Marketing Specialist Jobs in California

Marketing Specialist jobs in California are among the most active in the country, with strong demand across technology, entertainment, consumer goods, and healthcare from entry-level coordinators through senior strategists. Los Angeles, San Francisco, and San Diego are the largest hiring centers, home to major employers such as Google, Disney, and Kaiser Permanente that consistently recruit marketing talent. Content marketing, digital advertising, and product marketing are the most in-demand specialties in the California market. Find a role that fits below and apply directly.

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Overview

Open roles212+
Top employerASUS COMPUTER INTERNATIONAL
Top cityLos Angeles, CA
Cities hiring89
Work type52% On-site
Top industryDistribution

Showing 5 of 212+ Marketing Specialist jobs

Event & Field Marketing Specialist
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Event & Field Marketing Specialist
Together AI
San Francisco, California
Business Operations
Logistics & Fleet Management
Project Management
$120k - $150k/yr

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Marketing Specialist
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Added 3d ago
Marketing Specialist
KWB Wealth
Redlands, California
Content & Communications
Creative & Design
Multimedia Production
$60k - $85k/yr
Bachelor's degree in marketing

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Product Marketing Specialist
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Added 3d ago
Product Marketing Specialist
JAE ELECTRONICS
Irvine, California
Customer Support
Product Management
Technical Product & Program Management
$74k - $84k/yr
Bachelor's degree in business
51-200

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Marketing & Client Development Senior Specialist – Digital Experience, Email
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Added 3d ago
Marketing & Client Development Senior Specialist – Digital Experience, Email
Cooley LLP
Los Angeles, California
Content Marketing
Growth Marketing
Marketing
$93k - $135k/yr
Remote (US)
Bachelor's degree
1,001-5,000

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Social Media & Digital Marketing Specialist
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Added 3d ago
Social Media & Digital Marketing Specialist
SalesLab360
Los Angeles, California
Brand & Social Media
Content Marketing
Social Media Management
$18.75 - $19/hr
Hybrid

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See All 212+ Marketing Specialist Jobs in California

Find roles in California that match your experience and apply in just a few clicks.

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Marketing Specialist Jobs by City in California

Where California roles are concentrated, by current openings.

San Diego
15 jobs
Brea
8 jobs
Fremont
8 jobs
San Jose
7 jobs
Sacramento
5 jobs
Orange
4 jobs

Marketing Specialist Job Market in California

A snapshot from current California openings, updated as new roles post.

Who's Hiring

ASUS COMPUTER INTERNATIONAL4 open roles
Ursus3 open roles
Samyang America3 open roles

Top Industries Hiring

  • Distribution & Wholesale
  • Staffing & Recruiting
  • Technology & Software
  • Electronics & Hardware
  • Retail

What California Employers Look For

The qualifications that appear most often in marketing specialist jobs across California.

  • Bachelor's degree in marketing, communications, business, or a closely related field
  • Proficiency with digital marketing platforms such as Google Ads, Meta Ads Manager, or HubSpot
  • Experience developing and executing multi-channel marketing campaigns from concept to reporting
  • Strong written and verbal communication skills with demonstrated content creation ability
  • Familiarity with analytics tools such as Google Analytics, Salesforce, or Adobe Analytics
  • Ability to collaborate cross-functionally with sales, product, and design teams

Marketing Specialist Jobs in California: Frequently Asked Questions

How do you become a marketing specialist in California?

Most California employers require a bachelor's degree in marketing, communications, business administration, or a related field. Marketing specialists in California do not need a state-issued license, but earning a recognized credential such as a Google Ads certification, HubSpot Content Marketing certification, or Meta Blueprint certification strengthens applications significantly. Entry-level candidates often build experience through internships at California-based agencies, tech companies, or consumer brands before moving into full specialist roles.

How much do marketing specialists make in California?

Marketing specialists in California earn a median of about $94,700 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $48,440 for the lowest 10% to over $181,600 for the top 10%. Pay rises with experience, specialty, and employer.

Which companies hire marketing specialists in California?

Employers hiring marketing specialists in California right now include ASUS COMPUTER INTERNATIONAL, Ursus, and Samyang America, based on current listings on Migrate Mate as of November 2026. California's concentration of technology firms, entertainment studios, and large healthcare systems means consistent demand for marketing specialists with both digital and brand experience.

Which California cities have the most marketing specialist jobs?

Los Angeles, Irvine, and San Diego have the most marketing specialist openings in California. Los Angeles drives volume through its entertainment, media, and consumer brand industries, San Francisco and the surrounding Bay Area attract demand from technology and venture-backed companies, and San Diego generates openings through its biotech, defense, and tourism sectors.

Are there remote marketing specialist jobs in California?

Yes, and more than most fields. About 48% of marketing specialist openings tied to California are remote or hybrid as of November 2026, reflecting how much of the work centers on strategy, content creation, and digital campaign management rather than on-site activities. Roles in content marketing, SEO, and paid digital advertising are the most likely to offer fully remote arrangements.

How can I get hired as a marketing specialist in California with little or no experience?

The most realistic entry path is applying for marketing coordinator or marketing associate roles, which large California employers such as technology companies in the Bay Area, entertainment studios in Los Angeles, and healthcare networks like Kaiser Permanente use as entry points. Building a portfolio through freelance projects, internships, or in-house work at a California agency demonstrates practical skills when experience is limited. Earning a platform certification in Google Ads or HubSpot and highlighting any data analysis or content creation work gives candidates a measurable edge in applications.

Where can I find and apply to marketing specialist jobs in California?

You can find and apply to marketing specialist jobs in California on Migrate Mate, which lists current California openings updated regularly. Search the listings for roles that match your experience level, specialty, and preferred location, then apply directly to the ones that fit.

See All 212+ Marketing Specialist Jobs in California

Find roles in California that match your experience and apply in just a few clicks.

Find Marketing Specialist Jobs