Senior Level Sports Information Director Jobs
Senior level sports information director jobs put experienced professionals in charge of media strategy, brand storytelling, and the communications teams and workflows that bring athletic programs to life. Openings are concentrated in Healthcare & Medical Services, Education, and Electronics & Hardware, with a mix of on-site, remote, and hybrid settings, and employers like Amazon, Sutter Health, and HDR hiring at this level now.
Find JobsOverview
Showing 5 of 14+ Senior Level Sports Information Director jobs
DESCRIPTION
Prime Video is redefining how the world watches live sports, delivering NFL Thursday Night Football, NBA, NASCAR, MLB, and global soccer to tens of millions of fans. We seek a Sr. Sports Research Manager to own sports audience measurement for Prime Video Sports, serving as the definitive internal authority on how our live events perform in Nielsen and across the broader measurement landscape.
You will own the Nielsen relationship and end-to-end measurement of every Prime Video Live Sports telecast, authoring audience summaries, reconciling first-party streaming signals against third-party currency, and translating a fast-moving measurement environment into clear business guidance. The ideal candidate pairs deep Nielsen expertise with the judgment to explain why audiences move and the communication skill to make complex concepts land with senior leaders, league partners, and cross-functional stakeholders.
Key job responsibilities
- Own authoritative audience summaries for all Prime Video Sports properties, reporting P2+ AMA on Nielsen Big Data+Panel and Panel-Only bases, including demographics, reach, and minute-by-minute trends. Produce weekly, event-level, and season-to-date reporting on deadline.
- Benchmark Prime Video against the competitive set on a like-for-like basis and manage Nielsen schedule inputs so every telecast is measured accurately and on time.
- Reconcile Prime Video first-party device/AMA signals against Nielsen projections and final actuals; build a holistic cross-platform view of linear plus streaming performance.
- Serve as the internal authority on Nielsen methodology; write POVs on currency changes, separate methodology shifts from real audience movement, and represent Prime Video.
- Translate measurement into decisions for programming, marketing, PR, finance, and ad sales. Field league and partner data requests, owning accuracy and turnaround.
- Automate recurring reporting and apply AI tools to speed analysis, drafting, and quality-checking, building validation into every workflow so numbers reaching leadership are right the first time.
BASIC QUALIFICATIONS
- 7+ years of media research experience at a network, agency, streamer, league, or research supplier, with end-to-end ownership of measurement deliverables.
- Deep, hands-on expertise with Nielsen national TV measurement (Big Data+Panel, Panel-Only, NNTV, National TV Toolbox, NPOWER-family, NCL schedule input).
- Command of core media math: AMA, rating, share, reach, GRPs, and time-shift windows (live, same-day, VOSDAL, delayed).
- Experience with cross-platform measurement spanning linear TV and streaming, including first-party/impression-based signal integration with third-party currency.
- Advanced Excel and clear, persuasive data storytelling in PowerPoint for senior audiences. Excellent written and verbal communication.
- Bachelor's degree in statistics, economics, communications, marketing, a quantitative social science, or a related discipline. Avid sports fan.
PREFERRED QUALIFICATIONS
- 10+ years in sports media research or audience measurement, with direct ownership of a measurement discipline and a Nielsen vendor relationship.
- Working knowledge of 2025-2026 Nielsen methodology changes (out-of-home expansion, Big Data+Panel transition, co-viewing) and ability to recalibrate benchmarks across breaks.
- Experience with secondary measurement platforms (comScore, VideoAmp, iSpot, Adobe Analytics, Antenna, Nielsen ONE) and audience forecasting supporting finance or revenue planning.
- Experience using AI tools and automation (e.g., Python, generative AI, scheduled reporting) to scale recurring research workflows.
- Deep familiarity with the live sports media landscape, its broadcasters, Amazon's position in live sports, and MRC accreditation standards.
A day in the life
About the team
Our team is focused on building programming strategies that connect customers with the content they love. We work collaboratively across creative, product, marketing, and finance teams to make informed decisions that shape the viewing experience for audiences worldwide. We value curiosity, analytical thinking, and a willingness to challenge assumptions. As we continue to grow, you'll have the opportunity to influence how we evolve our approach and help define what comes next for our customers.
BASIC QUALIFICATIONS
- Experience in verbal and written communication for executive level leaders
- Experience leading large-scale programs/projects
- Experience in modeling (Excel) and data analyses
- 7+ Years of Content Strategy, Programming Strategy, and/or Marketing Strategy experience
PREFERRED QUALIFICATIONS
- Experience using data and metrics to determine and drive improvements
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
LOCATION
USA, CA, Culver City - 113,000.00 - 160,000.00 USD annually
USA, NY, New York - 124,300.00 - 177,300.00 USD annually
DESCRIPTION
Prime Video is redefining how the world watches live sports, delivering NFL Thursday Night Football, NBA, NASCAR, MLB, and global soccer to tens of millions of fans. We seek a Sr. Sports Research Manager to own sports audience measurement for Prime Video Sports, serving as the definitive internal authority on how our live events perform in Nielsen and across the broader measurement landscape.
You will own the Nielsen relationship and end-to-end measurement of every Prime Video Live Sports telecast, authoring audience summaries, reconciling first-party streaming signals against third-party currency, and translating a fast-moving measurement environment into clear business guidance. The ideal candidate pairs deep Nielsen expertise with the judgment to explain why audiences move and the communication skill to make complex concepts land with senior leaders, league partners, and cross-functional stakeholders.
Key job responsibilities
- Own authoritative audience summaries for all Prime Video Sports properties, reporting P2+ AMA on Nielsen Big Data+Panel and Panel-Only bases, including demographics, reach, and minute-by-minute trends. Produce weekly, event-level, and season-to-date reporting on deadline.
- Benchmark Prime Video against the competitive set on a like-for-like basis and manage Nielsen schedule inputs so every telecast is measured accurately and on time.
- Reconcile Prime Video first-party device/AMA signals against Nielsen projections and final actuals; build a holistic cross-platform view of linear plus streaming performance.
- Serve as the internal authority on Nielsen methodology; write POVs on currency changes, separate methodology shifts from real audience movement, and represent Prime Video.
- Translate measurement into decisions for programming, marketing, PR, finance, and ad sales. Field league and partner data requests, owning accuracy and turnaround.
- Automate recurring reporting and apply AI tools to speed analysis, drafting, and quality-checking, building validation into every workflow so numbers reaching leadership are right the first time.
BASIC QUALIFICATIONS
- 7+ years of media research experience at a network, agency, streamer, league, or research supplier, with end-to-end ownership of measurement deliverables.
- Deep, hands-on expertise with Nielsen national TV measurement (Big Data+Panel, Panel-Only, NNTV, National TV Toolbox, NPOWER-family, NCL schedule input).
- Command of core media math: AMA, rating, share, reach, GRPs, and time-shift windows (live, same-day, VOSDAL, delayed).
- Experience with cross-platform measurement spanning linear TV and streaming, including first-party/impression-based signal integration with third-party currency.
- Advanced Excel and clear, persuasive data storytelling in PowerPoint for senior audiences. Excellent written and verbal communication.
- Bachelor's degree in statistics, economics, communications, marketing, a quantitative social science, or a related discipline. Avid sports fan.
PREFERRED QUALIFICATIONS
- 10+ years in sports media research or audience measurement, with direct ownership of a measurement discipline and a Nielsen vendor relationship.
- Working knowledge of 2025-2026 Nielsen methodology changes (out-of-home expansion, Big Data+Panel transition, co-viewing) and ability to recalibrate benchmarks across breaks.
- Experience with secondary measurement platforms (comScore, VideoAmp, iSpot, Adobe Analytics, Antenna, Nielsen ONE) and audience forecasting supporting finance or revenue planning.
- Experience using AI tools and automation (e.g., Python, generative AI, scheduled reporting) to scale recurring research workflows.
- Deep familiarity with the live sports media landscape, its broadcasters, Amazon's position in live sports, and MRC accreditation standards.
A day in the life
About the team
Our team is focused on building programming strategies that connect customers with the content they love. We work collaboratively across creative, product, marketing, and finance teams to make informed decisions that shape the viewing experience for audiences worldwide. We value curiosity, analytical thinking, and a willingness to challenge assumptions. As we continue to grow, you'll have the opportunity to influence how we evolve our approach and help define what comes next for our customers.
BASIC QUALIFICATIONS
- Experience in verbal and written communication for executive level leaders
- Experience leading large-scale programs/projects
- Experience in modeling (Excel) and data analyses
- 7+ Years of Content Strategy, Programming Strategy, and/or Marketing Strategy experience
PREFERRED QUALIFICATIONS
- Experience using data and metrics to determine and drive improvements
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
LOCATION
USA, CA, Culver City - 113,000.00 - 160,000.00 USD annually
USA, NY, New York - 124,300.00 - 177,300.00 USD annually
See All 14 Senior Level Sports Information Director Jobs
Find roles that match your experience and apply in just a few clicks.
Find JobsSenior Level Sports Information Director Job Market
Who's Hiring
Top Industries Hiring
- Healthcare & Medical Services
- Education
- Electronics & Hardware
- Construction & Real Estate
- Banking & Financial Services
Senior Level Sports Information Director Jobs: Frequently Asked Questions
How do I get a senior level sports information director job?
Employers at this level look for candidates who have owned media operations end-to-end, not just executed individual tasks. A strong portfolio of high-profile event coverage, demonstrated experience leading staff or interns, and fluency with modern digital content platforms all signal readiness. Candidates who can speak to measurable outcomes, like growing digital audiences or improving press coverage, stand out most in competitive searches.
Which companies hire senior level sports information directors?
Companies hiring senior level sports information directors right now include Amazon, Sutter Health, and HDR, based on current listings on Migrate Mate as of November 2026. At this level, hiring tends to come from universities with large athletic departments, professional sports organizations, and sports media properties that need experienced communications leadership.
Are there remote senior level sports information director jobs?
Yes, though many senior roles still involve on-site presence for game-day coverage and media coordination. About 44% of senior level sports information director openings are remote or hybrid as of November 2026, reflecting a growing number of organizations that allow flexible arrangements for strategy, content, and administrative functions outside of live events.
What makes a sports information director role senior level?
Senior level roles are defined by ownership and scope. Where a mid-level director executes assignments, a senior director sets the communications strategy, manages staff or freelancers, and is accountable for departmental outcomes. Technical depth matters too, including advanced knowledge of statistical platforms, media relations, and digital publishing, alongside the ability to mentor junior staff and lead through high-pressure situations like postseason play or coaching changes.
Which industries hire the most senior level sports information directors?
Senior Level sports information director roles concentrate in Healthcare & Medical Services, Education, and Electronics & Hardware, based on current listings on Migrate Mate as of November 2026. These sectors drive hiring at this level because they operate communications functions that require experienced leadership, significant media coordination, and ongoing public-facing storytelling responsibilities.