Operations Jobs at Tractor Supply Company with Visa Sponsorship
Tractor Supply Company hires for Operations roles across its retail and supply chain network, from store-level management to distribution center leadership. The company has a track record of sponsoring work visas for qualified Operations candidates, making it a viable target if you need employer sponsorship.
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Overall Job Summary
The Senior Manager, Performance Media & Operations leads Tractor Supply Company’s in-house performance media discipline, overseeing strategy, activation, and infrastructure across search, programmatic, paid social, and affiliate marketing channels. This role is responsible for maximizing performance efficiency and measurement accuracy across all paid digital media, ensuring every dollar spent drives measurable traffic, sales, and ROAS improvement. In addition to managing a ~$25MM media investment, this leader is accountable for the technical and operational backbone of performance marketing, including pixel governance, product feed management, signal and tagging infrastructure, API integrations, and cross-platform data alignment. The Sr. Manager serves as the bridge between media activation, data engineering, analytics, and eCommerce teams to ensure precise attribution, automation, and future-proofed marketing measurement.
Essential Duties and Responsibilities (Min 5%)
Strategy & Leadership
- Lead the strategic planning, execution, and optimization of Tractor Supply’s performance media channels, including SEM, programmatic display, paid social, and affiliate marketing.
- Develop a unified media and measurement roadmap aligned with company growth objectives, ensuring synergy across omnichannel initiatives.
- Partner with Finance, eCommerce, and Omni to forecast investment impact, optimize spend allocation, and deliver measurable outcomes against revenue and ROAS goals.
- Collaborate with brand and merchandising teams to align performance media activation with key seasonal and promotional moments.
Advertising Operations & Technology
- Oversee pixel management, tagging, and data signal accuracy across TractorSupply.com and digital platforms.
- Lead product feed and catalog management, ensuring accurate, optimized, and enriched data powering paid search, shopping, and social commerce campaigns.
- Manage the ad tech and measurement stack, including Google Ads, Google Marketing Platform, Adobe Analytics, and tag management systems (e.g., GTM, Tealium).
- Partner with IT and Data Engineering to design and maintain server-side tagging, data layer integrity, and marketing API integrations.
- Implement privacy-compliant measurement solutions, including enhanced conversions, Meta Conversions API, and clean room integrations.
Channel & Partner Management
- Own and manage performance across SEM, shopping, and programmatic channels, continuously testing and evolving tactics to improve efficiency.
- Oversee the affiliate marketing program in partnership with Tractor Supply’s Digital and Omni teams, managing publisher relationships, optimizing commission structures, and ensuring content alignment with brand objectives.
- Evaluate and onboard emerging ad tech solutions to improve targeting, automation, and creative delivery.
Cross-Functional Collaboration
- Act as the operational and strategic conduit between marketing, analytics, IT, and eCommerce, ensuring alignment on tracking, data, and insights.
- Collaborate closely with internal analysts to ensure robust, automated reporting and attribution models that connect media performance to business outcomes.
- Champion a culture of test-and-learn, driving experimentation across creative, targeting, and measurement frameworks.
Team Leadership
- Manage and mentor a high-performing team of media and ad operations specialists.
- Foster skill development in both strategic planning and technical execution.
- Promote collaboration, accountability, and innovation across media and marketing operations.
Required Qualifications
Experience: 7+ years of digital marketing, performance media, or ad operations experience in an omnichannel or retail environment. 5+ years of leadership experience managing multi-channel media budgets exceeding $10MM.
Education: Bachelor’s degree in Business, Marketing, Communications, or related field required; Master’s degree preferred.
Professional Certifications: Google Ads, GMP, or Adobe certifications a plus.
Preferred Knowledge, Skills Or Abilities
- Proven expertise in Google Ads, Merchant Center, Adobe Analytics, and programmatic DSP platforms.
- Strong understanding of product feed management, data layer structure, and conversion signal architecture.
- Experience implementing server-side tagging, API-based measurement, and data clean room integrations.
- Working knowledge of CDPs, audience orchestration, and marketing automation frameworks.
- Deep analytical mindset with the ability to translate technical complexity into strategic insight.
- Excellent cross-functional communication skills and comfort leading through influence.
- Demonstrated ability to balance short-term optimization with long-term data infrastructure strategy.
Working Conditions
- Normal office working conditions
Physical Requirements
- Sitting
- Walking
- Standing (not walking)
Disclaimer
This job description represents an overview of the responsibilities for the above referenced position. It is not intended to represent a comprehensive list of responsibilities. A team member should perform all duties as assigned by his/ her supervisor.
Company Info
At Tractor Supply and Petsense by Tractor Supply, our Team Members are the heart of our success. Their dedication, passion, and hard work drive everything we do, and we are committed to supporting them with a comprehensive and accessible total reward package. We understand the evolving needs of our Team Members and their families, and we strive to offer meaningful, competitive, and sustainable benefits that support their well-being today and in the future. Our benefits extend beyond medical, dental, and vision coverage, including company-paid life and disability insurance, paid parental leave, tuition reimbursement, and family planning resources such as adoption and surrogacy assistance, for all full-time Team Members and all part-time Team Members. Part time new hires gain eligibility for TSC Benefits by averaging at least 15 hours per week during their 90-day lookback period. The lookback period starts the first of the month following the date of hire. If the 15-hour requirement was met, the benefits eligibility date will be the first day of the month following 4 months of continuous service. Please visit this link for more specific information about the benefits and leave policies applicable to the position you’re applying for.

Overall Job Summary
The Senior Manager, Performance Media & Operations leads Tractor Supply Company’s in-house performance media discipline, overseeing strategy, activation, and infrastructure across search, programmatic, paid social, and affiliate marketing channels. This role is responsible for maximizing performance efficiency and measurement accuracy across all paid digital media, ensuring every dollar spent drives measurable traffic, sales, and ROAS improvement. In addition to managing a ~$25MM media investment, this leader is accountable for the technical and operational backbone of performance marketing, including pixel governance, product feed management, signal and tagging infrastructure, API integrations, and cross-platform data alignment. The Sr. Manager serves as the bridge between media activation, data engineering, analytics, and eCommerce teams to ensure precise attribution, automation, and future-proofed marketing measurement.
Essential Duties and Responsibilities (Min 5%)
Strategy & Leadership
- Lead the strategic planning, execution, and optimization of Tractor Supply’s performance media channels, including SEM, programmatic display, paid social, and affiliate marketing.
- Develop a unified media and measurement roadmap aligned with company growth objectives, ensuring synergy across omnichannel initiatives.
- Partner with Finance, eCommerce, and Omni to forecast investment impact, optimize spend allocation, and deliver measurable outcomes against revenue and ROAS goals.
- Collaborate with brand and merchandising teams to align performance media activation with key seasonal and promotional moments.
Advertising Operations & Technology
- Oversee pixel management, tagging, and data signal accuracy across TractorSupply.com and digital platforms.
- Lead product feed and catalog management, ensuring accurate, optimized, and enriched data powering paid search, shopping, and social commerce campaigns.
- Manage the ad tech and measurement stack, including Google Ads, Google Marketing Platform, Adobe Analytics, and tag management systems (e.g., GTM, Tealium).
- Partner with IT and Data Engineering to design and maintain server-side tagging, data layer integrity, and marketing API integrations.
- Implement privacy-compliant measurement solutions, including enhanced conversions, Meta Conversions API, and clean room integrations.
Channel & Partner Management
- Own and manage performance across SEM, shopping, and programmatic channels, continuously testing and evolving tactics to improve efficiency.
- Oversee the affiliate marketing program in partnership with Tractor Supply’s Digital and Omni teams, managing publisher relationships, optimizing commission structures, and ensuring content alignment with brand objectives.
- Evaluate and onboard emerging ad tech solutions to improve targeting, automation, and creative delivery.
Cross-Functional Collaboration
- Act as the operational and strategic conduit between marketing, analytics, IT, and eCommerce, ensuring alignment on tracking, data, and insights.
- Collaborate closely with internal analysts to ensure robust, automated reporting and attribution models that connect media performance to business outcomes.
- Champion a culture of test-and-learn, driving experimentation across creative, targeting, and measurement frameworks.
Team Leadership
- Manage and mentor a high-performing team of media and ad operations specialists.
- Foster skill development in both strategic planning and technical execution.
- Promote collaboration, accountability, and innovation across media and marketing operations.
Required Qualifications
Experience: 7+ years of digital marketing, performance media, or ad operations experience in an omnichannel or retail environment. 5+ years of leadership experience managing multi-channel media budgets exceeding $10MM.
Education: Bachelor’s degree in Business, Marketing, Communications, or related field required; Master’s degree preferred.
Professional Certifications: Google Ads, GMP, or Adobe certifications a plus.
Preferred Knowledge, Skills Or Abilities
- Proven expertise in Google Ads, Merchant Center, Adobe Analytics, and programmatic DSP platforms.
- Strong understanding of product feed management, data layer structure, and conversion signal architecture.
- Experience implementing server-side tagging, API-based measurement, and data clean room integrations.
- Working knowledge of CDPs, audience orchestration, and marketing automation frameworks.
- Deep analytical mindset with the ability to translate technical complexity into strategic insight.
- Excellent cross-functional communication skills and comfort leading through influence.
- Demonstrated ability to balance short-term optimization with long-term data infrastructure strategy.
Working Conditions
- Normal office working conditions
Physical Requirements
- Sitting
- Walking
- Standing (not walking)
Disclaimer
This job description represents an overview of the responsibilities for the above referenced position. It is not intended to represent a comprehensive list of responsibilities. A team member should perform all duties as assigned by his/ her supervisor.
Company Info
At Tractor Supply and Petsense by Tractor Supply, our Team Members are the heart of our success. Their dedication, passion, and hard work drive everything we do, and we are committed to supporting them with a comprehensive and accessible total reward package. We understand the evolving needs of our Team Members and their families, and we strive to offer meaningful, competitive, and sustainable benefits that support their well-being today and in the future. Our benefits extend beyond medical, dental, and vision coverage, including company-paid life and disability insurance, paid parental leave, tuition reimbursement, and family planning resources such as adoption and surrogacy assistance, for all full-time Team Members and all part-time Team Members. Part time new hires gain eligibility for TSC Benefits by averaging at least 15 hours per week during their 90-day lookback period. The lookback period starts the first of the month following the date of hire. If the 15-hour requirement was met, the benefits eligibility date will be the first day of the month following 4 months of continuous service. Please visit this link for more specific information about the benefits and leave policies applicable to the position you’re applying for.
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Get Access To All JobsTips for Finding Operations Jobs at Tractor Supply Company Jobs
Align your background with retail operations
Tractor Supply's Operations roles span store management, inventory control, and supply chain logistics. Frame your resume around measurable outcomes in those areas, since hiring managers are evaluating fit for a high-volume, seasonally driven retail environment.
Target distribution center and supply chain openings
Beyond store-level roles, Tractor Supply's distribution network regularly needs Operations talent. These positions often involve more specialized credentials and can be stronger candidates for H-1B or EB-2/EB-3 sponsorship than generalist retail management roles.
Confirm sponsorship intent before the final interview
Ask your recruiter explicitly whether the specific Operations role is approved for visa sponsorship. Some positions within a large retailer's hiring pipeline are flagged for sponsorship while others are not, even when the job titles look identical.
Build your case for specialty occupation status
For H-1B sponsorship, USCIS requires the role to qualify as a specialty occupation. Operations positions at a retailer like Tractor Supply need a clear degree requirement in a specific field, such as supply chain management or industrial engineering, documented in the job description.
Use Migrate Mate to find sponsored Operations openings
Filter by company and role type on Migrate Mate to surface current Operations positions at Tractor Supply Company that are open to visa sponsorship. This saves time you'd otherwise spend manually screening job listings that don't lead anywhere.
Start your OPT or CPT timeline early for seasonal hiring
Tractor Supply ramps up Operations hiring around spring and fall seasons. If you're on F-1 OPT, verify your authorization end date against their typical onboarding timeline so your work authorization is valid from day one and does not create a gap.
Operations at Tractor Supply Company jobs are hiring across the US. Find yours.
Find Operations at Tractor Supply Company JobsFrequently Asked Questions
Does Tractor Supply Company sponsor H-1B visas for Operations roles?
Yes, Tractor Supply Company has sponsored H-1B visas for Operations positions. The key requirement is that the specific role qualifies as a specialty occupation under USCIS standards, meaning it typically requires a bachelor's degree or higher in a directly related field such as supply chain management, logistics, or operations management. Not every Operations opening will meet that threshold, so confirming sponsorship eligibility with the recruiter early in the process is essential.
How do I apply for Operations jobs at Tractor Supply Company?
Applications go through Tractor Supply Company's careers portal, where you can filter by function and location. Before applying, review the job description carefully to check whether the role explicitly mentions degree requirements, which signals stronger eligibility for H-1B sponsorship. You can also browse current sponsored Operations openings at Tractor Supply through Migrate Mate, which filters listings specifically for visa sponsorship candidates.
Which visa types does Tractor Supply Company use for Operations positions?
Tractor Supply Company sponsors multiple visa categories for Operations roles, including H-1B, TN for eligible Canadian and Mexican nationals, F-1 OPT and CPT for students in authorized training periods, J-1 for exchange visitors, and employment-based Green Cards through the EB-2 and EB-3 preference categories. The visa type that applies to you depends on your nationality, education level, and the seniority of the role.
What qualifications does Tractor Supply Company expect for sponsored Operations roles?
Sponsored Operations roles at Tractor Supply typically require a bachelor's degree in a relevant field such as supply chain management, business operations, or industrial engineering. Practical experience in retail or distribution environments, familiarity with inventory management systems, and demonstrated ability to manage logistics in a high-volume setting strengthen your candidacy significantly. Senior roles may also require experience overseeing teams across multiple locations or distribution nodes.
How do I time my application around the H-1B cap and Tractor Supply's hiring cycle?
The H-1B cap-subject filing window opens in March each year for an October 1 start date. Tractor Supply's Operations hiring tends to accelerate in late winter and spring to support seasonal demand, which aligns reasonably well with that window. Securing an offer before the March registration deadline gives your employer time to enter you in the USCIS lottery, and premium processing is available if you need a faster adjudication decision after selection.
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