J-1 Visa Product Marketing Manager Jobs
Product Marketing Manager roles in the United States are accessible to international professionals through J-1 visa sponsorship under the Trainee or Specialist program category. Designated sponsor organizations issue the DS-2019, while the hiring company serves as your host employer. There is no annual cap or lottery.
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Get Access To All JobsWho We Are
At Justworks, you’ll enjoy a welcoming and casual environment, great benefits, wellness program offerings, company retreats, and the ability to interact with and learn from leaders in the startup community. We work hard and care about our most prized asset - our people. We’re helping businesses get off the ground by enabling them to focus on running their business. We solve HR issues. We’re data-driven and never stop iterating. If you’d like to work in a supportive, entrepreneurial environment, are interested in building something meaningful and having fun while doing it, we’d love to hear from you. We're united by shared goals and shared motivations at Justworks. These are best summed up in our company values, which are reflected in our product and in our team.
Who You Are
The mission of Justworks’ Product Marketing team is to define, articulate, and differentiate our value proposition to the right audiences—positioning our products for growth, adoption, and long-term success. As Justworks expands its global footprint, International is a critical growth lever for the business. We are seeking a strategic and execution-oriented Senior Product Marketing Manager, International to lead go-to-market strategy, positioning, and growth initiatives across our international product portfolio. This role sits at the intersection of Product, Revenue, and Marketing—ensuring our international solutions resonate across markets, support scalable expansion, and drive measurable business impact. You will shape how we bring global hiring, payroll, and compliance solutions to market, balancing global consistency with local relevance. This role is ideal for a PMM who thrives in complexity, understands multi-market dynamics, and can translate nuanced global products into clear, compelling value propositions for diverse audiences.
What You Will Work On
- Lead go-to-market strategy for Justworks’ International product portfolio, including new market launches, feature expansions, and multi-country solutions.
- Define and evolve positioning and messaging that articulates our global value proposition while accounting for regional nuance.
- Partner closely with Product to influence roadmap priorities through customer insight, competitive intelligence, and market analysis.
- Conduct international market research to identify expansion opportunities, customer segments, buyer personas, and adoption barriers.
- Develop scalable launch frameworks that support localization, regulatory considerations, and cross-functional readiness.
- Partner with Growth and Lifecycle teams to drive acquisition, activation, engagement, and retention across international customer cohorts.
- Analyze performance metrics (pipeline, adoption, expansion, retention) to inform iteration and long-term strategy.
How You Will Do Your Work
As a Senior PMM, International, how results are achieved is paramount to your success and ultimately our success as an organization. In this role, your foundational knowledge, skills, abilities, and personal attributes are anchored in the following competencies:
- Strategic thinking: You connect international priorities and messaging to broader company growth and expansion strategy.
- Global mindset: You understand how to balance global consistency with local market nuance.
- Customer-centric orientation: You ground decisions in market insight and customer value across diverse regions.
- Analytical rigor: You leverage data to inform segmentation, prioritization, and growth strategy.
- Cross-functional leadership: You influence Product, Revenue, and Marketing partners without direct authority.
- Operational excellence: You manage complex, multi-stakeholder initiatives across time zones and functions.
- Clear communication: You translate regulatory and operational complexity into simple, compelling narratives.
- Results-driven: You focus on measurable impact—pipeline growth, product adoption, expansion revenue, and retention.
In addition, all Justworkers focus on aligning their behaviors to our core values known as COGIS. It stands for:
- Camaraderie - Day to day you can be seen working together toward a higher purpose. You like to have fun. You’re an active listener, treat people respectfully, and strongly desire to know and help others.
- Openness - Your default is to be open. You're willing to share information, understand other perspectives, and consider new possibilities. You’re curious, ask open questions, and are receptive to thoughts and feedback from others.
- Grit - You demonstrate grit by having the courage to commit and persevere. You’re committed, earnest, and dive in to get the job done well with a positive attitude.
- Integrity - Simply put, do what you say and say what you'll do. You’re honest and forthright, have a strong moral compass, and strive to match your words with your actions while leading by example.
- Simplicity - Be like Einstein: “Everything should be made as simple as possible, but no simpler.”
Qualifications
- Minimum of 5 years of Product Marketing for tech/software products (B2B / B2B2C preferred)
- Experience supporting international or multi-market products; familiarity with global expansion, EOR, global payroll, or compliance solutions strongly preferred.
- Proven ability to lead end-to-end go-to-market strategy for new product launches and expansions.
- Strong analytical skills with experience leveraging market data and performance metrics to inform strategy.
- You are a strong communicator and storyteller, communicating concepts and ideas in different formats depending on the need, and revising your approach.
- Experience partnering with Product teams to influence roadmap and positioning decisions.
- Demonstrated success working cross-functionally across teams and functions.
- Exceptional written and verbal communication skills; ability to simplify complex concepts.
- Comfort operating in a fast-paced, evolving environment with global stakeholders.
The base wage range for this position based in our New York City Office is targeted at $165,000.00 - $181,500.00 per year. Actual compensation is based on multiple factors that are unique to each candidate, including and not limited to skill set, level of relevant experience, and specific work location. Salary ranges for positions based in other locations may differ based on the cost of labor in that location. For more information about Justworks’ Total Reward Philosophy, including all of the perks and benefits we are proud to offer our team members, please visit Total Rewards @ Justworks.
Diversity At Justworks
Justworks is committed to maintaining a workplace where diversity of identity, culture, and life experience is the norm and is celebrated authentically and respected consistently. Diversity in our work, our people, and our product drives creativity and innovation, entrepreneurial leadership and integrity, competitiveness, and collaboration throughout our business and in the market. We depend on our differences to make our team stronger, our workplace more dynamic, and our product accessible to all of our customers. We’re proud to be an equal opportunity employer open to all qualified applicants regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital or familial status, disability, pregnancy, gender identity or expression, veteran status, genetic information, or any other legally protected status. Justworks is fully dedicated to providing necessary support to candidates with disabilities who may require reasonable accommodations. We also provide reasonable accommodations to employees based on their sincerely held religious beliefs, as well as for other covered reasons consistent with applicable federal, state, and local laws. If you're in need of a reasonable accommodation, please reach out to us at accommodations@justworks.com. Your comfort and success matter to us, and we're here to ensure an inclusive experience.
Who We Are
At Justworks, you’ll enjoy a welcoming and casual environment, great benefits, wellness program offerings, company retreats, and the ability to interact with and learn from leaders in the startup community. We work hard and care about our most prized asset - our people. We’re helping businesses get off the ground by enabling them to focus on running their business. We solve HR issues. We’re data-driven and never stop iterating. If you’d like to work in a supportive, entrepreneurial environment, are interested in building something meaningful and having fun while doing it, we’d love to hear from you. We're united by shared goals and shared motivations at Justworks. These are best summed up in our company values, which are reflected in our product and in our team.
Who You Are
The mission of Justworks’ Product Marketing team is to define, articulate, and differentiate our value proposition to the right audiences—positioning our products for growth, adoption, and long-term success. As Justworks expands its global footprint, International is a critical growth lever for the business. We are seeking a strategic and execution-oriented Senior Product Marketing Manager, International to lead go-to-market strategy, positioning, and growth initiatives across our international product portfolio. This role sits at the intersection of Product, Revenue, and Marketing—ensuring our international solutions resonate across markets, support scalable expansion, and drive measurable business impact. You will shape how we bring global hiring, payroll, and compliance solutions to market, balancing global consistency with local relevance. This role is ideal for a PMM who thrives in complexity, understands multi-market dynamics, and can translate nuanced global products into clear, compelling value propositions for diverse audiences.
What You Will Work On
- Lead go-to-market strategy for Justworks’ International product portfolio, including new market launches, feature expansions, and multi-country solutions.
- Define and evolve positioning and messaging that articulates our global value proposition while accounting for regional nuance.
- Partner closely with Product to influence roadmap priorities through customer insight, competitive intelligence, and market analysis.
- Conduct international market research to identify expansion opportunities, customer segments, buyer personas, and adoption barriers.
- Develop scalable launch frameworks that support localization, regulatory considerations, and cross-functional readiness.
- Partner with Growth and Lifecycle teams to drive acquisition, activation, engagement, and retention across international customer cohorts.
- Analyze performance metrics (pipeline, adoption, expansion, retention) to inform iteration and long-term strategy.
How You Will Do Your Work
As a Senior PMM, International, how results are achieved is paramount to your success and ultimately our success as an organization. In this role, your foundational knowledge, skills, abilities, and personal attributes are anchored in the following competencies:
- Strategic thinking: You connect international priorities and messaging to broader company growth and expansion strategy.
- Global mindset: You understand how to balance global consistency with local market nuance.
- Customer-centric orientation: You ground decisions in market insight and customer value across diverse regions.
- Analytical rigor: You leverage data to inform segmentation, prioritization, and growth strategy.
- Cross-functional leadership: You influence Product, Revenue, and Marketing partners without direct authority.
- Operational excellence: You manage complex, multi-stakeholder initiatives across time zones and functions.
- Clear communication: You translate regulatory and operational complexity into simple, compelling narratives.
- Results-driven: You focus on measurable impact—pipeline growth, product adoption, expansion revenue, and retention.
In addition, all Justworkers focus on aligning their behaviors to our core values known as COGIS. It stands for:
- Camaraderie - Day to day you can be seen working together toward a higher purpose. You like to have fun. You’re an active listener, treat people respectfully, and strongly desire to know and help others.
- Openness - Your default is to be open. You're willing to share information, understand other perspectives, and consider new possibilities. You’re curious, ask open questions, and are receptive to thoughts and feedback from others.
- Grit - You demonstrate grit by having the courage to commit and persevere. You’re committed, earnest, and dive in to get the job done well with a positive attitude.
- Integrity - Simply put, do what you say and say what you'll do. You’re honest and forthright, have a strong moral compass, and strive to match your words with your actions while leading by example.
- Simplicity - Be like Einstein: “Everything should be made as simple as possible, but no simpler.”
Qualifications
- Minimum of 5 years of Product Marketing for tech/software products (B2B / B2B2C preferred)
- Experience supporting international or multi-market products; familiarity with global expansion, EOR, global payroll, or compliance solutions strongly preferred.
- Proven ability to lead end-to-end go-to-market strategy for new product launches and expansions.
- Strong analytical skills with experience leveraging market data and performance metrics to inform strategy.
- You are a strong communicator and storyteller, communicating concepts and ideas in different formats depending on the need, and revising your approach.
- Experience partnering with Product teams to influence roadmap and positioning decisions.
- Demonstrated success working cross-functionally across teams and functions.
- Exceptional written and verbal communication skills; ability to simplify complex concepts.
- Comfort operating in a fast-paced, evolving environment with global stakeholders.
The base wage range for this position based in our New York City Office is targeted at $165,000.00 - $181,500.00 per year. Actual compensation is based on multiple factors that are unique to each candidate, including and not limited to skill set, level of relevant experience, and specific work location. Salary ranges for positions based in other locations may differ based on the cost of labor in that location. For more information about Justworks’ Total Reward Philosophy, including all of the perks and benefits we are proud to offer our team members, please visit Total Rewards @ Justworks.
Diversity At Justworks
Justworks is committed to maintaining a workplace where diversity of identity, culture, and life experience is the norm and is celebrated authentically and respected consistently. Diversity in our work, our people, and our product drives creativity and innovation, entrepreneurial leadership and integrity, competitiveness, and collaboration throughout our business and in the market. We depend on our differences to make our team stronger, our workplace more dynamic, and our product accessible to all of our customers. We’re proud to be an equal opportunity employer open to all qualified applicants regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital or familial status, disability, pregnancy, gender identity or expression, veteran status, genetic information, or any other legally protected status. Justworks is fully dedicated to providing necessary support to candidates with disabilities who may require reasonable accommodations. We also provide reasonable accommodations to employees based on their sincerely held religious beliefs, as well as for other covered reasons consistent with applicable federal, state, and local laws. If you're in need of a reasonable accommodation, please reach out to us at accommodations@justworks.com. Your comfort and success matter to us, and we're here to ensure an inclusive experience.
See all 8+ Product Marketing Manager jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new Product Marketing Manager roles.
Get Access To All JobsTips for Finding J-1 Visa Sponsorship as a Product Marketing Manager
Frame your portfolio around U.S. market strategy
Designated sponsors assess whether your training objectives are distinct from routine employment. Document product launches, go-to-market campaigns, and positioning work you led abroad so your DS-2019 training plan reflects genuine skill development, not a standard job description.
Confirm the host employer qualifies as a sponsor host
Not every company that wants to hire you can serve as a J-1 host. Ask HR whether they have an existing relationship with a State Department-designated sponsor organization like Cultural Vistas or AIPT before accepting any offer or submitting a training plan.
Search for J-1-compatible roles using Migrate Mate
Filter by employers with documented exchange visitor hosting history on Migrate Mate. Product marketing roles vary widely in sponsorship openness, so targeting companies that have hosted J-1 trainees before cuts your search time significantly.
Verify your degree field aligns with the Trainee category
The J-1 Trainee category requires your degree or professional experience to directly relate to the proposed training field. A marketing or business degree maps cleanly, but a STEM-only background may require the Specialist category, which demands five years of relevant expertise instead.
Negotiate a training plan before the DS-2019 is issued
Your host employer must complete a structured training plan describing phases, supervisors, and measurable objectives. Align this document with your actual product marketing responsibilities before submitting it to the designated sponsor, since revisions after issuance delay your start date.
Check whether your home country triggers the two-year rule
Some J-1 participants must return home for two years before changing to H-1B or permanent resident status. If your country of last residence or citizenship appears on the State Department exchange country list, factor this into your long-term U.S. career planning from the start.
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Find Product Marketing Manager JobsProduct Marketing Manager J-1 Visa: Frequently Asked Questions
Which J-1 program category fits a Product Marketing Manager role?
Most Product Marketing Manager candidates qualify under the J-1 Trainee or Specialist category. Trainee applies if you have a relevant degree and less than one year of post-graduation experience, or if you lack a degree but have at least five years of field experience. Specialist applies when you have recognized expertise and at least five years in your specific occupation. Neither category covers routine, ongoing employment, so your training plan must show structured skill development.
Who actually sponsors the J-1 visa for a marketing role?
The visa sponsor is a U.S. Department of State-designated organization, not your hiring employer. Organizations such as Cultural Vistas, AIPT, and IIE issue the DS-2019 form and take legal responsibility for your exchange program. Your employer is the host organization. This distinction matters because the host must have a formal relationship with a designated sponsor before you can begin the visa process.
How do I find Product Marketing Manager positions that welcome J-1 trainees?
Use Migrate Mate to search for U.S. employers with a history of hosting J-1 exchange visitors in business and marketing functions. Many companies that hire product marketers haven't advertised J-1 openness on job postings, so filtering by sponsorship track record helps you identify receptive employers before spending time on applications or outreach.
What happens to my J-1 status if my product marketing role changes significantly after I arrive?
Material changes to your role, supervisor, training location, or phase objectives must be reported to your designated sponsor organization promptly. They will amend your DS-2019 and training plan. Working outside the approved plan without an amendment is a program violation, which the sponsor is required to report to the State Department and which can result in termination of your J-1 status.
Can a Product Marketing Manager on J-1 eventually transition to an H-1B?
Yes, but only if the two-year home residency requirement doesn't apply to you. If it does, you must either return home for two years or obtain a waiver before changing to H-1B status. Product marketing roles typically qualify as H-1B specialty occupations, so the visa category itself isn't the obstacle. Check your DS-2019 and your country's exchange agreement status with the State Department early in your planning process.
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