Marketing Specialist Jobs in Kentucky

Job Summary

We are seeking a dynamic and results-driven Online Marketing Specialist to elevate our digital presence and drive impactful marketing campaigns. In this role, you will develop and execute innovative online marketing strategies across multiple channels, optimize digital content for maximum engagement, and analyze performance metrics to refine our approach. Your expertise will help us reach targeted audiences, increase brand awareness, and boost online conversions. This paid position offers an exciting opportunity to be at the forefront of digital marketing innovation within a vibrant team committed to growth and excellence.

Duties

• Develop comprehensive digital marketing campaigns utilizing SEO, SEM (Search Engine Marketing), and social media platforms to attract and engage target audiences.
• Conduct keyword research and implement SEO best practices using SEO tools to improve website visibility and organic search rankings.
• Manage content creation, including writing compelling copy, designing graphics with Adobe Creative Suite, and editing images in Adobe Photoshop for various digital channels.
• Oversee social media management across platforms such as Facebook, Instagram, LinkedIn, and Twitter to foster community engagement and brand loyalty.
• Optimize landing pages and website content using WordPress, HTML, CSS, JavaScript, and content management systems to enhance user experience and conversion rates.
• Utilize Google Analytics, Google Ads (formerly Google AdWords), and marketing automation tools to monitor campaign performance, analyze data trends, and generate actionable insights.
• Implement performance marketing strategies focused on e-commerce growth through targeted advertising campaigns on Google Ads and Facebook Advertising.
• Collaborate with cross-functional teams on email marketing initiatives, content calendar planning, and B2B marketing efforts to expand outreach efforts.

Requirements

• Proven experience with SEO tools such as SEMrush, Ahrefs, or Moz; familiarity with keyword research techniques is essential.
• Strong understanding of SEO principles, including on-page optimization, link building strategies, and technical SEO practices.
• Hands-on experience with social media marketing platforms and management tools like Hootsuite or Buffer.
• Proficiency in Adobe Photoshop, Adobe Creative Suite (Photoshop, Illustrator), WordPress, HTML, CSS, JavaScript, SQL for data analysis or website customization is highly desirable.
• Knowledge of Google Analytics, Google Ads (Google AdWords), Facebook Advertising platforms, and marketing automation software.
• Excellent copywriting skills combined with creative graphic design abilities for compelling content creation.
• Familiarity with digital marketing concepts such as performance marketing, conversion optimization techniques, B2B marketing strategies, and e-commerce platforms.
• Ability to analyze data trends using analytics tools to refine campaigns continuously; strong project management skills are a plus. Join us as an Online Marketing Specialist where your innovative ideas will shape our digital future! We’re dedicated to fostering a vibrant work environment that values creativity, collaboration, and continuous learning—all while supporting your professional growth in the exciting world of digital marketing!

Job Type: Full-time

Pay: $47,633.29 - $57,364.82 per year

Benefits:

• 401(k)
• Dental insurance
• Flexible schedule

Work Location: In person