Marketing Manager Jobs in California
Marketing Manager jobs in California are among the most active in the country, with demand concentrated in technology, entertainment, consumer goods, and healthcare and openings at every level from coordinator-track to director-adjacent senior roles. Los Angeles, San Francisco, and San Diego are the primary hiring centers, home to major employers like Google, The Walt Disney Company, and Salesforce, which maintain large marketing teams in the state. The most sought-after specialties right now are product marketing, digital and performance marketing, and brand management. Find a role that fits below and apply directly.
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Showing 5 of 1,113+ Marketing Manager jobs
INTRODUCTION
At Snowflake, we are powering the era of the agentic enterprise. To usher in this new era, we seek AI-native thinkers across every function who are energized by the opportunity to reinvent how they work. You don’t just use tools; you possess an innate curiosity, treating AI as a high-trust collaborator that is core to how you solve problems and accelerate your impact. We look for low-ego individuals who thrive in dynamic and fast-moving environments and move with an experimental mindset — who rapidly test emerging capabilities to discover simpler, more powerful ways to deliver results. At Snowflake, your role isn't just to execute a function, but to help redefine the future of how work gets done.
Snowflake is seeking a Senior Partner Marketing Manager to lead go-to-market strategy for our scale services partner ecosystem spanning system integrators and resellers. This is a category-level leadership role, not a single-partner execution role.
You will own the end-to-end marketing strategy for the Scale Services category, set goals for internal and external stakeholders across that category, and enable regional field teams and partners to self-execute joint go-to-market motions at scale. You will be expected to identify gaps across the sales, marketing, and partner ecosystem — and build the programs, frameworks, and tools to close them. You will operate with minimal oversight on ambiguous, cross-functional challenges and help others navigate similar complexity.
ROLE AND RESPONSIBILITIES
CATEGORY-LEVEL STRATEGY & PLANNING:
- Own and develop joint marketing plans at the Scale Services category level — across the full SI/reseller ecosystem, not just individual partners.
- Set goals for internal stakeholders (field marketing, PMM, alliances) and external partners, and be accountable to category-level pipeline and revenue outcomes.
- Enable partner organizations and regional teams to build and submit their own joint marketing plans to Snowflake; establish the frameworks and templates that make this repeatable.
- Make forward-looking bets on which partner relationships to invest in and grow — advising leadership on ecosystem prioritization.
POSITIONING & MESSAGING:
- Develop new and innovative ways of articulating the Snowflake Value Proposition To Partners, particularly for large, multi-faceted partner relationships with complex solution overlays.
- Champion Snowflake's AI Data Cloud narrative through the partner lens, ensuring SI/reseller messaging reflects the latest platform capabilities and customer use cases.
GO-TO-MARKET PROGRAMS & DEMAND GENERATION:
- Identify gaps across sales, partner, and marketing motions and design new, innovative campaigns (demand gen, ABM motions, events, partner activations) customized to target customer and prospect segments.
- Build campaigns-in-a-box, partner playbooks, and enablement resources that empower partners and field teams to execute independently with minimal hand-holding.
- Align new campaign programs with field marketing, ABM, SDR, and product marketing functions to ensure pipeline alignment and avoid duplication.
ECOSYSTEM EXPERTISE & PRODUCT ALIGNMENT:
- Be a recognized specialist in the SI/reseller ecosystem — deeply understanding partner business models, key GTM plays, and how partner capabilities map to customer use cases.
- Embed with partner alliances and product marketing teams to proactively shape programs that align with future product launches and Snowflake platform milestones.
- Build and grow a partner marketing community of practice — driving joint storytelling, shared enablement, and co-marketing best practices across the ecosystem.
CROSS-FUNCTIONAL LEADERSHIP & COMMUNICATION:
- Build bridges between teams that don't traditionally work together — connecting partner alliances, product marketing, field marketing, SDR, and regional teams to create net-new GTM opportunities.
- Develop a long-term communication strategy for the Scale Services ecosystem; empower geos to own and execute these channels on their own with clear guardrails.
- Represent the partner perspective at VP/Director-level internal forums and at partner executive briefings.
- Anticipate cross-team roadblocks and dependencies before they become blockers; resolve independently without escalation.
- Provide directional guidance and mentorship to IC3/IC4 partner marketing teammates.
BASIC QUALIFICATIONS
- 10+ years of B2B marketing experience, with at least 6+ years in partner marketing, channel marketing, or ecosystem GTM roles.
- Deep familiarity with the SI/GSI and reseller ecosystem (e.g., Deloitte, Accenture, Slalom, CDW, Presidio, or similar).
- Proven ability to operate at a program/category level — not just executing campaigns but designing the systems that allow others to execute.
- Strong cross-functional influencer — comfortable driving outcomes across sales, alliances, product, and marketing without direct authority.
- Experience developing scalable enablement materials (playbooks, campaigns-in-a-box, partner toolkits) that field teams and partners actually use.
- Demonstrated ability to navigate ambiguity — takes fuzzy problems and builds structured, executable plans.
- Familiarity with cloud data platforms, AI/ML workloads, or data infrastructure a strong plus.
- Excellent executive communication skills; comfortable presenting to VP and C-suite stakeholders internally and externally.
HOW WE'LL MEASURE SUCCESS
- Partner-sourced and partner-influenced pipeline generated through the SI/reseller ecosystem.
- Co-marketing investment secured and activated with top-tier scale partners.
- Partner and geo self-sufficiency — adoption rate of campaigns-in-a-box, playbooks, and enablement tools.
- Demand generation program efficiency (cost-per-response, MQL conversion from partner-sourced programs).
- Cross-functional program launches aligned to product milestones and Snowflake GTM priorities.
Snowflake is growing fast, and we’re scaling our team to help enable and accelerate our growth. We are looking for people who share our values, challenge ordinary thinking, and push the pace of innovation while building a future for themselves and Snowflake.
How do you want to make your impact?
COMPENSATION
- The estimated base salary range for this role is $186,000 - $244,600.
- Additionally, this role is eligible to participate in Snowflake’s bonus and equity plan.
The successful candidate’s starting salary will be determined based on permissible, non-discriminatory factors such as skills, experience, and geographic location. This role is also eligible for a competitive benefits package that includes: medical, dental, vision, life, and disability insurance; 401(k) retirement plan; flexible spending & health savings account; at least 12 paid holidays; paid time off; parental leave; employee assistance program; and other company benefits.
For jobs located in the United States, please visit the job posting on the Snowflake Careers Site for salary and benefits information: careers.snowflake.com.
To comply with pay transparency requirements and other statutes, you can notify us if you believe that a job posting is not compliant by completing this form.
INTRODUCTION
At Snowflake, we are powering the era of the agentic enterprise. To usher in this new era, we seek AI-native thinkers across every function who are energized by the opportunity to reinvent how they work. You don’t just use tools; you possess an innate curiosity, treating AI as a high-trust collaborator that is core to how you solve problems and accelerate your impact. We look for low-ego individuals who thrive in dynamic and fast-moving environments and move with an experimental mindset — who rapidly test emerging capabilities to discover simpler, more powerful ways to deliver results. At Snowflake, your role isn't just to execute a function, but to help redefine the future of how work gets done.
Snowflake is seeking a Senior Partner Marketing Manager to lead go-to-market strategy for our scale services partner ecosystem spanning system integrators and resellers. This is a category-level leadership role, not a single-partner execution role.
You will own the end-to-end marketing strategy for the Scale Services category, set goals for internal and external stakeholders across that category, and enable regional field teams and partners to self-execute joint go-to-market motions at scale. You will be expected to identify gaps across the sales, marketing, and partner ecosystem — and build the programs, frameworks, and tools to close them. You will operate with minimal oversight on ambiguous, cross-functional challenges and help others navigate similar complexity.
ROLE AND RESPONSIBILITIES
CATEGORY-LEVEL STRATEGY & PLANNING:
- Own and develop joint marketing plans at the Scale Services category level — across the full SI/reseller ecosystem, not just individual partners.
- Set goals for internal stakeholders (field marketing, PMM, alliances) and external partners, and be accountable to category-level pipeline and revenue outcomes.
- Enable partner organizations and regional teams to build and submit their own joint marketing plans to Snowflake; establish the frameworks and templates that make this repeatable.
- Make forward-looking bets on which partner relationships to invest in and grow — advising leadership on ecosystem prioritization.
POSITIONING & MESSAGING:
- Develop new and innovative ways of articulating the Snowflake Value Proposition To Partners, particularly for large, multi-faceted partner relationships with complex solution overlays.
- Champion Snowflake's AI Data Cloud narrative through the partner lens, ensuring SI/reseller messaging reflects the latest platform capabilities and customer use cases.
GO-TO-MARKET PROGRAMS & DEMAND GENERATION:
- Identify gaps across sales, partner, and marketing motions and design new, innovative campaigns (demand gen, ABM motions, events, partner activations) customized to target customer and prospect segments.
- Build campaigns-in-a-box, partner playbooks, and enablement resources that empower partners and field teams to execute independently with minimal hand-holding.
- Align new campaign programs with field marketing, ABM, SDR, and product marketing functions to ensure pipeline alignment and avoid duplication.
ECOSYSTEM EXPERTISE & PRODUCT ALIGNMENT:
- Be a recognized specialist in the SI/reseller ecosystem — deeply understanding partner business models, key GTM plays, and how partner capabilities map to customer use cases.
- Embed with partner alliances and product marketing teams to proactively shape programs that align with future product launches and Snowflake platform milestones.
- Build and grow a partner marketing community of practice — driving joint storytelling, shared enablement, and co-marketing best practices across the ecosystem.
CROSS-FUNCTIONAL LEADERSHIP & COMMUNICATION:
- Build bridges between teams that don't traditionally work together — connecting partner alliances, product marketing, field marketing, SDR, and regional teams to create net-new GTM opportunities.
- Develop a long-term communication strategy for the Scale Services ecosystem; empower geos to own and execute these channels on their own with clear guardrails.
- Represent the partner perspective at VP/Director-level internal forums and at partner executive briefings.
- Anticipate cross-team roadblocks and dependencies before they become blockers; resolve independently without escalation.
- Provide directional guidance and mentorship to IC3/IC4 partner marketing teammates.
BASIC QUALIFICATIONS
- 10+ years of B2B marketing experience, with at least 6+ years in partner marketing, channel marketing, or ecosystem GTM roles.
- Deep familiarity with the SI/GSI and reseller ecosystem (e.g., Deloitte, Accenture, Slalom, CDW, Presidio, or similar).
- Proven ability to operate at a program/category level — not just executing campaigns but designing the systems that allow others to execute.
- Strong cross-functional influencer — comfortable driving outcomes across sales, alliances, product, and marketing without direct authority.
- Experience developing scalable enablement materials (playbooks, campaigns-in-a-box, partner toolkits) that field teams and partners actually use.
- Demonstrated ability to navigate ambiguity — takes fuzzy problems and builds structured, executable plans.
- Familiarity with cloud data platforms, AI/ML workloads, or data infrastructure a strong plus.
- Excellent executive communication skills; comfortable presenting to VP and C-suite stakeholders internally and externally.
HOW WE'LL MEASURE SUCCESS
- Partner-sourced and partner-influenced pipeline generated through the SI/reseller ecosystem.
- Co-marketing investment secured and activated with top-tier scale partners.
- Partner and geo self-sufficiency — adoption rate of campaigns-in-a-box, playbooks, and enablement tools.
- Demand generation program efficiency (cost-per-response, MQL conversion from partner-sourced programs).
- Cross-functional program launches aligned to product milestones and Snowflake GTM priorities.
Snowflake is growing fast, and we’re scaling our team to help enable and accelerate our growth. We are looking for people who share our values, challenge ordinary thinking, and push the pace of innovation while building a future for themselves and Snowflake.
How do you want to make your impact?
COMPENSATION
- The estimated base salary range for this role is $186,000 - $244,600.
- Additionally, this role is eligible to participate in Snowflake’s bonus and equity plan.
The successful candidate’s starting salary will be determined based on permissible, non-discriminatory factors such as skills, experience, and geographic location. This role is also eligible for a competitive benefits package that includes: medical, dental, vision, life, and disability insurance; 401(k) retirement plan; flexible spending & health savings account; at least 12 paid holidays; paid time off; parental leave; employee assistance program; and other company benefits.
For jobs located in the United States, please visit the job posting on the Snowflake Careers Site for salary and benefits information: careers.snowflake.com.
To comply with pay transparency requirements and other statutes, you can notify us if you believe that a job posting is not compliant by completing this form.
See All 1,113+ Marketing Manager Jobs in California
Find roles in California that match your experience and apply in just a few clicks.
Find Marketing Manager JobsMarketing Manager Jobs by City in California
Where California roles are concentrated, by current openings.
Marketing Manager Job Market in California
A snapshot from current California openings, updated as new roles post.
Who's Hiring
- TikTok50
- Apple41
- Amazon29
- Adobe25
- NVIDIA24
Top Industries Hiring
- Technology & Software446
- Electronics & Hardware109
- Banking & Financial Services58
- Manufacturing57
- Biotechnology & Pharmaceuticals41
What California Employers Look For
The qualifications that appear most often in marketing manager jobs across California.
- Bachelor's degree in marketing, communications, business, or a related field required
- Three or more years of experience managing marketing campaigns or programs
- Demonstrated experience with digital marketing platforms such as Google Ads or Salesforce Marketing Cloud
- Proven ability to lead cross-functional teams and manage external agency relationships
- Experience with marketing analytics tools and data-driven campaign optimization
- Familiarity with California Consumer Privacy Act compliance as it applies to marketing data
Marketing Manager Jobs in California: Frequently Asked Questions
How do you become a marketing manager in California?
Most California employers expect a bachelor's degree in marketing, business, communications, or a closely related field as a baseline. Marketing management carries no state-issued license in California, so the path runs through experience: starting in coordinator or specialist roles, building a portfolio of campaign results, and moving into a manager title after demonstrating ownership of programs. Employers in California's tech and media sectors frequently weight measurable outcomes and platform certifications alongside formal education.
How much do marketing managers make in California?
Marketing managers in California earn a median of about $193,620 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $104,370 for the lowest 10% to over $326,400 for the top 10%. Pay rises with experience, specialty, and employer.
Which companies hire marketing managers in California?
Employers hiring marketing managers in California right now include TikTok, Apple, and Amazon, based on current listings on Migrate Mate as of June 2026. California's concentration of technology headquarters, entertainment studios, and consumer brands means the employer mix skews toward companies with large in-house marketing departments rather than agencies.
Which California cities have the most marketing manager jobs?
San Francisco, Los Angeles, and San Jose have the most marketing manager openings in California. Los Angeles dominates because of its entertainment, media, and consumer goods industries, while San Francisco and the broader Bay Area draw volume from technology headquarters, and San Diego's biotech and defense sectors add a distinct layer of demand that sets it apart from purely consumer-facing markets.
Are there remote marketing manager jobs in California?
Yes, and more than most fields. About 26% of marketing manager openings tied to California are remote or hybrid as of June 2026, reflecting how much of the role centers on strategy, content creation, and digital execution rather than on-site presence. Brand management and performance marketing tend to be the sub-specialties most consistently offered with flexible or fully remote arrangements.
How can I get hired as a marketing manager in California with little or no experience?
The most realistic entry path is landing a marketing coordinator or marketing specialist role first, then building toward a manager title from the inside. Large California employers like Salesforce, Cedars-Sinai, and USC have new-grad associate and rotational marketing programs that place candidates without manager-level experience. A strong portfolio of campaign work, even from internships or freelance projects, carries significant weight, and a Google or HubSpot platform certification can distinguish a candidate when direct experience is thin.
Where can I find and apply to marketing manager jobs in California?
You can find and apply to marketing manager jobs in California on Migrate Mate, which lists current California openings. Find roles that fit your experience and location and apply directly to the employers posting them.
See All 1,113+ Marketing Manager Jobs in California
Find roles in California that match your experience and apply in just a few clicks.
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