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Job Title:

Content Producer

Job Family:

Professionals

Full-Time/Part-Time:

Full time

Compensation Grade:

6S

Pay Type:

Salary

Department:

Division 21 Marketing

Job Summary:

The Content Producer plays a pivotal role in amplifying the reach and impact of Furman University’s Center for Innovative Leadership (CIL) and Department of Graduate Studies through paid marketing and organic, platform-native content and serves as an advisory resource to Furman’s four institutes.

This position owns content creation, editing and distribution for CIL and Graduate Studies, and provides strategic guidance and best practices to Furman’s four institutes. Content efforts serve Furman’s graduate degrees and certificates; executive education and leadership development for corporate audiences; and programming supporting the entrepreneurial, corporate innovation and social innovation ecosystem in Greenville and the surrounding region.

Blending creativity, strategic thinking and data-informed decision-making, this position is ideal for a strong storyteller, organized project manager and proactive marketer who can balance multiple priorities, manage content pipelines, and use performance insights to improve strategy and results continuously. Responsible for creating and owning content across key channels—including social media, email marketing, websites and other digital platforms—this position creates, manages and optimizes content that directly supports the strategic marketing goals of revenue growth and brand awareness.

Job Description:

Key Responsibilities

Content & Campaign Execution

• Create, edit and manage organic content—with an emphasis on short-form video—across social media, email, websites, landing pages, blogs, the Furman Network and other digital platforms.

• Own organic social media strategy and audience-building, including content calendars, video editing, visual storytelling and audience engagement, drawing on existing archive of thought leadership articles, blog posts, case studies, testimonials, product videos and recorded interviews.

• Design accompanying creative assets (graphics, thumbnails, short-form packaging) to support video and social content.

• Support SEO and AI Engine Optimization (AIEO) best practices where they intersect with organic content and digital marketing.

• Analyze content and campaign performance, using data and insights to refine messaging, improve engagement and achieve measurable outcomes.

• Partner with the CIL’s Executive Director and fellows on a recurring content capture cadence (a minimum of two sessions per month) to produce professional-context video and social content.

• Develop and manage brand-building and reputation content, including “get to know us” style content that shows the people behind the Innovation Lab’s programs and expertise.

• Create collateral materials and ads to support recruitment and outreach goals.

Audience Engagement

• Develop a deep understanding of audiences, programs and competitors to ensure relevant, compelling and effective messaging.

• Refine audience segmentation strategies and tailor content across channels to support recruitment, engagement and retention goals.

• Build relationships with campus partners, subject matter experts and external stakeholders to identify content opportunities and help foster positive relationships across campus and in the broader community.

Strategy & Brand Alignment

• Contribute to integrated content and distribution strategy under the supervision of the Director of Marketing and in collaboration with the Communications Manager, University Marketing and Communications, and external media partners.

• Collaborate with University stakeholders to translate program goals, audience insights and organizational priorities into compelling content strategies.

• Develop and monitor communication plans, reporting on performance metrics regularly to evaluate effectiveness, identify opportunities and optimize engagement.

• Serve as a content strategy advisor to Furman’s four institutes, offering guidance, best practices and templates.

• Ensure all communication and creative assets adhere to Furman University brand standards and/or Furman Innovation Lab brand standards, maintaining consistency in messaging, voice and visual identity.

Operations & Oversight

• Manage content workflows, calendars and feedback/approvals to ensure timely execution across multiple projects and internal stakeholders (e.g., program directors, content experts).

• Prioritize competing projects and deadlines in a fast-paced environment while maintaining quality and consistency.

• Maintain awareness of and adherence to assigned marketing budgets.

• Manage communications with vendors (print, promotional items, etc.) in coordination with University Marketing and Communications.

• Manage a team of three graduate assistants to support creative (e.g., workflow, creative direction, review/feedback, scheduling).

• Provide guidance and feedback to other content creators supporting marketing functions.

Qualifications & Competencies

The ideal candidate for this position is a creative storyteller who understands how content builds audience, credibility and measurable outcomes (i.e., revenue, enrollments). This person is skilled at turning existing thought leadership and expert content into short-form video and social-native formats; has strong knowledge of content marketing tactics and strategies; is a self-starter who thrives in a fast-paced environment; and is an enthusiastic collaborator who excels at managing multiple projects, deadlines and stakeholders.

Required Education, Skills & Experience:

• Bachelor’s degree.

• 3+ years of experience in marketing, communications, or related field.

• Strong knowledge of organic content strategy and social platform best practices; working familiarity with SEO and AI Engine Optimization (AIEO) concepts.

• Experience managing content across multiple platforms, including social media, email marketing and websites.

• Demonstrated proficiency in video editing and short-form content production, plus graphic design platforms (Adobe Creative Cloud, Canva) and multimedia production workflows. Portfolio of prior creative work required.

• Experience creating and optimizing video, audio and social content for multiple channels.

• Familiarity with analytics platforms and the ability to interpret performance data to inform content decisions.

• Experience with CRMs such as Slate and HubSpot.

• Familiarity with video and print production processes.

• Exceptional written and verbal communication skills.

• Strong organizational skills with the ability to manage multiple projects, deadlines and stakeholders while maintaining attention to detail and a commitment to deadline- and budget-driven work.

• Prior experience managing or directing a small team (e.g., interns, graduate assistants or freelancers) preferred.

Education Requirements:

Bachelors (Required)

Certification Requirements:

Job Posting End Date (if date is blank, posting is open ended):