SUMMARY OF DUTIES

For more than 77 years, SunCoast Blood Centers has served as the local community blood bank dedicated to saving lives across Southwest Florida. We are privileged to bring people together to save lives through innovative blood services and therapies.

The Vice President of Marketing and Development serves as the executive leader responsible for advancing SunCoast Blood Centers' external strategy, brand presence, philanthropic growth, and community engagement. This position provides executive leadership for Brand Strategy, Marketing, Community Engagement, Community Relations, Strategic Partnerships, Fund Development, Grant Development, Sponsorship Development, and related outreach initiatives, ensuring a unified approach to strengthening public awareness, organizational visibility, and community investment in SunCoast Blood Centers' lifesaving mission.

The Vice President serves as the organization's steward of the SunCoast brand, ensuring every marketing initiative, community partnership, fundraising effort, sponsorship opportunity, grant initiative, and public engagement activity strengthens community trust, advances the organization's mission, and supports sustainable blood collections. The Vice President is accountable for building public trust, expanding community investment, strengthening the SunCoast brand, and creating the external partnerships and awareness that enable the organization to fulfill its lifesaving mission.

This position develops and executes comprehensive strategies that elevate the SunCoast brand, expand philanthropic support, strengthen strategic partnerships, and increase community engagement throughout the organization's service area. Through innovative marketing, compelling storytelling, and relationship development, the Vice President inspires blood donation, financial investment, volunteerism, and community advocacy while positioning SunCoast Blood Centers as the trusted community blood center throughout the region.

The Vice President collaborates across the organization to align marketing, communications, community engagement, and development initiatives with organizational priorities, ensuring the SunCoast brand, community relationships, and public awareness efforts support sustainable blood collections and long-term organizational growth.

As a member of the Executive Leadership Team, the Vice President provides strategic counsel to the Chief Executive Officer and collaborates across the organization to ensure all external initiatives support SunCoast's mission, strategic priorities, financial sustainability, and long-term growth.

ESSENTIAL JOB FUNCTIONS

Executive Leadership

• Provide executive leadership and strategic oversight for Marketing, Brand Strategy, Community Engagement, Community Relations, Strategic Partnerships, Fund Development, Grant Development, Sponsorship Development, and related outreach initiatives.
• Develop and execute long-range organizational growth strategies that strengthen community awareness, philanthropic investment, and public engagement.
• Serve as a strategic advisor to the Chief Executive Officer regarding organizational growth, external engagement, brand positioning, and community investment.
• Foster a culture of innovation, collaboration, accountability, and continuous improvement throughout the division.
• Champion cross-functional collaboration to ensure Marketing, Development, Recruitment, Donor Services, and Executive Leadership operate with aligned organizational priorities and a unified external message.

Brand Strategy and Marketing

• Lead the organization's storytelling strategy by communicating the impact of blood donation, patient outcomes, donor experiences, organizational achievements, and community partnerships across all communication channels.
• Develop and execute integrated brand awareness and community engagement strategies that increase public understanding of the ongoing need for blood donation and support sustainable blood collections.
• Ensure consistent organizational messaging and brand standards across all communication platforms.
• Oversee advertising, digital marketing, public relations, creative services, media relations, website strategy, and content development.
• Lead integrated campaigns that educate, inspire, and engage the community while increasing awareness of the ongoing need for blood donation.

Community Engagement and Community Relations

• Expand SunCoast’s presence throughout the communities it serves by developing meaningful partnerships and community initiatives.
• Represent the organization at civic events, community meetings, healthcare forums, and strategic partnership opportunities.
• Strengthen relationships with community organizations, educational institutions, healthcare systems, chambers of commerce, elected officials, and nonprofit organizations.
• Develop outreach strategies that enhance public understanding of SunCoast's mission and community impact.

Strategic Partnerships and Development

• Cultivate executive-level relationships with healthcare organizations, corporate partners, foundations, civic leaders, elected officials, and philanthropic organizations to expand SunCoast's regional influence and community investment.
• Develop and implement comprehensive fund development strategies that diversify revenue and strengthen organizational sustainability.
• Lead corporate sponsorship initiatives, foundation relationships, grant development, and strategic partnership opportunities.
• Identify and cultivate new philanthropic, corporate, and community investment opportunities.
• Build long-term relationships with donors, business leaders, foundations, and community stakeholders.

Organizational Growth

• Develop strategies that increase community awareness, strengthen public trust, and support long-term organizational growth.
• Identify emerging opportunities that strengthen SunCoast Blood Centers' reputation, market presence, philanthropic support, and long-term sustainability.
• Evaluate market trends, community needs, and organizational performance to identify opportunities for innovation and growth.
• Establish measurable performance indicators for marketing effectiveness, fundraising, grants, sponsorships, partnerships, and community engagement.

Cross-Functional Collaboration

• Partner with Recruitment leadership to develop integrated marketing campaigns and community initiatives that support donor recruitment goals while maintaining clear operational ownership within the Recruitment department.
• Collaborate with Donor Services, Hospital Services, Finance, Human Resources, and Executive Leadership to ensure organizational alignment and consistent messaging.
• Support enterprise-wide strategic initiatives that advance SunCoast Blood Centers' mission and long-term objectives.

Financial and Operational Leadership

• Develop and oversee departmental budgets and resource allocation.
• Ensure responsible stewardship of organizational resources.
• Monitor departmental performance and implement continuous improvement initiatives.

Additional Responsibilities

• Serve as a member of the Executive Leadership Team.
• Represent SunCoast Blood Centers before community organizations, healthcare partners, media, corporate partners, foundations, and other external stakeholders as designated by the Chief Executive Officer.
• Perform other duties as assigned in support of the organization's mission, vision, and strategic priorities.

CORE COMPETENCIES AND EXPECTATIONS

• Demonstrates strategic leadership and sound business judgment aligned with SunCoast Blood Centers' mission and long-term goals.
• Builds collaborative relationships and partnerships that strengthen the organization's brand, community presence, and philanthropic support.
• Communicates with authenticity, confidence, and professionalism while serving as a trusted ambassador for SunCoast Blood Centers within the organization and throughout the community.
• Leads with integrity, accountability, professionalism, and a commitment to continuous improvement.
• Develops high-performing teams through coaching, collaboration, and employee development.
• Uses data and measurable outcomes to drive decision-making and organizational growth.
• Champions innovation while fostering a culture of service, teamwork, and mission excellence.

PHYSICAL AND ENVIRONMENTAL REQUIREMENTS

Physical Requirements

• Ability to sit, stand, walk, and travel throughout the organization's service area.
• Ability to occasionally lift and transport materials up to 25 pounds.
• Ability to operate standard office equipment and technology.

Environmental Requirements

• Primarily office-based with frequent travel throughout the community.
• Occasional evening and weekend work required to support community events, donor initiatives, fundraising activities, and organizational functions.

ADDITIONAL REQUIREMENTS

EQUAL OPPORTUNITY AND WORKPLACE COMMITMENT

Equal Employment Opportunity (EEO) Statement

SunCoast Blood Centers is an Equal Opportunity Employer. We value diversity and inclusion and prohibit discrimination based on any legally protected characteristic.

Americans with Disabilities Act (ADA)

SunCoast Blood Centers is committed to providing reasonable accommodations to qualified individuals with disabilities in accordance with the Americans with Disabilities Act (ADA) and applicable state law. Employees must be able to perform the essential functions of the position, with or without reasonable accommodation. Individuals requiring accommodation should contact Human Resources to initiate the interactive process.

At-Will Employment Disclaimer

Employment with SunCoast Blood Centers is on an at-will basis, which means either the employee or the organization may terminate the employment relationship at any time, with or without cause or notice, subject to applicable law.

MINIMUM QUALIFICATIONS

Education

• Bachelor's degree in Marketing, Communications, Business Administration, Public Relations, Nonprofit Management, or related field required.
• Master's degree in Business Administration, Marketing, Public Administration, Nonprofit Management, Healthcare Administration, or related field preferred.

Certifications (Preferred)

• Accreditation in Public Relations (APR)

  Equivalent executive experience may be considered in lieu of certification.

  Experience

• Minimum of eight (8) years of progressive leadership experience in marketing, communications, nonprofit development, community engagement, or business development.
• Minimum of five (5) years of executive or senior leadership experience leading professional teams.
• Demonstrated success developing organizational brand strategy and integrated marketing campaigns.
• Demonstrated success securing grants, sponsorships, philanthropic support, and strategic community partnerships.
• Experience leading fundraising initiatives and cultivating relationships with corporations, foundations, civic organizations, and community leaders.
• Executive leadership experience within healthcare, nonprofit, blood banking, or mission-driven organizations preferred.

Knowledge, Skills, and Abilities

• Executive leadership and organizational strategy.
• Brand development and reputation management.
• Integrated marketing and communications strategy.
• Community engagement and public relations.
• Corporate partnership development.
• Fund development and philanthropic strategy.
• Grant development and stewardship.
• Sponsorship development.
• Strategic planning and execution.
• Financial planning and budget oversight.
• Performance measurement and data-driven decision making.
• Exceptional written, verbal, and public speaking skills.
• Strong leadership, coaching, and team development abilities.
• Ability to build collaborative relationships across departments and throughout the community.
• Ability to represent SunCoast Blood Centers with professionalism and credibility before community leaders, healthcare partners, government officials, donors, sponsors, media, and philanthropic organizations.