Paid Media Specialist Jobs
Paid Media Specialist jobs are open across e-commerce, SaaS, healthcare, retail, and agencies, from entry-level coordinators to senior and lead roles, with specializations in paid search, paid social, and programmatic advertising. Find a role that fits from the openings below and apply directly.
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Showing 5 of 247+ Paid Media Specialist jobs
Secure Every Identity, from AI to Human
Identity is the key to unlocking the potential of AI. Okta secures AI by building the trusted, neutral infrastructure that enables organizations to safely embrace this new era. This work requires a relentless drive to solve complex challenges with real-world stakes. We are looking for builders and owners who operate with speed and urgency and execute with excellence.
This is an opportunity to do career-defining work. We're all in on this mission. If you are too, let's talk.
About the Role
We are looking for a visionary, results-driven Senior Director of Paid Media to lead our Global Paid Media and Performance Marketing organization within Okta’s fast-paced marketing ecosystem. This leader will define how we use paid investment across the full buyer journey—from audience development and demand capture through pipeline creation and progression—while building the operating model, measurement capabilities, and team required to scale globally.
The ideal leader operates at the intersection of technology, data science, and creative storytelling. You are AI-first, commercially minded, and possess the technical depth to navigate dual go-to-market motions (high-touch enterprise ABM and high-velocity developer/product-led growth). As a trusted cross-functional partner, you possess the executive gravitas to align digital investments with corporate financial targets while maintaining the analytical rigor to interrogate unit economics alongside data science teams.
What You Will Do:
- Global Vision & Growth Strategy: Define and execute the multi-year global paid media strategy across Search, Paid Social, Programmatic, ABM, and emerging channels to accelerate enterprise pipeline for the Okta and Auth0 product portfolios.
- Executive Leadership & Org Building: Lead, mentor, and scale a high-performing, multi-tiered global organization of media leaders, functional specialists, and regional teams (AMER, EMEA, APJ), cultivating a culture of operational excellence and continuous innovation.
- Performance Strategy & Decision-Making: Establish a disciplined operating model for evaluating channel performance, translating complex media and funnel signals into clear investment recommendations, optimization priorities, and executive-level decisions.
- Executive & GTM Alignment: Act as an essential strategic partner to the CMO, CRO, Finance, Product Marketing, and Sales leadership, translating paid media outcomes into commercial business impact, revenue predictability, and CAC/LTV efficiency.
- AI-First Transformation: Champion the adoption of cutting-edge AI methodologies—from predictive audience modeling and autonomous bid management to generative creative workflows—to establish Okta as an industry benchmark in modern B2B demand generation.
- Global Capital Allocation & Agency Governance: Direct a multi-million-dollar global media investment portfolio, optimizing ROI through rigorous governance, scenario modeling, and managing tier-one global agency and platform partnerships.
- Next-Gen Measurement & Attribution: Partner with Marketing Operations, Analytics, and Data Engineering to advance MMM, MTA, incrementality testing, and closed-loop conversion signals that connect media investment to qualified demand, pipeline, and revenue.
- Integrated Buyer Journey: Partner across Campaigns, Product Marketing, Web, Lifecycle, ABX, and Sales to ensure paid media is connected to the broader buyer journey — from audience creation and demand capture through retargeting, conversion, and pipeline progression.
- Dual-Motion ABM & Developer Acquisition: Scale bespoke Account-Based Marketing (ABM) media programs targeting Global 2000 enterprise accounts while optimizing high-volume self-serve developer acquisition funnels.
What You Will Bring:
- Experience: 12–15+ years of progressive experience in Paid Media and Digital Growth Marketing, with 8+ years of people management including a proven track record of managing managers and leading distributed global teams.
- B2B SaaS Mastery: Deep expertise in enterprise B2B SaaS with a clear understanding of complex, multi-stakeholder buyer journeys, long sales cycles, and multi-product portfolio positioning.
- Strategic Judgment & Executive Communication: Proven ability to move from data and platform complexity to a clear point of view — identifying what matters, what action should be taken, and communicating recommendations simply to senior leaders.
- Commercial & Portfolio Stewardship: Demonstrated success owning and scaling tens of millions in annual media budgets with full accountability for pipeline contribution, revenue attainment, and unit economics.
- Executive Presence & Influence: Exceptional communication and storytelling skills, with the ability to distill complex digital mechanics into compelling strategic narratives for C-level stakeholders and board-level presentations.
- Architectural & Technical Depth: Deep understanding of modern ad tech/martech architectures, audience graphs, CRM integrations (Salesforce), BI tools (Looker, Tableau), and conversion rate optimization (CRO) engines.
- Builder Mindset & Resilience: High degree of comfort operating in high-growth, ambiguous environments, with a track record of independently driving ambiguous, cross-functional work to closure.
- Innovation & Continuous Learning: Passion for staying ahead of macroeconomic shifts, digital privacy regulations, and emerging AI technologies, with the agility to pivot strategies proactively.
P24311
The annual base salary range for this position for candidates located in the San Francisco Bay area is between: $269,000—$369,000 USD
Below is the annual base salary range for candidates located in California (excluding San Francisco Bay Area), Colorado, Illinois, New York and Washington. Your actual base salary will depend on factors such as your skills, qualifications, experience, and work location. In addition, Okta offers equity (where applicable), bonus, and benefits, including health, dental and vision insurance, 401(k), flexible spending account, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies. To learn more about our Total Rewards program please visit: https://rewards.okta.com/us.
Below is the annual salary range for candidates located in Canada. Your actual salary will depend on factors such as your skills, qualifications, and experience. In addition, Okta offers equity (where applicable), bonus, and benefits, including health, dental, and vision insurance, RRSP with a match, healthcare spending, telemedicine, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies. To learn more about our Total Rewards program, please visit: https://rewards.okta.com/can.
The annual base salary range for this position for candidates located in Canada is between:$21,200—$291,000 CADThe Okta Experience
- Supporting Your Well-Being
- Driving Social Impact
- Developing Talent and Fostering Connection + Community
We are intentional about connection. Our global community, spanning over 20 offices worldwide, is united by a drive to innovate. Your journey begins with an immersive, in-person onboarding experience designed to accelerate your impact and connect you to our mission and team from day one.
Okta is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, marital status, age, physical or mental disability, or status as a protected veteran. We also consider for employment qualified applicants with arrest and convictions records, consistent with applicable laws.
If reasonable accommodation is needed to complete any part of the job application, interview process, or onboarding please use this Form to request an accommodation.
Notice for New York City Applicants & Employees: Okta may use Automated Employment Decision Tools (AEDT), as defined by New York City Local Law 144, that use artificial intelligence, machine learning, or other automated processes to assist in our recruitment and hiring process. In accordance with NYC Local Law 144, if you are an applicant or employee residing in New York City, please
Okta is the leading independent provider of identity for the enterprise. The Okta Identity Cloud enables organizations to securely connect the right people to the right technologies at the right time. With over 7,000 pre-built integrations to applications and infrastructure providers, Okta customers can easily and securely use the best technologies for their business. More than 19,300 organizations, including JetBlue, Nordstrom, Slack, T-Mobile, Takeda, Teach for America, and Twilio, trust Okta to help protect the identities of their workforces and customers.
Secure Every Identity, from AI to Human
Identity is the key to unlocking the potential of AI. Okta secures AI by building the trusted, neutral infrastructure that enables organizations to safely embrace this new era. This work requires a relentless drive to solve complex challenges with real-world stakes. We are looking for builders and owners who operate with speed and urgency and execute with excellence.
This is an opportunity to do career-defining work. We're all in on this mission. If you are too, let's talk.
About the Role
We are looking for a visionary, results-driven Senior Director of Paid Media to lead our Global Paid Media and Performance Marketing organization within Okta’s fast-paced marketing ecosystem. This leader will define how we use paid investment across the full buyer journey—from audience development and demand capture through pipeline creation and progression—while building the operating model, measurement capabilities, and team required to scale globally.
The ideal leader operates at the intersection of technology, data science, and creative storytelling. You are AI-first, commercially minded, and possess the technical depth to navigate dual go-to-market motions (high-touch enterprise ABM and high-velocity developer/product-led growth). As a trusted cross-functional partner, you possess the executive gravitas to align digital investments with corporate financial targets while maintaining the analytical rigor to interrogate unit economics alongside data science teams.
What You Will Do:
- Global Vision & Growth Strategy: Define and execute the multi-year global paid media strategy across Search, Paid Social, Programmatic, ABM, and emerging channels to accelerate enterprise pipeline for the Okta and Auth0 product portfolios.
- Executive Leadership & Org Building: Lead, mentor, and scale a high-performing, multi-tiered global organization of media leaders, functional specialists, and regional teams (AMER, EMEA, APJ), cultivating a culture of operational excellence and continuous innovation.
- Performance Strategy & Decision-Making: Establish a disciplined operating model for evaluating channel performance, translating complex media and funnel signals into clear investment recommendations, optimization priorities, and executive-level decisions.
- Executive & GTM Alignment: Act as an essential strategic partner to the CMO, CRO, Finance, Product Marketing, and Sales leadership, translating paid media outcomes into commercial business impact, revenue predictability, and CAC/LTV efficiency.
- AI-First Transformation: Champion the adoption of cutting-edge AI methodologies—from predictive audience modeling and autonomous bid management to generative creative workflows—to establish Okta as an industry benchmark in modern B2B demand generation.
- Global Capital Allocation & Agency Governance: Direct a multi-million-dollar global media investment portfolio, optimizing ROI through rigorous governance, scenario modeling, and managing tier-one global agency and platform partnerships.
- Next-Gen Measurement & Attribution: Partner with Marketing Operations, Analytics, and Data Engineering to advance MMM, MTA, incrementality testing, and closed-loop conversion signals that connect media investment to qualified demand, pipeline, and revenue.
- Integrated Buyer Journey: Partner across Campaigns, Product Marketing, Web, Lifecycle, ABX, and Sales to ensure paid media is connected to the broader buyer journey — from audience creation and demand capture through retargeting, conversion, and pipeline progression.
- Dual-Motion ABM & Developer Acquisition: Scale bespoke Account-Based Marketing (ABM) media programs targeting Global 2000 enterprise accounts while optimizing high-volume self-serve developer acquisition funnels.
What You Will Bring:
- Experience: 12–15+ years of progressive experience in Paid Media and Digital Growth Marketing, with 8+ years of people management including a proven track record of managing managers and leading distributed global teams.
- B2B SaaS Mastery: Deep expertise in enterprise B2B SaaS with a clear understanding of complex, multi-stakeholder buyer journeys, long sales cycles, and multi-product portfolio positioning.
- Strategic Judgment & Executive Communication: Proven ability to move from data and platform complexity to a clear point of view — identifying what matters, what action should be taken, and communicating recommendations simply to senior leaders.
- Commercial & Portfolio Stewardship: Demonstrated success owning and scaling tens of millions in annual media budgets with full accountability for pipeline contribution, revenue attainment, and unit economics.
- Executive Presence & Influence: Exceptional communication and storytelling skills, with the ability to distill complex digital mechanics into compelling strategic narratives for C-level stakeholders and board-level presentations.
- Architectural & Technical Depth: Deep understanding of modern ad tech/martech architectures, audience graphs, CRM integrations (Salesforce), BI tools (Looker, Tableau), and conversion rate optimization (CRO) engines.
- Builder Mindset & Resilience: High degree of comfort operating in high-growth, ambiguous environments, with a track record of independently driving ambiguous, cross-functional work to closure.
- Innovation & Continuous Learning: Passion for staying ahead of macroeconomic shifts, digital privacy regulations, and emerging AI technologies, with the agility to pivot strategies proactively.
P24311
The annual base salary range for this position for candidates located in the San Francisco Bay area is between: $269,000—$369,000 USD
Below is the annual base salary range for candidates located in California (excluding San Francisco Bay Area), Colorado, Illinois, New York and Washington. Your actual base salary will depend on factors such as your skills, qualifications, experience, and work location. In addition, Okta offers equity (where applicable), bonus, and benefits, including health, dental and vision insurance, 401(k), flexible spending account, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies. To learn more about our Total Rewards program please visit: https://rewards.okta.com/us.
Below is the annual salary range for candidates located in Canada. Your actual salary will depend on factors such as your skills, qualifications, and experience. In addition, Okta offers equity (where applicable), bonus, and benefits, including health, dental, and vision insurance, RRSP with a match, healthcare spending, telemedicine, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies. To learn more about our Total Rewards program, please visit: https://rewards.okta.com/can.
The annual base salary range for this position for candidates located in Canada is between:$21,200—$291,000 CADThe Okta Experience
- Supporting Your Well-Being
- Driving Social Impact
- Developing Talent and Fostering Connection + Community
We are intentional about connection. Our global community, spanning over 20 offices worldwide, is united by a drive to innovate. Your journey begins with an immersive, in-person onboarding experience designed to accelerate your impact and connect you to our mission and team from day one.
Okta is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, marital status, age, physical or mental disability, or status as a protected veteran. We also consider for employment qualified applicants with arrest and convictions records, consistent with applicable laws.
If reasonable accommodation is needed to complete any part of the job application, interview process, or onboarding please use this Form to request an accommodation.
Notice for New York City Applicants & Employees: Okta may use Automated Employment Decision Tools (AEDT), as defined by New York City Local Law 144, that use artificial intelligence, machine learning, or other automated processes to assist in our recruitment and hiring process. In accordance with NYC Local Law 144, if you are an applicant or employee residing in New York City, please
Okta is the leading independent provider of identity for the enterprise. The Okta Identity Cloud enables organizations to securely connect the right people to the right technologies at the right time. With over 7,000 pre-built integrations to applications and infrastructure providers, Okta customers can easily and securely use the best technologies for their business. More than 19,300 organizations, including JetBlue, Nordstrom, Slack, T-Mobile, Takeda, Teach for America, and Twilio, trust Okta to help protect the identities of their workforces and customers.
Paid Media Specialist Jobs by Experience Level
See All 247+ Paid Media Specialist Jobs
Find roles that match your experience and apply in just a few clicks.
Find Paid Media Specialist JobsPaid Media Specialist Job Market
Who's Hiring
- Vail Resorts16
- Deloitte9
- January Digital5
- VML4
- Amazon3
Top Industries Hiring
- Retail
- Technology & Software
- Hospitality & Tourism
- Staffing & Recruiting
- Marketing & Advertising
What Employers Look For
The qualifications that appear most often in paid media specialist jobs.
- Hands-on experience managing Google Ads and Meta Ads campaigns at meaningful budget scale
- Proficiency with analytics and attribution tools such as Google Analytics and similar platforms
- Google Ads or Meta Blueprint certification preferred or required
- Experience with A/B testing ad creative, audiences, and bidding strategies
- Ability to build and present performance reports to internal stakeholders or clients
- Bachelor's degree in marketing, communications, or a related field
Tips for Your Paid Media Specialist Job Search
Quantify campaign results on your resume
Recruiters for paid media roles want to see ROAS, CPA, and CTR improvements, not just platforms you used. Replace vague responsibilities with specific outcomes tied to budget scale, even if the numbers are modest.
List certifications prominently above experience
Google Ads, Meta Blueprint, and Microsoft Advertising certifications are filtering criteria for many paid media job listings. Put them in a dedicated section near the top of your resume so hiring managers see them before reading your history.
Target listings by ad channel specialty
Search by the channel you know best, such as paid social or programmatic, rather than only the general title. Many listings use channel-specific language and filtering by it surfaces roles where your deepest skills are the exact requirement.
Apply early to roles that fit
Migrate Mate lists paid media specialist openings from across the United States in one place, so you can find roles that match and apply directly to each listing.
Prepare a budget-to-outcome case study
Interviewers routinely ask how you managed spend and what you did when performance dropped. Walk in with one clear example: the budget you controlled, the problem you diagnosed, the change you made, and the result you measured.
Negotiate using channel-specific market data
Compensation for paid media specialists varies by channel expertise and certification level. Before negotiating, research typical ranges for your specialty using BLS occupational data and compare against the scope of the role you were offered.
Paid Media Specialist Jobs: Frequently Asked Questions
Which companies are hiring the most paid media specialists?
The companies hiring the most paid media specialists right now include Vail Resorts, Deloitte, and January Digital, with the largest share of openings in New York, California, and Texas, based on current listings on Migrate Mate as of September 2026. Agency roles and in-house e-commerce and SaaS positions make up the largest share of current demand.
How many paid media specialist jobs are remote?
About 73% of paid media specialist openings are fully remote or hybrid as of September 2026, reflecting strong employer comfort with distributed paid media work. Roles focused on paid search and paid social tend to be the most remote-friendly, while programmatic and agency client-service positions are more likely to require some on-site presence.
How do you become a paid media specialist?
Start by building hands-on experience with Google Ads and Meta Ads through personal projects, freelance work, or entry-level marketing roles. Earn platform certifications to validate your skills. Learn to read performance data in an analytics tool, then practice connecting campaign decisions to measurable outcomes before applying to specialist roles.
Can you get hired as a paid media specialist without much experience?
Yes, entry-level paid media roles exist, and employers often care more about demonstrated platform knowledge than years on a resume. Running a small-budget Google Ads or Meta campaign for a local business, a student organization, or your own project gives you real results to reference. Certifications and a brief case study go further than a degree alone.
What does the paid media specialist interview process look like?
Most hiring processes include an initial recruiter screen, a hiring manager interview focused on past campaign work, and a practical exercise where you analyze performance data or build a mock campaign plan. Final rounds often involve presenting your exercise to the team or meeting cross-functional stakeholders like creative or analytics leads.
Where can I find and apply to paid media specialist jobs?
You can find and apply to paid media specialist jobs on Migrate Mate, which lists current openings from across the United States. Search the listings for roles that match your channel expertise and seniority level, then apply directly to each one that fits.
See All 247+ Paid Media Specialist Jobs
Find roles that match your experience and apply in just a few clicks.
Find Paid Media Specialist Jobs