Senior Director of Marketing, Diagnostics — Lucent Diagnostics

Remote

Quanterix is a global leader in ultra-sensitive biomarker detection, enabling breakthroughs in disease research, diagnostics, and drug development. Its vision is to lead the next era of precision biomarker science to power earlier detection, better decisions, and improved human health. Its mission is to make biology measurable at its most fundamental level, delivering earlier insight when it matters most. Across discovery to clinical applications, Quanterix empowers scientists and healthcare providers to improve patients’ lives through detection and understanding of disease. Its proprietary Simoa® technology delivers industry-leading sensitivity, allowing researchers to detect and quantify biomarkers in blood and other fluids at concentrations far below traditional limits. With more than 3,400 peer-reviewed publications, Quanterix has been a trusted partner to the scientific community for nearly two decades. In 2025, Quanterix acquired Akoya Biosciences, The Spatial Biology Company®, adding multiplexed tissue imaging with single-cell resolution to its portfolio. Together, the combined company offers a uniquely integrated platform that connects biology across blood and tissue—advancing precision medicine from discovery to diagnostics.

ROLE SUMMARY:

WHAT YOU’LL DO:

• Set the overall marketing vision, strategy, operating plan, and investment priorities for Lucent Diagnostics, aligning near-term launch readiness with long-term growth, category leadership, and business unit objectives.
• Lead development of differentiated positioning, segmentation, messaging, claims strategy, and value propositions for clinical, laboratory, health system, specialist, and payer audiences.
• Build and execute an integrated go-to-market strategy for diagnostic product(s), including market development, demand generation, launch sequencing, channel strategy, customer education, and sales enablement.
• Drive early testing adoption and market activation programs that increase awareness, engagement, and readiness ahead of regulatory clearance and commercial launch.
• Partner with market access, payer strategy, medical affairs, and health economics stakeholders to communicate clinical utility, economic value, reimbursement considerations, and evidence needs.
• Serve as a senior commercial voice in cross-functional launch planning, ensuring marketing priorities are integrated into product development, regulatory, evidence generation, laboratory operations, sales, and customer experience plans.
• Translate market research, customer insights, competitive intelligence, and performance analytics into clear strategic choices, investment recommendations, and action plans.
• Develop core launch assets, including brand architecture, messaging platforms, field materials, digital content, congress plans, thought leadership programs, KOL engagement approaches, and customer education tools.
• Establish marketing KPIs, dashboards, and business review rhythms to track funnel health, campaign performance, adoption signals, customer engagement, and launch readiness.
• Lead agency, vendor, and external partner relationships to ensure high-quality execution, budget discipline, compliance, and speed-to-market.
• Build, mentor, and develop a high-performing marketing team and scalable ways of working as the diagnostics business grows.
• Represent marketing in senior leadership discussions and communicate strategy, progress, risks, and recommendations with executive-level clarity.

BASIC QUALIFICATIONS:

• Bachelor’s degree in Marketing, Business, Life Sciences, Healthcare Administration, or a related field.
• 12+ years of progressive marketing, product marketing, commercial strategy, or related experience in diagnostics, life sciences, medical technology, biotechnology, or healthcare.
• Demonstrated success leading diagnostic, healthcare, or life sciences launches, including development of positioning, market development, demand generation, customer education, and commercial enablement strategies.
• Experience influencing senior leaders and leading complex, cross-functional initiatives across commercial, medical, regulatory, product, market access, finance, operations, and external partners.
• Proven ability to translate scientific, clinical, market, and customer insights into actionable business strategies and measurable commercial outcomes.

PREFERRED QUALIFICATIONS:

• Advanced degree such as MBA, MPH, MS, PhD, or equivalent experience preferred.
• Experience commercializing in vitro diagnostics, laboratory-developed tests, companion diagnostics, clinical assays, or other regulated diagnostic products.
• Experience operating in a pre-commercial, first-in-category, or emerging-market environment where category creation, customer education, and evidence-based adoption are critical.
• Strong understanding of clinical marketing, payer marketing, reimbursement dynamics, market access, health economics, and evidence generation in diagnostics or healthcare.
• Track record of building and leading high-performing teams, managing agencies and budgets, and scaling marketing capabilities through periods of growth.
• Experience partnering with sales leadership to create field enablement, account-based marketing, demand generation, and customer engagement programs.
• Executive presence with excellent written, verbal, and presentation skills, including the ability to simplify complex scientific and commercial topics for varied audiences.
• High comfort with ambiguity, prioritization, and decision-making in a fast-moving, high-growth environment.

EXPECTATIONS, COMPETENCIES, SKILLS & ABILITIES:

• Remote role with the ability to collaborate effectively across distributed teams and time zones.
• Ability to travel up to 25% for customer visits, conferences, advisory boards, internal meetings, and commercial launch activities.
• Strategic enterprise leader with strong commercial judgment, executive presence, and the ability to influence without direct authority.
• Deep customer orientation and ability to understand the needs of clinicians, laboratories, health systems, specialists, payers, and internal stakeholders.
• Strong analytical capability, including experience using market research, competitive intelligence, campaign metrics, funnel data, and financial inputs to guide decisions.
• Excellent cross-functional leadership skills with the ability to align teams around priorities, timelines, risks, and success metrics.
• Demonstrated ability to balance strategic thinking with hands-on execution in a lean, evolving organization.
• Commitment to compliant, ethical, and customer-centered marketing practices in regulated healthcare environments.
• No routine lifting requirement beyond standard office activities.

WHY YOU’LL LIKE WORKING WITH US:

Our Commitment to Employees:

DIVERSE & INCLUSIVE WORKPLACE: