Marketer Visa Sponsorship Jobs in Michigan
Marketer visa sponsorship jobs in Michigan draw from the state's strong base in automotive, healthcare, and consumer goods. Detroit-area companies like General Motors, Ford, Stellantis, and Henry Ford Health actively hire marketing professionals. Ann Arbor and Grand Rapids also offer growing opportunities across tech startups, retail brands, and academic institutions with international hiring experience.
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Manager, Customer Vertical Marketing
Are you energized by developing customer-focused marketing strategies that drive growth and create meaningful business impact? Do you enjoy leading talented marketing teams while partnering with sales, dealers, and customers to bring integrated go-to-market strategies to life? Are you looking for an opportunity to help shape the future of marketing within a growing solutions portfolio at Steelcase while helping build the marketing organization of the future?
Helping You Thrive By:
- Offering competitive wages and benefits, that support your life both in and out of work
- Providing a flexible hybrid work schedule, meaning we expect the office to be your primary place of work, balanced with choice and control.
- Creating continuous learning opportunities to help you grow and upskill.
- Fostering a culture of inclusion where employees feel seen, heard and valued — and living it out every day.
- Empowering you to make a meaningful impact on people and the planet through your work and Steelcase’s ongoing commitment.
You’ll Support Meaningful Work By:
- Leading customer vertical marketing strategies that align business objectives, customer needs, and market opportunities to drive growth across the portfolio.
- Developing and executing integrated go-to-market plans, including positioning, messaging, campaigns, content, events, and customer engagement programs.
- Partnering closely with Sales, dealers, and Customer Experience teams to support pipeline growth, customer acquisition, retention, and revenue objectives.
- Collaborating with Product Development and Portfolio Management teams to support commercial launches and communicate differentiated value propositions to the market.
- Leveraging customer insights, competitive intelligence, and market trends to identify growth opportunities and inform strategic marketing decisions.
- Managing marketing investments, annual planning activities, budgets, and performance metrics to optimize business impact and return on investment.
- Leading and developing a high-performing marketing team through coaching, strategic direction, collaboration, accountability, and continuous growth opportunities.
Qualifications
Minimum Qualifications
- Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent relevant experience.
- 8+ years of progressive B2B marketing experience, including experience developing and executing integrated marketing strategies and go-to-market plans.
- Direct people leadership experience, including coaching, mentoring, and developing marketing professionals.
- Experience translating business objectives into marketing strategies that drive customer engagement, demand generation, and business growth.
- Experience partnering with cross-functional stakeholders, including Sales, Product Management, Customer Experience, and Portfolio teams.
- Strong business and financial acumen, including experience with budget management, investment planning, and performance measurement.
- Excellent communication, collaboration, and project management skills.
Desired Skills and Experience
- Experience developing and leading integrated marketing strategies that drive customer engagement, demand generation, and business growth.
- Experience marketing complex B2B solutions within commercial interiors, workplace solutions, technology, healthcare, education, or similarly complex industries.
- Experience supporting dealer, channel, or partner enablement strategies and understanding the relationship between marketing and commercial performance.
- Experience collaborating with Product Development and Portfolio Management teams to support product launches and commercialization efforts.
- Ability to leverage customer research, market insights, and competitive intelligence to identify growth opportunities and shape marketing strategy.
- Experience influencing stakeholders and navigating complex, matrixed organizations.
- Strategic mindset with the ability to balance long-term planning and hands-on execution.
- Experience developing high-performing teams and fostering a collaborative, growth-oriented culture.
- MBA or advanced business degree preferred.
Level: #mid_senior_level
Work Arrangement: #LI-Onsite
Job Functions:
-
Marketing
-
Management
-
Strategy_Planning
-
LI-NJ1
Additional Information
At Steelcase, we put people at the center of everything we do. We understand the role of work and believe that it can bring meaning and purpose to the lives of our customers and our employees. We prioritize supporting our employees both in and out of work, in all aspects of their lives. When we bring our talents together, we make a positive lasting impact through our work and communities.
Steelcase provides employment opportunities to all qualified employees and applicants without regard to race, color, creed, genetic information, religion, national origin, gender, sexual orientation, gender identity and expression, age, disability, or veteran status and bases all employment decisions only on valid job requirements. If we can make the application process easier through accommodation, please email us at myhr@steelcase.com.
Job Description
Manager, Customer Vertical Marketing
Are you energized by developing customer-focused marketing strategies that drive growth and create meaningful business impact? Do you enjoy leading talented marketing teams while partnering with sales, dealers, and customers to bring integrated go-to-market strategies to life? Are you looking for an opportunity to help shape the future of marketing within a growing solutions portfolio at Steelcase while helping build the marketing organization of the future?
Helping You Thrive By:
- Offering competitive wages and benefits, that support your life both in and out of work
- Providing a flexible hybrid work schedule, meaning we expect the office to be your primary place of work, balanced with choice and control.
- Creating continuous learning opportunities to help you grow and upskill.
- Fostering a culture of inclusion where employees feel seen, heard and valued — and living it out every day.
- Empowering you to make a meaningful impact on people and the planet through your work and Steelcase’s ongoing commitment.
You’ll Support Meaningful Work By:
- Leading customer vertical marketing strategies that align business objectives, customer needs, and market opportunities to drive growth across the portfolio.
- Developing and executing integrated go-to-market plans, including positioning, messaging, campaigns, content, events, and customer engagement programs.
- Partnering closely with Sales, dealers, and Customer Experience teams to support pipeline growth, customer acquisition, retention, and revenue objectives.
- Collaborating with Product Development and Portfolio Management teams to support commercial launches and communicate differentiated value propositions to the market.
- Leveraging customer insights, competitive intelligence, and market trends to identify growth opportunities and inform strategic marketing decisions.
- Managing marketing investments, annual planning activities, budgets, and performance metrics to optimize business impact and return on investment.
- Leading and developing a high-performing marketing team through coaching, strategic direction, collaboration, accountability, and continuous growth opportunities.
Qualifications
Minimum Qualifications
- Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent relevant experience.
- 8+ years of progressive B2B marketing experience, including experience developing and executing integrated marketing strategies and go-to-market plans.
- Direct people leadership experience, including coaching, mentoring, and developing marketing professionals.
- Experience translating business objectives into marketing strategies that drive customer engagement, demand generation, and business growth.
- Experience partnering with cross-functional stakeholders, including Sales, Product Management, Customer Experience, and Portfolio teams.
- Strong business and financial acumen, including experience with budget management, investment planning, and performance measurement.
- Excellent communication, collaboration, and project management skills.
Desired Skills and Experience
- Experience developing and leading integrated marketing strategies that drive customer engagement, demand generation, and business growth.
- Experience marketing complex B2B solutions within commercial interiors, workplace solutions, technology, healthcare, education, or similarly complex industries.
- Experience supporting dealer, channel, or partner enablement strategies and understanding the relationship between marketing and commercial performance.
- Experience collaborating with Product Development and Portfolio Management teams to support product launches and commercialization efforts.
- Ability to leverage customer research, market insights, and competitive intelligence to identify growth opportunities and shape marketing strategy.
- Experience influencing stakeholders and navigating complex, matrixed organizations.
- Strategic mindset with the ability to balance long-term planning and hands-on execution.
- Experience developing high-performing teams and fostering a collaborative, growth-oriented culture.
- MBA or advanced business degree preferred.
Level: #mid_senior_level
Work Arrangement: #LI-Onsite
Job Functions:
-
Marketing
-
Management
-
Strategy_Planning
-
LI-NJ1
Additional Information
At Steelcase, we put people at the center of everything we do. We understand the role of work and believe that it can bring meaning and purpose to the lives of our customers and our employees. We prioritize supporting our employees both in and out of work, in all aspects of their lives. When we bring our talents together, we make a positive lasting impact through our work and communities.
Steelcase provides employment opportunities to all qualified employees and applicants without regard to race, color, creed, genetic information, religion, national origin, gender, sexual orientation, gender identity and expression, age, disability, or veteran status and bases all employment decisions only on valid job requirements. If we can make the application process easier through accommodation, please email us at myhr@steelcase.com.
Marketer Job Roles in Michigan
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Search Marketer Jobs in MichiganMarketer Jobs in Michigan: Frequently Asked Questions
Which companies sponsor visas for marketers in Michigan?
Michigan's largest visa sponsors for marketing roles include automotive giants General Motors, Ford, and Stellantis, as well as healthcare systems like Henry Ford Health and Beaumont Health. Consumer goods companies and university-affiliated research institutions in Ann Arbor also sponsor marketing positions. Larger corporations with established HR and legal teams are more likely to have active sponsorship programs than smaller regional firms.
Which visa types realistically fit marketer roles in Michigan?
Marketing roles generally qualify as specialty occupations when the position requires a bachelor's degree in marketing, communications, or a related field. That makes the H-1B visa the most common path, though it is subject to an annual cap and selection process. Candidates already on F-1 OPT can work for a sponsoring employer during their authorization period. Australian nationals may be eligible for the E-3 visa, and Canadian or Mexican nationals should check whether their specific role qualifies before assuming coverage.
How to find marketer visa sponsorship jobs in Michigan?
Migrate Mate lists Michigan employers with verified visa sponsorship history for marketing roles, letting you focus your search on companies that have sponsored similar positions before. You can browse by city or role type to identify active sponsors in Detroit, Ann Arbor, or Grand Rapids. Targeting employers with an established track record of sponsoring marketers is a practical starting point for any international job seeker in this state.
Which cities in Michigan have the most marketer sponsorship jobs?
Detroit and its surrounding suburbs, including Dearborn, Troy, and Southfield, account for the highest concentration of sponsored marketing positions, driven largely by automotive and healthcare employers. Ann Arbor supports marketing hiring through the University of Michigan ecosystem and a growing tech sector. Grand Rapids is a secondary market with opportunities in furniture, retail, and healthcare marketing, particularly at Meijer and Spectrum Health.
Are there any Michigan-specific factors that affect visa sponsorship for marketers?
Michigan's economy is heavily weighted toward manufacturing, automotive, and healthcare, so marketing roles that support those industries tend to have the most sponsorship activity. The University of Michigan in Ann Arbor and Michigan State University produce a consistent pipeline of international students who transition into marketing careers in the state. Companies in the Detroit metro area that regularly recruit internationally tend to have more experienced immigration support processes than smaller regional employers.
What is the prevailing wage for sponsored marketer jobs in Michigan?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.