Digital Marketing Jobs in USA with Visa Sponsorship
Digital marketing roles are among the most sponsorable positions in the marketing category because they involve measurable, data-driven work tied to technical platforms like Google Ads, Meta Business Suite, and marketing automation systems. Employers can more easily demonstrate the specialty occupation requirement when the role demands analytical skills in SEO, SEM, and campaign performance optimization. For detailed occupation requirements, see the O*NET profile.
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Get Access To All JobsINTRODUCTION
Burford Capital is the leading global finance and asset management firm focused on law. Its businesses include litigation finance and risk management, asset recovery and a wide range of legal finance and advisory activities. Burford is publicly traded on the New York Stock Exchange (NYSE: BUR) and the London Stock Exchange (LSE: BUR), and it works with companies and law firms around the world from its principal offices in New York, London, Chicago, Washington, Singapore, and Dubai.
Burford Capital is seeking a Vice President of Digital Marketing to lead the firm’s digital marketing efforts across channels and the digital customer journey.
This role is responsible for developing and executing integrated digital marketing programs that enhance market visibility, deepen audience engagement and support lead generation and conversion in complex, long-cycle B2B markets. The position oversees digital channels including paid and social media, website experience and marketing automation activation, ensuring that Burford’s digital presence operates as a cohesive and high-performing growth engine.
This is a hands-on leadership role for a commercially minded digital marketer who can translate strategic priorities into effective digital execution, optimize performance over time and bring best-practice thinking to website experience and customer journey design.
The base compensation range for this role is $160,000 – $175,000. Burford also pays a discretionary annual bonus and provides welcome Restricted Stock Units to all full-time employees.
COMPANY OVERVIEW
Burford Capital is the largest and most experienced provider of commercial finance to the legal sector in the world, with a core expertise in identifying and optimizing the value of legal assets for companies and law firms. Since its founding in 2009, Burford has worked with hundreds of law firms and corporations, including 94 of the AmLaw 100 and 92 of the Global 100 largest law firms. Our team has grown from five people at the end of 2009 to over 150 people today, including over 45 lawyers.
Burford possesses the resources and expertise of a large company while retaining the flexibility and creativity of a startup. Team members are smart, creative, collaborative, curious, and confident. Everyone rolls up their sleeves to perform and engage collectively for the overall success of the business. Burford values rigorous thinking, clear communication, and efficient execution. Burford is an “always on” environment in which everyone needs to be accessible by email when outside the office, including during evenings and weekends.
Burford pays base salaries consistent with the financial services industry and favors incentive compensation to reward performance. Burford provides competitive health care benefits and a 401k matching program. Burford Capital is committed to increasing diversity and maintaining an inclusive workplace culture. We welcome applications from all qualified candidates regardless of their ethnicity, race, gender, religious beliefs, sexual orientation, age, marital status, whether or not they have a disability.
POSITION REQUIREMENTS
Digital Strategy & Channel Execution:
- Develop and execute digital marketing strategies aligned with regional and practice growth priorities
- Translate strategic objectives into channel plans across paid, organic and owned platforms
- Identify opportunities to improve digital performance, visibility and engagement across priority audiences
Website Experience & Customer Journey:
- Own the strategic direction and continuous optimization of Burford’s website as a core marketing and conversion platform
- Lead the design and evolution of end-to-end digital customer journeys from initial engagement through conversion and nurture
- Provide subject matter expertise and best-practice guidance on website structure, user experience and conversion pathways in partnership with the CMO and Regional Marketing Strategy leads
- Drive conversion rate optimization initiatives including landing page strategy, user flows and testing programs
Campaign Execution & Programs:
- Design and execute digital components of integrated marketing campaigns
- Translate regional and corporate campaign objectives into coordinated digital programs across paid media, web, email and social media
- Establish scalable campaign frameworks, testing cadences and optimization routines
- Ensure consistent, high-quality execution and performance across digital programs
Marketo & Digital Activation:
- Own Marketo as a campaign activation platform, defining requirements and overseeing execution delivered through internal and external marketing operations resources
- Develop and manage campaign workflows, segmentation and nurture programs to support marketing initiatives
- Partner with marketing operations support on lead lifecycle alignment and scoring frameworks
- Oversee agency execution for email marketing programs, ensuring quality, consistency and alignment with campaign objectives
Paid Media & Channel Performance:
- Develop and manage paid media and social media strategies in partnership with Regional Marketing Strategy leads and CMO
- Optimize channel mix, audience targeting and media investment to improve performance and efficiency
- Monitor channel-level performance and drive continuous optimization across platforms
Performance & Analytics Ownership:
- Own digital marketing performance across channels and campaigns, including defining KPIs, interpreting results and identifying optimization opportunities
- Translate performance data into actionable insights that improve campaign effectiveness, audience engagement and conversion outcomes
- Partner with marketing operations resources to deliver reporting and dashboards, ensuring clear visibility into performance
- Continuously refine measurement approaches based on results and evolving business priorities
Cross-Functional Collaboration:
- Serve as the primary digital partner to Regional Marketing Strategy leads, enabling effective activation of regional priorities
- Partner with Strategic Intelligence to ensure digital targeting reflects market and client insights
- Collaborate with Content and Communications to amplify thought leadership and brand authority across digital channels
- Operate within a clearly defined model where marketing operations support owns systems, data infrastructure and reporting delivery
Team & Agency Management:
- Manage and mentor a small digital team
- Oversee external agencies and specialists to ensure high-quality execution and performance
- Maintain a hands-on approach to campaign delivery, optimization and performance tracking
SKILLS DESIRED
Qualifications & Experience:
- ~10–15 years of digital marketing experience in complex B2B environments, ideally within long-cycle, relationship-driven markets
- Strong hands-on experience across digital channels, integrated campaign execution and marketing automation platforms such as Marketo
- Proven experience developing and executing digital programs that support engagement, conversion and measurable business impact
- Deep understanding of website strategy, customer journey design and conversion optimization
- Ability to translate business priorities into effective digital marketing strategies and execution plans
- Strong commercial mindset with a focus on performance, outcomes and continuous improvement
- Experience interpreting performance data and driving optimization across channels and campaigns
- Comfortable operating in a lean, fast-paced environment with agency support and evolving operational infrastructure
- Experience working effectively in a global, matrixed organization and collaborating across functions
Performance Expectations:
- Burford’s website functions as a high-performing engagement and conversion platform
- Digital campaigns effectively support regional growth priorities and audience engagement
- Paid and organic channels demonstrate measurable performance improvement over time
- Digital programs contribute to improved engagement quality and pipeline development
- Performance insights are clearly translated into actionable optimization across campaigns and channels
- Cross-functional collaboration is efficient, disciplined and aligned to business priorities
Global Candidate Privacy Notice:
https://www.burfordcapital.com/global-candidate-privacy-notice/
Nearest Major Market: Manhattan
Nearest Secondary Market: New York City
INTRODUCTION
Burford Capital is the leading global finance and asset management firm focused on law. Its businesses include litigation finance and risk management, asset recovery and a wide range of legal finance and advisory activities. Burford is publicly traded on the New York Stock Exchange (NYSE: BUR) and the London Stock Exchange (LSE: BUR), and it works with companies and law firms around the world from its principal offices in New York, London, Chicago, Washington, Singapore, and Dubai.
Burford Capital is seeking a Vice President of Digital Marketing to lead the firm’s digital marketing efforts across channels and the digital customer journey.
This role is responsible for developing and executing integrated digital marketing programs that enhance market visibility, deepen audience engagement and support lead generation and conversion in complex, long-cycle B2B markets. The position oversees digital channels including paid and social media, website experience and marketing automation activation, ensuring that Burford’s digital presence operates as a cohesive and high-performing growth engine.
This is a hands-on leadership role for a commercially minded digital marketer who can translate strategic priorities into effective digital execution, optimize performance over time and bring best-practice thinking to website experience and customer journey design.
The base compensation range for this role is $160,000 – $175,000. Burford also pays a discretionary annual bonus and provides welcome Restricted Stock Units to all full-time employees.
COMPANY OVERVIEW
Burford Capital is the largest and most experienced provider of commercial finance to the legal sector in the world, with a core expertise in identifying and optimizing the value of legal assets for companies and law firms. Since its founding in 2009, Burford has worked with hundreds of law firms and corporations, including 94 of the AmLaw 100 and 92 of the Global 100 largest law firms. Our team has grown from five people at the end of 2009 to over 150 people today, including over 45 lawyers.
Burford possesses the resources and expertise of a large company while retaining the flexibility and creativity of a startup. Team members are smart, creative, collaborative, curious, and confident. Everyone rolls up their sleeves to perform and engage collectively for the overall success of the business. Burford values rigorous thinking, clear communication, and efficient execution. Burford is an “always on” environment in which everyone needs to be accessible by email when outside the office, including during evenings and weekends.
Burford pays base salaries consistent with the financial services industry and favors incentive compensation to reward performance. Burford provides competitive health care benefits and a 401k matching program. Burford Capital is committed to increasing diversity and maintaining an inclusive workplace culture. We welcome applications from all qualified candidates regardless of their ethnicity, race, gender, religious beliefs, sexual orientation, age, marital status, whether or not they have a disability.
POSITION REQUIREMENTS
Digital Strategy & Channel Execution:
- Develop and execute digital marketing strategies aligned with regional and practice growth priorities
- Translate strategic objectives into channel plans across paid, organic and owned platforms
- Identify opportunities to improve digital performance, visibility and engagement across priority audiences
Website Experience & Customer Journey:
- Own the strategic direction and continuous optimization of Burford’s website as a core marketing and conversion platform
- Lead the design and evolution of end-to-end digital customer journeys from initial engagement through conversion and nurture
- Provide subject matter expertise and best-practice guidance on website structure, user experience and conversion pathways in partnership with the CMO and Regional Marketing Strategy leads
- Drive conversion rate optimization initiatives including landing page strategy, user flows and testing programs
Campaign Execution & Programs:
- Design and execute digital components of integrated marketing campaigns
- Translate regional and corporate campaign objectives into coordinated digital programs across paid media, web, email and social media
- Establish scalable campaign frameworks, testing cadences and optimization routines
- Ensure consistent, high-quality execution and performance across digital programs
Marketo & Digital Activation:
- Own Marketo as a campaign activation platform, defining requirements and overseeing execution delivered through internal and external marketing operations resources
- Develop and manage campaign workflows, segmentation and nurture programs to support marketing initiatives
- Partner with marketing operations support on lead lifecycle alignment and scoring frameworks
- Oversee agency execution for email marketing programs, ensuring quality, consistency and alignment with campaign objectives
Paid Media & Channel Performance:
- Develop and manage paid media and social media strategies in partnership with Regional Marketing Strategy leads and CMO
- Optimize channel mix, audience targeting and media investment to improve performance and efficiency
- Monitor channel-level performance and drive continuous optimization across platforms
Performance & Analytics Ownership:
- Own digital marketing performance across channels and campaigns, including defining KPIs, interpreting results and identifying optimization opportunities
- Translate performance data into actionable insights that improve campaign effectiveness, audience engagement and conversion outcomes
- Partner with marketing operations resources to deliver reporting and dashboards, ensuring clear visibility into performance
- Continuously refine measurement approaches based on results and evolving business priorities
Cross-Functional Collaboration:
- Serve as the primary digital partner to Regional Marketing Strategy leads, enabling effective activation of regional priorities
- Partner with Strategic Intelligence to ensure digital targeting reflects market and client insights
- Collaborate with Content and Communications to amplify thought leadership and brand authority across digital channels
- Operate within a clearly defined model where marketing operations support owns systems, data infrastructure and reporting delivery
Team & Agency Management:
- Manage and mentor a small digital team
- Oversee external agencies and specialists to ensure high-quality execution and performance
- Maintain a hands-on approach to campaign delivery, optimization and performance tracking
SKILLS DESIRED
Qualifications & Experience:
- ~10–15 years of digital marketing experience in complex B2B environments, ideally within long-cycle, relationship-driven markets
- Strong hands-on experience across digital channels, integrated campaign execution and marketing automation platforms such as Marketo
- Proven experience developing and executing digital programs that support engagement, conversion and measurable business impact
- Deep understanding of website strategy, customer journey design and conversion optimization
- Ability to translate business priorities into effective digital marketing strategies and execution plans
- Strong commercial mindset with a focus on performance, outcomes and continuous improvement
- Experience interpreting performance data and driving optimization across channels and campaigns
- Comfortable operating in a lean, fast-paced environment with agency support and evolving operational infrastructure
- Experience working effectively in a global, matrixed organization and collaborating across functions
Performance Expectations:
- Burford’s website functions as a high-performing engagement and conversion platform
- Digital campaigns effectively support regional growth priorities and audience engagement
- Paid and organic channels demonstrate measurable performance improvement over time
- Digital programs contribute to improved engagement quality and pipeline development
- Performance insights are clearly translated into actionable optimization across campaigns and channels
- Cross-functional collaboration is efficient, disciplined and aligned to business priorities
Global Candidate Privacy Notice:
https://www.burfordcapital.com/global-candidate-privacy-notice/
Nearest Major Market: Manhattan
Nearest Secondary Market: New York City
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Get Access To All JobsTips for Finding Digital Marketing Jobs
Position yourself in data-driven marketing roles
USCIS evaluates whether a role qualifies as a specialty occupation, and data-driven digital marketing roles - SEO analytics, paid media optimization, A/B testing - make a stronger case than general marketing positions. Highlight quantitative responsibilities when reviewing job descriptions.
Stack industry certifications before applying
Google Ads, Meta Ads, and HubSpot certifications demonstrate specialized knowledge that supports an H-1B petition. These credentials help establish that your role requires specific expertise beyond a general business degree.
Explore STEM OPT if your degree is quantitative
If your degree is in data analytics, statistics, or a quantitative marketing program with a STEM CIP code, you may qualify for the 24-month STEM OPT extension. That gives you up to 3 years of work authorization to build a track record before your employer files an H-1B.
Target growth marketing roles at tech companies
Growth marketing positions at companies like Amazon, HubSpot, and Shopify blend engineering and marketing - running experiments, building attribution models, analyzing funnel data. These hybrid roles have stronger specialty occupation arguments than traditional brand marketing.
Build deep expertise in one marketing channel
Specialists in programmatic advertising, marketing automation, or conversion rate optimization are harder to replace than generalists. Deep expertise in a single channel makes it easier for your employer to argue that they need someone with your specific background.
Time your job search to the H-1B registration cycle
Start applying 6-9 months before the March H-1B registration window. Companies need time for interviews, offers, and internal legal review before they can include you in their registration submissions.
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Find Digital Marketing JobsFrequently Asked Questions
Do technical skills in SEO, SEM, and analytics strengthen a digital marketing visa petition?
Significantly. USCIS is more likely to approve H-1B petitions for digital marketing roles that require demonstrable expertise in platforms like Google Analytics, Google Ads, Meta Ads Manager, and marketing automation systems such as HubSpot or Marketo. When the role demands proficiency in data analysis, A/B testing, attribution modeling, and campaign optimization, it closely resembles other technical specialty occupations with high approval rates. Employers should specifically list required technical platforms and analytical skills in the job description.
Do Google, Meta, or HubSpot certifications help with visa sponsorship for digital marketers?
Industry certifications serve as supporting evidence of specialized knowledge in H-1B petitions, though they do not replace the bachelor's degree requirement. These certifications demonstrate that the candidate possesses platform-specific expertise that goes beyond general marketing knowledge. They are most impactful when combined with a relevant degree and included in the employer's petition as evidence that the role demands specialized, continuously updated technical skills.
Can digital marketers qualify for the STEM OPT extension?
Some can. If your degree is in a STEM-designated field like information systems, applied statistics, or data science, you may qualify for the 24-month STEM OPT extension even if your job title is in digital marketing. Standard marketing or communications degrees generally do not qualify. Check your degree's CIP code with your university's international student office. Graduates with quantitative or technical marketing degrees have the best chance of qualifying.
Is digital marketing easier to sponsor than general marketing roles?
Yes. Digital marketing is the most technically oriented marketing discipline, which makes it the strongest marketing subcategory for H-1B sponsorship. The data-driven nature of the work, involving SEO algorithms, paid media bidding systems, and analytics platforms, maps more clearly to specific degree-level expertise than brand strategy or creative marketing. USCIS evaluates whether the role requires specialized knowledge, and the technical platform requirements of digital marketing make that case easier to build.
How to find Digital Marketing jobs with visa sponsorship?
To find Digital Marketing jobs with visa sponsorship, use Migrate Mate, which specializes in connecting international candidates with sponsoring employers. Focus on tech companies, e-commerce businesses, and digital agencies that commonly sponsor H-1B, L-1, or O-1 visas for marketing professionals. These companies often need specialists in SEO, PPC, social media marketing, and marketing automation to grow their digital presence.
Which types of companies sponsor digital marketing roles most actively?
Technology companies, e-commerce platforms, and digital agencies with international client bases are among the most active sponsors. SaaS companies that rely on performance marketing to drive growth frequently sponsor digital marketing talent. Large consumer brands with in-house digital teams also sponsor, particularly for roles in programmatic advertising, marketing analytics, and conversion optimization. Companies that view marketing as a technical function rather than a creative one tend to have the smoothest sponsorship processes.
What is the prevailing wage requirement for sponsored Digital Marketing jobs?
When a U.S. employer sponsors a foreign worker for a work visa, they are legally required to pay at least the "prevailing wage", the average wage paid to workers in the same occupation, in the same geographic area, with similar experience. This is set by the Department of Labor to prevent employers from hiring foreign workers at below-market rates. The prevailing wage varies significantly by role, location, and experience level. For example, a digital marketing in New York will have a different prevailing wage than the same role in a smaller state. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search Page.
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