Brand Marketing Specialist Visa Sponsorship Jobs in New York
Brand marketing specialist visa sponsorship jobs in New York put you at the center of some of the world's most recognized consumer, tech, and media brands. Companies like Estée Lauder, Pfizer, NBCUniversal, and Bloomberg hire brand marketers across Manhattan, Brooklyn, and Long Island City, making New York one of the most active states for sponsored marketing roles.
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Get Access To All JobsINTRODUCTION
Vestwell is the financial technology company powering the new savings economy. The New York City-based fintech platform redefines how people save for the critical aspects of life across retirement, education, and healthcare savings needs. Today, Vestwell enables over 790,000 businesses and more than 2.75 million active savers, with over $57 billion in assets saved across all 50 United States. Vestwell offers a range of products, including workplace-delivered retirement plans, employer-offered student loan repayment benefits, and various savings accounts for education, emergencies, and individuals with disabilities. Vestwell's platform serves a diverse clientele, including financial advisers, employers, third-party administrators, financial institutions, payroll providers, government agencies, and individual savers.
Who Are We Looking For?
Vestwell is seeking a strategic, hands-on Channel Partner Marketer to lead marketing across Vestwell Workplace Savings partner segments: Enterprise (large financial institutions and recordkeeping partners), Advisor (RIAs, broker-dealers and independent advisors), and Special Markets (including Pooled Employer Plans). This partner-facing leader will turn channel strategy into programs that help partners sell, launch and grow with Vestwell. You'll build scalable marketing programs tailored to each segment's buying motion: co-branded campaigns and joint go-to-market plans for enterprise institutions, practice-growth enablement for advisors, and sales enablement materials for PEPs and other specialty channels. You'll work closely with partnership sales, relationship management and product marketing to drive pipeline, sales enablement and partner engagement.
What Will You Be Doing?
Strategy & Leadership
- Own the annual and quarterly marketing plans for the Enterprise, Advisor and Special Markets (PEP) channels, aligned with partnership sales targets.
- Build joint go-to-market and co-marketing plans with large financial institution partners, including co-branded campaigns, launch programs and field enablement.
- Navigate partner brand, compliance, and approval processes to keep programs on schedule.
- Support executive business reviews and partner planning sessions with marketing performance and roadmap updates.
Integrated Campaigns
- Build and manage multi-channel marketing campaigns—including email, digital, content, and events—tailored to advisor and institutional partners.
- Ensure relevance and resonance with specific partner audiences while leveraging broader brand initiatives when appropriate.
- Measure and optimize program performance with clear KPIs aligned to business goals.
Partner Enablement
- Develop marketing toolkits, partner decks, sales collateral, and engagement strategies that help advisors and institutions communicate effectively with their clients.
- Translate thought leadership into actionable, channel-specific content that drives enrollment and retention.
- Act as a bridge between marketing, sales, and state/client success to align messaging and GTM strategies.
Client & Channel Support
- Build strong relationships with client-facing teams to uncover marketing needs and co-create impactful solutions.
- Represent marketing in external partner conversations, helping shape go-to-market plans and supporting partner-driven initiatives.
- Own the execution of partner-focused events, webinars, and sponsorships.
Measurement & Optimization
- Set channel KPIs (partner-sourced pipeline, plan launches, partner engagement, asset usage) and report on performance.
- Use data from Salesforce and HubSpot to optimize programs and prioritize investment.
Cross-Functional Leadership
- Act as the marketing lead for partnership sales and relationship management teams across all three channels.
- Manage agencies, vendors and freelancers; mentor a marketing manager as the team grows.
- Own partner-focused events, conferences, webinars and sponsorships.
REQUIREMENTS
The Necessities
- 7–10 years in B2B marketing or Sale Enablement role, with at least 4 years in partner, channel or integrated marketing.
- Experience in developing sales and marketing materials for large financial institutions, advisor networks or other intermediated distribution.
- Track record of navigating co-marketing programs with enterprise partners, including navigating partner brand and compliance reviews.
- Experience managing agencies, vendors and cross-functional stakeholders; people management a plus.
- Ability to turn sales and partner needs into clear campaigns, toolkits and measurable programs.
- Strong writing, project management and stakeholder communication skills.
The Extras
- Background in retirement, wealth management or fintech, with knowledge of 401(k), PEP or state-facilitated savings programs.
- Familiarity with FINRA/SEC marketing rules and financial services compliance review.
- Proficiency with Salesforce, HubSpot, Asana, Google Suite, Figma and Excel.
- MBA or advanced degree in marketing, business or a related field.
LOCATION
This role will be based in the New York City office, and will be part of Vestwell's hybrid in-office operation.
COMPENSATION
- Salary Range: $125K - $140K base.
This position is eligible to participate in the Company Bonus Pool and is eligible to receive new hire equity in the Company. Please note that salary bands are based on NY and other similar metro areas and may differ based on where the role is ultimately hired.
Full-Time Employee Benefits
We’re an innovative, high-growth company with an exciting future ahead. At Vestwell, we prioritize employee wellbeing through comprehensive health benefits, generous time off, and a dedicated Employee Wellbeing Committee. Our hybrid work model offers flexibility while providing access to our collaborative offices in Midtown Manhattan, Austin, King of Prussia, and Scottsdale. And, of course, as a company focused on helping people save for the future, we offer a competitive 401(k) plan.
INTERVIEW PROCESS
Our interview process starts the same for every candidate with 1-2 introductory conversations to learn more about your background, interests, and what you're looking for, while also giving you the opportunity to learn more about Vestwell and the team. From there, the process varies by role but typically includes a skills or experience-based assessment, such as a coding interview, portfolio review, or deeper discussion of your relevant experience. Successful candidates then move on to a virtual or in-person interview panel. Before extending an offer, we complete a reference check with a current or former manager and a peer. Throughout the process, we prioritize transparency, clear communication, and minimizing surprises. For your awareness you will only receive correspondence from recruiting@vestwell.com any other domain not ending in vestwell.com is not our Recruitment team.
Vestwell’s Privacy Policy.
Attention California residents: In the course of conducting our business and complying with federal, state, and local government regulations governing such matters as employment, tax, insurance, etc., we must collect Personal Information from you. Should you accept employment with Vestwell you may view our California Privacy Rights Act here: Vestwell’s California Privacy Rights Policy.
INTRODUCTION
Vestwell is the financial technology company powering the new savings economy. The New York City-based fintech platform redefines how people save for the critical aspects of life across retirement, education, and healthcare savings needs. Today, Vestwell enables over 790,000 businesses and more than 2.75 million active savers, with over $57 billion in assets saved across all 50 United States. Vestwell offers a range of products, including workplace-delivered retirement plans, employer-offered student loan repayment benefits, and various savings accounts for education, emergencies, and individuals with disabilities. Vestwell's platform serves a diverse clientele, including financial advisers, employers, third-party administrators, financial institutions, payroll providers, government agencies, and individual savers.
Who Are We Looking For?
Vestwell is seeking a strategic, hands-on Channel Partner Marketer to lead marketing across Vestwell Workplace Savings partner segments: Enterprise (large financial institutions and recordkeeping partners), Advisor (RIAs, broker-dealers and independent advisors), and Special Markets (including Pooled Employer Plans). This partner-facing leader will turn channel strategy into programs that help partners sell, launch and grow with Vestwell. You'll build scalable marketing programs tailored to each segment's buying motion: co-branded campaigns and joint go-to-market plans for enterprise institutions, practice-growth enablement for advisors, and sales enablement materials for PEPs and other specialty channels. You'll work closely with partnership sales, relationship management and product marketing to drive pipeline, sales enablement and partner engagement.
What Will You Be Doing?
Strategy & Leadership
- Own the annual and quarterly marketing plans for the Enterprise, Advisor and Special Markets (PEP) channels, aligned with partnership sales targets.
- Build joint go-to-market and co-marketing plans with large financial institution partners, including co-branded campaigns, launch programs and field enablement.
- Navigate partner brand, compliance, and approval processes to keep programs on schedule.
- Support executive business reviews and partner planning sessions with marketing performance and roadmap updates.
Integrated Campaigns
- Build and manage multi-channel marketing campaigns—including email, digital, content, and events—tailored to advisor and institutional partners.
- Ensure relevance and resonance with specific partner audiences while leveraging broader brand initiatives when appropriate.
- Measure and optimize program performance with clear KPIs aligned to business goals.
Partner Enablement
- Develop marketing toolkits, partner decks, sales collateral, and engagement strategies that help advisors and institutions communicate effectively with their clients.
- Translate thought leadership into actionable, channel-specific content that drives enrollment and retention.
- Act as a bridge between marketing, sales, and state/client success to align messaging and GTM strategies.
Client & Channel Support
- Build strong relationships with client-facing teams to uncover marketing needs and co-create impactful solutions.
- Represent marketing in external partner conversations, helping shape go-to-market plans and supporting partner-driven initiatives.
- Own the execution of partner-focused events, webinars, and sponsorships.
Measurement & Optimization
- Set channel KPIs (partner-sourced pipeline, plan launches, partner engagement, asset usage) and report on performance.
- Use data from Salesforce and HubSpot to optimize programs and prioritize investment.
Cross-Functional Leadership
- Act as the marketing lead for partnership sales and relationship management teams across all three channels.
- Manage agencies, vendors and freelancers; mentor a marketing manager as the team grows.
- Own partner-focused events, conferences, webinars and sponsorships.
REQUIREMENTS
The Necessities
- 7–10 years in B2B marketing or Sale Enablement role, with at least 4 years in partner, channel or integrated marketing.
- Experience in developing sales and marketing materials for large financial institutions, advisor networks or other intermediated distribution.
- Track record of navigating co-marketing programs with enterprise partners, including navigating partner brand and compliance reviews.
- Experience managing agencies, vendors and cross-functional stakeholders; people management a plus.
- Ability to turn sales and partner needs into clear campaigns, toolkits and measurable programs.
- Strong writing, project management and stakeholder communication skills.
The Extras
- Background in retirement, wealth management or fintech, with knowledge of 401(k), PEP or state-facilitated savings programs.
- Familiarity with FINRA/SEC marketing rules and financial services compliance review.
- Proficiency with Salesforce, HubSpot, Asana, Google Suite, Figma and Excel.
- MBA or advanced degree in marketing, business or a related field.
LOCATION
This role will be based in the New York City office, and will be part of Vestwell's hybrid in-office operation.
COMPENSATION
- Salary Range: $125K - $140K base.
This position is eligible to participate in the Company Bonus Pool and is eligible to receive new hire equity in the Company. Please note that salary bands are based on NY and other similar metro areas and may differ based on where the role is ultimately hired.
Full-Time Employee Benefits
We’re an innovative, high-growth company with an exciting future ahead. At Vestwell, we prioritize employee wellbeing through comprehensive health benefits, generous time off, and a dedicated Employee Wellbeing Committee. Our hybrid work model offers flexibility while providing access to our collaborative offices in Midtown Manhattan, Austin, King of Prussia, and Scottsdale. And, of course, as a company focused on helping people save for the future, we offer a competitive 401(k) plan.
INTERVIEW PROCESS
Our interview process starts the same for every candidate with 1-2 introductory conversations to learn more about your background, interests, and what you're looking for, while also giving you the opportunity to learn more about Vestwell and the team. From there, the process varies by role but typically includes a skills or experience-based assessment, such as a coding interview, portfolio review, or deeper discussion of your relevant experience. Successful candidates then move on to a virtual or in-person interview panel. Before extending an offer, we complete a reference check with a current or former manager and a peer. Throughout the process, we prioritize transparency, clear communication, and minimizing surprises. For your awareness you will only receive correspondence from recruiting@vestwell.com any other domain not ending in vestwell.com is not our Recruitment team.
Vestwell’s Privacy Policy.
Attention California residents: In the course of conducting our business and complying with federal, state, and local government regulations governing such matters as employment, tax, insurance, etc., we must collect Personal Information from you. Should you accept employment with Vestwell you may view our California Privacy Rights Act here: Vestwell’s California Privacy Rights Policy.
Brand Marketing Specialist Job Roles in New York
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Search Brand Marketing Specialist Jobs in New YorkBrand Marketing Specialist Jobs in New York: Frequently Asked Questions
Which companies in New York sponsor visas for brand marketing specialists?
Major New York employers with a history of sponsoring brand marketing roles include Estée Lauder, L'Oréal USA, Pfizer, PepsiCo, NBCUniversal, Bloomberg, and Verizon. Large consumer goods, media, and technology companies tend to file the most H-1B visa petitions for marketing professionals because they have dedicated immigration support teams and recurring hiring needs across brand and growth functions.
What visa types realistically cover brand marketing specialist roles in New York?
Brand marketing specialist roles typically qualify as H-1B specialty occupations when the position requires a bachelor's degree in marketing, communications, or a related field. The H-1B is subject to an annual cap and selection process. Australian nationals may qualify for the E-3 visa, which has its own annual cap but no lottery. Chilean and Singaporean nationals may qualify for the H-1B1 visa. F-1 students can work on OPT while transitioning to employer sponsorship.
How to find brand marketing specialist visa sponsorship jobs in New York?
Migrate Mate lists New York employers with verified visa sponsorship history for brand marketing specialist roles, letting you search by city and filter to companies that have actively filed for marketing positions. Because brand marketing spans industries from fashion and beauty to fintech and media in New York, using a platform focused on verified sponsorship data gives you a clearer picture than broad job searches.
Which cities in New York have the most brand marketing specialist sponsorship jobs?
Manhattan accounts for the overwhelming majority of sponsored brand marketing roles in New York, driven by headquarters of major consumer brands, advertising agencies, and media companies concentrated in Midtown and Lower Manhattan. Brooklyn has a growing cluster of direct-to-consumer and lifestyle brands. White Plains and Tarrytown host PepsiCo and other large consumer goods employers, adding suburban options with strong sponsorship track records.
Are there state-specific factors brand marketing specialists should know about New York sponsorship?
New York's concentration of fashion, beauty, finance, and media industries creates strong demand for brand marketers with category-specific expertise. Many New York employers recruit from local MBA and marketing programs at NYU, Columbia, and Fordham, which can accelerate transitions from F-1 OPT to H-1B sponsorship. Brand roles at New York agencies often involve multiple clients, so candidates should confirm the sponsoring entity when evaluating offers.
What is the prevailing wage for sponsored brand marketing specialist jobs in New York?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.