Brand Communications Manager Visa Sponsorship Jobs in New Jersey
Brand communications manager roles in New Jersey draw on the state's dense concentration of pharmaceutical, financial services, and consumer goods companies. Major employers in Newark, Jersey City, and Princeton actively hire for brand and corporate communications leadership. International candidates pursuing visa sponsorship will find meaningful opportunities with multinationals headquartered or regionally based across the state.
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Get Access To All JobsINTRODUCTION
When you join Verizon, you want more out of a career. A place to share your ideas freely — even if they’re daring or different. Where the true you can learn, grow, and thrive. At Verizon, we power and empower how people live, work and play by connecting them to what brings them joy. We do what we love — driving innovation, creativity, and impact in the world. Our V Team is a community of people who anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together — lifting our communities and building trust in how we show up, everywhere & always. Want in? Join the #VTeamLife.
ROLE AND RESPONSIBILITIES
At Verizon Connect, maximizing customer retention, expansion, and lifetime value begins with ensuring customers realize continuous, tangible value from our platform. We are seeking a strategic, data-driven Senior Marketing Manager focused on Product Engagement to own and lead our product adoption and feature utilization strategy across the customer lifecycle.
As a senior individual contributor working at the nexus of Customer Marketing, Product Management, UX, Customer Experience, and Customer Success, you will be responsible for turning product capabilities into active customer habits. You will define and execute connected engagement strategies leveraging in-product experiences (walkthroughs, guides, contextual nudges) as your primary engine, tightly integrated with triggered out-of-product communications (email alerts, CS enablement) to drive onboarding activation, deepen feature usage, reduce friction, and accelerate time-to-value.
This role demands a balance of product-led growth strategy and hands-on operational rigor. You will serve as the team’s resident Subject Matter Expert on digital adoption platforms using behavioral telemetry, feature usage data, and experimentation to build seamless product experiences that reinforce customer success.
- Define, own, and execute the comprehensive Product Engagement Marketing strategy focused on accelerating feature adoption, deepening platform utilization, and driving ongoing user stickiness.
- Partner with Product Management and Product Marketing to translate product roadmaps, releases, and updates into targeted engagement campaigns that guide users to key "aha!" moments.
- Identify usage drop-off points, behavioral friction, and adoption barriers, designing proactive in-app and out-of-product interventions to increase usage depth.
- Serve as the Marketing SME and primary owner of in-product engagement platforms (e.g., Pendo), overseeing guide architecture, banners, resource centers, and tool tips.
- Design, build, deploy, and maintain targeted in-product guides and contextual walkthroughs that educate users within their active workflows without adding interface clutter.
- Establish in-product communication governance, priority matrices, and frequency capping rules in close partnership with Product and UX to safeguard the overall user experience.
- Architect connected, behavior-triggered out-of-product touchpoints (e.g., milestone celebration emails, dormant feature re-activation sequences, tip digests) that guide users back into the software.
- Partner with Marketing and Operations to integrate product behavioral triggers into marketing automation systems (e.g., Salesforce Marketing Cloud, Marketo).
- Define, monitor, and report on core product engagement KPIs: Feature Adoption Rates, Time-to-First-Use, Product Stickiness (DAU/MAU ratios), Guide Conversion, and In-App Drop-Off.
- Establish a disciplined test-and-learn program using A/B testing across copy, formatting, behavioral targeting, and delivery timing to continually increase engagement efficacy.
- Synthesize product analytics and feedback loops into actionable recommendations for Product, UX, and Marketing leadership.
BASIC QUALIFICATIONS
You’ll need to have…
- Bachelor's degree or four or more years of work experience.
- Six or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training.
- Six or more years of progressive experience in B2B SaaS marketing, specializing in product engagement marketing, in-product marketing, product-led growth (PLG), customer marketing, or lifecycle marketing.
- Hands-on experience with digital adoption / in-product platforms including guide creation, tagging, analytics, and segment building.
- Experience designing programs that measurably increase product adoption, feature usage, and user retention.
- Experience using product usage data and behavioral analytics to segment audiences and trigger targeted communications.
- Experience collaborating seamlessly across Product Management, UX, Product Marketing, Customer Success, and Marketing Operations.
- Strong knowledge of SaaS retention dynamics and how early feature adoption directly mitigates long-term churn.
- Experience distilling complex software workflows into concise, intuitive micro-copy and user guidance.
PREFERRED QUALIFICATIONS
Even better if you have one or more of the following:
- Experience in Pendo, Gainsight PX, or similar.
- Experience in fleet management, telematics, IoT, or complex multi-persona enterprise B2B SaaS environments.
- Proficiency with marketing automation platforms (Salesforce Marketing Cloud, Marketo) and product analytics tools (Pendo Analytics).
- Experience establishing in-product governance frameworks across multi-application ecosystems.
- Excellent written communication skills.
LOCATION
In this hybrid role, you'll have a defined work location that includes working from home and a minimum of three days per week in the office, which will be set by your manager. Employees are responsible for maintaining compliance with hybrid work policies.
SCHEDULED WEEKLY HOURS
40
EQUAL EMPLOYMENT OPPORTUNITY
Verizon is an equal opportunity employer. We evaluate qualified applicants without regard to veteran status, disability or other legally protected characteristics.
BENEFITS AND COMPENSATION
Our benefits are designed to help you move forward in your career, and in areas of your life outside of Verizon. From health and wellness benefit options including: medical, dental, vision, short and long term disability, basic life insurance, supplemental life insurance, AD&D insurance, identity theft protection, pet insurance and group home & auto insurance. We also offer a matched 401(k) savings plan, up to 8 company paid holidays per year and up to 6 personal days per year, paid parental leave, adoption assistance and tuition assistance, plus other incentives, we’ve got you covered with our award-winning total rewards package. Depending on the role, employees have the opportunity to receive compensation in the form of premium pay such as overtime, shift differential, holiday pay, allowances, etc. Newly hired employees receive up to 15 days of vacation per year, which grows with additional service. For part-timers, your coverage will vary as you may be eligible for some of these benefits depending on your individual circumstances.
The salary will vary depending on your location and confirmed job-related skills and experience. This is an incentive based position with the potential to earn more. For part-time roles, your compensation will be adjusted to reflect your hours. The annual salary range for the location(s) listed on this job requisition based on a full-time schedule is: $115,500.00 - $201,000.00. The annual salary range for the New York location(s) listed on this job requisition based on a full-time schedule is: $115,500.00 - $201,000.00.
INTRODUCTION
When you join Verizon, you want more out of a career. A place to share your ideas freely — even if they’re daring or different. Where the true you can learn, grow, and thrive. At Verizon, we power and empower how people live, work and play by connecting them to what brings them joy. We do what we love — driving innovation, creativity, and impact in the world. Our V Team is a community of people who anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together — lifting our communities and building trust in how we show up, everywhere & always. Want in? Join the #VTeamLife.
ROLE AND RESPONSIBILITIES
At Verizon Connect, maximizing customer retention, expansion, and lifetime value begins with ensuring customers realize continuous, tangible value from our platform. We are seeking a strategic, data-driven Senior Marketing Manager focused on Product Engagement to own and lead our product adoption and feature utilization strategy across the customer lifecycle.
As a senior individual contributor working at the nexus of Customer Marketing, Product Management, UX, Customer Experience, and Customer Success, you will be responsible for turning product capabilities into active customer habits. You will define and execute connected engagement strategies leveraging in-product experiences (walkthroughs, guides, contextual nudges) as your primary engine, tightly integrated with triggered out-of-product communications (email alerts, CS enablement) to drive onboarding activation, deepen feature usage, reduce friction, and accelerate time-to-value.
This role demands a balance of product-led growth strategy and hands-on operational rigor. You will serve as the team’s resident Subject Matter Expert on digital adoption platforms using behavioral telemetry, feature usage data, and experimentation to build seamless product experiences that reinforce customer success.
- Define, own, and execute the comprehensive Product Engagement Marketing strategy focused on accelerating feature adoption, deepening platform utilization, and driving ongoing user stickiness.
- Partner with Product Management and Product Marketing to translate product roadmaps, releases, and updates into targeted engagement campaigns that guide users to key "aha!" moments.
- Identify usage drop-off points, behavioral friction, and adoption barriers, designing proactive in-app and out-of-product interventions to increase usage depth.
- Serve as the Marketing SME and primary owner of in-product engagement platforms (e.g., Pendo), overseeing guide architecture, banners, resource centers, and tool tips.
- Design, build, deploy, and maintain targeted in-product guides and contextual walkthroughs that educate users within their active workflows without adding interface clutter.
- Establish in-product communication governance, priority matrices, and frequency capping rules in close partnership with Product and UX to safeguard the overall user experience.
- Architect connected, behavior-triggered out-of-product touchpoints (e.g., milestone celebration emails, dormant feature re-activation sequences, tip digests) that guide users back into the software.
- Partner with Marketing and Operations to integrate product behavioral triggers into marketing automation systems (e.g., Salesforce Marketing Cloud, Marketo).
- Define, monitor, and report on core product engagement KPIs: Feature Adoption Rates, Time-to-First-Use, Product Stickiness (DAU/MAU ratios), Guide Conversion, and In-App Drop-Off.
- Establish a disciplined test-and-learn program using A/B testing across copy, formatting, behavioral targeting, and delivery timing to continually increase engagement efficacy.
- Synthesize product analytics and feedback loops into actionable recommendations for Product, UX, and Marketing leadership.
BASIC QUALIFICATIONS
You’ll need to have…
- Bachelor's degree or four or more years of work experience.
- Six or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training.
- Six or more years of progressive experience in B2B SaaS marketing, specializing in product engagement marketing, in-product marketing, product-led growth (PLG), customer marketing, or lifecycle marketing.
- Hands-on experience with digital adoption / in-product platforms including guide creation, tagging, analytics, and segment building.
- Experience designing programs that measurably increase product adoption, feature usage, and user retention.
- Experience using product usage data and behavioral analytics to segment audiences and trigger targeted communications.
- Experience collaborating seamlessly across Product Management, UX, Product Marketing, Customer Success, and Marketing Operations.
- Strong knowledge of SaaS retention dynamics and how early feature adoption directly mitigates long-term churn.
- Experience distilling complex software workflows into concise, intuitive micro-copy and user guidance.
PREFERRED QUALIFICATIONS
Even better if you have one or more of the following:
- Experience in Pendo, Gainsight PX, or similar.
- Experience in fleet management, telematics, IoT, or complex multi-persona enterprise B2B SaaS environments.
- Proficiency with marketing automation platforms (Salesforce Marketing Cloud, Marketo) and product analytics tools (Pendo Analytics).
- Experience establishing in-product governance frameworks across multi-application ecosystems.
- Excellent written communication skills.
LOCATION
In this hybrid role, you'll have a defined work location that includes working from home and a minimum of three days per week in the office, which will be set by your manager. Employees are responsible for maintaining compliance with hybrid work policies.
SCHEDULED WEEKLY HOURS
40
EQUAL EMPLOYMENT OPPORTUNITY
Verizon is an equal opportunity employer. We evaluate qualified applicants without regard to veteran status, disability or other legally protected characteristics.
BENEFITS AND COMPENSATION
Our benefits are designed to help you move forward in your career, and in areas of your life outside of Verizon. From health and wellness benefit options including: medical, dental, vision, short and long term disability, basic life insurance, supplemental life insurance, AD&D insurance, identity theft protection, pet insurance and group home & auto insurance. We also offer a matched 401(k) savings plan, up to 8 company paid holidays per year and up to 6 personal days per year, paid parental leave, adoption assistance and tuition assistance, plus other incentives, we’ve got you covered with our award-winning total rewards package. Depending on the role, employees have the opportunity to receive compensation in the form of premium pay such as overtime, shift differential, holiday pay, allowances, etc. Newly hired employees receive up to 15 days of vacation per year, which grows with additional service. For part-timers, your coverage will vary as you may be eligible for some of these benefits depending on your individual circumstances.
The salary will vary depending on your location and confirmed job-related skills and experience. This is an incentive based position with the potential to earn more. For part-time roles, your compensation will be adjusted to reflect your hours. The annual salary range for the location(s) listed on this job requisition based on a full-time schedule is: $115,500.00 - $201,000.00. The annual salary range for the New York location(s) listed on this job requisition based on a full-time schedule is: $115,500.00 - $201,000.00.
Brand Communications Manager Job Roles in New Jersey
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Search Brand Communications Manager Jobs in New JerseyBrand Communications Manager Jobs in New Jersey: Frequently Asked Questions
Which companies sponsor visas for brand communications managers in New Jersey?
New Jersey's large multinational employers are among the most active sponsors for brand communications roles. Companies in the pharmaceutical sector, such as Johnson & Johnson and Merck, along with financial services firms in Jersey City and consumer goods companies headquartered in the state, have established sponsorship track records. Corporations with dedicated global communications teams tend to file H-1B visa petitions most consistently for mid-to-senior brand roles.
Which visa types realistically fit brand communications manager roles in New Jersey?
The H-1B is the primary path, as brand communications manager roles typically require a bachelor's degree in communications, marketing, or a related field, satisfying the specialty occupation standard. Australian nationals may qualify for the E-3 visa, and Chilean or Singaporean nationals for the H-1B1 visa, both of which also require a specialty occupation. F-1 students may work under OPT while seeking employer-sponsored status. A green card via PERM labor certification is an option for longer-term permanent residence.
Which cities in New Jersey have the most brand communications manager sponsorship jobs?
Jersey City and Newark generate the highest volume of corporate communications roles due to their proximity to New York City and the concentration of financial services and media firms operating there. Princeton and the Route 1 corridor attract brand communications talent tied to pharmaceutical and biotech headquarters. Parsippany and Florham Park also host regional headquarters of consumer goods and insurance companies that hire for brand leadership positions.
How to find brand communications manager visa sponsorship jobs in New Jersey?
Migrate Mate lists brand communications manager roles in New Jersey from employers with verified visa sponsorship history, so you can focus your search on companies that have sponsored similar positions before. Filtering by role and state surfaces active openings alongside employer sponsorship data, which is especially useful given how competitive corporate communications hiring is across New Jersey's pharma, finance, and consumer goods sectors.
Are there state-specific factors that affect visa sponsorship for brand communications managers in New Jersey?
New Jersey's high density of Fortune 500 and Global 500 regional headquarters means many employers already have in-house immigration counsel and established sponsorship processes for professional roles. The state's pharmaceutical corridor from Princeton to Parsippany creates steady demand for brand communications professionals who can support global product launches and corporate reputation programs, making these employers more experienced with and open to sponsoring international candidates than typical mid-market employers elsewhere.
What is the prevailing wage for sponsored brand communications manager jobs in New Jersey?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.