Social Media Director Visa Sponsorship Jobs in Delaware
Social media director roles in Delaware are concentrated around Wilmington's financial and corporate corridor, with major employers like JPMorgan Chase, Bank of America, and Incyte Corporation among those with established marketing teams. Delaware's incorporation-friendly business environment also creates demand through mid-size companies and agencies serving Fortune 500 clients headquartered in the state.
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Get Access To All JobsINTRODUCTION
When you join Sallie Mae, you become a champion for all students.
We’re on a mission to power confidence as students begin their unique journey. To help them plan their higher education, successfully finish, and prepare for life after school. To help them Start smart. Learn big.
Students need guidance navigating this important time in their life. They need someone who acknowledges that their education path is unique. They need a partner willing to evolve and not only meet but surpass their expectations. We’re changing. Because students need a better way.
We’re looking for people who are excited to drive this transformation. To break barriers and think of new ways to adapt, help, and create better experiences for students—and for each other.
This is where diverse backgrounds, beliefs, and perspectives matter. It’s where you’re empowered to bring your authentic self to work.
Feeling your best allows you to do your best. Our benefits take care of the whole you—from physical and mental to financial and professional. You’ll get opportunities to further your education and career, support for you and your family (including your pets!), paid time off to volunteer for the things that matter to you, and more.
We’re obsessed with impact and making a real difference. For us, that means putting relationships first, asking “why not?” when tackling challenges, and continuously learning new skills.
Come do more than join something, change something. For students, for future generations, for the future of education.
ROLE AND RESPONSIBILITIES
The Manager, Marketing Automation & Campaign Operations will manage the day-to-day execution and optimization of Sallie’s email and automated marketing programs and serve as the subject matter expert for HubSpot’s email and SMS marketing tools. This role will be responsible for building and deploying campaigns, developing and maintaining automated workflows, managing audience segmentation, and ensuring campaigns are executed accurately and efficiently.
- Serve as the day-to-day HubSpot subject matter expert, managing audience lists, suppression logic, contact data quality, campaign troubleshooting, reporting, and platform administration to ensure reliable campaign execution and accurate measurement.
- Manage the end-to-end production of email campaigns, including setup, segmentation, HTML development/editing, testing, QA, approvals, scheduling, and deployment.
- Build, maintain, monitor, and optimize automated workflows, triggered campaigns, nurture programs, and member journeys within HubSpot.
- Leverage audience data, behavioral signals, segmentation, and personalization to identify and implement new opportunities for relevant, automated communications.
- Continuously monitor campaign performance, analyze data, and identify areas for optimization to maximize campaign effectiveness.
- Develop and execute testing and optimization plans across audiences, content, subject lines, timing, cadence, and other campaign variables; analyze results and recommend improvements.
- Establish and maintain campaign operations processes, documentation, and quality standards, including workflow logic, audience definitions, QA procedures, naming conventions, and desktop procedures.
- Monitor email deliverability and implement best practices to improve overall email health, sender reputation, and list hygiene.
- Partner with marketing, creative, analytics, and data teams to execute campaign requirements and resolve operational or data-related issues.
- Proactively identify opportunities to improve operational efficiency and campaign effectiveness through automation, process improvements, and new or underutilized HubSpot tools.
The above information is intended to describe the general nature and level of work performed by employees assigned to this job; it is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees in this role.
BASIC QUALIFICATIONS
Minimum: Indicate minimum education, skills and experience required.
- Strong understanding of marketing campaign management, including campaign setup, execution, and optimization.
- Proficiency in using marketing automation tools, email service providers (ESPs), and CRM systems, preferably HubSpot.
- Strong knowledge of email marketing best practices, including deliverability, consent and preference management, CAN-SPAM requirements, and list hygiene.
- Strong project management skills, with the ability to manage multiple projects simultaneously and meet deadlines.
- Analytical mindset with the ability to interpret data, generate insights, and make data-driven decisions.
- Proven ability to independently identify opportunities for improvement and take initiative to develop and implement solutions.
- Excellent communication and interpersonal skills to effectively collaborate with cross-functional teams.
- Strong organizational and time management abilities with a keen eye for detail.
PREFERRED QUALIFICATIONS
Preferred: Indicate “nice to haves” regarding education, skills, and experience.
- Bachelor's degree in marketing, communications, or a related field. A master's degree is a plus.
- 5 years of experience in digital marketing, preferably with experience in managing digital marketing campaigns.
- HubSpot certifications and/or demonstrated advanced expertise with HubSpot Marketing Hub, or similar platforms.
- Experience in a membership, subscription, financial services, fintech, higher education or other lifecycle-driven business.
BENEFITS
Feeling your best helps you do your best:
Our benefits take care of the whole you—so you can build your work around your life (not the other way around!).
- Competitive base salaries
- Bonus incentives
- Generous PTO, Floating Holidays and 12 Federal Holidays observed
- Support for financial-well-being and retirement 401k with employer match
- Comprehensive medical, dental, vision, hospital indemnity, critical illness, pet insurance and more
- Employer paid short-term/long-term disability and basic life insurance
- Flexible hybrid working arrangements.
- Paid parental leave and adoption reimbursement programs
- Free access to on-site staffed fitness centers (in Delaware) and gym subsidy (for locations outside Delaware)
- Confidential counseling support (EAP), Health Advocacy services and Wellness program with financial incentives
- Tuition Reimbursement and Family Scholarship Programs
- Career development and training opportunities
Not the right fit? Let us know you're interested in a future opportunity by clicking Introduce Yourself in the top-right corner of the page or create an account to set up email alerts as new job postings become available that meet your interest!
EEO STATEMENT
Sallie Mae is proud to be an equal opportunity (EEO) employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, sexual orientation, national origin, age, genetic information, gender identity, disability, Veteran status or any other characteristic protected by federal, state or local law. Click here to view the U.S. Pay Transparency Policy, here for federal job applicant notices, and here to view the California Employee Privacy Notice.
Reasonable accommodations are available for applicants with disabilities in all phases of the application and employment process. To request an accommodation please call (855) 756-2007 and choose option 9. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.
INTRODUCTION
When you join Sallie Mae, you become a champion for all students.
We’re on a mission to power confidence as students begin their unique journey. To help them plan their higher education, successfully finish, and prepare for life after school. To help them Start smart. Learn big.
Students need guidance navigating this important time in their life. They need someone who acknowledges that their education path is unique. They need a partner willing to evolve and not only meet but surpass their expectations. We’re changing. Because students need a better way.
We’re looking for people who are excited to drive this transformation. To break barriers and think of new ways to adapt, help, and create better experiences for students—and for each other.
This is where diverse backgrounds, beliefs, and perspectives matter. It’s where you’re empowered to bring your authentic self to work.
Feeling your best allows you to do your best. Our benefits take care of the whole you—from physical and mental to financial and professional. You’ll get opportunities to further your education and career, support for you and your family (including your pets!), paid time off to volunteer for the things that matter to you, and more.
We’re obsessed with impact and making a real difference. For us, that means putting relationships first, asking “why not?” when tackling challenges, and continuously learning new skills.
Come do more than join something, change something. For students, for future generations, for the future of education.
ROLE AND RESPONSIBILITIES
The Manager, Marketing Automation & Campaign Operations will manage the day-to-day execution and optimization of Sallie’s email and automated marketing programs and serve as the subject matter expert for HubSpot’s email and SMS marketing tools. This role will be responsible for building and deploying campaigns, developing and maintaining automated workflows, managing audience segmentation, and ensuring campaigns are executed accurately and efficiently.
- Serve as the day-to-day HubSpot subject matter expert, managing audience lists, suppression logic, contact data quality, campaign troubleshooting, reporting, and platform administration to ensure reliable campaign execution and accurate measurement.
- Manage the end-to-end production of email campaigns, including setup, segmentation, HTML development/editing, testing, QA, approvals, scheduling, and deployment.
- Build, maintain, monitor, and optimize automated workflows, triggered campaigns, nurture programs, and member journeys within HubSpot.
- Leverage audience data, behavioral signals, segmentation, and personalization to identify and implement new opportunities for relevant, automated communications.
- Continuously monitor campaign performance, analyze data, and identify areas for optimization to maximize campaign effectiveness.
- Develop and execute testing and optimization plans across audiences, content, subject lines, timing, cadence, and other campaign variables; analyze results and recommend improvements.
- Establish and maintain campaign operations processes, documentation, and quality standards, including workflow logic, audience definitions, QA procedures, naming conventions, and desktop procedures.
- Monitor email deliverability and implement best practices to improve overall email health, sender reputation, and list hygiene.
- Partner with marketing, creative, analytics, and data teams to execute campaign requirements and resolve operational or data-related issues.
- Proactively identify opportunities to improve operational efficiency and campaign effectiveness through automation, process improvements, and new or underutilized HubSpot tools.
The above information is intended to describe the general nature and level of work performed by employees assigned to this job; it is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees in this role.
BASIC QUALIFICATIONS
Minimum: Indicate minimum education, skills and experience required.
- Strong understanding of marketing campaign management, including campaign setup, execution, and optimization.
- Proficiency in using marketing automation tools, email service providers (ESPs), and CRM systems, preferably HubSpot.
- Strong knowledge of email marketing best practices, including deliverability, consent and preference management, CAN-SPAM requirements, and list hygiene.
- Strong project management skills, with the ability to manage multiple projects simultaneously and meet deadlines.
- Analytical mindset with the ability to interpret data, generate insights, and make data-driven decisions.
- Proven ability to independently identify opportunities for improvement and take initiative to develop and implement solutions.
- Excellent communication and interpersonal skills to effectively collaborate with cross-functional teams.
- Strong organizational and time management abilities with a keen eye for detail.
PREFERRED QUALIFICATIONS
Preferred: Indicate “nice to haves” regarding education, skills, and experience.
- Bachelor's degree in marketing, communications, or a related field. A master's degree is a plus.
- 5 years of experience in digital marketing, preferably with experience in managing digital marketing campaigns.
- HubSpot certifications and/or demonstrated advanced expertise with HubSpot Marketing Hub, or similar platforms.
- Experience in a membership, subscription, financial services, fintech, higher education or other lifecycle-driven business.
BENEFITS
Feeling your best helps you do your best:
Our benefits take care of the whole you—so you can build your work around your life (not the other way around!).
- Competitive base salaries
- Bonus incentives
- Generous PTO, Floating Holidays and 12 Federal Holidays observed
- Support for financial-well-being and retirement 401k with employer match
- Comprehensive medical, dental, vision, hospital indemnity, critical illness, pet insurance and more
- Employer paid short-term/long-term disability and basic life insurance
- Flexible hybrid working arrangements.
- Paid parental leave and adoption reimbursement programs
- Free access to on-site staffed fitness centers (in Delaware) and gym subsidy (for locations outside Delaware)
- Confidential counseling support (EAP), Health Advocacy services and Wellness program with financial incentives
- Tuition Reimbursement and Family Scholarship Programs
- Career development and training opportunities
Not the right fit? Let us know you're interested in a future opportunity by clicking Introduce Yourself in the top-right corner of the page or create an account to set up email alerts as new job postings become available that meet your interest!
EEO STATEMENT
Sallie Mae is proud to be an equal opportunity (EEO) employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, sexual orientation, national origin, age, genetic information, gender identity, disability, Veteran status or any other characteristic protected by federal, state or local law. Click here to view the U.S. Pay Transparency Policy, here for federal job applicant notices, and here to view the California Employee Privacy Notice.
Reasonable accommodations are available for applicants with disabilities in all phases of the application and employment process. To request an accommodation please call (855) 756-2007 and choose option 9. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.
Social Media Director Job Roles in Delaware
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Search Social Media Director Jobs in DelawareSocial Media Director Jobs in Delaware: Frequently Asked Questions
Which companies in Delaware sponsor visas for social media directors?
Delaware's largest visa-sponsoring employers for marketing roles include financial institutions headquartered or operating in Wilmington such as JPMorgan Chase, Barclays, and Bank of America, as well as pharmaceutical companies like Incyte Corporation. Mid-size digital agencies and corporate communications firms serving Delaware's dense concentration of incorporated businesses also periodically sponsor senior marketing hires, including social media director positions.
Which visa types realistically fit a social media director role in Delaware?
The H-1B visa is the most common path for social media directors, as the role qualifies as a specialty occupation requiring a bachelor's degree in marketing, communications, or a related field. The O-1A is an option for candidates with demonstrable extraordinary ability in digital marketing. F-1 students may work under OPT while seeking employer-sponsored status. EB-2 and EB-3 green cards are available for longer-term sponsorship through PERM labor certification.
How to find social media director visa sponsorship jobs in Delaware?
Migrate Mate lists Delaware employers with verified sponsorship history for marketing roles, including social media director positions, searchable by city and role type. Because Delaware has a concentrated corporate hub rather than a sprawling metro, targeting Wilmington-area employers directly through Migrate Mate's curated listings is more efficient than broad searches. Filtering for companies with prior LCA filings in marketing disciplines helps identify realistic sponsorship candidates.
Which cities in Delaware have the most social media director sponsorship jobs?
Wilmington accounts for the overwhelming majority of Delaware's corporate marketing jobs, including social media director roles, given its concentration of financial services firms, insurance companies, and large corporations that chose Delaware for incorporation. Newark, home to the University of Delaware, has a smaller but growing presence through startups and university-adjacent organizations. Dover, the state capital, offers occasional opportunities through government contractors and healthcare employers.
Are there state-specific factors that affect social media director sponsorship in Delaware?
Delaware's small geographic size means the job market is tightly concentrated, so sponsoring employers are fewer in number but tend to be large, well-resourced firms with established HR and immigration infrastructure. The state's position within the Philadelphia metro area means some roles are commutable and may list Delaware addresses while drawing from a broader talent pool. Candidates with experience in financial services, pharmaceutical, or B2B marketing align well with Delaware's dominant industries.
What is the prevailing wage for sponsored social media director jobs in Delaware?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.