Mid Level Gtm Manager Jobs

INTRODUCTION

Global e-Commerce Governance and Experience (GNE) keeps the marketplace safe and trustworthy for buyers, sellers, and creators alike. Platform-wide policy and enforcement establish and protect baseline marketplace integrity. Within GNE, the Governance Solutions and Experiences team has two core mandates: 1) Provide Governance Solutions to address trust, quality, and operational challenges unique to specific industries, categories, user segments, and critical scenarios that platform-wide controls do not fully resolve. 2) Improve Seller and Creator Experience to ensure governance minimizes friction for legitimate businesses—empowering sellers and creators to clearly understand governance requirements, operate compliantly, and grow sustainably. Together, these workstreams enhance customer experience while supporting business growth.

You will own governance solutions end-to-end for category-specific and scenario-driven challenges. You will identify key trust barriers that influence customer purchase decisions, design targeted intervention strategies, and lead product and operational solution delivery from initial diagnosis through launch, go-to-market (GTM) execution, and continuous iteration. This is an end-to-end solution ownership role. You will bring Policy, Product, Operations, and Business partners together early to identify trade-offs, align on priorities, and co-build comprehensive solutions. You will own the solution from problem diagnosis through execution and iteration, with success measured by improved customer experience and NPS, while reducing unnecessary friction for legitimate merchants and creators.

Responsibilities

- Identify and diagnose trust, compliance, and user experience challenges specific to industries, categories, critical shopping scenarios, and key seller or creator segments.
- Establish governance solution strategies and outcome frameworks. Define baselines, success metrics, and guardrails; size business opportunities; and prioritize initiatives based on customer impact, commercial value, risk exposure, governability, and feasibility.
- Lead cross-functional delivery from category standard-setting and solution design to policy updates, product iterations, and business engagement to elevate user experience. Orchestrate collaboration across Governance, Experience, Product and Category Management teams to ensure milestone delivery and target outcomes.
- Own go-to-market (GTM) strategy and adoption. Formulate comprehensive rollout plans, align operational readiness, drive seller and creator understanding and compliant participation, and translate governance improvements into visible, credible customer trust.

MINIMUM QUALIFICATIONS

- Bachelor's degree or equivalent practical experience; 3+ years of professional experience in product strategy, operations, governance, or consulting.
- Hands-on experience in governance, trust and safety, moderation, or policy enforcement within an e-Commerce marketplace or digital platform, with a proven ability to balance customer experience with business growth.
- Strong problem-framing capabilities, with the ability to translate ambiguous industry or category challenges into structured problem statements, target populations, actionable solution paths, and measurable business outcomes.
- Ability to synthesize quantitative data and qualitative insights (customer feedback, user research, case studies) into well-supported priorities and decisions. Demonstrated experience in defining outcome metrics, baselines, guardrails, A/B experiments, and post-launch evaluation.
- Demonstrated ability to lead complex cross-functional initiatives through influence, align stakeholders with competing priorities, navigate strategic trade-offs, and drive work from diagnosis to measurable results.
- Experience developing and executing go-to-market (GTM) strategies for new products, programs, or operational changes, including launch readiness, merchant/creator enablement, adoption, and post-launch iteration.

ABOUT TIKTOK

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

WHY JOIN US

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy – a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

DIVERSITY & INCLUSION

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TIKTOK ACCOMMODATION

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request

COMPENSATION

- Compensation Description (Annually): The base salary range for this position in the selected city is $115520 - $198360 annually. Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

FOR LOS ANGELES COUNTY (UNINCORPORATED) CANDIDATES:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.