Digital Marketing Jobs in USA with Visa Sponsorship
Digital marketing roles are among the most sponsorable positions in the marketing category because they involve measurable, data-driven work tied to technical platforms like Google Ads, Meta Business Suite, and marketing automation systems. Employers can more easily demonstrate the specialty occupation requirement when the role demands analytical skills in SEO, SEM, and campaign performance optimization. For detailed occupation requirements, see the O*NET profile.
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Digital Marketing Manager
Requisition ID: 4845
Job Location: Waterford - Wisconsin - United States, New Holland - Pennsylvania - United States
Category for Job Posting: Sales and Marketing
Job Type for Job Posting: Full Time
Working Mode for Job Posting: Hybrid
About Us
Innovation. Sustainability. Productivity. This is how we are Breaking New Ground in our mission to sustainably advance the noble work of farmers and builders everywhere. With a growing global population and increased demands on resources, our products are instrumental to feeding and sheltering the world.
From developing products that run on alternative power to productivity-enhancing precision tech, we are delivering solutions that benefit people – and they are possible thanks to people like you. If the opportunity to build your skills as part of a collaborative, global team excites you, you’re in the right place.
Grow a Career. Build a Future!
Be part of this company at the forefront of agriculture and construction, that passionately innovates to drive customer efficiency and success. And we know innovation can’t happen without collaboration. So, everything we do at CNH Industrial is about reaching new heights as one team, always delivering for the good of our customers.
Job Purpose
The Digital Marketing Manager owns the development, execution, and optimization of CNH Capital’s digital marketing strategy, driving measurable business growth, customer engagement, lead generation, and conversion across all digital channels. This role serves as the organization’s digital marketing leader, translating business and marketing priorities into integrated digital programs that deliver targeted, data-driven customer experiences and business results.
The Digital Marketing Manager is accountable for the strategy, performance, and continuous evolution of CNH Capital’s digital ecosystem, including the Customer Data Platform (CDP), lead generation, website, social media, digital advertising, text messaging, and emerging channels. Working in close alignment with the Business Strategy Marketing Manager, this role ensures marketing strategies are effectively activated through digital channels, while leveraging data, insights, and technology to optimize performance, maximize ROI, and strengthen customer and dealer engagement.
Key Responsibilities
Channel Strategy and Activation:
- Own the digital channel strategy and determine the optimal mix of digital channels—including web, paid media, social, email, SEO, CDP, and SMS—to deliver business and marketing objectives.
- Develop and execute channel activation plans aligned with campaign objectives and business priorities.
- Lead the development and management of an integrated digital ecosystem connecting customer data, content, channels, and marketing technology.
- Direct execution across owned, earned, and paid digital channels to ensure a cohesive customer experience and maximize marketing effectiveness.
Audience Targeting and Personalization:
- Own audience segmentation strategy, leveraging CDP and other data sources to improve targeting precision and campaign effectiveness.
- Design, build, and manage personalized customer journeys across digital touchpoints.
- Establish targeting and personalization frameworks that ensure relevant, timely, and impactful customer communications.
- Leverage customer, dealer, and behavioral data to identify growth opportunities and improve customer experiences.
Campaign Execution and Content Deployment:
- Lead the execution and delivery of integrated digital marketing campaigns across websites, digital advertising, social media, email, SMS, and other digital platforms.
- Manage end-to-end campaign deployment, ensuring campaigns are launched on time, on brand, and aligned with business objectives.
- Coordinate cross-functional teams and vendors to deliver campaign assets, content, and channel activation requirements.
- Establish and maintain scalable campaign execution processes, standards, and governance to drive operational excellence.
Data-Driven Performance Optimization:
- Own digital marketing performance and optimization strategies, ensuring marketing activity contributes to measurable business outcomes.
- Monitor, analyze, and optimize campaign performance through analytics and testing.
- Manage channel investments, targeting strategies, and creative performance to maximize engagement, conversion, and ROI.
- Translate performance insights into actionable recommendations and improvement plans for future marketing initiatives.
Measurement and Insights:
- Own the digital marketing technology ecosystem, including CDP, tracking and tagging frameworks, analytics platforms, and performance measurement capabilities.
- Develop and maintain dashboards, reporting frameworks, and KPIs that provide visibility into channel, campaign, and business performance.
- Serve as the primary owner of digital marketing performance insights, delivering recommendations that inform marketing strategy and business decisions.
- Drive a culture of measurement and continuous improvement by establishing clear performance standards and accountability across digital marketing activities.
Experience Required
- 5+ years of experience in digital marketing, performance marketing, or related roles.
- Proven experience executing multi-channel digital campaigns across web, social, paid media, and email/SMS.
- Strong knowledge of audience segmentation, personalization, and customer journey development.
- Demonstrated ability to analyze data, optimize performance, and drive measurable business outcomes.
- Experience working in cross-functional environments and aligning execution with strategic objectives.
Preferred Qualifications
- Experience using marketing technology platforms (e.g., CDP, CRM, marketing automation tools).
- Experience managing external agencies and digital vendors.
- Strong understanding of SEO/SEM, digital advertising platforms (e.g., Google, LinkedIn, Meta), and website optimization.
- Experience with A/B testing, attribution modeling, and campaign analytics tools.
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
Pay Transparency
The annual salary for this role is USD $86,625.00 - $132,825.00 plus any applicable bonus (Actual salaries will vary and will be based on various factors, such as skill, experience and qualification for the role.)
For roles open across multiple locations, the salary range indicated refers to the primary location. If a different location is considered, the applicable salary range will be communicated to candidates prior to the first interview.
What We Offer
We offer dynamic career opportunities across an international landscape. As an equal opportunity employer, we are committed to delivering value for all our employees and fostering a culture of respect.
At CNH, we understand that the best solutions come from the diverse experiences and skills of our people. Here, you will be empowered to grow your career, to follow your passion, and help build a better future. To support our employees, we offer regional comprehensive benefits, including:
- Flexible work arrangements
- Savings & Retirement benefits
- Tuition reimbursement
- Parental leave
- Adoption assistance
- Fertility & Family building support
- Employee Assistance Programs
- Charitable contribution matching and Volunteer Time Off
US applicants: CNH Industrial is an equal opportunity employer. This company considers candidates regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. Applicants can learn more about their rights by viewing the federal "Know Your Rights" poster here. CNH Industrial participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. You can view additional information here.
Canada applicants: CNH Industrial is an equal opportunity employer. This company considers candidates regardless of race, color, religion, sex, sexual orientation, gender identity, nationality, place of origin, disability, marital status, family status, age, or any other ground prohibited by applicable provincial human rights legislation.
If you need reasonable accommodation with the application process, please contact us at narecruitingmailbox@cnhind.com.
Job Description
Digital Marketing Manager
Requisition ID: 4845
Job Location: Waterford - Wisconsin - United States, New Holland - Pennsylvania - United States
Category for Job Posting: Sales and Marketing
Job Type for Job Posting: Full Time
Working Mode for Job Posting: Hybrid
About Us
Innovation. Sustainability. Productivity. This is how we are Breaking New Ground in our mission to sustainably advance the noble work of farmers and builders everywhere. With a growing global population and increased demands on resources, our products are instrumental to feeding and sheltering the world.
From developing products that run on alternative power to productivity-enhancing precision tech, we are delivering solutions that benefit people – and they are possible thanks to people like you. If the opportunity to build your skills as part of a collaborative, global team excites you, you’re in the right place.
Grow a Career. Build a Future!
Be part of this company at the forefront of agriculture and construction, that passionately innovates to drive customer efficiency and success. And we know innovation can’t happen without collaboration. So, everything we do at CNH Industrial is about reaching new heights as one team, always delivering for the good of our customers.
Job Purpose
The Digital Marketing Manager owns the development, execution, and optimization of CNH Capital’s digital marketing strategy, driving measurable business growth, customer engagement, lead generation, and conversion across all digital channels. This role serves as the organization’s digital marketing leader, translating business and marketing priorities into integrated digital programs that deliver targeted, data-driven customer experiences and business results.
The Digital Marketing Manager is accountable for the strategy, performance, and continuous evolution of CNH Capital’s digital ecosystem, including the Customer Data Platform (CDP), lead generation, website, social media, digital advertising, text messaging, and emerging channels. Working in close alignment with the Business Strategy Marketing Manager, this role ensures marketing strategies are effectively activated through digital channels, while leveraging data, insights, and technology to optimize performance, maximize ROI, and strengthen customer and dealer engagement.
Key Responsibilities
Channel Strategy and Activation:
- Own the digital channel strategy and determine the optimal mix of digital channels—including web, paid media, social, email, SEO, CDP, and SMS—to deliver business and marketing objectives.
- Develop and execute channel activation plans aligned with campaign objectives and business priorities.
- Lead the development and management of an integrated digital ecosystem connecting customer data, content, channels, and marketing technology.
- Direct execution across owned, earned, and paid digital channels to ensure a cohesive customer experience and maximize marketing effectiveness.
Audience Targeting and Personalization:
- Own audience segmentation strategy, leveraging CDP and other data sources to improve targeting precision and campaign effectiveness.
- Design, build, and manage personalized customer journeys across digital touchpoints.
- Establish targeting and personalization frameworks that ensure relevant, timely, and impactful customer communications.
- Leverage customer, dealer, and behavioral data to identify growth opportunities and improve customer experiences.
Campaign Execution and Content Deployment:
- Lead the execution and delivery of integrated digital marketing campaigns across websites, digital advertising, social media, email, SMS, and other digital platforms.
- Manage end-to-end campaign deployment, ensuring campaigns are launched on time, on brand, and aligned with business objectives.
- Coordinate cross-functional teams and vendors to deliver campaign assets, content, and channel activation requirements.
- Establish and maintain scalable campaign execution processes, standards, and governance to drive operational excellence.
Data-Driven Performance Optimization:
- Own digital marketing performance and optimization strategies, ensuring marketing activity contributes to measurable business outcomes.
- Monitor, analyze, and optimize campaign performance through analytics and testing.
- Manage channel investments, targeting strategies, and creative performance to maximize engagement, conversion, and ROI.
- Translate performance insights into actionable recommendations and improvement plans for future marketing initiatives.
Measurement and Insights:
- Own the digital marketing technology ecosystem, including CDP, tracking and tagging frameworks, analytics platforms, and performance measurement capabilities.
- Develop and maintain dashboards, reporting frameworks, and KPIs that provide visibility into channel, campaign, and business performance.
- Serve as the primary owner of digital marketing performance insights, delivering recommendations that inform marketing strategy and business decisions.
- Drive a culture of measurement and continuous improvement by establishing clear performance standards and accountability across digital marketing activities.
Experience Required
- 5+ years of experience in digital marketing, performance marketing, or related roles.
- Proven experience executing multi-channel digital campaigns across web, social, paid media, and email/SMS.
- Strong knowledge of audience segmentation, personalization, and customer journey development.
- Demonstrated ability to analyze data, optimize performance, and drive measurable business outcomes.
- Experience working in cross-functional environments and aligning execution with strategic objectives.
Preferred Qualifications
- Experience using marketing technology platforms (e.g., CDP, CRM, marketing automation tools).
- Experience managing external agencies and digital vendors.
- Strong understanding of SEO/SEM, digital advertising platforms (e.g., Google, LinkedIn, Meta), and website optimization.
- Experience with A/B testing, attribution modeling, and campaign analytics tools.
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
Pay Transparency
The annual salary for this role is USD $86,625.00 - $132,825.00 plus any applicable bonus (Actual salaries will vary and will be based on various factors, such as skill, experience and qualification for the role.)
For roles open across multiple locations, the salary range indicated refers to the primary location. If a different location is considered, the applicable salary range will be communicated to candidates prior to the first interview.
What We Offer
We offer dynamic career opportunities across an international landscape. As an equal opportunity employer, we are committed to delivering value for all our employees and fostering a culture of respect.
At CNH, we understand that the best solutions come from the diverse experiences and skills of our people. Here, you will be empowered to grow your career, to follow your passion, and help build a better future. To support our employees, we offer regional comprehensive benefits, including:
- Flexible work arrangements
- Savings & Retirement benefits
- Tuition reimbursement
- Parental leave
- Adoption assistance
- Fertility & Family building support
- Employee Assistance Programs
- Charitable contribution matching and Volunteer Time Off
US applicants: CNH Industrial is an equal opportunity employer. This company considers candidates regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. Applicants can learn more about their rights by viewing the federal "Know Your Rights" poster here. CNH Industrial participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. You can view additional information here.
Canada applicants: CNH Industrial is an equal opportunity employer. This company considers candidates regardless of race, color, religion, sex, sexual orientation, gender identity, nationality, place of origin, disability, marital status, family status, age, or any other ground prohibited by applicable provincial human rights legislation.
If you need reasonable accommodation with the application process, please contact us at narecruitingmailbox@cnhind.com.
See all 5,982+ Digital Marketing Jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new Digital Marketing roles.
Get Access To All JobsTips for Finding Digital Marketing Jobs
Position yourself in data-driven marketing roles
USCIS evaluates whether a role qualifies as a specialty occupation, and data-driven digital marketing roles - SEO analytics, paid media optimization, A/B testing - make a stronger case than general marketing positions. Highlight quantitative responsibilities when reviewing job descriptions.
Stack industry certifications before applying
Google Ads, Meta Ads, and HubSpot certifications demonstrate specialized knowledge that supports an H-1B petition. These credentials help establish that your role requires specific expertise beyond a general business degree.
Explore STEM OPT if your degree is quantitative
If your degree is in data analytics, statistics, or a quantitative marketing program with a STEM CIP code, you may qualify for the 24-month STEM OPT extension. That gives you up to 3 years of work authorization to build a track record before your employer files an H-1B.
Target growth marketing roles at tech companies
Growth marketing positions at companies like Amazon, HubSpot, and Shopify blend engineering and marketing - running experiments, building attribution models, analyzing funnel data. These hybrid roles have stronger specialty occupation arguments than traditional brand marketing.
Build deep expertise in one marketing channel
Specialists in programmatic advertising, marketing automation, or conversion rate optimization are harder to replace than generalists. Deep expertise in a single channel makes it easier for your employer to argue that they need someone with your specific background.
Time your job search to the H-1B registration cycle
Start applying 6-9 months before the March H-1B registration window. Companies need time for interviews, offers, and internal legal review before they can include you in their registration submissions.
Frequently Asked Questions
Do technical skills in SEO, SEM, and analytics strengthen a digital marketing visa petition?
Significantly. USCIS is more likely to approve H-1B visa petitions for digital marketing roles that require demonstrable expertise in platforms like Google Analytics, Google Ads, Meta Ads Manager, and marketing automation systems such as HubSpot or Marketo. When the role demands proficiency in data analysis, A/B testing, attribution modeling, and campaign optimization, it closely resembles other technical specialty occupations with high approval rates. Employers should specifically list required technical platforms and analytical skills in the job description.
Do Google, Meta, or HubSpot certifications help with visa sponsorship for digital marketers?
Industry certifications serve as supporting evidence of specialized knowledge in H-1B petitions, though they do not replace the bachelor's degree requirement. These certifications demonstrate that the candidate possesses platform-specific expertise that goes beyond general marketing knowledge. They are most impactful when combined with a relevant degree and included in the employer's petition as evidence that the role demands specialized, continuously updated technical skills.
Can digital marketers qualify for the STEM OPT extension?
Some can. If your degree is in a STEM-designated field like information systems, applied statistics, or data science, you may qualify for the 24-month STEM OPT extension even if your job title is in digital marketing. Standard marketing or communications degrees generally do not qualify. Check your degree's CIP code with your university's international student office. Graduates with quantitative or technical marketing degrees have the best chance of qualifying.
Is digital marketing easier to sponsor than general marketing roles?
Yes. Digital marketing is the most technically oriented marketing discipline, which makes it the strongest marketing subcategory for H-1B sponsorship. The data-driven nature of the work, involving SEO algorithms, paid media bidding systems, and analytics platforms, maps more clearly to specific degree-level expertise than brand strategy or creative marketing. USCIS evaluates whether the role requires specialized knowledge, and the technical platform requirements of digital marketing make that case easier to build.
How to find Digital Marketing jobs with visa sponsorship?
To find Digital Marketing jobs with visa sponsorship, use Migrate Mate, which specializes in connecting international candidates with sponsoring employers. Focus on tech companies, e-commerce businesses, and digital agencies that commonly sponsor H-1B, L-1 visa, or O-1 visas for marketing professionals. These companies often need specialists in SEO, PPC, social media marketing, and marketing automation to grow their digital presence.
Which types of companies sponsor digital marketing roles most actively?
Technology companies, e-commerce platforms, and digital agencies with international client bases are among the most active sponsors. SaaS companies that rely on performance marketing to drive growth frequently sponsor digital marketing talent. Large consumer brands with in-house digital teams also sponsor, particularly for roles in programmatic advertising, marketing analytics, and conversion optimization. Companies that view marketing as a technical function rather than a creative one tend to have the smoothest sponsorship processes.
What is the prevailing wage requirement for sponsored Digital Marketing jobs?
When a U.S. employer sponsors a foreign worker for a work visa, they are legally required to pay at least the "prevailing wage", the average wage paid to workers in the same occupation, in the same geographic area, with similar experience. This is set by the Department of Labor to prevent employers from hiring foreign workers at below-market rates. The prevailing wage varies significantly by role, location, and experience level. For example, a digital marketing in New York will have a different prevailing wage than the same role in a smaller state. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search Page.