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Category Analyst

ABOUT MPG

Deep Dive is a business intelligence and insights agency where data meets creativity — and retail ideas come to life. We partner with retailers as category captains and trusted advisors to shape category and channel strategies that grow sales, market share, and shopper love.
Think of us as an extension of the merchant team — your go-to crew for turning insights into action at retail. From planograms and reporting to data analytics, insights, and strategy building, we do it all under one roof.
What drives us? Curiosity, collaboration, and a passion for retail. We ask questions, dig deeper, and listen closely to uncover what really moves shoppers. By blending the art and science of retail, we build merchandising strategies designed to win — in every aisle, every store, every day.
As part of Market Performance Group (MPG) — a national leader in omnichannel strategy, commercialization, and retail services — we bring the scale, relationships, and expertise of a proven industry powerhouse, paired with the agility and entrepreneurial energy of a local team that loves what we do.
We’re growing fast, and we’re looking for people who thrive on collaboration, creativity, and impact. If you love working with retailers, solving problems, and seeing your work come to life in real stores and digital aisles — you’ll fit right in.

Position Overview

We’re looking for a motivated and analytical Category Analyst to support the category management team in driving growth and insights across our retail partners. In this role, you’ll turn data into meaningful stories — helping the team understand performance drivers, market trends, and shopper behaviors. You’ll work closely with Category Managers, to provide data-driven recommendations that improve assortment, pricing, and promotional strategies. Location is Hybrid.

Key Responsibilities

• Analyze Category Performance:
  Pull, organize, and interpret syndicated and retailer data (Nielsen, Circana, Numerator, Greenfield/VIQ) to evaluate category, brand, and item performance.
• Support Category Strategy:
  Partner with Category Managers to assist in developing retailer-specific category strategies and business reviews.
• Build Reports & Dashboards:
  Maintain and update regular reports, scorecards, and dashboards that track key sales and share metrics.
• Identify Insights:
  Translate data into clear insights and visualizations that tell the story behind business trends and shopper behavior.
• Assortment & Merchandising Support:
  Assist in SKU productivity analysis, assortment recommendations, and planogram updates.
• Promotional & Pricing Analysis:
  Support post-promotion evaluations and provide insights on pricing strategy effectiveness.

Skills & Experience

• 1–3 years of experience in data analytics, or shopper insights — preferably in the CPG industry.
  Familiarity with syndicated data tools (Nielsen, Circana, Numerator) and/or retailer data systems (Greenfield/VIQ etc.).
• Strong Excel skills; experience with Power BI, Tableau, or other visualization tools is a plus.
  Excellent analytical, organizational, and problem-solving abilities.
• Strong communication skills and the ability to present data in a clear, compelling way.
  A collaborative mindset and eagerness to learn within a fast-paced, team-oriented environment.

Compensation

The expected base salary range for this position is $70,000 - $80,000 annually, depending on experience, skills, and qualifications. In addition to base salary, this position may be eligible for performance-based bonuses and other compensation programs.

Benefits

MPG offers a generous package of health benefits, including medical, dental, vision, STD/LTD, paid maternity/paternity leave and life insurance. Our compensation program provides market industry base salary, bonuses, and 401K. In addition to paid holidays, we reward an employee’s extra efforts through unlimited paid time off.

Diversity and Inclusion

MPG provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

We are committed to ensuring that Diversity, Equity, Inclusion, and Belonging (DEI&B) are at the foundation of our culture. Through DEI&B, we embrace the beauty in all of the unique qualities of our employees, communities and clients. MPG’s DEI&B efforts empower us to collectively reach our full potential by fueling innovation, connection, and growth. We recognize the value of having a diverse and engaged team. We are an organization driven by PEOPLE. Our commitment to diversity, equity, inclusion, and belonging was born from our core values. We believe that by leveraging the unique perspectives and experiences of our employees, MPG can unlock more comprehensive, innovative, and long-standing results for both our client and retailer partners. As our journey continues to evolve, we have made intentional commitments to further champion DEI&B. The foundation of our pledge starts with our promise to each other, our clients, and the community.

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