Digital Marketing Strategist Jobs in Wisconsin

Digital Marketing Senior Specialist – Data Centers

Johnson Controls, a global leader in thermal management, mission-critical building systems, energy efficiency, and decarbonization, helps customers use energy more productively, reduce carbon emissions, and operate with the precision and resilience required in rapidly expanding industries such as data centers, healthcare, pharmaceuticals, advanced manufacturing, and higher education.

For more than 140 years, Johnson Controls has delivered performance where it really matters. Backed by advanced technology, lifecycle services and an industry-leading field organization, we elevate customer performance, turn goals into real-world results and help move society forward.

What you will do

The Digital Marketing Senior Specialist – Data Centers leads web development and optimization as an embedded member of the Data Centers marketing squad. This role owns the delivery of scalable, high-performance web experiences that support business growth across multiple brands, domains, and global markets.

Partnering closely with product marketing, content marketing, UX, IT, and the Digital Center of Excellence (CoE), this role combines strategic leadership with hands-on execution to drive cohesive, data-driven digital experiences that engage customers and generate revenue.

How you will do it

• Own the web roadmap for the Data Centers business, translating growth priorities into scalable, effective digital experiences.
• Lead end-to-end web content builds, enhancements, and optimizations across multiple brand properties and geographies, operating within established enterprise frameworks, governance, and technology standards.
• Serve as the primary digital marketing partner within the Data Centers squad, ensuring strong alignment between business strategy and digital execution.
• Develop and execute a cohesive multi-domain web strategy that balances the Johnson Controls flagship site with product brand sites such as YORK® and Silent-Aire®.
• Drive optimization across SEO and AI/LLM-powered discovery, ensuring content is structured, discoverable, authoritative, and optimized for emerging search behaviors.
• Create and maintain detailed project plans—including milestones, dependencies, risks, and deliverables—and provide clear, consistent reporting on progress and outcomes.
• Use data to tell stories that identify opportunities, prioritize improvements, and measure the impact of web initiatives.
• Embrace a lean business culture that emphasizes continuous optimization through data-driven problem solving, experimentation, and performance-based decisions.

How You Achieve Success

• Lead complex, cross-functional initiatives through influence, collaboration, and clear communication.
• Balance speed, quality, and governance while resolving issues proactively and pragmatically.
• Guide teams through shifts in priorities or market conditions with clarity and confidence.
• Communicate web project status, risks, and priorities effectively to both tactical and executive stakeholders.

What we look for

• 5+ years of experience in web program or project management, preferably within a large, global organization.
• Proven ability to manage complex, multi-market web initiatives and build strong cross-team partnerships.
• Advanced project management skills in technical and business environments, including coordination across time zones and functions.
• Highly organized with strong problem-solving, decision-making, and issue-resolution capabilities.
• Comfortable navigating diverse perspectives and managing competing priorities.
• Strong executive presence with excellent verbal and written communication skills, including presentation development.
• Experience managing both fast-paced initiatives and long-term, complex programs.
• Global mindset with the ability to adapt messaging and delivery for regional and local teams.
• Passion for leading change and improving how teams work.
• Ability to participate via video for key meetings and presentations.

LOCATION

Our preferred location(s) for this position is our Glendale, WI office or New York on a hybrid schedule.

HIRING SALARY RANGE

$90,000 - $125,000 (Salary to be determined by the education, experience, knowledge, skills, and abilities of the applicant, internal equity, location and alignment with market data.) The posted salary range reflects the target compensation for this role. However, we recognize that exceptional candidates may bring unique skills and experiences that exceed the typical profile. If you believe your background warrants consideration beyond the stated range, we encourage you to apply. To support an efficient and fair hiring process, we may use technology assisted tools, including artificial intelligence (AI), to help identify and evaluate candidates. All hiring decisions are ultimately made by human reviewers. This position includes a competitive benefits package. For details, please visit the About Us tab on the Johnson Controls Careers site.