Digital Media Specialist Visa Sponsorship Jobs in Wisconsin

About Edge Fiber

Edge Fiber is a local internet provider building 100% fiber across the Midwest. With more than thirty years of local experience and a team that lives and works in the communities we serve, we deliver multi-gig fiber to towns and rural areas larger providers overlook, backed by people who answer the phone and show up when you need them.

Why join us?

• Growth: We're building fiber to thousands of new homes and businesses every year. You'll help take new towns live, not maintain someone else's network.
• Local and stable: Family-scale company, run from Wisconsin, not a call center two time zones away.
• Ownership: Small team, real responsibility. Your work shows up in the field and in front of customers the same week you do it.
• Direct access: You'll work directly with the owners of the company and our Director of Sales & GTM. Short feedback loops, fast decisions, and your ideas get heard at the top.
• Community: You'll serve the neighbors you see at the grocery store, and they'll know your name.
• Creative freedom: We don't want the same recycled agency posts nobody reads. We want original work, and we'll give you room to make it.
• AI-first: We use the latest AI tools every day. We want someone who already works this way and pushes us further.

Position Summary

We are looking for a Social Media & Content Lead to fully own our social channels on a part-time basis, from planning through execution. You will set the plan, build and publish the posts and campaigns, work with the team on ideas, budget, and production, and report on what's working. You'll make original, native content that feels local, real, and worth stopping for.

You will report to our Director of Sales & GTM and work directly with the owners of the company on strategy, priorities, and big campaigns. Because we are a small company, you will have real autonomy and the chance to shape our brand voice from the ground up.

Key Responsibilities

Planning & Ownership:

• Own the monthly social plan and content calendar across Facebook, Instagram, LinkedIn, and new platforms as they make sense
• Plan and set up all posts and campaigns end to end: concept, production, scheduling, publishing, and reporting
• Work with the owners and the GTM team to collect ideas, set priorities, and propose and manage budgets for content and paid campaigns
• Coordinate production with field crews, sales, and customer operations to capture the stories behind our builds

Content Creation & Publishing:

• Create original posts, short-form video, reels, stories, and graphics that fit each platform
• Turn technical topics (fiber builds, speeds, service areas) into clear, engaging content for everyday customers
• Capture photo and video on-site at construction, installs, and community events
• Use AI tools for ideation, copywriting, design, video editing, and scheduling to produce more and better content, faster

Campaigns & Community:

• Plan and run local campaigns: new service area launches, sign-up promotions, and community sponsorships
• Set up and manage paid social campaigns within an agreed budget
• Monitor comments, messages, and mentions and respond quickly in our voice
• Route customer service or outage questions to the right internal team
• Build relationships online with local community groups, businesses, and municipalities

Analysis & Reporting:

• Track performance (reach, engagement, follower growth, click-throughs, leads) and share a simple monthly report with recommendations
• Test new formats, double down on what works, and cut what doesn't
• Stay ahead of platform changes, trends, and new AI tools, and bring them to the team

Brand & Communication Support:

• Keep our brand voice and visual style consistent
• Help communicate service updates, planned maintenance, and outage information clearly and calmly
• Support recruiting by sharing job openings and company culture content

Qualifications

Required:

• 2 or more years creating and managing social content for a brand, business, creator account, or organization
• A portfolio of original content you made yourself (posts, reels, campaigns, or accounts you grew)
• Fluent in the platforms and their native formats: you know what works on each and why
• Daily, hands-on use of AI tools for content (ChatGPT, Claude, Canva AI, CapCut, Midjourney, or similar)
• Strong short-form video skills: shooting, editing, and publishing from your phone
• Experience planning and running campaigns from brief to results
• Strong writing skills with a clear, friendly voice
• Self-motivated, organized, and able to own your work with limited supervision
• Comfortable working directly with company leadership and presenting your ideas
• Able to travel to our service areas for on-site content days

Preferred:

• Experience running paid social campaigns (Meta Ads, LinkedIn Ads)
• Experience with scheduling and analytics tools (Meta Business Suite, Buffer, Later, or similar)
• Experience in local business, community-focused, or service-industry marketing
• Photography skills
• Familiarity with Wisconsin, northern Illinois, and the communities we serve

Equal Opportunity Statement

Edge Fiber is an Equal Opportunity Employer. We do not discriminate in employment decisions based on race, color, religion, creed, national origin, ancestry, sex, sexual orientation, gender identity, age (40 and older), physical or mental disability, genetic information, pregnancy, marital status, military or veteran status, arrest or conviction record, or the off-duty use or nonuse of lawful products. Employment choices are made based on business needs, job duties, and personal qualifications.

Education:

• High school or equivalent (Required)

Experience:

• Social Media Campaigns: 2 years (Preferred)
• Video production: 3 years (Preferred)
• Marketing analytics: 2 years (Preferred)
• AI: 2 years (Preferred)

Location:

• Elkhorn, WI 53121 (Required)

Willingness to travel:

• 25% (Preferred)

Work Location: Hybrid remote in Elkhorn, WI 53121