Marketing Specialist Jobs in California

Marketing Specialist jobs in California are among the most active in the country, with strong demand across technology, entertainment, consumer goods, and healthcare from entry-level coordinators through senior strategists. Los Angeles, San Francisco, and San Diego are the largest hiring centers, home to major employers such as Google, Disney, and Kaiser Permanente that consistently recruit marketing talent. Content marketing, digital advertising, and product marketing are the most in-demand specialties in the California market. Find a role that fits below and apply directly.

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Overview

Open roles222+
Top employerHCVT
Top citySan Diego, CA
Cities hiring88
Work type47% On-site
Top industryTechnology

Showing 5 of 222+ Marketing Specialist jobs

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Digital Marketing Specialist
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Added 1d ago
Digital Marketing Specialist
Wheelchair Vans Inc
Laguna Hills, California
Healthcare Administration
Patient Services & Wellbeing
Physical Therapy
$20 - $28/hr
On-Site

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Gilbane
Sr. Marketing Specialist
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Gilbane
Added 2d ago
Sr. Marketing Specialist
Gilbane
Sacramento, California
Corporate Training
Corporate Training & Learning Development
Learning & Development
Teaching & Instruction
$88k - $165k/yr
Bachelor's degree in business
1,001-5,000

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Konami Gaming
Marketing Operations Specialist, Card Business (Full-time/Hybrid)
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Konami Gaming
Added 2d ago
Marketing Operations Specialist, Card Business (Full-time/Hybrid)
Konami Gaming
Hawthorne, California
Business Operations
Program Management
Project Management
$75k - $85k/yr
Hybrid
Bachelor of Science
51-200

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SchoolsFirst Federal Credit Union
Senior Marketing Specialist
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SchoolsFirst Federal Credit Union
Added 2d ago
Senior Marketing Specialist
SchoolsFirst Federal Credit Union
Tustin, California
Creative & Design
Product Management
Project & Program Management
Project Management
$88k - $132k/yr
Hybrid
High school diploma or GED
1,001-5,000

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Options For All
Marketing Design Specialist
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Options For All
Added 2d ago
Marketing Design Specialist
Options For All
San Diego, California
Business Operations
Business Strategy
Consulting & Professional Services
On-Site
Bachelor's degree in digital media
201-500

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See All 222+ Marketing Specialist Jobs in California

Find roles in California that match your experience and apply in just a few clicks.

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Marketing Specialist Jobs by City in California

Where California roles are concentrated, by current openings.

San Diego
25 jobs
Brea
10 jobs
Sunnyvale
5 jobs
Sacramento
5 jobs
Oakland
4 jobs

Marketing Specialist Job Market in California

A snapshot from current California openings, updated as new roles post.

Who's Hiring

HCVT
HCVT3 open roles
Renesas
Renesas3 open roles
RPS Solar Pumps
RPS Solar Pumps3 open roles

Top Industries Hiring

  • Technology & Software13
  • Distribution & Wholesale4
  • Retail3
  • Electronics & Hardware3
  • Construction & Real Estate3

What California Employers Look For

The qualifications that appear most often in marketing specialist jobs across California.

  • Bachelor's degree in marketing, communications, business, or a closely related field
  • Proficiency with digital marketing platforms such as Google Ads, Meta Ads Manager, or HubSpot
  • Experience developing and executing multi-channel marketing campaigns from concept to reporting
  • Strong written and verbal communication skills with demonstrated content creation ability
  • Familiarity with analytics tools such as Google Analytics, Salesforce, or Adobe Analytics
  • Ability to collaborate cross-functionally with sales, product, and design teams

Marketing Specialist Jobs in California: Frequently Asked Questions

How do you become a marketing specialist in California?

Most California employers require a bachelor's degree in marketing, communications, business administration, or a related field. Marketing specialists in California do not need a state-issued license, but earning a recognized credential such as a Google Ads certification, HubSpot Content Marketing certification, or Meta Blueprint certification strengthens applications significantly. Entry-level candidates often build experience through internships at California-based agencies, tech companies, or consumer brands before moving into full specialist roles.

How much do marketing specialists make in California?

Marketing specialists in California earn a median of about $94,700 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $48,440 for the lowest 10% to over $181,600 for the top 10%. Pay rises with experience, specialty, and employer.

Which companies hire marketing specialists in California?

Employers hiring marketing specialists in California right now include HCVT, Renesas, and RPS Solar Pumps, based on current listings on Migrate Mate as of September 2026. California's concentration of technology firms, entertainment studios, and large healthcare systems means consistent demand for marketing specialists with both digital and brand experience.

Which California cities have the most marketing specialist jobs?

San Diego, Los Angeles, and Irvine have the most marketing specialist openings in California. Los Angeles drives volume through its entertainment, media, and consumer brand industries, San Francisco and the surrounding Bay Area attract demand from technology and venture-backed companies, and San Diego generates openings through its biotech, defense, and tourism sectors.

Are there remote marketing specialist jobs in California?

Yes, and more than most fields. About 53% of marketing specialist openings tied to California are remote or hybrid as of September 2026, reflecting how much of the work centers on strategy, content creation, and digital campaign management rather than on-site activities. Roles in content marketing, SEO, and paid digital advertising are the most likely to offer fully remote arrangements.

How can I get hired as a marketing specialist in California with little or no experience?

The most realistic entry path is applying for marketing coordinator or marketing associate roles, which large California employers such as technology companies in the Bay Area, entertainment studios in Los Angeles, and healthcare networks like Kaiser Permanente use as entry points. Building a portfolio through freelance projects, internships, or in-house work at a California agency demonstrates practical skills when experience is limited. Earning a platform certification in Google Ads or HubSpot and highlighting any data analysis or content creation work gives candidates a measurable edge in applications.

Where can I find and apply to marketing specialist jobs in California?

You can find and apply to marketing specialist jobs in California on Migrate Mate, which lists current California openings updated regularly. Search the listings for roles that match your experience level, specialty, and preferred location, then apply directly to the ones that fit.

See All 222+ Marketing Specialist Jobs in California

Find roles in California that match your experience and apply in just a few clicks.

Find Marketing Specialist Jobs