Marketing Manager Jobs in Santa Clara, CA

Ecommerce & Performance Marketing Manager

Location: Santa Clara, CA

Work Location: In-Person | Full-time | Relocation not offered

About HYFIX

HYFIX Spatial Intelligence is building the next generation of autonomous drones and robotic lawnmowers for dynamic, unstructured outdoor environments. Our systems enable precision landscaping, spatial mapping, and property maintenance that scales seamlessly, built on top of our proprietary RTK stack. We are developing autonomous systems with no humans in the loop and are looking for a Digital Performance Manager to help drive customer acquisition, ecommerce growth, and revenue as we scale.

About the Role

We are seeking a hands on Digital Performance Manager to manage and optimize our digital advertising, ecommerce, and lead generation activities across Google Ads, Meta, Shopify, and HubSpot.

This position will be responsible for driving measurable results from our digital marketing investment. The ideal candidate understands the complete customer journey, from the first advertisement or website visit through lead capture, nurturing, conversion, and purchase.

This is a hands on role. The Digital Performance Manager will personally manage campaigns, monitor performance, maintain marketing systems, analyze results, and continuously improve conversion rates and return on advertising spend.

Responsibilities

Paid Digital Advertising

• Manage Google Ads, including Search, Shopping, Performance Max, Display, YouTube, and remarketing campaigns
• Manage Meta advertising across Facebook and Instagram
• Build, launch, monitor, and optimize campaigns directly within the advertising platforms
• Manage advertising budgets and allocate spend based on performance
• Develop audience targeting, retargeting, and customer acquisition strategies
• Coordinate advertising creative, messaging, and promotional offers
• Conduct ongoing testing of advertisements, audiences, landing pages, and offers
• Monitor campaign performance and make timely adjustments to improve results

HubSpot & Lead Management

• Manage HubSpot as a central platform for marketing leads and customer acquisition
• Build and maintain lead capture forms, landing pages, lists, workflows, and marketing automation
• Create and manage email campaigns and automated lead nurturing sequences
• Establish and maintain lead lifecycle stages, lead sources, and campaign attribution
• Ensure leads generated through Google Ads, Meta, website forms, trade shows, and other marketing activities are properly captured and tracked in HubSpot
• Build lead segmentation and retargeting audiences based on customer behavior and lifecycle stage
• Monitor the progression of leads from initial inquiry through qualified opportunity and customer conversion
• Maintain data quality and proper tracking within HubSpot
• Work with the sales team to improve marketing and sales handoff processes
• Develop HubSpot dashboards and reports to measure lead generation, conversion, campaign performance, and marketing ROI

Shopify & Ecommerce

• Manage day to day Shopify ecommerce operations
• Create and update products, collections, pricing, promotions, and discount codes
• Build and optimize product pages and ecommerce landing pages
• Coordinate new product launches and promotional campaigns
• Monitor the customer journey from advertisement through checkout
• Identify opportunities to improve Shopify conversion rates and reduce cart abandonment
• Ensure product information, pricing, inventory, and promotional offers are accurate
• Manage integrations between Shopify and applicable marketing and analytics platforms

Analytics & Performance

• Own marketing performance reporting across Google Ads, Meta, Shopify, HubSpot, and Google Analytics
• Implement and maintain accurate conversion and attribution tracking
• Build dashboards that provide management with clear visibility into marketing performance
• Analyze the complete customer acquisition funnel to identify where prospects are converting or dropping off
• Track and report key performance indicators, including:
• Advertising spend
• Revenue attributed to advertising
• Return on advertising spend (ROAS)
• Customer acquisition cost (CAC)
• Cost per lead (CPL)
• Cost per qualified lead
• Lead to customer conversion rate
• Ecommerce conversion rate
• Average order value
• Shopify revenue
• Cart abandonment rate
• Marketing sourced pipeline and revenue
• Provide regular reporting that explains what happened, why performance changed, and what actions should be taken to improve results

Qualifications

• 4+ years of hands-on digital marketing, performance marketing, or ecommerce experience.
• Strong hands-on experience managing Google Ads.
• Strong hands-on experience managing Meta Ads across Facebook and Instagram.
• Strong Shopify experience.
• Experience managing meaningful advertising budgets.
• Strong understanding of ecommerce conversion funnels.
• Experience with Google Analytics 4 and conversion tracking.
• Ability to analyze campaign performance and make data-driven decisions.
• Experience with Google Merchant Center and product feeds preferred.
• Experience with email marketing and customer remarketing is a plus.
• Strong written communication skills.
• Comfortable working in a fast-moving environment where priorities can change quickly.

What Success Looks Like

This position will be measured primarily on business results rather than impressions or clicks.

Key measures of success include:

• Increasing qualified leads and ecommerce sales
• Improving ROAS and overall advertising efficiency
• Reducing customer acquisition cost (CAC) and cost per qualified lead
• Improving lead-to-customer and Shopify conversion rates
• Increasing marketing-sourced pipeline and revenue
• Ensuring HubSpot lead data is accurate and leads are properly tracked from source through conversion
• Successfully executing product launches and promotional campaigns
• Providing management with clear, actionable performance reporting

Benefits

• Paid Time Off (PTO)
• 401(k) with company matching
• Health, dental, and vision insurance
• Dynamic startup environment with hands-on engineering opportunities

How to Apply

Send your resume to recruiting@hyfix.ai.

Follow HYFIX on LinkedIn for company updates and future career opportunities: https://www.linkedin.com/company/hyfix/

Pay: $80,000.00 - $90,000.00 per year

Benefits:

• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Tuition reimbursement
• Vision insurance

Application Question(s):

• Will you now or in the future require sponsorship for an employment visa to work in the United States?

Ability to Commute:

• Santa Clara, CA 95054 (Preferred)

Work Location: In person