Kent Conservation District Jobs Hiring Now

FISH AND WILDLIFE MARKETING SPECIALIST

Working Title: Recruitment, Retention, and Reactivation (R3) Coordinator

Location:

DNREC- Division of Fish and Wildlife

Richardson & Robbins Building

89 Kings Highway

Dover, DE 19901

Deadline: Until Filled

Salary: $56,200.30

This is not a State of Delaware merit position. It is a one-year contractual position with the opportunity to work long term.

The Kent Conservation District (KCD), a governmental subdivision of the State of Delaware, is seeking applicants for the contractual services position of Recruitment, Retention, and Reactivation (R3) Coordinator with the Delaware Department of Natural Resources and Environmental Control (DNREC), Division of Fish and Wildlife.

JOB SUMMARY

The selected candidate will be responsible for coordinating the efforts of an organization-wide team to recruit, retain, and reactivate angler, hunting, and shooting sports participants. The initial focus of this position is to develop, coordinate, and implement the recruitment, retention, and reactivation (R3) plan. To accomplish this, the selected candidate will develop integrated marketing campaigns by analyzing licensing data and develop strategies to increase overall participation in angling, hunting, and shooting sports throughout the state of Delaware.

To enhance R3 efforts and meet organizational goals, this position will develop and maintain relationships with community and business partners. The selected candidate will be an effective communicator, able to collaborate with diverse audiences.

Responsibilities include promoting R3 programs, services, products, and events to appropriate constituent groups including but not limited to: sporting groups, conservation organizations, municipal entities, outdoor recreation and tourism groups, natural resource professionals, educators, and state, federal and tribal agencies. The R3 Coordinator works with other staff to develop and implement strategies to raise public awareness and engage more citizens in fishing, hunting, and shooting sports. The position requires translating scientific concepts into effective messages and reaching multiple audiences through various platforms.

ESSENTIAL FUNCTIONS

Essential functions are fundamental, core functions and are not intended

to be an exhaustive list of all job duties.

• Develop, coordinate, and implement the R3 plan.
• Develop and implement integrated marketing campaigns to target new, current, and

lapsed anglers, hunters, and shooting sports participants. Considers inclusive language with every campaign.

• Build collaborative partnerships with sporting groups, retailers, industry, and

organizations to help recruit, retain, and/or reactivate anglers, hunters, and shooting sports participants.

• Assist in developing, coordinating, and implementing communication efforts designed to recruit, retain, and reactivate participants.
• Plan and conduct research efforts required to improve R3 efforts.
• Develop methods to track participation and evaluate whether specific efforts are working.
• Analyze market trends, target demographics, and participant behaviors to optimize R3 efforts.
• Consider cultural competency when targeting new audiences. Reach out to organizations that focus on serving target groups.
• Collaborate with digital content creators to produce relevant promotional materials.
• Create and edit engaging written copy and graphics for news releases, websites, social media, e-newsletters, brochures, outreach events, magazine articles, and more.
• Gather photo and video content for educational and promotional materials.
• Ensure the creative vision of content is aligned with the organization’s branding standards, organizational values and goals.
• Engage with industry partners; NGOs; wildlife agencies; and state, federal, and tribal agencies to amplify R3 efforts.
• Track and report on marketing campaign effectiveness and provide insights for

improvements.

• Coordinate with event organizers to promote angling, hunting, and shooting events and workshops.
• Implement best practices for social media strategies to support R3 marketing goals and manage, track, and report social media performance.

JOB REQUIREMENTS

Applicants must have the following:

1. Three years’ experience in creating and editing marketing or advertising materials such as publications, newsletters, pamphlets, or brochures.

2. Three years’ experience in marketing products or services by identifying channels of promotion, distribution, and advertising.

3. Three years’ experience in developing and implementing marketing strategies.

4. Six months’ experience in conducting market research through studies and surveys to make recommendations.

5. Six months’ experience in interpreting marketing laws, rules, regulations, standards, policies, and procedures.

6. Six months’ experience in narrative report writing.

7. Knowledge of developing short- and long-range marketing plans.

8. Ability to work nights and weekends on an as-needed basis.

9. Bachelor’s degree in communications, marketing, human dimensions, outdoor recreation, tourism, wildlife management, or other related fields is strongly preferred.

PREFERRED QUALIFICATIONS

• Excellent verbal and writing skills
• Exceptional customer service skills
• Familiarity with fishing, hunting, and shooting sports
• Experience working with diverse audiences
• Demonstrated ability to manage multiple projects at a time
• Strong interpersonal skills and flexibility
• Ability to work effectively both within a group and independently
• Knowledge of fisheries, wildlife, conservation biology, or ecology
• Experience writing and editing content for websites

CONDITIONS OF EMPLOYMENT

1. Applicants must be legally authorized to work in the United States. The Conservation District participates in the Federal E-Verify system to confirm you are authorized to work in the U.S. The Conservation District shall require verification of identity, .

2. The Conservation District does not provide sponsorship for holders of H-1B Visas.

3. Direct Deposit of paychecks is required of all new employees.

4. Possession of a valid Driver’s License is required (not suspended, revoked, cancelled, or disqualified from driving.)

5. Criminal Background Check: A satisfactory criminal background check is required as a condition of hire. The applicant may be required to pay for the criminal background check as part of the conditional offer of hire.

6. 37.5 hour work week schedule; Weekends and evenings as required.

BENEFITS

The Kent Conservation District offers a comprehensive benefits package, including: 37.5-hour work week, 9.5 hours per month of accrued vacation leave and 9.5 hours per month of accrued sick leave (prorated the first month of employment), and 12 paid holidays per year (holidays and floating holidays follow the State of Delaware schedule.) Health insurance and pension are also included in the benefits package.

The Kent Conservation District is an equal opportunity employer and

values a diverse workforce.

TO APPLY

Please email 1) Cover Letter, 2) Resume, and 3) Kent Conservation District Employment Application to:

Jamie L. Willey, MBA

DNREC District HR Manager

Jamie.L.Willey@delaware.gov

(302) 608-5478

Kent Conservation District Employment Application may be downloaded from the Kent Conservation District Job Opportunities website: KCD Website

Employment Application must be signed by the applicant to be valid. Electronic signature is acceptable.

Pay: $56,200.30 per year

Benefits:

• Dental insurance
• Employee assistance program
• Health insurance
• Paid time off
• Parental leave
• Retirement plan
• Vision insurance

Work Location: In person