Prevailing Wage for Demonstrators and Product Promoters

Prevailing wage requirements for Demonstrators and Product Promoters (SOC 41-9011) apply to every H-1B, E-3, and PERM green card filing. Whether your offer letter names you a Brand Ambassador, Event Specialist, or Demo Specialist, DOL sets four experience-based wage levels, and the floor shifts meaningfully from city to city.

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Level 1Entry
National median
$30K
$14.58/hr

Entry-level demonstrators with limited experience, performing routine product presentations under close supervision, and typically without a specialized degree in the field. Employers filing at Level 1 indicate the role requires minimal independent judgment or prior demonstration experience.

Level 2Qualified
National median
$35K
$17.05/hr

The most common filing level for Demonstrators and Product Promoters. Applies to qualified workers with some product demonstration experience who follow established procedures but handle varied customer interactions with moderate supervision.

Level 3Experienced
National median
$40K
$19.08/hr

Experienced demonstrators with a track record of independent product presentations, training newer staff, or managing territory-level promotions. These professionals exercise judgment on presentation strategy and require minimal day-to-day supervisory oversight.

Level 4Fully Competent
National median
$44K
$21.29/hr

Senior or lead-level professionals who design demonstration programs, oversee teams of field demonstrators or brand ambassadors, and set promotional strategy. Fully competent scope implies recognized expertise and broad autonomy across product lines or regions.

Prevailing Wage for Demonstrators and Product Promoters by OES area

Each shape is a DOL OES area, the unit prevailing wage is published for.

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$0K/yr$41K/yr

What’s an OES area?

The Department of Labor publishes prevailing wages for geographic zones called OES areas. Every U.S. county belongs to exactly one, and the wage floor applies across the whole area. A worker in Oakland gets the San Francisco metro wage, not a separate Oakland wage.

Top 10 cities · Level 1

1
Traverse City, MI
Traverse City, MI metro
$41K$19.76/hr
2
Burlington, VT
Burlington-South Burlington, VT metro
$40K$19.21/hr
3
San Jose, CA
San Jose-Sunnyvale-Santa Clara, CA metro
$39K$18.90/hr
4
Springfield, MO
Springfield, MO metro
$39K$18.74/hr
5
Worcester, MA
Worcester, MA metro
$38K$18.49/hr
6
Napa, CA
Napa, CA metro
$38K$18.25/hr
7
Indianapolis, IN
Indianapolis-Carmel-Greenwood, IN metro
$37K$18.02/hr
8
Salt Lake City, UT
Salt Lake City-Murray, UT metro
$37K$17.71/hr
9
Los Angeles, CA
Los Angeles-Long Beach-Anaheim, CA metro
$37K$17.64/hr
10
Boston, MA
Boston-Cambridge-Newton, MA-NH metro
$37K$17.56/hr

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Prevailing Wage Guide for Demonstrators and Product Promoters

Watch how staffing agencies classify your role

Many demonstrator and product promoter positions are placed through third-party staffing agencies, which may file LCAs under a different SOC than 41-9011. Confirm your LCA lists the correct occupation title before signing an offer, since a misclassified filing can set the prevailing wage floor too low.

Account for per-event pay structures

Demonstrator roles are often paid per event or on a part-time basis. For visa sponsorship purposes, DOL requires the annualized equivalent to meet the prevailing wage floor. Ensure your offer letter reflects annualized compensation, not just a per-shift or per-event rate.

Compare metro wages before accepting a relocation

The prevailing wage floor for this occupation varies sharply by market. San Jose and Providence metros set significantly higher L1 and L2 floors than Puerto Rico metros. If your worksite changes after LCA certification, your employer must recertify at the new location's prevailing wage.

Use Migrate Mate to find employers who have sponsored before

Demonstrator and product promoter roles at consumer goods companies and retail chains are sponsored less frequently than tech roles. Migrate Mate shows which employers have an actual H-1B or PERM sponsorship history in this occupation, so you can focus your search on realistic targets.

Jobs for Demonstrators and Product Promoters are hiring across the US. Find yours.

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Prevailing Wage by Reported Job Title

DOL classifies these titles under SOC 41-9011.00 alongside Demonstrators and Product Promoters, so the same four-tier wage schedule applies to each. Tap a title to see the full breakdown.

Brand Ambassador Prevailing Wage

Brand Ambassador positions fall under SOC 41-9011.00 (Demonstrators and Product Promoters). DOL OFLC publishes one four-tier prevailing wage schedule for the entire classification; employers filing H-1B, E-3, or PERM petitions for this title use the levels below.

Level 1
Entry
$30K
$14.58/hr
Level 2
Qualified
$35K
$17.05/hr
Level 3
Experienced
$40K
$19.08/hr
Level 4
Fully Competent
$44K
$21.29/hr

Demo Specialist (Demonstration Specialist) Prevailing Wage

When a U.S. employer sponsors a Demo Specialist (Demonstration Specialist) for a work visa or green card, DOL applies the prevailing wage schedule for SOC 41-9011.00 (Demonstrators and Product Promoters). Wage level reflects the role's experience and responsibility, not the title itself.

Level 1
Entry
$30K
$14.58/hr
Level 2
Qualified
$35K
$17.05/hr
Level 3
Experienced
$40K
$19.08/hr
Level 4
Fully Competent
$44K
$21.29/hr

Demonstrator Prevailing Wage

Demonstrator is an O*NET-reported job title within SOC 41-9011.00 (Demonstrators and Product Promoters). All roles in this SOC share the same prevailing wage tiers. The level an employer files at depends on what the role requires, not which title is used.

Level 1
Entry
$30K
$14.58/hr
Level 2
Qualified
$35K
$17.05/hr
Level 3
Experienced
$40K
$19.08/hr
Level 4
Fully Competent
$44K
$21.29/hr

Event Specialist Prevailing Wage

Event Specialist positions fall under SOC 41-9011.00 (Demonstrators and Product Promoters). DOL OFLC publishes one four-tier prevailing wage schedule for the entire classification; employers filing H-1B, E-3, or PERM petitions for this title use the levels below.

Level 1
Entry
$30K
$14.58/hr
Level 2
Qualified
$35K
$17.05/hr
Level 3
Experienced
$40K
$19.08/hr
Level 4
Fully Competent
$44K
$21.29/hr

Field Merchandiser Prevailing Wage

When a U.S. employer sponsors a Field Merchandiser for a work visa or green card, DOL applies the prevailing wage schedule for SOC 41-9011.00 (Demonstrators and Product Promoters). Wage level reflects the role's experience and responsibility, not the title itself.

Level 1
Entry
$30K
$14.58/hr
Level 2
Qualified
$35K
$17.05/hr
Level 3
Experienced
$40K
$19.08/hr
Level 4
Fully Competent
$44K
$21.29/hr

Food Demonstrator Prevailing Wage

Food Demonstrator is an O*NET-reported job title within SOC 41-9011.00 (Demonstrators and Product Promoters). All roles in this SOC share the same prevailing wage tiers. The level an employer files at depends on what the role requires, not which title is used.

Level 1
Entry
$30K
$14.58/hr
Level 2
Qualified
$35K
$17.05/hr
Level 3
Experienced
$40K
$19.08/hr
Level 4
Fully Competent
$44K
$21.29/hr

In Store Demonstrator Prevailing Wage

In Store Demonstrator positions fall under SOC 41-9011.00 (Demonstrators and Product Promoters). DOL OFLC publishes one four-tier prevailing wage schedule for the entire classification; employers filing H-1B, E-3, or PERM petitions for this title use the levels below.

Level 1
Entry
$30K
$14.58/hr
Level 2
Qualified
$35K
$17.05/hr
Level 3
Experienced
$40K
$19.08/hr
Level 4
Fully Competent
$44K
$21.29/hr

Merchandiser Prevailing Wage

When a U.S. employer sponsors a Merchandiser for a work visa or green card, DOL applies the prevailing wage schedule for SOC 41-9011.00 (Demonstrators and Product Promoters). Wage level reflects the role's experience and responsibility, not the title itself.

Level 1
Entry
$30K
$14.58/hr
Level 2
Qualified
$35K
$17.05/hr
Level 3
Experienced
$40K
$19.08/hr
Level 4
Fully Competent
$44K
$21.29/hr

Product Ambassador Prevailing Wage

Product Ambassador is an O*NET-reported job title within SOC 41-9011.00 (Demonstrators and Product Promoters). All roles in this SOC share the same prevailing wage tiers. The level an employer files at depends on what the role requires, not which title is used.

Level 1
Entry
$30K
$14.58/hr
Level 2
Qualified
$35K
$17.05/hr
Level 3
Experienced
$40K
$19.08/hr
Level 4
Fully Competent
$44K
$21.29/hr

Product Demonstrator Prevailing Wage

Product Demonstrator positions fall under SOC 41-9011.00 (Demonstrators and Product Promoters). DOL OFLC publishes one four-tier prevailing wage schedule for the entire classification; employers filing H-1B, E-3, or PERM petitions for this title use the levels below.

Level 1
Entry
$30K
$14.58/hr
Level 2
Qualified
$35K
$17.05/hr
Level 3
Experienced
$40K
$19.08/hr
Level 4
Fully Competent
$44K
$21.29/hr

Frequently Asked Questions

How does DOL set the prevailing wage for Demonstrators and Product Promoters?

DOL uses Occupational Employment and Wage Statistics survey data collected by the Bureau of Labor Statistics to set prevailing wages for each occupation in each geographic area. For SOC 41-9011, the Office of Foreign Labor Certification publishes four wage levels derived from that survey data. Employers sponsoring a worker in this role must pay at least the level that matches the position's actual duties and required experience.

What do the four wage levels mean and how do I identify which applies to me?

Level 1 covers entry-level demonstrators under close supervision. Level 2, the most common filing level, applies to workers with moderate experience and some independent judgment. Level 3 reflects experienced professionals who work autonomously and may mentor others. Level 4 covers senior or lead roles with program oversight. The level should match the actual duties in your job description, not simply your years of total work experience.

Why does the same demonstrator role pay so differently from one city to another?

DOL calculates prevailing wages from regional Occupational Employment and Wage Statistics surveys, which capture local labor market conditions separately for each metropolitan area. The wage on your employer's LCA must reflect the worksite listed on the petition, not the employer's headquarters. Higher-cost, denser labor markets such as San Jose record higher median wages for demonstrators than smaller or lower-cost markets, which is why the floor can differ substantially across locations.

What happens if my job offer is below the prevailing wage for a sponsored position?

An LCA certified below the required prevailing wage exposes the employer to DOL back-pay orders, debarment from future sponsorship, and USCIS denial of the underlying visa petition. For the worker, a below-floor offer means the petition should not have been filed. If you suspect your offered salary is below the DOL floor for your location and experience level, raise it with your employer before the LCA is submitted to OFLC.

How do I find and verify the prevailing wage for a Demonstrators and Product Promoters role in a specific U.S. city?

The OFLC Wage Search tool lets you look up the current four-level prevailing wage for SOC 41-9011 in any of the 530 covered metropolitan areas. Enter the occupation code and the worksite metropolitan area to see the exact L1 through L4 floor your employer must meet. You can also cross-reference wage ranges on Migrate Mate, which lists sponsored roles with salary ranges so you can compare posted compensation against the DOL floor for your target city.

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