Brand Associate Visa Sponsorship Jobs in Massachusetts
Brand associate visa sponsorship jobs in Massachusetts are concentrated in Greater Boston, where consumer goods companies, biotech-adjacent lifestyle brands, and retail headquarters compete for marketing talent. Employers such as New Balance, Wayfair, and Thermo Fisher's consumer divisions have hired internationally. The state's dense university network feeds a steady pipeline of international candidates into brand roles.
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INTRODUCTION
Our Beauty & Wellness division empowers consumers with trusted products that support self-care, from salon-quality styling tools to wellness devices like humidifiers and air purifiers. Our innovative products and solutions promote healthy living, elevating the lives of consumers every day. This business unit includes Braun, PUR, Honeywell, Vicks, Hot Tools, Drybar, Curlsmith, and Revlon brands, and this role may support one or more of these brands.
Look around your home, and you'll find us everywhere, in your kitchen, living room, bedroom, and bathroom. We are already making your everyday lives better. We are powered by knowledgeable, enthusiastic, and forward-thinking people committed to developing a culture of inclusion. Whether you are just starting your career or in need of a challenge, we recognize, develop, and empower talent!
Position: Associate Brand Manager, PUR & Braun
Department: Marketing, Wellness
Work Location: Marlborough, MA: Hybrid (3 days onsite per week)
Hybrid Schedule:
At Helen of Troy, we embrace a flexible hybrid work model designed to support collaboration and productivity. For roles eligible for hybrid work, our standard schedule includes in-office collaboration from Tuesday through Thursday, with the option to work remotely on Mondays and Fridays. Any updates to this model will be communicated in advance. Please note that hybrid eligibility and schedules may vary based on business needs and manager expectations.
ROLE AND RESPONSIBILITIES
We are currently seeking an Associate Brand Manager to join the PUR + Braun Marketing team. The Associate Brand Manager of Go to Market will work with the PUR + Braun Marketing Director to help manage the PUR + Braun product portfolio and work closely with the sales team to bring products to market at retail and online in the Water Filtration Category at retail customers such as WalMart, Target, Amazon, Home Depot, and more.
General Marketing & Business Strategy
- Supports delivery of overall brand strategy, business objectives, and goals to help ensure financial targets are achieved.
New Product Introductions
- Partners with cross-functional teams to define key project objectives and ensure milestone timelines are met.
- Brings some hands-on experience with packaging development.
- Helps ensure distribution plans are clearly defined during NPD, including channel-specific differentiation where appropriate.
- Supports development of research objectives, execution of consumer/market research, and translation of findings into actionable recommendations.
Go-to-Market
- Helps ensure the existing product range is successfully brought to market so that the team meets or exceeds annual financial and market share goals.
- Contributes to creating marketing plans (the 4Ps) for the upcoming fiscal year.
- Builds strong working relationships with the sales team by providing excellent support, including selling tools, presentations, retailer promotional plans, post-promotion analysis, and other needs.
- Partners with internal teams (e.g., Supply) on forecasts, production, and inventory levels.
- Coordinates packaging planning and execution.
- Responsible for planning and execution of secondary displays.
Ongoing Marketing Support
- Contributes to the development of the annual marketing plan.
- Collaborates with cross-functional partners—including Sales, Marketing Communications, Global, Engineering, Creative Services, Digital, Finance, Supply, and Forecasting—to support and execute PUR’s New Product Development and Go-to-Market plans.
- Supports and presents initiatives in periodic Sales and Marketing meetings.
SKILLS NEEDED TO BE SUCCESSFUL IN THIS ROLE
- Hands-on, proactive, and highly organized, with strong project management skills, attention to detail, excellent follow-through, and the ability to drive results through cross-functional teams.
- Strong communication, presentation, and relationship-building skills, with the ability to influence and collaborate effectively across cross-functional teams, agencies, vendors, and leadership levels.
- Strong analytical and problem-solving skills, with the ability to interpret data and translate insights into action.
- Experience conducting, evaluating, and interpreting consumer research.
- Experience managing budgets and forecasting.
- Proficient in Microsoft Office, including advanced Excel and PowerPoint skills.
MINIMUM QUALIFICATIONS
- Bachelor’s degree.
- 2+ years’ experience in marketing (preference to consumer products) with track record in new product development and go to market projects.
- Occasional travel may be required.
- Authorized to work in the United States on a full-time basis.
PREFERRED QUALIFICATIONS
- Experience using syndicated data sources (Nielsen, IRI, NPD, or similar) to generate insights.
COMPENSATION
- In Massachusetts, the standard base pay range for this role is $70,447 - $90,000 annually. This base pay range is specific to Massachusetts and may not be applicable to other locations. Actual salaries will vary based on several factors, including but not limited to location, experience, skill level, and performance. The range listed is just one component of the total compensation package for employees.
BENEFITS
Salary + Bonus, Healthcare, Dental, Vision, Paid Holidays, Paid Parental Leave, 401(k) with company match, Basic Life Insurance, Short Term Disability (STD), Long Term Disability (LTD), Paid Time Off (PTO), Paid Charitable (volunteer) Leave, and Educational Assistance.
Wondering if you should apply? Helen of Troy welcomes people as diverse as our brands! Have the confidence to come as who you are because your point of view, skills, and experience will make us stronger. If you're eager to share new ideas and try new things, we want to hear from you.
LI-KE1
LI-Hybrid
Helen of Troy is an Equal Opportunity/Affirmative Action Employer. We are committed to fostering a diverse and inclusive workplace where all employees can thrive. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, genetic information, disability, status as a protected veteran, or any other protected category under applicable federal, state, and local laws.
We will provide individuals with disabilities with reasonable accommodations to participate in the job application process. To request an accommodation, please contact Human Resources at (915) 225-8000.
Founded in 1968, Helen of Troy is a leading global consumer products company with operations across North America, South America, Europe, and Asia. Our portfolio includes trusted brands such as OXO, Hydro Flask, Osprey, Honeywell, PUR, Braun, Vicks, Hot Tools, Drybar, Curlsmith, Revlon, and Olive & June – many of which rank among the top brands in their consumer goods categories.
We grow and strengthen our brands through innovation, operational excellence, and a collaborative culture focused on delivering exceptional products and experiences for consumers worldwide.
The above statements are intended to describe the general nature and level of work performed and are not intended to be an exhaustive list of responsibilities.
Management reserves the right to modify the duties and responsibilities of the position at any time.
Brand Associate Job Roles in Massachusetts
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Search Brand Associate Jobs in MassachusettsBrand Associate Jobs in Massachusetts: Frequently Asked Questions
Which companies sponsor visas for brand associates in Massachusetts?
Consumer goods and retail companies with Massachusetts headquarters or major offices are the most active sponsors. New Balance, Wayfair, Bose, and Dunkin' Brands have all maintained marketing and brand teams in the state. Larger corporations with dedicated immigration programs are more consistent sponsors than small agencies, since they have HR infrastructure to manage H-1B visa petitions and Labor Condition Applications through the full filing cycle.
Which visa types realistically fit brand associate roles in Massachusetts?
Brand associate roles typically qualify as specialty occupations requiring a bachelor's degree in marketing, communications, or a related field, making H-1B the primary path. Australian citizens can pursue the E-3 visa, which has no lottery and renews indefinitely. F-1 students can work through OPT for up to 12 months post-graduation. EB-2 and EB-3 employment-based green cards are available for longer-term sponsorship once an employer files PERM labor certification.
How to find brand associate visa sponsorship jobs in Massachusetts?
Migrate Mate lists Massachusetts employers with verified visa sponsorship history for marketing and brand roles, letting you search specifically for brand associate positions in cities like Boston, Cambridge, and Waltham. Rather than sifting through general job boards, Migrate Mate shows which companies have actively filed for roles in this category, so you can focus your applications on employers already familiar with the sponsorship process.
Which cities in Massachusetts have the most brand associate sponsorship jobs?
Boston and its inner suburbs, particularly Cambridge, Waltham, and Somerville, concentrate the largest share of brand associate sponsorship opportunities. Boston's Seaport District and Back Bay house regional headquarters for consumer and retail brands. Worcester sees some activity tied to regional retail and healthcare consumer brands. For international candidates, targeting Greater Boston gives access to both established corporations and growth-stage consumer companies with international hiring experience.
Are there any Massachusetts-specific considerations for international brand associates?
Massachusetts employers in consumer goods and retail benefit from proximity to top marketing programs at Boston University, Northeastern, and Babson College, which means brand teams are accustomed to hiring internationally. F-1 OPT candidates from these programs frequently transition to H-1B sponsorship within the same company. Massachusetts has no state-level visa sponsorship incentives, so eligibility follows standard federal rules, but the density of large brand employers improves overall sponsorship access compared to less urbanized states.
What is the prevailing wage for sponsored brand associate jobs in Massachusetts?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.