Marketing Jobs at The University of Texas at Austin with Visa Sponsorship
Marketing roles at The University of Texas at Austin span brand management, digital strategy, communications, and enrollment marketing across one of the country's largest research universities. UT Austin has a consistent track record of sponsoring international marketing professionals through multiple visa pathways.
See All Marketing at The University of Texas at Austin JobsOverview
Showing 5 of 9+ Marketing Jobs at The University of Texas at Austin jobs
Have you applied for this role?
Have you applied for this role?
Have you applied for this role?
Have you applied for this role?
Have you applied for this role?
See all 9+ Marketing Jobs at The University of Texas at Austin
Sign up for free to unlock all listings, filter by visa type, and get alerts for new Marketing Jobs at The University of Texas at Austin.
Get Access To All JobsJob Posting Title:
Digital Marketing Coordinator
Hiring Department:
Department of Computer Science
Position Open To:
All Applicants
Weekly Scheduled Hours:
40
FLSA Status:
Exempt
Earliest Start Date:
Immediately
Position Duration:
Expected to Continue
Location:
UT MAIN CAMPUS
Job Details:
General Notes
This position will support the university’s Department of Computer Science (UTCS), which boasts a top ten ranking from US News and more than 6,500 students across all programs. This places UT among the most significant intellectual hubs for computer science research and education anywhere in the world. UTCS has a close relationship with Austin’s thriving tech culture and works at the forefront of fields such as artificial intelligence, robotics, quantum computing, and cybersecurity.
Position Summary
The Digital Marketing Coordinator will support enrollment growth and digital engagement for Computer and Data Science Online (CDSO), a portfolio of three online master’s programs in computer science, data science, and artificial intelligence, and a graduate certificate program in artificial intelligence. The Digital Marketing Specialist will develop, execute, assess and optimize high-impact content and search strategies across web, social, email and emerging discovery platforms to help CDSO achieve its enrollment goals.
This is a versatile role combining cross-channel content creation with hands-on SEO and generative engine optimization (GEO), translating content strategy into actionable execution. The position is responsible for writing and optimizing website content, improving search visibility, and monitoring performance across traditional search engines and AI-driven platforms. It is also responsible for content creation, assessment and optimization across email and social media channels. The role works closely with the Digital Marketing & Automation Manager and external partners to ensure data-informed, conversion-focused marketing efforts. The role may also include hiring and management of student workers for execution of social strategy.
Responsibilities
SEO & GEO Content Development
- Write and optimize website content aligned with SEO strategy and enrollment goals
- Translate external agency audits and content strategies into publishable content
- Identify target keywords, topics, and prompts to improve visibility in both search engines and AI-driven platforms (e.g., LLMs)
- Ensure content aligns with user intent across different stages of the enrollment funnel
Search Optimization & Technical Execution
- Implement on-page SEO best practices (metadata, headers, internal linking, content structure)
- Conduct regular content audits and identify optimization opportunities
- Manage and monitor Google Search Console and related tools
- Collaborate with web developers to implement technical improvements
Performance Tracking & Reporting
- Build and maintain dashboards (e.g., Looker Studio) to track SEO and GEO performance
- Monitor key metrics including rankings, traffic, engagement, and conversion impact
- Analyze performance relative to competitors and identify opportunities for improvement
- Translate data into actionable recommendations for content and strategy adjustments
Content Creation for Email and Social Media
- Translate high-level marketing strategy into actionable content plans
- Write and develop multi-stage email drip campaigns across the student lifecycle (inquiry through application, enrollment and persistence)
- Collaborate on email segmentation and audience targeting within Marketing Cloud
- Optimize subject lines, messaging, and calls to action based on performance metrics
- Launch and manage CDSO social media channels
- Develop social media content aligned with recruitment goals
- Create basic multimedia assets (short-form videos, graphics, captions)
- Hire and manage student worker for social media execution
- Analyze content performance across channels, communicate performance to team and program leadership, and adjust strategy accordingly
Maintain Marketing and Communications Standards and Best Practices
- Develop deep understanding of target audiences
- Ensure clarity, consistency, and conversion-focused messaging across email, web, and social
- Partner with CDSO program leadership to ensure accuracy and alignment
- Maintain brand consistency with UT standards
- Collaborate with external agencies as needed
Required Qualifications
- Bachelor’s degree in communications, marketing, communications, business, or a related field.
- Minimum of three years of professional experience in digital marketing, with demonstrated expertise in marketing automation and campaign management.
- Hands-on experience with a marketing automation platform (e.g., HubSpot, Marketo, Marketing Cloud, or equivalent).
- Proven ability to plan, execute, and measure paid digital advertising campaigns.
- Strong data analysis and reporting skills.
- Knowledge of SEO and web analytics.
Relevant education and experience may be substituted as appropriate.
Preferred Qualifications
- More than five years of experience in digital marketing.
- Experience in enrollment marketing, higher education, or student recruitment.
- Experience implementing and managing a new MAP within a complex organization.
- Familiarity with state/university technology compliance (TX-RAMP, FERPA).
- Demonstrated success in improving marketing funnel performance and ROI.
Salary Range
$70,000+ (depending on education and experience)
Working Conditions
- Standard office environment.
- Repetitive use of a keyboard at a workstation.
- Occasional evening or weekend work may be required.
Required Materials
- Curriculum vitae
- 3 work references with their contact information; at least one reference should be from a supervisor
- Letter of interest
Important for applicants who are NOT current university employees or contingent workers: You will be prompted to submit your resume the first time you apply, then you will be provided an option to upload a new Resume for subsequent applications. Any additional Required Materials (letter of interest, references, etc.) will be uploaded in the Application Questions section; you will be able to multi-select additional files. Before submitting your online job application, ensure that ALL Required Materials have been uploaded. Once your job application has been submitted, you cannot make changes.
Important for Current university employees and contingent workers: As a current university employee or contingent worker, you MUST apply within Workday by searching for Find UT Jobs. If you are a current University employee, log-in to Workday, navigate to your Worker Profile, click the Career link in the left hand navigation menu and then update the sections in your Professional Profile before you apply. This information will be pulled in to your application. The application is one page and you will be prompted to upload your resume. In addition, you must respond to the application questions presented to upload any additional Required Materials (letter of interest, references, etc.) that were noted above.
Employment Eligibility:
Regular staff who have been employed in their current position for the last six continuous months are eligible for openings being recruited for through University-Wide or Open Recruiting, to include both promotional opportunities and lateral transfers. Staff who are promotion/transfer eligible may apply for positions without supervisor approval.
Retirement Plan Eligibility:
The retirement plan for this position is Teacher Retirement System of Texas (TRS), subject to the position being at least 20 hours per week and at least 135 days in length.
Background Checks:
A criminal history background check will be required for finalist(s) under consideration for this position.
Equal Opportunity Employer:
The University of Texas at Austin, as an equal opportunity/affirmative action employer, complies with all applicable federal and state laws regarding nondiscrimination and affirmative action. The University is committed to a policy of equal opportunity for all persons and does not discriminate on the basis of race, color, national origin, age, marital status, sex, sexual orientation, gender identity, gender expression, disability, religion, or veteran status in employment, educational programs and activities, and admissions.
Pay Transparency:
The University of Texas at Austin will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information.
Employment Eligibility Verification:
If hired, you will be required to complete the federal Employment Eligibility Verification I-9 form. You will be required to present acceptable and original documents to prove your identity and authorization to work in the United States. Documents need to be presented no later than the third day of employment. Failure to do so will result in loss of employment at the university.
E-Verify:
The University of Texas at Austin use E-Verify to check the work authorization of all new hires effective May 2015. The university’s company ID number for purposes of E-Verify is 854197. For more information about E-Verify, please see the following:
- E-Verify Poster (English and Spanish) [PDF]
- Right to Work Poster (English) [PDF]
- Right to Work Poster (Spanish) [PDF]
Compliance:
Employees may be required to report violations of law under Title IX and the Jeanne Clery Disclosure of Campus Security Policy and Crime Statistics Act (Clery Act). If this position is identified a Campus Security Authority (Clery Act), you will be notified and provided resources for reporting. Responsible employees under Title IX are defined and outlined in HOP-3031.
The Clery Act requires all prospective employees be notified of the availability of the Annual Security and Fire Safety report. You may access the most recent report here or obtain a copy at University Compliance Services, 1616 Guadalupe Street, UTA 2.206, Austin, Texas 78701.
Job Posting Title:
Digital Marketing Coordinator
Hiring Department:
Department of Computer Science
Position Open To:
All Applicants
Weekly Scheduled Hours:
40
FLSA Status:
Exempt
Earliest Start Date:
Immediately
Position Duration:
Expected to Continue
Location:
UT MAIN CAMPUS
Job Details:
General Notes
This position will support the university’s Department of Computer Science (UTCS), which boasts a top ten ranking from US News and more than 6,500 students across all programs. This places UT among the most significant intellectual hubs for computer science research and education anywhere in the world. UTCS has a close relationship with Austin’s thriving tech culture and works at the forefront of fields such as artificial intelligence, robotics, quantum computing, and cybersecurity.
Position Summary
The Digital Marketing Coordinator will support enrollment growth and digital engagement for Computer and Data Science Online (CDSO), a portfolio of three online master’s programs in computer science, data science, and artificial intelligence, and a graduate certificate program in artificial intelligence. The Digital Marketing Specialist will develop, execute, assess and optimize high-impact content and search strategies across web, social, email and emerging discovery platforms to help CDSO achieve its enrollment goals.
This is a versatile role combining cross-channel content creation with hands-on SEO and generative engine optimization (GEO), translating content strategy into actionable execution. The position is responsible for writing and optimizing website content, improving search visibility, and monitoring performance across traditional search engines and AI-driven platforms. It is also responsible for content creation, assessment and optimization across email and social media channels. The role works closely with the Digital Marketing & Automation Manager and external partners to ensure data-informed, conversion-focused marketing efforts. The role may also include hiring and management of student workers for execution of social strategy.
Responsibilities
SEO & GEO Content Development
- Write and optimize website content aligned with SEO strategy and enrollment goals
- Translate external agency audits and content strategies into publishable content
- Identify target keywords, topics, and prompts to improve visibility in both search engines and AI-driven platforms (e.g., LLMs)
- Ensure content aligns with user intent across different stages of the enrollment funnel
Search Optimization & Technical Execution
- Implement on-page SEO best practices (metadata, headers, internal linking, content structure)
- Conduct regular content audits and identify optimization opportunities
- Manage and monitor Google Search Console and related tools
- Collaborate with web developers to implement technical improvements
Performance Tracking & Reporting
- Build and maintain dashboards (e.g., Looker Studio) to track SEO and GEO performance
- Monitor key metrics including rankings, traffic, engagement, and conversion impact
- Analyze performance relative to competitors and identify opportunities for improvement
- Translate data into actionable recommendations for content and strategy adjustments
Content Creation for Email and Social Media
- Translate high-level marketing strategy into actionable content plans
- Write and develop multi-stage email drip campaigns across the student lifecycle (inquiry through application, enrollment and persistence)
- Collaborate on email segmentation and audience targeting within Marketing Cloud
- Optimize subject lines, messaging, and calls to action based on performance metrics
- Launch and manage CDSO social media channels
- Develop social media content aligned with recruitment goals
- Create basic multimedia assets (short-form videos, graphics, captions)
- Hire and manage student worker for social media execution
- Analyze content performance across channels, communicate performance to team and program leadership, and adjust strategy accordingly
Maintain Marketing and Communications Standards and Best Practices
- Develop deep understanding of target audiences
- Ensure clarity, consistency, and conversion-focused messaging across email, web, and social
- Partner with CDSO program leadership to ensure accuracy and alignment
- Maintain brand consistency with UT standards
- Collaborate with external agencies as needed
Required Qualifications
- Bachelor’s degree in communications, marketing, communications, business, or a related field.
- Minimum of three years of professional experience in digital marketing, with demonstrated expertise in marketing automation and campaign management.
- Hands-on experience with a marketing automation platform (e.g., HubSpot, Marketo, Marketing Cloud, or equivalent).
- Proven ability to plan, execute, and measure paid digital advertising campaigns.
- Strong data analysis and reporting skills.
- Knowledge of SEO and web analytics.
Relevant education and experience may be substituted as appropriate.
Preferred Qualifications
- More than five years of experience in digital marketing.
- Experience in enrollment marketing, higher education, or student recruitment.
- Experience implementing and managing a new MAP within a complex organization.
- Familiarity with state/university technology compliance (TX-RAMP, FERPA).
- Demonstrated success in improving marketing funnel performance and ROI.
Salary Range
$70,000+ (depending on education and experience)
Working Conditions
- Standard office environment.
- Repetitive use of a keyboard at a workstation.
- Occasional evening or weekend work may be required.
Required Materials
- Curriculum vitae
- 3 work references with their contact information; at least one reference should be from a supervisor
- Letter of interest
Important for applicants who are NOT current university employees or contingent workers: You will be prompted to submit your resume the first time you apply, then you will be provided an option to upload a new Resume for subsequent applications. Any additional Required Materials (letter of interest, references, etc.) will be uploaded in the Application Questions section; you will be able to multi-select additional files. Before submitting your online job application, ensure that ALL Required Materials have been uploaded. Once your job application has been submitted, you cannot make changes.
Important for Current university employees and contingent workers: As a current university employee or contingent worker, you MUST apply within Workday by searching for Find UT Jobs. If you are a current University employee, log-in to Workday, navigate to your Worker Profile, click the Career link in the left hand navigation menu and then update the sections in your Professional Profile before you apply. This information will be pulled in to your application. The application is one page and you will be prompted to upload your resume. In addition, you must respond to the application questions presented to upload any additional Required Materials (letter of interest, references, etc.) that were noted above.
Employment Eligibility:
Regular staff who have been employed in their current position for the last six continuous months are eligible for openings being recruited for through University-Wide or Open Recruiting, to include both promotional opportunities and lateral transfers. Staff who are promotion/transfer eligible may apply for positions without supervisor approval.
Retirement Plan Eligibility:
The retirement plan for this position is Teacher Retirement System of Texas (TRS), subject to the position being at least 20 hours per week and at least 135 days in length.
Background Checks:
A criminal history background check will be required for finalist(s) under consideration for this position.
Equal Opportunity Employer:
The University of Texas at Austin, as an equal opportunity/affirmative action employer, complies with all applicable federal and state laws regarding nondiscrimination and affirmative action. The University is committed to a policy of equal opportunity for all persons and does not discriminate on the basis of race, color, national origin, age, marital status, sex, sexual orientation, gender identity, gender expression, disability, religion, or veteran status in employment, educational programs and activities, and admissions.
Pay Transparency:
The University of Texas at Austin will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information.
Employment Eligibility Verification:
If hired, you will be required to complete the federal Employment Eligibility Verification I-9 form. You will be required to present acceptable and original documents to prove your identity and authorization to work in the United States. Documents need to be presented no later than the third day of employment. Failure to do so will result in loss of employment at the university.
E-Verify:
The University of Texas at Austin use E-Verify to check the work authorization of all new hires effective May 2015. The university’s company ID number for purposes of E-Verify is 854197. For more information about E-Verify, please see the following:
- E-Verify Poster (English and Spanish) [PDF]
- Right to Work Poster (English) [PDF]
- Right to Work Poster (Spanish) [PDF]
Compliance:
Employees may be required to report violations of law under Title IX and the Jeanne Clery Disclosure of Campus Security Policy and Crime Statistics Act (Clery Act). If this position is identified a Campus Security Authority (Clery Act), you will be notified and provided resources for reporting. Responsible employees under Title IX are defined and outlined in HOP-3031.
The Clery Act requires all prospective employees be notified of the availability of the Annual Security and Fire Safety report. You may access the most recent report here or obtain a copy at University Compliance Services, 1616 Guadalupe Street, UTA 2.206, Austin, Texas 78701.
See all 9+ Marketing at The University of Texas at Austin jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new Marketing at The University of Texas at Austin roles.
Get Access To All JobsTips for Finding Marketing Jobs at The University of Texas at Austin Jobs
Target Roles in Enrollment and Digital Marketing
UT Austin's marketing hiring is heavily concentrated in student recruitment, digital campaigns, and brand communications. Applications framed around enrollment marketing or higher education audience strategy align directly with the university's operational priorities and open roles.
Ask About Sponsorship Before the Offer Stage
University HR departments move through structured hiring processes with defined budget approvals. Raising your sponsorship needs during the final interview, not after an offer, gives UT Austin's international services office time to confirm eligibility and avoid last-minute delays.
Understand the LCA's Role in Your Timeline
Before UT Austin can file your H-1B or E-3 petition, the Department of Labor must certify a Labor Condition Application confirming prevailing wage compliance. This step typically takes seven business days and must complete before your petition is submitted to USCIS.
Use OPT or CPT as a Foot in the Door
If you're on F-1 status, joining UT Austin's marketing team through OPT or CPT gives you direct institutional experience that strengthens a future H-1B sponsorship case. Universities are familiar with F-1 transitions and often prefer to sponsor candidates they've already hired.
Browse Open Marketing Roles on Migrate Mate
Finding verified sponsoring employers is the hardest part of the search. Use Migrate Mate to filter marketing roles at universities like UT Austin by visa type, so you're only applying to positions where sponsorship is a realistic outcome.
Marketing at The University of Texas at Austin jobs are hiring across the US. Find yours.
Find Marketing at The University of Texas at Austin JobsFrequently Asked Questions
Does The University of Texas at Austin sponsor H-1B visas for Marketings?
Yes, The University of Texas at Austin sponsors H-1B visas for marketing professionals in roles that qualify as specialty occupations, typically requiring a bachelor's degree or higher in a directly related field such as marketing, communications, or business administration. UT Austin's international office handles the petition process, including the required Labor Condition Application filing with the DOL before submission to USCIS.
How do I apply for Marketing jobs at The University of Texas at Austin?
Open marketing positions at The University of Texas at Austin are posted through UT Austin's official jobs portal. You can also browse verified sponsoring roles on Migrate Mate, which filters opportunities by visa type so you can confirm sponsorship eligibility upfront. Tailor your application to the specific unit hiring, whether that's enrollment, communications, or digital strategy, as each team has distinct needs.
Which visa types are commonly used for Marketing roles at The University of Texas at Austin?
UT Austin sponsors H-1B, E-3, TN, and F-1 OPT and CPT for marketing roles, with H-1B being the most common pathway for long-term employment. Australian citizens should ask specifically about E-3, which has no lottery and can be processed faster. Canadian and Mexican nationals may qualify for TN status under the USMCA, provided the role fits an eligible occupation category.
What qualifications are expected for Marketing positions at The University of Texas at Austin?
Most marketing roles at UT Austin require a bachelor's degree in marketing, communications, public relations, or a closely related field. Digital marketing, content strategy, and data analytics experience are increasingly prioritized across the university's brand and enrollment teams. For visa sponsorship purposes, your degree field needs to align with the specific role, as USCIS evaluates specialty occupation status based on that relationship.
How do I navigate the visa sponsorship timeline for a Marketing role at UT Austin?
Once you receive an offer, UT Austin's international services office initiates the process, starting with a DOL Labor Condition Application that typically takes around seven business days. For H-1B cap-subject petitions, timing depends on the annual lottery, which opens in March for an October 1 start date. Cap-exempt status at a university can allow UT Austin to file H-1B petitions at any time, bypassing the lottery entirely.
See which Marketing at The University of Texas at Austin employers are hiring and sponsoring visas right now.
Search Marketing at The University of Texas at Austin Jobs