Salesforce, LinkedIn Campaign Manager, Google Ads, and Meta Ads.
- Strong understanding of funnel metrics, attribution models, campaign analytics, and performance optimization.
- Ability to design segmentation strategies and personalization frameworks at scale.
- Familiarity with CRM systems, marketing automation tools, and reporting dashboards.
Behavioral Traits
- Strategic thinker with a builder’s mindset who thrives in fast-paced, high-ownership environments.
- Strong analytical and creative problem-solving abilities.
- Excellent communication, collaboration, and presentation skills.
- Highly organized, execution-focused, and comfortable balancing strategy with hands-on delivery.
- Curious, adaptable, and driven by measurable impact.
What Success Looks Like
In this role, you will be successful if you:
- Build a scalable demand generation engine that consistently delivers qualified pipeline.
- Improve conversion rates across funnel stages through data-driven optimization.
- Establish clear attribution models that demonstrate marketing’s revenue impact.
- Enable strong alignment across Marketing, Sales, and Product teams.
- Deliver measurable growth in awareness, engagement, and revenue contribution.
Why Should You Apply
This is an opportunity to make an immediate and lasting impact in a global AI company transforming how enterprises create meaningful customer interactions. You will have the autonomy to build our demand generation function, lead a focused and high-impact team, and directly influence business growth. If you thrive at the intersection of strategy, analytics, and execution and enjoy seeing measurable results from your work, this role offers a unique platform for growth and impact.
Compensation
Annual Base Salary Range: $128,820 – $169,500
Additional: Annual Performance bonus (15% of annual base)
Compensation is commensurate with experience and location within the United States.
What Will Make You Stand Out in the Crowd
You are a growth-minded marketing leader who combines analytical rigor with creative execution. You enjoy building systems from scratch, translating data into strategy, and turning campaigns into measurable revenue. Your ability to align teams, personalize engagement at scale, and continuously optimize performance makes you a powerful driver of Afiniti’s product-led growth journey.
We believe that richness in diversity is a huge asset for Afiniti. We value both the similarities and differences in everyone who is a part of the Afiniti team. We believe that this diversity builds a stronger organization and is in keeping with the core values of our company. Our policy, therefore, is to provide equal employment opportunities for all applicants and employees without regard to race, color, religion, sex (including pregnancy, childbirth, related medical conditions, breastfeeding or reproductive health decisions), gender identity or expression, national origin, age, marital status, ancestry, physical or mental disability, sexual orientation, personal appearance, genetic information, family responsibilities, matriculation, political affiliation, military or veteran status, or any other category protected under applicable federal, state or local law. This means that we comply with all applicable human rights and employment legislation, and we do not discriminate in any aspect of employment, including recruiting, hiring, compensation, promotions, reductions in force, or terminations.
Who Are We?
Over the past 16 years, Afiniti’s patented technology has paired customers and contact centre agents in real time based on how well they are likely to interact, leading to better experiences across the entire customer journey. As our products evolve, it is our mission to retain and grow revenue by creating repeatable, AI-driven solutions that transition from high-touch managed services to product-led growth. Afiniti operates throughout the world and has driven billions of dollars of precisely measurable AI value for our telecommunications, banking, insurance, healthcare, and travel customers.
Our Vision
Afiniti’s vision is to lead the contact centre industry by delivering innovative AI solutions that uniquely enhance customer lifetime value and operational efficiency, earning us the trust of leading consumer companies worldwide.
Our Ways of Working
At Afiniti, how we work is just as important as what we achieve. Our Ways of Working are ten guiding principles that define the standards and behaviors we hold ourselves accountable to every day. They push us to act with urgency and discipline, to innovate with data and facts, and to always see our work through the eyes of our clients. These principles are not abstract values — they are actionable commitments that shape daily decisions, strengthen collaboration, and ensure we deliver outcomes that matter. Together, they encourage us to be intentional in how we prioritize and execute, to confront challenges directly, and to embrace the richness of our global community with respect and openness. By living these principles consistently, we build a culture that is ambitious, respectful, and relentlessly focused on meaningful impact.
The Role
Role Title: Director, Demand Generation
Location: United States (Remote)
Department: Marketing
Reports To: Head of Marketing and Commercial Strategy
About the Role
We are looking for a strategic, data-driven, and hands-on Director, Demand Generation to build and scale Afiniti’s pipeline generation engine. This is a high-impact leadership role responsible for shaping our demand generation strategy from the ground up and driving measurable awareness, engagement, and revenue growth across priority markets. You will own the end-to-end demand generation framework, manage integrated campaigns across multiple channels, and lead a Content Manager to ensure messaging, storytelling, and execution are tightly aligned with business goals. You will work cross-functionally with Sales, Product Marketing, Strategy, and Data teams to refine targeting, optimize funnel performance, and strengthen our go-to-market engine. This role offers the autonomy of a builder environment while collaborating closely with senior leadership.
What Will Be Your Key Deliverables
- Own and execute the global demand generation strategy across paid media, email, content, SEO, ABM, and events to drive awareness, lead generation, and pipeline growth.
- Develop and launch integrated campaigns tailored to ICPs and buyer personas, including users, executives, and decision-makers.
- Lead and mentor a Content Manager, ensuring content initiatives directly support pipeline and revenue goals.
- Build and scale ABM programs that deliver highly personalized engagement for target accounts.
- Design and optimize content frameworks aligned to the buyer journey, including ads, landing pages, nurture streams, and thought leadership.
- Partner cross-functionally to refine targeting, improve lead handoffs, and increase meeting-to-opportunity conversion rates.
- Develop advanced audience segmentation and personalized campaign flows using marketing automation and analytics platforms.
- Implement attribution models and reporting frameworks to measure performance, identify pipeline drivers, and optimize ROI.
- Continuously test, analyze, and iterate channel performance across verticals such as PEOs, business services, fintech, and insurance.
- Present campaign insights and strategic recommendations to senior leadership to influence broader go-to-market strategy.
Who You Are
Experience
You bring 8+ years of B2B SaaS demand generation or growth marketing experience, with a demonstrated track record of building scalable programs that drive measurable pipeline and revenue. You have experience developing demand engines from the ground up and leading direct reports such as content, marketing operations, or campaign specialists.
Education
- Bachelor’s degree in Marketing, Business, Communications, or a related field is preferred.
- Equivalent practical experience in demand generation leadership roles is also valued.
Technical Skills
- Hands-on experience with modern marketing platforms such as HubSpot, Salesforce, LinkedIn Campaign Manager, Google Ads, and Meta Ads.
- Strong understanding of funnel metrics, attribution models, campaign analytics, and performance optimization.
- Ability to design segmentation strategies and personalization frameworks at scale.
- Familiarity with CRM systems, marketing automation tools, and reporting dashboards.
Behavioral Traits
- Strategic thinker with a builder’s mindset who thrives in fast-paced, high-ownership environments.
- Strong analytical and creative problem-solving abilities.
- Excellent communication, collaboration, and presentation skills.
- Highly organized, execution-focused, and comfortable balancing strategy with hands-on delivery.
- Curious, adaptable, and driven by measurable impact.
What Success Looks Like
In this role, you will be successful if you:
- Build a scalable demand generation engine that consistently delivers qualified pipeline.
- Improve conversion rates across funnel stages through data-driven optimization.
- Establish clear attribution models that demonstrate marketing’s revenue impact.
- Enable strong alignment across Marketing, Sales, and Product teams.
- Deliver measurable growth in awareness, engagement, and revenue contribution.
Why Should You Apply
This is an opportunity to make an immediate and lasting impact in a global AI company transforming how enterprises create meaningful customer interactions. You will have the autonomy to build our demand generation function, lead a focused and high-impact team, and directly influence business growth. If you thrive at the intersection of strategy, analytics, and execution and enjoy seeing measurable results from your work, this role offers a unique platform for growth and impact.
Compensation
Annual Base Salary Range: $128,820 – $169,500
Additional: Annual Performance bonus (15% of annual base)
Compensation is commensurate with experience and location within the United States.
What Will Make You Stand Out in the Crowd
You are a growth-minded marketing leader who combines analytical rigor with creative execution. You enjoy building systems from scratch, translating data into strategy, and turning campaigns into measurable revenue. Your ability to align teams, personalize engagement at scale, and continuously optimize performance makes you a powerful driver of Afiniti’s product-led growth journey.
We believe that richness in diversity is a huge asset for Afiniti. We value both the similarities and differences in everyone who is a part of the Afiniti team. We believe that this diversity builds a stronger organization and is in keeping with the core values of our company. Our policy, therefore, is to provide equal employment opportunities for all applicants and employees without regard to race, color, religion, sex (including pregnancy, childbirth, related medical conditions, breastfeeding or reproductive health decisions), gender identity or expression, national origin, age, marital status, ancestry, physical or mental disability, sexual orientation, personal appearance, genetic information, family responsibilities, matriculation, political affiliation, military or veteran status, or any other category protected under applicable federal, state or local law. This means that we comply with all applicable human rights and employment legislation, and we do not discriminate in any aspect of employment, including recruiting, hiring, compensation, promotions, reductions in force, or terminations.
Job Roles at Afiniti Companies
How to Get Visa Sponsorship in Afiniti Visa Sponsorship USA
Target technical and engineering roles first
Afiniti's sponsorship activity is concentrated in technical disciplines. Software engineers, data scientists, and AI researchers are the strongest fits. Applying to roles with a clear specialty occupation profile improves your sponsorship odds significantly.
Prepare for a technically rigorous interview process
Afiniti's AI and analytics focus means interviews lean heavily on applied problem-solving and domain expertise. Demonstrating depth in machine learning, behavioral science, or enterprise software will set your application apart from other candidates.
Apply early relative to the H-1B cap season
H-1B petitions must be filed in April for an October start. If you're targeting Afiniti for cap-subject sponsorship, begin conversations with recruiters by January or February to allow time for offer letters and petition preparation.
Highlight cross-functional impact in your application materials
Afiniti deploys AI solutions across industries like telecom and financial services. Candidates who can demonstrate experience working across engineering, client-facing, or product teams signal broader value to hiring managers evaluating sponsorship cases.
Use Migrate Mate to find verified Afiniti openings
Finding roles at confirmed sponsors takes research. Migrate Mate surfaces verified sponsors so you can filter by real sponsorship history and target Afiniti's open positions without guessing which companies will actually file on your behalf.
Afiniti jobs are hiring across the US. Find yours.
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Get Access To All JobsFrequently Asked Questions
Does Afiniti sponsor H-1B visas?
Yes, Afiniti sponsors H-1B visas for qualified candidates in technical roles. The company operates in AI and behavioral analytics, which involves specialty occupation positions that align well with H-1B eligibility requirements. Sponsorship is primarily concentrated in engineering and data science disciplines rather than generalist or support functions.
What types of visas does Afiniti sponsor?
Afiniti sponsors both nonimmigrant and immigrant visa categories. For initial work authorization, the company files H-1B petitions. For employees seeking permanent residency, Afiniti supports EB-2 and EB-3 Green Card applications. This combination makes it a meaningful option for international professionals looking for both near-term authorization and a long-term U.S. residency pathway.
Which roles at Afiniti are most likely to receive visa sponsorship?
Sponsorship at Afiniti is most common in technical and engineering positions, including software engineers, data scientists, and AI researchers. These roles involve specialized degree requirements and domain expertise that satisfy the specialty occupation standard for H-1B petitions. Business development, sales, and generalist operations roles are less commonly sponsored, though exceptions exist depending on the position and candidate background.
How do I find open roles at Afiniti that offer visa sponsorship?
The most reliable approach is to focus on employers with a verified sponsorship history rather than relying on job listings that may not disclose sponsorship willingness. Migrate Mate aggregates roles from confirmed sponsors including companies like Afiniti, letting you filter by visa type and sponsorship track record so you can focus your applications where they're most likely to succeed.
How do I time my application to Afiniti around the H-1B cap?
If you need cap-subject H-1B sponsorship, USCIS opens the registration window in March for an April lottery. Petitions for selected registrants are filed shortly after, with employment starting October 1. To meet this timeline at Afiniti, aim to have interviews completed and an offer in hand by February at the latest. Starting conversations with Afiniti recruiters in December or January gives both sides adequate preparation time.
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