Paid Media Specialist Jobs in South Carolina

INTRODUCTION

Maxwood Furniture is a rapidly growing furniture company with an expanding portfolio of brands including Max & Lily, Plank + Beam, and Maxtrix. Since launching over two decades ago, we’ve built multiple sales channels across DTC websites and third-party marketplaces. We’re passionate about designing inspiring, on-trend furniture that brings customers’ home décor dreams to life. We are seeking a new member to join our e-Commerce team. Are you ready to be part of something amazing?

ROLE OVERVIEW

The Paid Media Strategist is responsible for driving revenue growth and advertising efficiency across our e-commerce portfolio. This role owns campaign execution and optimization across Google, Meta, and additional paid media channels, ensuring performance aligns with business objectives. This is a high-impact position within a fast-growing organization where the right person can make a measurable difference in revenue, return on ad spend, and overall marketing effectiveness.

Responsibilities

- Plan, develop, and execute comprehensive paid media strategies across PPC, DSP, STV, and other digital channels
- Manage and optimize campaigns across Google Ads, Microsoft Ads, Meta (Facebook & Instagram), and other relevant platforms
- Monitor campaign performance daily and provide structured reporting weekly and monthly through automated dashboards
- Conduct A/B testing across ad creative, audience segmentation, and bidding strategies to maximize ROI
- Perform ongoing keyword research, expansion, and optimization
- Analyze competitor SEM strategies and identify opportunity gaps
- Manage campaign budgets, forecast spend, and reconcile discrepancies
- Partner with Brand and Marketing teams to align campaigns with tone, priorities, and strategic initiatives
- Coordinate with team members managing marketplace advertising (Amazon, Wayfair, etc.) to ensure cohesive channel strategy
- Maintain strong understanding of emerging advertising technologies, tools, and best practices

WHAT SUCCESS LOOKS LIKE

- Improved ROAS and revenue contribution across paid channels
- Structured, data-backed campaign optimization
- Efficient budget management with disciplined forecasting
- Clear reporting and performance transparency
- Strong cross-functional alignment between advertising and brand strategy

BASIC QUALIFICATIONS

- 4+ years of experience in e-commerce advertising management
- Minimum 2 years of hands-on expertise in:
+ Google Ads / Microsoft Ads (Search & Shopping)
+ Meta (Facebook & Instagram) campaign management
- Proven experience executing A/B testing and campaign optimization
- Strong understanding of digital marketing technologies, attribution, targeting, and analytics platforms
- Demonstrated success optimizing campaign structure and bidding strategies
- Strong analytical skills including data manipulation and performance analysis
- Ability to evaluate click-through rate, conversion performance, spend efficiency, and creative impact
- Excellent written and verbal communication skills
- Agency experience welcomed

CORE COMPETENCIES

- Highly self-motivated and data-driven
- Strong organizational and analytical skills
- Collaborative and team-oriented
- Comfortable managing multiple priorities in a fast-paced environment
- Adaptable and solution-focused
- Professional and confident communicator

BENEFITS

- 401(k) matching
- Dental insurance
- Employee assistance program
- Employee discount
- Flexible schedule
- Flexible spending account
- Health insurance
- Life insurance
- Vision insurance
- Paid time off
- Professional development assistance

LOCATION

On-site in Charleston, SC (Daniel Island)