Brand Director Visa Sponsorship Jobs in Florida
Brand director visa sponsorship jobs in Florida span hospitality giants in Orlando, tech-forward consumer brands in Miami, and healthcare marketing teams in Tampa. Major employers include Disney, Carnival Cruise Line, Darden Restaurants, and Chewy. Florida's tourism-driven economy and growing startup scene create steady demand for senior brand leadership with international backgrounds.
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Get Access To All JobsCurrent Employees:
If you are a current Staff, Faculty or Temporary employee at the University of Miami, please click here to log in to Workday to use the internal application process. To learn how to apply for a faculty or staff position, please review this tip sheet.
The University of Miami, Department of Marketing and Communications, has an exciting opportunity for a full time Executive Director, Brand Strategy, Storytelling & Communications, Athletics to work in Coral Gables, FL.
The Executive Director leads brand strategy, storytelling and communications on behalf of the CMO, serving as the day-to-day owner of how athletics — across all varsity sports, not a single program — shows up publicly and connects to the university's overarching brand and objectives across media, social, in-game experiences, trade press and brand storytelling. This role exists to give the CMO a strategic partner who can run the brand/storytelling/comms pillar with full ownership, freeing the CMO to focus on cross-functional priorities (partnerships, executive reporting) while trusting this leader to execute and elevate the function.
This is fundamentally a marketing leader role with real comms fluency, not a pure communications/PR hire — the person needs to think like a marketer first (brand, creative, storytelling) while being credible and capable in the media/comms space.
This is a leadership role, not a coordination role: the Executive Director sets direction for creative and brand strategy, not just manages output.
Key Responsibilities:
Leadership & Oversight
- Directly lead and develop the Athletics PR, media relations and communications team, with full responsibility for the day-to-day communications function across all varsity sports
- Own and lead the cross-functional sync across Athletics marketing functions, partnering closely with social, digital, ticket sales and marketing, NIL, and sponsorships/partnerships to ensure brand, storytelling and communications priorities are aligned; these are close working relationships, not direct reporting lines
- Serve as the connective leader across comms and brand — ensuring one coherent strategy rather than siloed execution
- All duties performed in compliance with NCAA, conference, and University policies, rules, and regulations
Communications
- Own the communications function end to end, across all varsity sports — messaging, media relations, and public-facing narrative
- Serve as a key point of contact for trade publications and sports media, with the relationships and credibility to represent the program well
- Build and maintain fluency in the sports media landscape — understanding how coverage, narrative, and reputation move in the college sports space specifically
- Coordinate with external units and partners to support major initiatives and events, beyond just partnerships storytelling
Brand Strategy, Storytelling & Experience
- Set the overarching brand and storytelling strategy across all varsity sports, ensuring a consistent, compelling expression of Miami Athletics across every audience touchpoint
- Champion a social-first storytelling strategy, partnering closely with the social and content teams to ensure stories, creative concepts and campaigns are conceived for how audiences consume and engage with sports content today, rather than simply adapting traditional communications for social channels
- Provide brand and storytelling leadership for the in-game fan experience and activations across all varsity sports, partnering with the appropriate Athletics teams to ensure game presentation, promotions, sponsorship activations and other fan-facing experiences consistently bring the Miami Athletics brand to life
- Partner with NIL, sponsorships/partnerships, and ticket sales and marketing to identify opportunities where brand, content and storytelling can strengthen fan engagement and elevate partner value without compromising the integrity of the brand
- Act as the brand steward across marketing outputs and fan experiences, ensuring creative consistency, tone and quality across channels
Strategic Partnership with the CMO
- Translate CMO priorities into executable strategy across communications, social, storytelling, brand and fan experience
- Provide the CMO with visibility into media landscape shifts, reputational risk, and comms performance
- Represent the brand/storytelling/comms pillar in cross-functional planning with NIL, sponsorships/partnerships, ticket sales and marketing, social, digital and campaigns so those areas stay coordinated with brand and communications strategy
- Maintain direct and frequent collaboration with the Chief Revenue Officer to ensure alignment across shared Athletics priorities.
Ideal Background
- Primarily a marketing background — brand, creative, and storytelling instincts come first — with real, demonstrated comms/PR fluency layered on top
- Experience in college athletics or a comparable high-visibility sports/entertainment environment
- Strong understanding of the sports media ecosystem — beat reporters, trade publications, how stories move and how programs are covered
- Strategic leadership experience — has run a team and set direction, not only executed within someone else's plan
- Strong creative instincts and standards; able to identify and correct storytelling that undersells partners or the brand (e.g., recognizing the difference between a transactional logo placement and real brand storytelling)
What Success Looks Like
- The CMO has a trusted leader running brand/storytelling/comms day-to-day, with strategic updates rather than operational firefighting
- Brand, communications, storytelling and creative operate as one coordinated, social-first strategy, in close partnership with NIL, sponsorships/partnerships, ticket sales and marketing, and the teams responsible for in-game fan experience
- Media and trade relationships are proactively managed, not reactive
Core Qualifications:
- Bachelor's degree
- Minimum 5 years of relevant work experience
Any relevant education, certifications and/or work experience may be considered.
The University of Miami is recognized as one of the nation’s premier research institutions and academic health systems and is among the largest employers in South Florida.
With more than 20,000 faculty and staff, the University is committed to excellence and guided by a mission to positively impact the lives of students, patients, and communities locally and globally.
We are dedicated to fostering a culture where every individual feels valued and empowered to contribute meaningfully. United by shared values, the University community works together to build an environment defined by purpose, collaboration, and service.
The University of Miami is an Equal Opportunity Employer. Applicants and employees are protected from discrimination based on certain categories protected by Federal law. Click here for additional information.
Job Status:
Full time
Employee Type:
Staff
Current Employees:
If you are a current Staff, Faculty or Temporary employee at the University of Miami, please click here to log in to Workday to use the internal application process. To learn how to apply for a faculty or staff position, please review this tip sheet.
The University of Miami, Department of Marketing and Communications, has an exciting opportunity for a full time Executive Director, Brand Strategy, Storytelling & Communications, Athletics to work in Coral Gables, FL.
The Executive Director leads brand strategy, storytelling and communications on behalf of the CMO, serving as the day-to-day owner of how athletics — across all varsity sports, not a single program — shows up publicly and connects to the university's overarching brand and objectives across media, social, in-game experiences, trade press and brand storytelling. This role exists to give the CMO a strategic partner who can run the brand/storytelling/comms pillar with full ownership, freeing the CMO to focus on cross-functional priorities (partnerships, executive reporting) while trusting this leader to execute and elevate the function.
This is fundamentally a marketing leader role with real comms fluency, not a pure communications/PR hire — the person needs to think like a marketer first (brand, creative, storytelling) while being credible and capable in the media/comms space.
This is a leadership role, not a coordination role: the Executive Director sets direction for creative and brand strategy, not just manages output.
Key Responsibilities:
Leadership & Oversight
- Directly lead and develop the Athletics PR, media relations and communications team, with full responsibility for the day-to-day communications function across all varsity sports
- Own and lead the cross-functional sync across Athletics marketing functions, partnering closely with social, digital, ticket sales and marketing, NIL, and sponsorships/partnerships to ensure brand, storytelling and communications priorities are aligned; these are close working relationships, not direct reporting lines
- Serve as the connective leader across comms and brand — ensuring one coherent strategy rather than siloed execution
- All duties performed in compliance with NCAA, conference, and University policies, rules, and regulations
Communications
- Own the communications function end to end, across all varsity sports — messaging, media relations, and public-facing narrative
- Serve as a key point of contact for trade publications and sports media, with the relationships and credibility to represent the program well
- Build and maintain fluency in the sports media landscape — understanding how coverage, narrative, and reputation move in the college sports space specifically
- Coordinate with external units and partners to support major initiatives and events, beyond just partnerships storytelling
Brand Strategy, Storytelling & Experience
- Set the overarching brand and storytelling strategy across all varsity sports, ensuring a consistent, compelling expression of Miami Athletics across every audience touchpoint
- Champion a social-first storytelling strategy, partnering closely with the social and content teams to ensure stories, creative concepts and campaigns are conceived for how audiences consume and engage with sports content today, rather than simply adapting traditional communications for social channels
- Provide brand and storytelling leadership for the in-game fan experience and activations across all varsity sports, partnering with the appropriate Athletics teams to ensure game presentation, promotions, sponsorship activations and other fan-facing experiences consistently bring the Miami Athletics brand to life
- Partner with NIL, sponsorships/partnerships, and ticket sales and marketing to identify opportunities where brand, content and storytelling can strengthen fan engagement and elevate partner value without compromising the integrity of the brand
- Act as the brand steward across marketing outputs and fan experiences, ensuring creative consistency, tone and quality across channels
Strategic Partnership with the CMO
- Translate CMO priorities into executable strategy across communications, social, storytelling, brand and fan experience
- Provide the CMO with visibility into media landscape shifts, reputational risk, and comms performance
- Represent the brand/storytelling/comms pillar in cross-functional planning with NIL, sponsorships/partnerships, ticket sales and marketing, social, digital and campaigns so those areas stay coordinated with brand and communications strategy
- Maintain direct and frequent collaboration with the Chief Revenue Officer to ensure alignment across shared Athletics priorities.
Ideal Background
- Primarily a marketing background — brand, creative, and storytelling instincts come first — with real, demonstrated comms/PR fluency layered on top
- Experience in college athletics or a comparable high-visibility sports/entertainment environment
- Strong understanding of the sports media ecosystem — beat reporters, trade publications, how stories move and how programs are covered
- Strategic leadership experience — has run a team and set direction, not only executed within someone else's plan
- Strong creative instincts and standards; able to identify and correct storytelling that undersells partners or the brand (e.g., recognizing the difference between a transactional logo placement and real brand storytelling)
What Success Looks Like
- The CMO has a trusted leader running brand/storytelling/comms day-to-day, with strategic updates rather than operational firefighting
- Brand, communications, storytelling and creative operate as one coordinated, social-first strategy, in close partnership with NIL, sponsorships/partnerships, ticket sales and marketing, and the teams responsible for in-game fan experience
- Media and trade relationships are proactively managed, not reactive
Core Qualifications:
- Bachelor's degree
- Minimum 5 years of relevant work experience
Any relevant education, certifications and/or work experience may be considered.
The University of Miami is recognized as one of the nation’s premier research institutions and academic health systems and is among the largest employers in South Florida.
With more than 20,000 faculty and staff, the University is committed to excellence and guided by a mission to positively impact the lives of students, patients, and communities locally and globally.
We are dedicated to fostering a culture where every individual feels valued and empowered to contribute meaningfully. United by shared values, the University community works together to build an environment defined by purpose, collaboration, and service.
The University of Miami is an Equal Opportunity Employer. Applicants and employees are protected from discrimination based on certain categories protected by Federal law. Click here for additional information.
Job Status:
Full time
Employee Type:
Staff
Brand Director Job Roles in Florida
See all 59+ Brand Director Jobs in Florida
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Search Brand Director Jobs in FloridaBrand Director Jobs in Florida: Frequently Asked Questions
Which companies in Florida sponsor visas for brand directors?
Florida's largest visa-sponsoring employers for senior marketing and brand roles include Walt Disney World, Carnival Cruise Line, Darden Restaurants, Chewy, and Royal Caribbean's Miami headquarters. Consumer goods companies and hospitality groups in the state have an established track record of filing H-1B visa petitions for brand leadership positions, particularly in Orlando, Miami, and Tampa.
Which visa types realistically fit brand director roles in Florida?
Brand director roles qualify as specialty occupations requiring at least a bachelor's degree in marketing, communications, or a related field, making H-1B the primary path. Australian nationals can pursue the E-3 visa under the same specialty occupation standard. Chilean and Singaporean nationals may qualify under H-1B1 visa. F-1 students can work via OPT while seeking employer sponsorship. Employer-sponsored EB-2 or EB-3 green cards are the standard long-term route.
How to find brand director visa sponsorship jobs in Florida?
Migrate Mate lists Florida employers with verified sponsorship history for brand and marketing roles, letting you search specifically for brand director positions in cities like Miami, Orlando, and Tampa. Because Migrate Mate surfaces employers based on actual LCA filing activity, you can focus your applications on companies that have sponsored comparable roles rather than applying broadly and hoping for sponsorship.
Which cities in Florida have the most brand director sponsorship jobs?
Miami leads for brand director sponsorship, anchored by cruise lines, international consumer brands, and a dense concentration of Latin American marketing hubs. Orlando follows closely due to its theme park and hospitality industry, with Disney, Universal, and Darden driving demand. Tampa is growing in healthcare marketing and financial services branding, while Fort Lauderdale hosts several regional headquarters with active brand teams.
Are there state-specific factors that affect brand director visa sponsorship in Florida?
Florida's heavy concentration in hospitality, tourism, and consumer retail shapes which employers sponsor brand directors most actively. The state has no personal income tax, which influences total compensation structures compared to other states. Miami's bilingual, internationally oriented business culture makes it particularly welcoming to foreign national brand professionals with Latin American market expertise, which can strengthen a candidate's profile with Florida-based employers.
What is the prevailing wage for sponsored brand director jobs in Florida?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.