Product Marketing Associate Jobs in Kentucky
Product Marketing Associate jobs in Kentucky are open across Louisville, Frankfort, and Florence and other Kentucky metros, with employers like Humana, Kroger, and CVS Health hiring at every experience level. Find a role that fits below and apply directly.
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Showing 5 of 93+ Product Marketing Associate jobs











ABOUT THIS POSITION
Waystar is seeking a smart and creative Product Manager with hands-on experience in the financial and operational challenges facing the healthcare provider market. We are looking for someone who can lead game changing efforts at Waystar within the company’s product team for new to market and existing solutions. The ideal candidate will understand the significant flaws that exist in revenue cycle and have a passion for solving those problems through predictive analytic-based products and workflow solutions. We are looking for someone who has a passion for building great products and the natural instincts for making decisions that lead to highly usable software. As Product Manager, you will be responsible for the complete product lifecycle of Waystar’s revenue cycle solutions, defining market requirements and packaging the features into product releases. This professional self-starter will report to a Director, Product Management and work closely with key stakeholders in data science, sales, marketing, user experience, development, and operations.
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Analyzing various product inputs, customer requirements, designing solution architectures and developing the business case for new product development
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Preparing software design plans including product specifications, use case documentation and user interface wireframes (both independently and with assistance from our User Experience team)
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Organizing market research including analyzing customer segments, reviewing industry research reports, and assessing strengths and weaknesses of competitors to define new opportunities
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Studying healthcare industry standards and staying up-to-date on industry changes and compliance issues
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Gathering inspiration and ideas by visiting customers regularly and reviewing software and other products that solve similar problems in other domains
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Collecting direct customer feedback by organizing user tests, studying customer support incidents, administering user surveys, and visiting customers to study product interaction in their natural environment
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Working closely with internal and external resources to define system requirements that meet changing market needs and ensure customer satisfaction and product quality
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Assisting your Director of Product Management in coordinating with sales, marketing, development, and customer support to bring together divergent ideas and convince various stakeholders to rally behind a single product vision
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Working with your Director of Product Management to manage the product roadmap, including documenting product strategy, maintaining the feature backlog, and coordinating releases
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You know how to execute and like to roll up your sleeves to get things done
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You are comfortable in front of a whiteboard and can describe complex information in a concise but thorough fashion
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An understanding of healthcare revenue cycle workflows and how software can simplify healthcare payments; with experience obtained either through direct experience in a healthcare setting or an RCM focused HIT company
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Provided leadership on a team that designed, built, or used revenue cycle workflow solutions
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Organizing market research including analyzing customer segments and industry trends
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Possess robust technical fundamentals, especially when it comes to building software
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Problem solving skills; able to analyze a problem and design creative solutions
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Attention to detail; extraordinary eye for usability and the customer experience
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Excellent written communication skills; able to succinctly convey complex ideas through the written word
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Experience writing and refining user stories with engineering teams
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Great people skills; able to facilitate, negotiate and persuade stakeholders
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Flexible and agile; able to rapidly adapt to changing situations and inputs
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College Degree required; Business or Computer Science degree preferred
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Preferred experience using Jira or similar feature and user story software
ABOUT WAYSTAR
Through a smart platform and better experience, Waystar helps providers simplify healthcare payments and yield powerful results throughout the complete revenue cycle. Waystar’s healthcare payments platform combines innovative, cloud-based technology, robust data, and unparalleled client support to streamline workflows and improve financials so providers can focus on what matters most: their patients and communities. Waystar is trusted by 1M+ providers, 1K+ hospitals and health systems, and is connected to over 5K commercial and Medicaid/Medicare payers. We are deeply committed to living out our organizational values: honesty; kindness; passion; curiosity; fanatical focus; best work, always; making it happen; and joyful, optimistic & fun.
Waystar products have won multiple Best in KLAS® or Category Leader awards since 2010 and earned multiple #1 rankings from Black Book™ surveys since 2012. The Waystar platform supports more than 500,000 providers, 1,000 health systems and hospitals, and 5,000 payers and health plans.
WAYSTAR PERKS
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Competitive total rewards (base salary + bonus, if applicable)
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Customizable benefits package (3 medical plans with Health Saving Account company match)
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We offer generous paid time off for our non-exempt team members, starting with 3 weeks + 13 paid holidays, including 2 personal floating holidays. We also offer flexible time off for our exempt team members + 13 paid holidays
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Paid parental leave (including maternity + paternity leave)
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Education assistance opportunities and free LinkedIn Learning access
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Free mental health and family planning programs, including adoption assistance and fertility support
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401(K) program with company match
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Pet insurance
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Employee resource groups
Waystar is proud to be an equal opportunity workplace. We celebrate, value, and support diversity and inclusion. Qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, marital status, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.
This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
See All 93 Product Marketing Associate Jobs in Kentucky
Find roles in Kentucky that match your experience and apply in just a few clicks.
Find JobsProduct Marketing Associate Jobs by City in Kentucky
Where Kentucky roles are concentrated, by current openings.
Product Marketing Associate Job Market in Kentucky
A snapshot from current Kentucky openings, updated as new roles post.
Who's Hiring
- Humana13

- Kroger6

- CVS Health5

- Jabil5

- Amazon3

Top Industries Hiring
- Technology & Software15
- Manufacturing11
- Consulting & Professional Services9
- Healthcare & Medical Services9
- Retail7
What Kentucky Employers Look For
The qualifications that appear most often in product marketing associate jobs across Kentucky.
- Bachelor's degree in marketing, business, communications, or a related field
- Experience developing positioning, messaging, or go-to-market strategy for a product
- Proficiency with CRM and marketing automation tools such as Salesforce or HubSpot
- Ability to conduct competitive research and translate findings into actionable battlecards
- Strong written communication skills with a portfolio of product copy or launch materials
- Familiarity with product analytics platforms such as Amplitude, Mixpanel, or Google Analytics
Product Marketing Associate Jobs in Kentucky: Frequently Asked Questions
How many product marketing associate jobs are there in Kentucky?
There are 93+ product marketing associate openings in Kentucky on Migrate Mate as of June 2026, with the most roles in Louisville, Frankfort, and Florence. New positions post regularly as employers across Kentucky hire.
How much do product marketing associates make in Kentucky?
Product marketing associates in Kentucky earn a median of about $128,930 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $77,340 for the lowest 10% to over $204,550 for the top 10%. Pay rises with experience, specialty, and employer.
Which Kentucky cities have the most product marketing associate jobs?
Louisville, Frankfort, and Florence have the most product marketing associate openings in Kentucky right now, with additional roles spread across smaller metros statewide.
Which companies hire product marketing associates in Kentucky?
Employers hiring product marketing associates in Kentucky include Humana, Kroger, and CVS Health, based on current listings on Migrate Mate as of June 2026.
Are there remote product marketing associate jobs in Kentucky?
Yes. About 23% of product marketing associate openings tied to Kentucky are remote or hybrid as of June 2026. The rest are on-site roles based in Kentucky metros.
How do I apply for product marketing associate jobs in Kentucky?
You can apply to product marketing associate jobs in Kentucky directly on Migrate Mate. Search the listings above, find roles that match your experience and preferred Kentucky location, then apply to each one that fits.
See All 93 Product Marketing Associate Jobs in Kentucky
Find roles in Kentucky that match your experience and apply in just a few clicks.
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