Gtm Strategy Lead Jobs in Los Angeles, CA

INTRODUCTION

The application window will be open until at least July 08, 2026. This opportunity will remain online based on business needs which may be before or after the specified date. This role may also be located in our Playa Vista, CA campus. Applicants in the County of Los Angeles: Qualified applications with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Applicants in San Francisco: Qualified applications with arrest or conviction records will be considered for employment in accordance with the San Francisco Fair Chance Ordinance for Employers and the California Fair Chance Act. Note: By applying to this position you will have an opportunity to share your preferred working location from the following: New York, NY, USA; Atlanta, GA, USA; Boulder, CO, USA; Chicago, IL, USA; Mountain View, CA, USA; Los Angeles, CA, USA; San Bruno, CA, USA; San Francisco, CA, USA; Sunnyvale, CA, USA.

ABOUT THE JOB

The YouTube Ads GTM team is the link between YouTube products and business. Our mission is to fuel YouTube’s growth by scaling innovation to our customers, creators and viewers. We do this by translating global market needs into meaningful product solutions that drive business results for content partners and customers. As part of the YouTube Ads GTM Strategy and Operations team, you'll help to ensure that YouTube has adopted the right strategy for our products. Team members are strategic and think customer-first, with a pragmatic sense of how to get things done. We provide business critical insights, ensure cross functional alignment of goals and execution, and help teams drive strategic and new initiatives forward. We stay focused on aligning the highest-level company priorities with effective day-to-day operations, and help evolve early stage ideas into future-growth initiatives. In this role, you will focus on the Brand Auction product strategy, with a focus on product innovation and emerging products. The individual in this role will partner with planning, buying and measurement teams to ensure cohesive go to market strategies and serve as the market to influence the product roadmap and drive innovation for the auction portfolio, and you will test product-market fit of new products/features and commercialize to meet the needs of Large Customer Sales (LCS) brand advertisers. Specifically, we’re looking for someone with a deep understanding of Brand marketing objectives and the brand media landscape who can influence partner teams with deep market context. This role requires strong cross-functional collaboration and communication skills to deliver a succinct and compelling market Point of View (POV).

BASIC QUALIFICATIONS

- Bachelor's degree or equivalent practical experience.
- 6 years of experience in advertising, marketing technology, management consulting, or product management.
- 2 years of experience working with Product Management or Engineering teams, executive leadership, and cross-functional stakeholders.
- 2 years of experience developing business strategies or managing cross-functional initiatives.

PREFERRED QUALIFICATIONS

- Track record of gathering market feedback to influence product roadmaps and launching new advertising features.
- Deep knowledge of YouTube advertising.
- Ability to understand and articulate the big picture to executive teams, while maintaining exceptional attention to execution details.
- Demonstrated business acumen and the ability to successfully navigate and influence different stakeholders within a complex business environment.
- Demonstrated ability to effectively facilitate complex meetings with executives and partners across multiple functions in an organization.

Responsibilities

- Collaborate with cross-functional stakeholders to drive strategic projects forward, including Sales, GTM, Product, gTech, and Marketing.
- Develop communications for internal and external partners.
- Develop sales materials (narratives, pitch decks, case studies, etc.) and partner with GTM to drive internal and external commercialization of priority Brand YouTube strategies.
- Synthesize and prioritize feedback from GTM, and Sales teams to influence product priorities and strategy. Lead the rollout of product features and capabilities executing a successful sales activation strategy.
- Help define success metrics, product best practices, track product adoption and measure business impact.

Individual pay is determined by factors including job-related skills, experience, and relevant education or training. US: $152000 - $222000 (USD) + 15% bonus target + equity + benefits

Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form.