Product Marketing Lead

What We Do:

Business Development Resources, Inc. (BDR) provides training and coaching services to the Contracting industry. At BDR, our goal is simple: empower our clients with our industry experience and information to give them the knowledge they need to drive profit and growth in their business.

Our Vision:

We will be the model of excellence, challenging traditional boundaries, seizing opportunities, and being the renowned provider of innovative products and services.

Our Mission:

Through teamwork, we will increase the profitability and efficiency of our clients to prime* while maintaining an environment that fosters unequaled team member growth and success.

• Prime - The most flourishing stage or state, reaching perfection

Our Values:

• Absolute honesty and integrity

• Uphold the highest level of confidentiality and trust

• Empowered, passionate, heartfelt, caring, and supportive of our clients and teams

• Teamwork is the source of our strength

• Change is essential, and we will always embrace it

• We encourage our family to grow, contribute, and accomplish

• Leading the industries we serve through innovation and creativity

• Consistent, actionable knowledge transfer to those we serve

• Owning our results and being accountable to ourselves, our team, and our clients

BDR is seeking a strategic and results-driven Product Marketing Lead to join our growing marketing team. In this role, you will be responsible for developing and executing go-to-market strategies across BDR's full suite of products and services, ensuring every solution is positioned effectively, supported by compelling sales enablement content, and communicated to the right audience. This is an ideal opportunity for a marketing professional who enjoys blending strategy with hands-on execution and thrives in a fast-paced, collaborative environment.

Primary Job Function

• Develop and execute go-to-market strategies for BDR's products and service offerings

• Create product positioning, messaging frameworks, and value propositions that resonate with target audiences

• Plan and manage product marketing campaigns across email, digital, social media, paid advertising, and event channels

• Coordinate and lead all marketing activities related to new product and service launches

• Develop and maintain sales enablement materials, including one-sheets, presentations, case studies, FAQs, flyers, and sales decks

• Partner with sales, coaching, product, and leadership teams to ensure alignment and successful market adoption

• Monitor campaign performance, analyze results, and optimize future marketing efforts based on data-driven insights

• Maintain and organize BDR's product marketing content library and resource hub

• Translate complex products and services into clear, benefit-focused messaging

• Support internal product education and training initiatives for sales and operational teams

Reports to: Marketing Manager

Work Hours: 7:00 a.m. to 4:00 p.m., Monday through Friday, with overtime and occasional weekends as needed.

Location: Remote

Compensation: Competitive compensation based on experience. In addition to base pay, BDR offers long-term career growth opportunities, professional development, and advancement within a growing organization.

Benefits: Full benefits package including 401(k) with employer 3% match, medical insurance with minimal employee contribution and HRA, supplemental insurance options, Employee Assistance Program (EAP), employer-paid life insurance and AD&D coverage, PTO accrual, paid holidays, and more.

The Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field

• Minimum of 5 years of marketing experience, including at least 2 years focused on product marketing, content strategy, or go-to-market execution

• Demonstrated success developing product positioning, messaging frameworks, and sales enablement materials across multiple product lines

• Experience planning and executing integrated marketing campaigns

• Familiarity with CRM and marketing automation platforms, preferably HubSpot

• Strong project management and organizational skills with the ability to manage multiple priorities simultaneously

• Excellent written and verbal communication skills

• Experience marketing to home service, trades, B2B, or professional services industries is strongly preferred

• Strong analytical mindset with the ability to measure campaign performance and communicate results

• Self-motivated, collaborative, and adaptable in a fast-changing environment

Why Work for Us?

• Named in Seattle Business Magazine's Washington's Best Companies to Work For list in 2022 and 2023

• Our average employee tenure is over 7 years; we are a great place to work

• Our team is passionate about helping clients succeed

• Caring ownership and management team

• Clear expectations and communication

• Excellent opportunities for career growth and advancement

• Ongoing training and professional development

• Long-standing client relationships and strong industry reputation

• Fun, collaborative, and professional culture

• Growing, profitable company with more than 25 years of success

What are you waiting for?

Responsive employer. Apply today!