Head of Brand Marketing Visa Sponsorship Jobs in Massachusetts
Head of brand marketing roles in Massachusetts concentrate in Boston's Innovation District, Cambridge, and the Route 128 technology corridor, where companies like HubSpot, Wayfair, Drift, and Fidelity Investments regularly hire senior marketing leaders. Biotech and life sciences firms along Kendall Square also drive consistent demand for brand leadership talent with demonstrated sponsorship history.
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Get Access To All JobsJob title: Head of Marketing – U.S Hemophilia
Location: Cambridge, MA
About the Job
- Overall responsibility for the strategy, execution, and performance of the Sanofi US Hemophilia portfolio, including Altuviiio, Eloctate, Alprolix, and Qfitlia.
- Inspiring and motivating the team to drive impact for customers and patients in line with the Sanofi values.
- Lead through change, embedding AI and data-driven decision making into team ways of working and marketing strategy and tactics.
- Enable cross-functional teams to execute with excellence.
- Lead the patient-facing field engagement function, combining portfolio marketing leadership with line leadership of a field-based organization.
- Member of the Rare Blood Disorders Leadership Team, reporting to the General Manager, Head of One Rare, U.S.
Join the team transforming care for people with immune challenges, rare diseases, cancers, and neurological conditions. In Specialty Care, you’ll help deliver breakthrough treatments that bring hope to patients with some of the highest unmet needs.
About Sanofi
We're an R&D-driven, AI-powered biopharma company committed to improving people's lives and delivering compelling growth. Our deep understanding of the immune system — and innovative pipeline — enables us to invent medicines and vaccines that treat and protect millions of people around the world. Together, we chase the miracles of science to improve people's lives.
Main Responsibilities
Strategic Leadership and Vision for the US Hemophilia Portfolio
- Develop strategic and tactical brand plans annually with global and cross-functional partners, and update them quarterly to reflect the latest performance, customer insights, and market dynamics.
- Gain organizational alignment on 5-year strategic and 1-year tactical plans prior to implementation.
- Accountable for brand life-cycle management recommendations and for aligning multiple stakeholder groups, including senior leadership.
- Serve as the primary US marketing interface with Global Brand Teams, balancing global strategy with US market needs.
- Drive a customer-journey-first approach that ensures consistency and brand balance across the portfolio.
Team Management
- Motivate and inspire the Marketing organization, setting high standards and expectations, developing talent, and recognizing outstanding contributions.
- Lead through layers of management (managing managers) across Marketing and the CoRe (Community Relations & Education) field organization, ensuring consistent standards and a strong, unified culture.
- Responsible for oversight of all team members, including annual objective setting, mid-year and end-of-year reviews, and recruitment, development, and retention of talent.
- Build a culture of customer-centricity, accountability, and data-driven decision making, with clear career pathways for team members.
- Collaborate closely with cross-functional partners.
Lead Patient-Facing Field Engagement – Community Relations & Education (CoRe) Team
- Motivate and inspire the field team and its people managers; strengthen a culture of patient-first excellence, compliant promotional practice, and high performance.
- Own the promotional strategy and execution for CoRe's branded and unbranded outreach to patients.
- Support CoRe team in delivering consistent patient and caregiver education on the Sanofi hemophilia portfolio, product information, and competitive positioning.
- Partner with PSS leadership to ensure a seamless patient experience across the journey.
- Establish KPIs for CoRe field engagement and monitor performance against them.
Leading through Change and driving Innovation leveraging AI
- Lead the marketing and CoRe organizations through change, providing clarity of direction, transparent communication, and a culture that embraces new ways of working.
- Champion innovation and a test-and-learn mindset, encouraging smart risk-taking to find new ways to reach and support customers.
- Drive adoption of AI within the teams to increase productivity, speed, and quality of work.
- Embed AI-driven insights and tools in marketing strategy and tactics, including patient and HCP search behavior, content strategy, channel mix optimization, and personalization.
- Partner with Digital and GTMC to bring emerging technologies and global digital capabilities into US execution.
Execution of Marketing Tactics to Deliver Financial Performance
- Own hemophilia portfolio performance, including demand, revenue, gross-to-net, operating expenses, and business operating income.
- Direct marketing tactics across HCP, nurse, patient, and caregiver audiences, including sales materials, digital and social, direct mail, speaker programs, patient and HCP programs, congresses, and advisory boards.
- Align resources to marketing initiatives to achieve short-term and long-term brand objectives and portfolio growth.
- Establish KPIs and champion data-driven decisions, partnering with Insights & Analytics to measure the impact of marketing initiatives (including CoRe field engagement), optimize channel mix and ROI, and reallocate resources accordingly.
Cross-Functional Enablement & Regional Account Planning
- Enable cross-functional partners (Sales, Thought Leader Liaisons, PSS, Medical, Market Access) through aligned strategy, integrated plans, and fit-for-purpose tools and content.
- Champion cross-functional account and regional planning, supporting HTC engagement and total-account approaches so national strategy translates into regional and account-level action.
- Ensure effective marketing agency relationships are managed and developed in support of key initiatives.
- Partner with Market Access on pricing and contracting strategy and implementation.
- Build effective relationships with key external customers, including thought leaders, healthcare professionals, nurses, patients, caregivers, and patient advocacy groups.
About You
Mandatory Qualifications
- Minimum of 10+ years of relevant biopharmaceutical experience with Progressive marketing leadership responsibility.
- Proven track record of leading and developing high-performing marketing and field-based teams, managing through multiple layers of management is highly preferred.
- Experience managing multi-brand portfolios in competitive specialty care or rare disease markets.
- Experience leading patient-facing or field-based organizations.
- Strong strategic thinking and portfolio management capability.
- Demonstrated ability to build integrated, customer-journey-based marketing strategies across HCP, nurse, patient, and caregiver audiences.
- Outstanding leadership, people development, and change management skills; able to lead a team through a transition.
- Demonstrated ability to drive innovation and apply AI and emerging technologies to improve team productivity and marketing effectiveness.
- Strong analytical skills and a track record of data-driven decision making and marketing optimization.
- Excellent cross-functional collaboration, enablement, and stakeholder management skills in a matrix organization.
- Strong financial acumen, with experience managing significant A&P, field operating budgets, and brand P&Ls.
- Ability to communicate complex scientific concepts to diverse audiences.
Preferred Qualifications
- Direct experience in hemophilia, rare blood disorders, or rare diseases.
- Track record of successful product launches and lifecycle management in specialty care.
- Experience with AI-driven marketing, omnichannel/channel mix optimization, and emerging marketing technologies.
- Experience with account planning and HTC/total-account strategies.
- Experience navigating compliance and legal guardrails for patient-facing promotional field teams.
- Experience working with Global Brand Teams and navigating US/Global alignment.
- MBA or science-related graduate degree.
Why Choose Us
- Bring the miracles of science to life alongside a supportive, future-focused team.
- Discover endless opportunities to grow your talent and drive your career, whether it’s through a promotion or lateral move, at home or internationally.
- Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.
- Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness program.
Sanofi Inc. and its U.S. affiliates are Equal Opportunity employers committed to a culturally inclusive workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.
GD-SA
LI-SA
LI-Hybrid
vhd
All compensation will be determined commensurate with demonstrated experience. Employees may be eligible to participate in Company employee benefit programs, and additional benefits information can be found here.
Job title: Head of Marketing – U.S Hemophilia
Location: Cambridge, MA
About the Job
- Overall responsibility for the strategy, execution, and performance of the Sanofi US Hemophilia portfolio, including Altuviiio, Eloctate, Alprolix, and Qfitlia.
- Inspiring and motivating the team to drive impact for customers and patients in line with the Sanofi values.
- Lead through change, embedding AI and data-driven decision making into team ways of working and marketing strategy and tactics.
- Enable cross-functional teams to execute with excellence.
- Lead the patient-facing field engagement function, combining portfolio marketing leadership with line leadership of a field-based organization.
- Member of the Rare Blood Disorders Leadership Team, reporting to the General Manager, Head of One Rare, U.S.
Join the team transforming care for people with immune challenges, rare diseases, cancers, and neurological conditions. In Specialty Care, you’ll help deliver breakthrough treatments that bring hope to patients with some of the highest unmet needs.
About Sanofi
We're an R&D-driven, AI-powered biopharma company committed to improving people's lives and delivering compelling growth. Our deep understanding of the immune system — and innovative pipeline — enables us to invent medicines and vaccines that treat and protect millions of people around the world. Together, we chase the miracles of science to improve people's lives.
Main Responsibilities
Strategic Leadership and Vision for the US Hemophilia Portfolio
- Develop strategic and tactical brand plans annually with global and cross-functional partners, and update them quarterly to reflect the latest performance, customer insights, and market dynamics.
- Gain organizational alignment on 5-year strategic and 1-year tactical plans prior to implementation.
- Accountable for brand life-cycle management recommendations and for aligning multiple stakeholder groups, including senior leadership.
- Serve as the primary US marketing interface with Global Brand Teams, balancing global strategy with US market needs.
- Drive a customer-journey-first approach that ensures consistency and brand balance across the portfolio.
Team Management
- Motivate and inspire the Marketing organization, setting high standards and expectations, developing talent, and recognizing outstanding contributions.
- Lead through layers of management (managing managers) across Marketing and the CoRe (Community Relations & Education) field organization, ensuring consistent standards and a strong, unified culture.
- Responsible for oversight of all team members, including annual objective setting, mid-year and end-of-year reviews, and recruitment, development, and retention of talent.
- Build a culture of customer-centricity, accountability, and data-driven decision making, with clear career pathways for team members.
- Collaborate closely with cross-functional partners.
Lead Patient-Facing Field Engagement – Community Relations & Education (CoRe) Team
- Motivate and inspire the field team and its people managers; strengthen a culture of patient-first excellence, compliant promotional practice, and high performance.
- Own the promotional strategy and execution for CoRe's branded and unbranded outreach to patients.
- Support CoRe team in delivering consistent patient and caregiver education on the Sanofi hemophilia portfolio, product information, and competitive positioning.
- Partner with PSS leadership to ensure a seamless patient experience across the journey.
- Establish KPIs for CoRe field engagement and monitor performance against them.
Leading through Change and driving Innovation leveraging AI
- Lead the marketing and CoRe organizations through change, providing clarity of direction, transparent communication, and a culture that embraces new ways of working.
- Champion innovation and a test-and-learn mindset, encouraging smart risk-taking to find new ways to reach and support customers.
- Drive adoption of AI within the teams to increase productivity, speed, and quality of work.
- Embed AI-driven insights and tools in marketing strategy and tactics, including patient and HCP search behavior, content strategy, channel mix optimization, and personalization.
- Partner with Digital and GTMC to bring emerging technologies and global digital capabilities into US execution.
Execution of Marketing Tactics to Deliver Financial Performance
- Own hemophilia portfolio performance, including demand, revenue, gross-to-net, operating expenses, and business operating income.
- Direct marketing tactics across HCP, nurse, patient, and caregiver audiences, including sales materials, digital and social, direct mail, speaker programs, patient and HCP programs, congresses, and advisory boards.
- Align resources to marketing initiatives to achieve short-term and long-term brand objectives and portfolio growth.
- Establish KPIs and champion data-driven decisions, partnering with Insights & Analytics to measure the impact of marketing initiatives (including CoRe field engagement), optimize channel mix and ROI, and reallocate resources accordingly.
Cross-Functional Enablement & Regional Account Planning
- Enable cross-functional partners (Sales, Thought Leader Liaisons, PSS, Medical, Market Access) through aligned strategy, integrated plans, and fit-for-purpose tools and content.
- Champion cross-functional account and regional planning, supporting HTC engagement and total-account approaches so national strategy translates into regional and account-level action.
- Ensure effective marketing agency relationships are managed and developed in support of key initiatives.
- Partner with Market Access on pricing and contracting strategy and implementation.
- Build effective relationships with key external customers, including thought leaders, healthcare professionals, nurses, patients, caregivers, and patient advocacy groups.
About You
Mandatory Qualifications
- Minimum of 10+ years of relevant biopharmaceutical experience with Progressive marketing leadership responsibility.
- Proven track record of leading and developing high-performing marketing and field-based teams, managing through multiple layers of management is highly preferred.
- Experience managing multi-brand portfolios in competitive specialty care or rare disease markets.
- Experience leading patient-facing or field-based organizations.
- Strong strategic thinking and portfolio management capability.
- Demonstrated ability to build integrated, customer-journey-based marketing strategies across HCP, nurse, patient, and caregiver audiences.
- Outstanding leadership, people development, and change management skills; able to lead a team through a transition.
- Demonstrated ability to drive innovation and apply AI and emerging technologies to improve team productivity and marketing effectiveness.
- Strong analytical skills and a track record of data-driven decision making and marketing optimization.
- Excellent cross-functional collaboration, enablement, and stakeholder management skills in a matrix organization.
- Strong financial acumen, with experience managing significant A&P, field operating budgets, and brand P&Ls.
- Ability to communicate complex scientific concepts to diverse audiences.
Preferred Qualifications
- Direct experience in hemophilia, rare blood disorders, or rare diseases.
- Track record of successful product launches and lifecycle management in specialty care.
- Experience with AI-driven marketing, omnichannel/channel mix optimization, and emerging marketing technologies.
- Experience with account planning and HTC/total-account strategies.
- Experience navigating compliance and legal guardrails for patient-facing promotional field teams.
- Experience working with Global Brand Teams and navigating US/Global alignment.
- MBA or science-related graduate degree.
Why Choose Us
- Bring the miracles of science to life alongside a supportive, future-focused team.
- Discover endless opportunities to grow your talent and drive your career, whether it’s through a promotion or lateral move, at home or internationally.
- Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.
- Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness program.
Sanofi Inc. and its U.S. affiliates are Equal Opportunity employers committed to a culturally inclusive workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.
GD-SA
LI-SA
LI-Hybrid
vhd
All compensation will be determined commensurate with demonstrated experience. Employees may be eligible to participate in Company employee benefit programs, and additional benefits information can be found here.
Head of Brand Marketing Job Roles in Massachusetts
See all Head of Brand Marketing Jobs in Massachusetts
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Search Head of Brand Marketing Jobs in MassachusettsHead of Brand Marketing Jobs in Massachusetts: Frequently Asked Questions
Which companies sponsor visas for head of brand marketing roles in Massachusetts?
Boston-area technology companies including HubSpot, Wayfair, Drift, and Klaviyo have established visa sponsorship programs and have filed Labor Condition Applications for senior marketing roles. Financial services firms like Fidelity Investments and State Street, along with life sciences companies concentrated in Kendall Square, also sponsor marketing leadership positions. Larger enterprises with dedicated HR and legal teams tend to have more structured sponsorship processes than early-stage startups.
Which visa types realistically fit head of brand marketing roles in Massachusetts?
The H-1B visa is the most common path, as head of brand marketing qualifies as a specialty occupation requiring a bachelor's degree in marketing, communications, or a related field. The employer files a Labor Condition Application and I-129 petition with USCIS. H-1B1 visa applies to Chilean and Singaporean nationals. The E-3 visa covers Australian nationals. F-1 students may work under OPT while seeking employer sponsorship. EB-2 and EB-3 green card categories cover permanent sponsorship for experienced candidates.
Which cities in Massachusetts have the most head of brand marketing sponsorship jobs?
Boston and Cambridge account for the large majority of head of brand marketing sponsorship activity in Massachusetts, driven by concentrations of technology, biotech, and financial services employers. The Route 128 corridor extending through Waltham, Lexington, and Burlington includes established tech campuses where senior marketing roles are regularly posted. Worcester has a smaller but growing presence tied to healthcare and manufacturing brands with regional headquarters.
How to find head of brand marketing visa sponsorship jobs in Massachusetts?
Migrate Mate lists head of brand marketing roles at Massachusetts employers with verified sponsorship history, letting you search specifically within the state rather than sorting through postings from companies with no track record of sponsoring marketing leadership roles. Because brand marketing is a senior function, targeting employers with prior LCA filings for marketing titles in Massachusetts is the most reliable starting point for identifying realistic opportunities.
Are there state-specific factors that affect visa sponsorship for head of brand marketing roles in Massachusetts?
Massachusetts has a dense concentration of research universities including MIT, Harvard, and Boston University, which creates a strong local talent pipeline and means employers are accustomed to international candidates. The state's biotech and life sciences sector frequently hires brand leaders with scientific literacy, which can strengthen a specialty occupation argument for H-1B purposes. Boston's competitive hiring market for senior marketing roles means employers willing to sponsor tend to move relatively quickly through the offer process.
What is the prevailing wage for sponsored head of brand marketing jobs in Massachusetts?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.