Digital Marketing Coordinator Jobs in Utah

INTRODUCTION

Job Title: Marketing Communications Management
Working Title: Associate Director of Digital Marketing & Comm
Career Progression Track: M00
Track Level: M2 - Senior Supervisor
FLSA Code: Administrative
Patient Sensitive Job Code? No
Standard Hours per Week: 40
Full Time or Part Time? Full Time
Shift: Day

Work Schedule Summary

- Monday – Friday; 8:00 am – 5:00 pm
- Hybrid work opportunity: Employee must reside in the state of Utah, but will have the opportunity to work a hybrid schedule of in-person and remote work

VP Area: Academic Affairs
Department: 02199 - Marketing & Development
Location: Campus
City: Salt Lake City, UT
Type of Recruitment: External Posting
Pay Rate Range: 68,545 - 95,545
Close Date: 09/12/2026

JOB SUMMARY

Marketing Communications Management

The Associate Director of Digital Marketing and Communications leads digital strategy, execution, and performance across University Connected Learning. This role oversees paid and organic marketing, web content and updates, analytics and reporting, and integrated communications.

This position translates business goals into clear digital strategies, ensures campaigns run effectively across channels, and uses data to guide decisions. The role manages a cross-functional team spanning paid media, social media, web content, analytics, and communications, and works closely with creative, program, and leadership teams to deliver coordinated marketing efforts.

Responsibilities

Associate Director, Marketing Communications Management

Digital Strategy and Performance

- Lead digital marketing strategy across paid and organic channels
- Translate program and enrollment goals into measurable digital campaigns
- Oversee campaign planning, execution, optimization, and performance tracking across search, social, display, and web
- Define and monitor KPIs and ensure consistent reporting across campaigns
- Use performance data to improve results and inform future strategy
- Evaluate and implement new tools, platforms, and approaches

Analytics and Reporting

- Oversee digital analytics and reporting using tools such as Google Analytics and Agency Analytics
- Ensure reporting is accurate, consistent, and usable across teams
- Provide clear insights to leadership and program stakeholders
- Conduct ad hoc analysis to answer business questions
- Lead testing and optimization efforts, including A/B testing across digital channels

Web and Digital Experience

- Oversee web content strategy, updates, and performance across CMS platforms, including Modern Campus
- Ensure websites are accurate, accessible, and aligned with brand and user experience standards
- Partner with web and IT teams to improve usability and conversion performance
- Maintain working knowledge of HTML and CSS to guide decisions and troubleshooting

Team Leadership

- Manage a cross-functional team that includes:
- Paid digital and media
- Social media (organic and paid)
- Web content and updates
- Communications and public relations
- Set priorities, manage workflows, and ensure work is delivered consistently
- Coach and support team development
- Ensure projects and decisions are clearly documented and tracked

Communications and Integration

- Oversee digital communications and PR alignment with marketing campaigns
- Ensure messaging is consistent across channels
- Support integrated campaign planning across marketing, creative, and program teams
- Bring a clear digital perspective into broader planning conversations

Collaboration

- Partner with program teams, creative, analytics, and IT to align priorities
- Provide digital guidance to internal stakeholders
- Ensure campaigns reflect audience needs and program goals
- Maintain strong working relationships across teams

Operations, Partnerships, and Budget

- Manage digital marketing budgets across channels
- Oversee relationships with external agencies and vendors, including planning, execution, and performance accountability
- Manage relationships with platform partners such as Google and Meta, leveraging those partnerships for strategy, optimization, and access to platform insights
- Ensure resources are used effectively and aligned with performance goals

QUALIFICATIONS

- Experience leading digital marketing strategy and execution across multiple channels
- Strong understanding of paid media, social media, and web strategy
- Experience with analytics platforms such as Google Analytics and Agency Analytics
- Familiarity with CMS platforms, including Modern Campus, and working knowledge of HTML and CSS
- Experience managing external agencies and vendor relationships
- Experience managing teams and cross-functional work
- Strong analytical and decision-making skills
- Clear communication style with both technical and non-technical stakeholders

MINIMUM QUALIFICATIONS

EQUIVALENCY STATEMENT: 1 year of higher education can be substituted for 1 year of directly related work experience (Example: bachelor’s degree = 4 years of directly related work experience).

Associate Director, Marketing Communications Management: Requires a bachelor’s (or equivalency) + 10 years or a master’s (or equivalency) + 8 years of directly related work experience.

PREFERENCES

Type: Benefited Staff

SPECIAL INSTRUCTIONS SUMMARY

ADDITIONAL INFORMATION

The University is a participating employer with Utah Retirement Systems (“URS”). Eligible new hires with prior URS service, may elect to enroll in URS if they make the election before they become eligible for retirement (usually the first day of work). Contact Human Resources at (801) 581-7447 for information. Individuals who previously retired and are receiving monthly retirement benefits from URS are subject to URS’ post-retirement rules and restrictions. Please contact Utah Retirement Systems at (801) 366-7770 or (800) 695-4877 or University Human Resource Management at (801) 581-7447 if you have questions regarding the post-retirement rules.

This position may require the successful completion of a criminal background check and/or drug screen.

The University of Utah values candidates who have experience working in settings with students and possess a strong commitment to improving access to higher education.

Veterans’ preference is extended to qualified applicants, upon request and consistent with University policy and Utah state law. Upon request, reasonable accommodations in the application process will be provided to individuals with disabilities.

Consistent with state and federal law, the University of Utah does not discriminate based upon race, ethnicity, color, religion, national origin, age, disability, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, pregnancy-related conditions, genetic information, or protected veteran’s status. The University does not discriminate on the basis of sex in the education program or activity that it operates, as required by Title IX and 34 CFR part 106. The requirement not to discriminate in education programs or activities extends to admission and employment. Inquiries about the application of Title IX and its regulations may be referred to the Title IX Coordinator, to the Department of Education, Office for Civil Rights, or both.

To request a reasonable accommodation for a disability or if you or someone you know has experienced discrimination or sexual misconduct including sexual harassment, you may contact the Director/Title IX Coordinator in the Office of Equal Opportunity and Title IX (OEO). More information, including the Director/Title IX Coordinator’s office address, electronic mail address, and telephone number can be located at the: University of Utah Non‑Discrimination page.

Online reports may be submitted at https://oeo.utah.edu.

https://publicsafety.utah.edu/safetyreport/ This report includes statistics about criminal offenses, hate crimes, arrests and referrals for disciplinary action, and Violence Against Women Act offenses. They also provide information about safety and security-related services offered by the University of Utah. A paper copy can be obtained by request at the Department of Public Safety located at 1658 East 500 South.

As per University of Utah policy 5-108: Transfer of Benefits Eligible Staff Members, a new hire to the University of Utah who is still serving a 12 month probationary period will not be hired into another University of Utah job (a transfer) until the successful completion of the probationary period.