Marketing Consultant Jobs in California
Marketing Consultant jobs in California are among the most active in the country, with strong demand from entry-level coordinators through senior strategists concentrated in technology, entertainment, consumer goods, and professional services. Los Angeles, San Francisco, and San Diego are the largest hiring metros, home to major employers such as Google, Salesforce, and The Walt Disney Company, all of which maintain substantial marketing and consulting functions. The most sought-after specialties in California are digital and performance marketing, brand strategy, and B2B demand generation. Find a role that fits below and apply directly.
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Showing 5 of 15+ Marketing Consultant jobs
Your Role
The Member Marketing team is focused on educating members about their benefits, encouraging utilization and reminding them to actively participate in their health journey. The Marketing Communications Specialist, Consultant will report to the Senior Manager, Member Health Marketing Communications. In this role you will develop and implement member communications strategies and tactical plans that encourage members to change health behaviors and take actions to improve their health.
Our leadership model is about developing great leaders at all levels and creating opportunities for our people to grow – personally, professionally, and financially. We are looking for leaders that are energized by creative and critical thinking, building and sustaining high-performing teams, getting results the right way, and fostering continuous learning.
Your Work
In this role, you will:
- Lead cross-functional teams across multiple business units to align on priorities and develop comprehensive communications strategies
- Develop omnichannel communications strategies and implement tactical plans that drive health action or behavior change and support Blue Shield quality and cost of health care goals
- Identify member insights that result in new and creative marketing communications strategies and tactics with unique messaging, positioning, and media to maximize results
- Develop member segmentation and channel strategies, with a digital-first mindset
- Lead day-to-day execution and delivery of projects with stakeholders and cross-functional teams including preparing creative briefs, managing project tasks and schedules, routing stakeholder reviews, managing quality assurance, and preparing reports and communications on project status
- Be responsible for managing budget, invoice tracking and forecasting for your projects
- Develop a measurement strategy for your campaigns and use data to measure success and continually optimize results (click through rates, response rates, action rates, list health, etc.), and report results to stakeholders and leadership
- Ensure all campaign touchpoints use clear, health-literate and cohesive messaging to create a seamless member experience across channels and guide members towards actions that support better health outcomes
Your Knowledge and Experience
- Requires a bachelor's degree or High School Diploma/GED and 4 years of additional relevant experience in lieu of a degree
- Requires at least 7 years of prior relevant experience in marketing communications strategy and implementation
- Experience in health insurance or another highly regulated industry, including health literacy experience, strongly preferred
- Knowledge of health insurance marketing, healthcare education, and/or behavior change principes and practices preferred
- Demonstrated ability to independently develop, implement, and evaluate marketing plans and processes, including identifying opportunities for improvement
- Strong written and verbal communication, interpersonal, negotiation, and stakeholder management skills
- Strong cross-functional project and organization leadership skills, with the ability to influence and align stakeholders and decisionmakers
- Self-directed and results-oriented, with strong problem-solving skills and the ability to manage multiple priorities in a fast-paced environment
- Strong analytical and quantitative skills, including proficiency with advanced features of Excel, PowerPoint, and Word Experience with Adobe Workfront, Customer Journey Analytics (CJA), Jira, Smartsheet, and/or Lucid is a plus
Hybrid
This role requires employees to be in-office based on our hybrid workplace model, balancing purposeful in-person collaboration with flexibility. For most teams, this means coming into the office two days each week.
Employees living more than 50 miles from an office location will work with their manager to determine in-office time based on business need.
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ABOUT THE TEAM
About Blue Shield of California
As of January 2025, Blue Shield of California became a subsidiary of Ascendiun. Ascendiun is a nonprofit corporate entity that is the parent to a family of organizations including Blue Shield of California and its subsidiary, Blue Shield of California Promise Health Plan; Altais, a clinical services company; and Stellarus, a company designed to scale healthcare solutions. Together, these organizations are referred to as the Ascendiun Family of Companies.
At Blue Shield of California, our mission is to create a healthcare system worthy of our family and friends and sustainably affordable. We are transforming health care in a way that genuinely serves our nonprofit mission by lowering costs, improving quality, and enhancing the member and physician experience.
To achieve our mission, we foster an environment where all employees can thrive and contribute fully to address the needs of the various communities we serve. We are committed to creating and maintaining a supportive workplace that upholds our values and advances our goals.
Blue Shield is a U.S. News Best Company to work for, a Deloitte U.S. Best Managed Company and a Top 100 Inspiring Workplace. We were recognized by Fair360 as a Top Regional Company, and one of the 50 most community-minded companies in the United States by Points of Light. Here at Blue Shield, we strive to make a positive change across our industry and communities – join us!
Our Values:
- Honest. We hold ourselves to the highest ethical and integrity standards. We build trust by doing what we say we're going to do and by acknowledging and correcting where we fall short.
- Human. We strive to listen and communicate effectively, showing empathy by understanding others' perspectives.
- Courageous. We stand up for what we believe in and are committed to the hard work necessary to achieve our ambitious goals.
Our Workplace Model
We believe in fostering a workplace environment that balances purposeful in-person collaboration with flexibility - providing clear expectations while respecting the diverse needs of our workforce. Our workplace model is designed around intentional in-person interaction, collaboration, connection, creativity and flexibility:
For most teams, this means coming into the office two days per week.
Employees living more than 50 miles from an office location, out of state employees, and employees in certain member-facing roles should work with their manager to determine in-office time based on business need.
For employees with medical conditions that may impact their ability to work in-office, we are committed to engaging in an interactive process and providing reasonable accommodations to ensure their work environment is conducive to their success and well-being.
The Company reserves the right to require more presence in the office based on business needs, and requirements are subject to change with periodic reviews.
Physical Requirements:
Office Environment - roles involving part to full time schedule in Office Environment. Based in our physical offices and work from home office/deskwork - Activity level: Sedentary, frequency most of work day.
Equal Employment Opportunity:
External hires must pass a background check/drug screen. Qualified applicants with arrest records and/or conviction records will be considered for employment in a manner consistent with Federal, State and local laws, including but not limited to the San Francisco Fair Chance Ordinance. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, national origin, sexual orientation, gender identity, protected veteran status or disability status and any other classification protected by Federal, State and local laws.
Your Role
The Member Marketing team is focused on educating members about their benefits, encouraging utilization and reminding them to actively participate in their health journey. The Marketing Communications Specialist, Consultant will report to the Senior Manager, Member Health Marketing Communications. In this role you will develop and implement member communications strategies and tactical plans that encourage members to change health behaviors and take actions to improve their health.
Our leadership model is about developing great leaders at all levels and creating opportunities for our people to grow – personally, professionally, and financially. We are looking for leaders that are energized by creative and critical thinking, building and sustaining high-performing teams, getting results the right way, and fostering continuous learning.
Your Work
In this role, you will:
- Lead cross-functional teams across multiple business units to align on priorities and develop comprehensive communications strategies
- Develop omnichannel communications strategies and implement tactical plans that drive health action or behavior change and support Blue Shield quality and cost of health care goals
- Identify member insights that result in new and creative marketing communications strategies and tactics with unique messaging, positioning, and media to maximize results
- Develop member segmentation and channel strategies, with a digital-first mindset
- Lead day-to-day execution and delivery of projects with stakeholders and cross-functional teams including preparing creative briefs, managing project tasks and schedules, routing stakeholder reviews, managing quality assurance, and preparing reports and communications on project status
- Be responsible for managing budget, invoice tracking and forecasting for your projects
- Develop a measurement strategy for your campaigns and use data to measure success and continually optimize results (click through rates, response rates, action rates, list health, etc.), and report results to stakeholders and leadership
- Ensure all campaign touchpoints use clear, health-literate and cohesive messaging to create a seamless member experience across channels and guide members towards actions that support better health outcomes
Your Knowledge and Experience
- Requires a bachelor's degree or High School Diploma/GED and 4 years of additional relevant experience in lieu of a degree
- Requires at least 7 years of prior relevant experience in marketing communications strategy and implementation
- Experience in health insurance or another highly regulated industry, including health literacy experience, strongly preferred
- Knowledge of health insurance marketing, healthcare education, and/or behavior change principes and practices preferred
- Demonstrated ability to independently develop, implement, and evaluate marketing plans and processes, including identifying opportunities for improvement
- Strong written and verbal communication, interpersonal, negotiation, and stakeholder management skills
- Strong cross-functional project and organization leadership skills, with the ability to influence and align stakeholders and decisionmakers
- Self-directed and results-oriented, with strong problem-solving skills and the ability to manage multiple priorities in a fast-paced environment
- Strong analytical and quantitative skills, including proficiency with advanced features of Excel, PowerPoint, and Word Experience with Adobe Workfront, Customer Journey Analytics (CJA), Jira, Smartsheet, and/or Lucid is a plus
Hybrid
This role requires employees to be in-office based on our hybrid workplace model, balancing purposeful in-person collaboration with flexibility. For most teams, this means coming into the office two days each week.
Employees living more than 50 miles from an office location will work with their manager to determine in-office time based on business need.
#LI-AD3
ABOUT THE TEAM
About Blue Shield of California
As of January 2025, Blue Shield of California became a subsidiary of Ascendiun. Ascendiun is a nonprofit corporate entity that is the parent to a family of organizations including Blue Shield of California and its subsidiary, Blue Shield of California Promise Health Plan; Altais, a clinical services company; and Stellarus, a company designed to scale healthcare solutions. Together, these organizations are referred to as the Ascendiun Family of Companies.
At Blue Shield of California, our mission is to create a healthcare system worthy of our family and friends and sustainably affordable. We are transforming health care in a way that genuinely serves our nonprofit mission by lowering costs, improving quality, and enhancing the member and physician experience.
To achieve our mission, we foster an environment where all employees can thrive and contribute fully to address the needs of the various communities we serve. We are committed to creating and maintaining a supportive workplace that upholds our values and advances our goals.
Blue Shield is a U.S. News Best Company to work for, a Deloitte U.S. Best Managed Company and a Top 100 Inspiring Workplace. We were recognized by Fair360 as a Top Regional Company, and one of the 50 most community-minded companies in the United States by Points of Light. Here at Blue Shield, we strive to make a positive change across our industry and communities – join us!
Our Values:
- Honest. We hold ourselves to the highest ethical and integrity standards. We build trust by doing what we say we're going to do and by acknowledging and correcting where we fall short.
- Human. We strive to listen and communicate effectively, showing empathy by understanding others' perspectives.
- Courageous. We stand up for what we believe in and are committed to the hard work necessary to achieve our ambitious goals.
Our Workplace Model
We believe in fostering a workplace environment that balances purposeful in-person collaboration with flexibility - providing clear expectations while respecting the diverse needs of our workforce. Our workplace model is designed around intentional in-person interaction, collaboration, connection, creativity and flexibility:
For most teams, this means coming into the office two days per week.
Employees living more than 50 miles from an office location, out of state employees, and employees in certain member-facing roles should work with their manager to determine in-office time based on business need.
For employees with medical conditions that may impact their ability to work in-office, we are committed to engaging in an interactive process and providing reasonable accommodations to ensure their work environment is conducive to their success and well-being.
The Company reserves the right to require more presence in the office based on business needs, and requirements are subject to change with periodic reviews.
Physical Requirements:
Office Environment - roles involving part to full time schedule in Office Environment. Based in our physical offices and work from home office/deskwork - Activity level: Sedentary, frequency most of work day.
Equal Employment Opportunity:
External hires must pass a background check/drug screen. Qualified applicants with arrest records and/or conviction records will be considered for employment in a manner consistent with Federal, State and local laws, including but not limited to the San Francisco Fair Chance Ordinance. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, national origin, sexual orientation, gender identity, protected veteran status or disability status and any other classification protected by Federal, State and local laws.
See All 15 Marketing Consultant Jobs in California
Find roles in California that match your experience and apply in just a few clicks.
Find Marketing Consultant JobsMarketing Consultant Jobs by City in California
Where California roles are concentrated, by current openings.
Marketing Consultant Job Market in California
A snapshot from current California openings, updated as new roles post.
Who's Hiring
What California Employers Look For
The qualifications that appear most often in marketing consultant jobs across California.
- Bachelor's degree in marketing, communications, business, or a related field
- Three or more years of experience in marketing strategy or consulting
- Demonstrated expertise in digital marketing channels including SEO, SEM, and paid social
- Proficiency with CRM and marketing automation platforms such as Salesforce or HubSpot
- Experience developing integrated marketing campaigns for technology or consumer brands
- Strong analytical skills with ability to interpret campaign data and present ROI insights
Marketing Consultant Jobs in California: Frequently Asked Questions
How do you become a marketing consultant in California?
Marketing consulting in California requires no state-issued license or registration, so the path runs through education and demonstrated experience. Most California employers expect at least a bachelor's degree in marketing, business, or communications, and many senior roles prefer an MBA. Building a portfolio of campaign results, earning widely recognized certifications such as Google Ads or HubSpot, and gaining experience inside a California agency or in-house marketing team are the practical steps that open consulting doors here.
How much do marketing consultants make in California?
Marketing consultants in California earn a median of about $94,700 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $48,440 for the lowest 10% to over $181,600 for the top 10%. Pay rises with experience, specialty, and employer.
Which companies hire marketing consultants in California?
Employers hiring marketing consultants in California right now include Shift Digital, Kaiser Permanente, and iHeartMedia, based on current listings on Migrate Mate as of November 2026. California's concentration of technology headquarters, entertainment studios, and fast-growing consumer brands means hiring is spread from large enterprise teams to boutique agencies serving Silicon Valley and the Los Angeles media market.
Which California cities have the most marketing consultant jobs?
Oakland, Bakersfield, and San Francisco have the most marketing consultant openings in California. Los Angeles drives volume through its entertainment, media, and consumer brand headquarters, San Francisco and its surrounding Bay Area attract roles tied to technology companies, and San Diego draws demand from biotech, defense, and hospitality sectors that rely on specialized consultants.
Are there remote marketing consultant jobs in California?
Yes, and more than most fields. About 50% of marketing consultant openings tied to California are remote or hybrid as of November 2026, reflecting how much of the work involves strategy, content development, and data analysis rather than on-site production. Roles focused on digital campaigns, SEO, and brand planning tend to be the most remote-friendly, while positions requiring close collaboration with in-house creative or sales teams more often call for hybrid arrangements.
How can I get hired as a marketing consultant in California with little or no experience?
The most realistic entry path is an in-house marketing coordinator or associate role at a California technology company, agency, or consumer brand, where you build the campaign portfolio consulting clients expect to see. Large California employers including Salesforce, Mattel, and mid-size Bay Area tech firms regularly hire marketing associates and rotational program participants without prior consulting experience. Earning a Google Ads or Meta Blueprint certification strengthens early applications, and agency coordinator positions in Los Angeles or San Francisco are a proven lateral move into consulting work.
Where can I find and apply to marketing consultant jobs in California?
You can find and apply to marketing consultant jobs in California on Migrate Mate, which lists current California openings updated regularly. Search the available roles, find the ones that fit your background and target market, and apply directly without creating a profile or signing up first.
See All 15 Marketing Consultant Jobs in California
Find roles in California that match your experience and apply in just a few clicks.
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