Director of Brand Marketing Visa Sponsorship Jobs in New Jersey
Director of brand marketing visa sponsorship jobs in New Jersey are concentrated along the state's pharmaceutical and consumer goods corridor, with major employers including Johnson & Johnson, Cognizant, and Prudential Financial headquartered in cities like New Brunswick, Teaneck, and Newark. International candidates typically pursue H-1B visa or EB-2/EB-3 sponsorship for these senior marketing roles.
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Get Access To All JobsINTRODUCTION
When you join Verizon, you want more out of a career. A place to share your ideas freely — even if they’re daring or different. Where the true you can learn, grow, and thrive. At Verizon, we power and empower how people live, work and play by connecting them to what brings them joy. We do what we love — driving innovation, creativity, and impact in the world. Our V Team is a community of people who anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together — lifting our communities and building trust in how we show up, everywhere & always. Want in? Join the #VTeamLife.
ROLE AND RESPONSIBILITIES
At Verizon Connect, maximizing customer retention, expansion, and lifetime value begins with ensuring customers realize continuous, tangible value from our platform. We are seeking a strategic, data-driven Senior Marketing Manager focused on Product Engagement to own and lead our product adoption and feature utilization strategy across the customer lifecycle.
As a senior individual contributor working at the nexus of Customer Marketing, Product Management, UX, Customer Experience, and Customer Success, you will be responsible for turning product capabilities into active customer habits. You will define and execute connected engagement strategies leveraging in-product experiences (walkthroughs, guides, contextual nudges) as your primary engine, tightly integrated with triggered out-of-product communications (email alerts, CS enablement) to drive onboarding activation, deepen feature usage, reduce friction, and accelerate time-to-value.
This role demands a balance of product-led growth strategy and hands-on operational rigor. You will serve as the team’s resident Subject Matter Expert on digital adoption platforms using behavioral telemetry, feature usage data, and experimentation to build seamless product experiences that reinforce customer success.
- Define, own, and execute the comprehensive Product Engagement Marketing strategy focused on accelerating feature adoption, deepening platform utilization, and driving ongoing user stickiness.
- Partner with Product Management and Product Marketing to translate product roadmaps, releases, and updates into targeted engagement campaigns that guide users to key "aha!" moments.
- Identify usage drop-off points, behavioral friction, and adoption barriers, designing proactive in-app and out-of-product interventions to increase usage depth.
- Serve as the Marketing SME and primary owner of in-product engagement platforms (e.g., Pendo), overseeing guide architecture, banners, resource centers, and tool tips.
- Design, build, deploy, and maintain targeted in-product guides and contextual walkthroughs that educate users within their active workflows without adding interface clutter.
- Establish in-product communication governance, priority matrices, and frequency capping rules in close partnership with Product and UX to safeguard the overall user experience.
- Architect connected, behavior-triggered out-of-product touchpoints (e.g., milestone celebration emails, dormant feature re-activation sequences, tip digests) that guide users back into the software.
- Partner with Marketing and Operations to integrate product behavioral triggers into marketing automation systems (e.g., Salesforce Marketing Cloud, Marketo).
- Define, monitor, and report on core product engagement KPIs: Feature Adoption Rates, Time-to-First-Use, Product Stickiness (DAU/MAU ratios), Guide Conversion, and In-App Drop-Off.
- Establish a disciplined test-and-learn program using A/B testing across copy, formatting, behavioral targeting, and delivery timing to continually increase engagement efficacy.
- Synthesize product analytics and feedback loops into actionable recommendations for Product, UX, and Marketing leadership.
BASIC QUALIFICATIONS
You’ll need to have…
- Bachelor's degree or four or more years of work experience.
- Six or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training.
- Six or more years of progressive experience in B2B SaaS marketing, specializing in product engagement marketing, in-product marketing, product-led growth (PLG), customer marketing, or lifecycle marketing.
- Hands-on experience with digital adoption / in-product platforms including guide creation, tagging, analytics, and segment building.
- Experience designing programs that measurably increase product adoption, feature usage, and user retention.
- Experience using product usage data and behavioral analytics to segment audiences and trigger targeted communications.
- Experience collaborating seamlessly across Product Management, UX, Product Marketing, Customer Success, and Marketing Operations.
- Strong knowledge of SaaS retention dynamics and how early feature adoption directly mitigates long-term churn.
- Experience distilling complex software workflows into concise, intuitive micro-copy and user guidance.
PREFERRED QUALIFICATIONS
Even better if you have one or more of the following:
- Experience in Pendo, Gainsight PX, or similar.
- Experience in fleet management, telematics, IoT, or complex multi-persona enterprise B2B SaaS environments.
- Proficiency with marketing automation platforms (Salesforce Marketing Cloud, Marketo) and product analytics tools (Pendo Analytics).
- Experience establishing in-product governance frameworks across multi-application ecosystems.
- Excellent written communication skills.
LOCATION
In this hybrid role, you'll have a defined work location that includes working from home and a minimum of three days per week in the office, which will be set by your manager. Employees are responsible for maintaining compliance with hybrid work policies.
SCHEDULED WEEKLY HOURS
40
EQUAL EMPLOYMENT OPPORTUNITY
Verizon is an equal opportunity employer. We evaluate qualified applicants without regard to veteran status, disability or other legally protected characteristics.
BENEFITS AND COMPENSATION
Our benefits are designed to help you move forward in your career, and in areas of your life outside of Verizon. From health and wellness benefit options including: medical, dental, vision, short and long term disability, basic life insurance, supplemental life insurance, AD&D insurance, identity theft protection, pet insurance and group home & auto insurance. We also offer a matched 401(k) savings plan, up to 8 company paid holidays per year and up to 6 personal days per year, paid parental leave, adoption assistance and tuition assistance, plus other incentives, we’ve got you covered with our award-winning total rewards package. Depending on the role, employees have the opportunity to receive compensation in the form of premium pay such as overtime, shift differential, holiday pay, allowances, etc. Newly hired employees receive up to 15 days of vacation per year, which grows with additional service. For part-timers, your coverage will vary as you may be eligible for some of these benefits depending on your individual circumstances.
The salary will vary depending on your location and confirmed job-related skills and experience. This is an incentive based position with the potential to earn more. For part-time roles, your compensation will be adjusted to reflect your hours. The annual salary range for the location(s) listed on this job requisition based on a full-time schedule is: $115,500.00 - $201,000.00. The annual salary range for the New York location(s) listed on this job requisition based on a full-time schedule is: $115,500.00 - $201,000.00.
INTRODUCTION
When you join Verizon, you want more out of a career. A place to share your ideas freely — even if they’re daring or different. Where the true you can learn, grow, and thrive. At Verizon, we power and empower how people live, work and play by connecting them to what brings them joy. We do what we love — driving innovation, creativity, and impact in the world. Our V Team is a community of people who anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together — lifting our communities and building trust in how we show up, everywhere & always. Want in? Join the #VTeamLife.
ROLE AND RESPONSIBILITIES
At Verizon Connect, maximizing customer retention, expansion, and lifetime value begins with ensuring customers realize continuous, tangible value from our platform. We are seeking a strategic, data-driven Senior Marketing Manager focused on Product Engagement to own and lead our product adoption and feature utilization strategy across the customer lifecycle.
As a senior individual contributor working at the nexus of Customer Marketing, Product Management, UX, Customer Experience, and Customer Success, you will be responsible for turning product capabilities into active customer habits. You will define and execute connected engagement strategies leveraging in-product experiences (walkthroughs, guides, contextual nudges) as your primary engine, tightly integrated with triggered out-of-product communications (email alerts, CS enablement) to drive onboarding activation, deepen feature usage, reduce friction, and accelerate time-to-value.
This role demands a balance of product-led growth strategy and hands-on operational rigor. You will serve as the team’s resident Subject Matter Expert on digital adoption platforms using behavioral telemetry, feature usage data, and experimentation to build seamless product experiences that reinforce customer success.
- Define, own, and execute the comprehensive Product Engagement Marketing strategy focused on accelerating feature adoption, deepening platform utilization, and driving ongoing user stickiness.
- Partner with Product Management and Product Marketing to translate product roadmaps, releases, and updates into targeted engagement campaigns that guide users to key "aha!" moments.
- Identify usage drop-off points, behavioral friction, and adoption barriers, designing proactive in-app and out-of-product interventions to increase usage depth.
- Serve as the Marketing SME and primary owner of in-product engagement platforms (e.g., Pendo), overseeing guide architecture, banners, resource centers, and tool tips.
- Design, build, deploy, and maintain targeted in-product guides and contextual walkthroughs that educate users within their active workflows without adding interface clutter.
- Establish in-product communication governance, priority matrices, and frequency capping rules in close partnership with Product and UX to safeguard the overall user experience.
- Architect connected, behavior-triggered out-of-product touchpoints (e.g., milestone celebration emails, dormant feature re-activation sequences, tip digests) that guide users back into the software.
- Partner with Marketing and Operations to integrate product behavioral triggers into marketing automation systems (e.g., Salesforce Marketing Cloud, Marketo).
- Define, monitor, and report on core product engagement KPIs: Feature Adoption Rates, Time-to-First-Use, Product Stickiness (DAU/MAU ratios), Guide Conversion, and In-App Drop-Off.
- Establish a disciplined test-and-learn program using A/B testing across copy, formatting, behavioral targeting, and delivery timing to continually increase engagement efficacy.
- Synthesize product analytics and feedback loops into actionable recommendations for Product, UX, and Marketing leadership.
BASIC QUALIFICATIONS
You’ll need to have…
- Bachelor's degree or four or more years of work experience.
- Six or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training.
- Six or more years of progressive experience in B2B SaaS marketing, specializing in product engagement marketing, in-product marketing, product-led growth (PLG), customer marketing, or lifecycle marketing.
- Hands-on experience with digital adoption / in-product platforms including guide creation, tagging, analytics, and segment building.
- Experience designing programs that measurably increase product adoption, feature usage, and user retention.
- Experience using product usage data and behavioral analytics to segment audiences and trigger targeted communications.
- Experience collaborating seamlessly across Product Management, UX, Product Marketing, Customer Success, and Marketing Operations.
- Strong knowledge of SaaS retention dynamics and how early feature adoption directly mitigates long-term churn.
- Experience distilling complex software workflows into concise, intuitive micro-copy and user guidance.
PREFERRED QUALIFICATIONS
Even better if you have one or more of the following:
- Experience in Pendo, Gainsight PX, or similar.
- Experience in fleet management, telematics, IoT, or complex multi-persona enterprise B2B SaaS environments.
- Proficiency with marketing automation platforms (Salesforce Marketing Cloud, Marketo) and product analytics tools (Pendo Analytics).
- Experience establishing in-product governance frameworks across multi-application ecosystems.
- Excellent written communication skills.
LOCATION
In this hybrid role, you'll have a defined work location that includes working from home and a minimum of three days per week in the office, which will be set by your manager. Employees are responsible for maintaining compliance with hybrid work policies.
SCHEDULED WEEKLY HOURS
40
EQUAL EMPLOYMENT OPPORTUNITY
Verizon is an equal opportunity employer. We evaluate qualified applicants without regard to veteran status, disability or other legally protected characteristics.
BENEFITS AND COMPENSATION
Our benefits are designed to help you move forward in your career, and in areas of your life outside of Verizon. From health and wellness benefit options including: medical, dental, vision, short and long term disability, basic life insurance, supplemental life insurance, AD&D insurance, identity theft protection, pet insurance and group home & auto insurance. We also offer a matched 401(k) savings plan, up to 8 company paid holidays per year and up to 6 personal days per year, paid parental leave, adoption assistance and tuition assistance, plus other incentives, we’ve got you covered with our award-winning total rewards package. Depending on the role, employees have the opportunity to receive compensation in the form of premium pay such as overtime, shift differential, holiday pay, allowances, etc. Newly hired employees receive up to 15 days of vacation per year, which grows with additional service. For part-timers, your coverage will vary as you may be eligible for some of these benefits depending on your individual circumstances.
The salary will vary depending on your location and confirmed job-related skills and experience. This is an incentive based position with the potential to earn more. For part-time roles, your compensation will be adjusted to reflect your hours. The annual salary range for the location(s) listed on this job requisition based on a full-time schedule is: $115,500.00 - $201,000.00. The annual salary range for the New York location(s) listed on this job requisition based on a full-time schedule is: $115,500.00 - $201,000.00.
Director of Brand Marketing Job Roles in New Jersey
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Search Director of Brand Marketing Jobs in New JerseyDirector of Brand Marketing Jobs in New Jersey: Frequently Asked Questions
Which companies sponsor visas for directors of brand marketing in New Jersey?
New Jersey's dense concentration of Fortune 500 headquarters makes it one of the more active states for senior marketing sponsorship. Companies like Johnson & Johnson in New Brunswick, Cognizant in Teaneck, and Prudential Financial in Newark have histories of sponsoring H-1B petitions for marketing leadership roles. Consumer goods, pharmaceuticals, and financial services firms in the state file LCAs for brand-focused positions at the director level with some regularity.
Which visa types realistically fit director of brand marketing roles in New Jersey?
Director of brand marketing is a specialty occupation requiring a directly related bachelor's degree, making H-1B the most common path. Candidates already on H-1B with a new employer can begin work once the new petition is filed. The H-1B1 visa applies to Chilean and Singaporean nationals. Australian nationals may pursue the E-3 visa. For longer-term options, EB-2 or EB-3 employer-sponsored green cards are available, with PERM labor certification typically required. F-1 students may use OPT if the role relates to their field of study.
Which cities in New Jersey have the most director of brand marketing sponsorship jobs?
Newark and Jersey City, both part of the New York metropolitan commuter corridor, attract the highest concentration of senior marketing roles given proximity to major corporate campuses and financial institutions. New Brunswick is a hub for pharmaceutical brand teams, particularly around Johnson & Johnson. Parsippany and Florham Park also host regional headquarters for consumer and healthcare brands that staff director-level marketing positions.
How to find director of brand marketing visa sponsorship jobs in New Jersey?
Migrate Mate lists New Jersey employers with verified visa sponsorship history for marketing roles, letting you search specifically for director of brand marketing positions rather than sorting through postings that never confirm sponsorship. Because brand marketing director roles in New Jersey skew toward pharma, consumer goods, and financial services, filtering by those industries on Migrate Mate helps narrow to companies that have actively filed for comparable positions.
Are there state-specific factors that affect brand marketing director sponsorship in New Jersey?
New Jersey's pharmaceutical corridor, sometimes called the Medicine Chest of the World, creates consistent demand for senior brand marketers who understand regulated product marketing and healthcare communications. This industry context means employers are often experienced with immigration sponsorship processes. Rutgers University also supplies a pipeline of marketing graduates in the state, though director-level roles typically require several years of demonstrated brand leadership, which international candidates bring from prior markets.
What is the prevailing wage for sponsored director of brand marketing jobs in New Jersey?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.