Marketing Executive Jobs in California
Marketing Executive jobs in California are among the most active in the country, concentrated in consumer technology, entertainment, e-commerce, and financial services, with openings at every level from entry-level brand coordinator to VP of marketing. Los Angeles, San Francisco, and San Diego are the primary hiring hubs, home to major employers such as Apple, Disney, and Salesforce, all of which maintain large, established marketing teams across product, content, and demand generation. The most in-demand specialties in the California market are performance marketing, brand strategy, and integrated campaign management. Find a role that fits below and apply directly.
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Showing 5 of 28+ Marketing Executive jobs
About Workato
Workato delivers enterprise infrastructure for the agentic era, redefining iPaaS and helping enterprises unify data, applications, processes, and AI into a single, governed platform. A leader in Enterprise MCP and trusted by 50% of the Fortune 500, Workato's cloud-native architecture connects every application, data source, and process to power real-time orchestration at scale. With enterprise-grade security and continuous innovation at its core, Workato provides the trusted foundation for organizations to automate with confidence and operationalize AI across the business.
Why join us?
Ultimately, Workato believes in fostering a flexible, trust-oriented culture that empowers everyone to take full ownership of their roles. We are driven by innovation and looking for team players who want to actively build our company.
But, we also believe in balancing productivity with self-care. That's why we offer all of our employees a vibrant and dynamic work environment along with a multitude of benefits they can enjoy inside and outside of their work lives.
If this sounds right up your alley, please submit an application. We look forward to getting to know you!
Also, feel free to check out why:
- Business Insider named us an "enterprise startup to bet your career on"
- Forbes' Cloud 100 recognized us as one of the top 100 private cloud companies in the world
- Deloitte Tech Fast 500 ranked us as the 17th fastest growing tech company in the Bay Area, and 96th in North America
- Quartz ranked us the #1 best company for remote workers
THE ROLE
Workato is seeking a high-performing Director, Field Marketing & Executive Engagement to design, run, and evolve how we engage customers, prospects, CIOs, and technology leaders in the field.
Reporting to the Chief Technology Officer and based in our San Francisco headquarters, this is a deeply hands-on role. We are not looking for a manager of managers focused on planning cycles and organizational structure. We are looking for someone who stays close to the work, executes programs personally, makes fast calls, and uses AI aggressively in their own day-to-day. You will own field marketing programs and CIO engagement directly — designing them, running them, measuring them, and iterating quickly.
Success requires running pilots, learning fast, and scaling what works. You will develop your team while staying actively involved in program design, CIO engagement, event strategy, and execution. The measure of this role is pipeline created, deals advanced, and executive relationships built before a buy cycle begins.
IN THIS ROLE, YOU WILL
Field Marketing:
- Run field marketing programs across segments and strategic accounts — dinners, workshops, executive briefings, and pipeline-building events.
- Partner closely with Sales to align every program against territory plans, account priorities, and active deal stages.
- Design and execute programs that move deals forward by surfacing real qualification evidence from customer conversations.
- Establish performance metrics that demonstrate contribution to pipeline and revenue — not just event counts or attendance.
- Ensure programs across geographies operate as a unified, Sales-aligned go-to-market motion.
Executive Engagement:
- Build and run CIO engagement programs that establish Workato as a strategic partner for enterprise AI governance — before deals exist.
- Operate and evolve the San Francisco Executive Briefing Center (EBC) program, ensuring world-class experiences for strategic customers, prospects, and partners.
- Run executive dinners, roundtables, customer advisory sessions, and private workshops with senior technology leaders.
- Partner with Workato executives to create meaningful engagement opportunities with CIOs and heads of enterprise architecture.
- Measure executive engagement effectiveness through pipeline influence, deal advancement, and executive relationship depth.
Community & Customer Advocacy:
- Build programs that strengthen customer relationships, increase platform advocacy, and cultivate champions.
- Partner with Customer Success and Product to amplify customer stories and best practices.
- Create opportunities for customers and community members to connect, learn, and share experiences.
Events & Experiences:
- Lead Workato's portfolio of field events, executive gatherings, and strategic engagements in key metros.
- Deliver experiences that reflect the quality and ambition of the Workato brand.
- Evaluate and optimize event investments based on business impact and deal outcomes.
Team Leadership & Operations:
- Develop and inspire a lean, high-performing team while staying actively involved in execution.
- Establish clear operating rhythms, performance metrics, and program cadences.
- Manage budgets, agencies, and vendors to maximize impact and efficiency.
CORE REQUIREMENTS
- 8+ years of experience in B2B enterprise software, AI, platform, infrastructure, cloud, data, automation, or related technology markets.
- Proven track record designing and running field marketing programs — CIO dinners, executive workshops, pipeline events — personally, not through layers.
- Demonstrated success partnering tightly with enterprise Sales teams; programs measured against pipeline and revenue outcomes, not activity.
- Hands-on experience engaging directly with CIOs, technology executives, and senior business leaders.
- Operated successfully in high-growth, fast-moving environments where execution speed matters.
- Active, daily use of AI tools in their own workflows — delivers measurable AI results, not just familiarity.
- Exceptional communication skills and executive presence — credible in rooms with developers and C-suite leaders alike.
- Experience building and coaching high-performing teams without losing personal instincts for what works in the field.
PREFERRED EXPERIENCE
- Experience building and scaling EBC programs, customer advisory boards, or CIO communities.
- Familiarity with AI, automation, orchestration, integration, or adjacent enterprise technology categories.
- Experience managing agencies, vendors, and field program budgets.
- MBA or advanced degree.
LOCATION & TRAVEL
This role is based in San Francisco, California with regular in-office presence to support collaboration with executive leadership, Sales, and cross-functional teams. Travel is expected to support customer engagements, executive programs, and key metro events.
Why This Role Matters
As organizations increasingly rely on AI, automation, and orchestration to drive transformation, field marketing is where Workato's enterprise story gets told — in rooms with the CIOs who will make the decision. As Director, Field Marketing & Executive Engagement, you will design and run the programs that build those relationships, advance deals, and define what Workato's market presence looks like at the executive level.
About Workato
Workato delivers enterprise infrastructure for the agentic era, redefining iPaaS and helping enterprises unify data, applications, processes, and AI into a single, governed platform. A leader in Enterprise MCP and trusted by 50% of the Fortune 500, Workato's cloud-native architecture connects every application, data source, and process to power real-time orchestration at scale. With enterprise-grade security and continuous innovation at its core, Workato provides the trusted foundation for organizations to automate with confidence and operationalize AI across the business.
Why join us?
Ultimately, Workato believes in fostering a flexible, trust-oriented culture that empowers everyone to take full ownership of their roles. We are driven by innovation and looking for team players who want to actively build our company.
But, we also believe in balancing productivity with self-care. That's why we offer all of our employees a vibrant and dynamic work environment along with a multitude of benefits they can enjoy inside and outside of their work lives.
If this sounds right up your alley, please submit an application. We look forward to getting to know you!
Also, feel free to check out why:
- Business Insider named us an "enterprise startup to bet your career on"
- Forbes' Cloud 100 recognized us as one of the top 100 private cloud companies in the world
- Deloitte Tech Fast 500 ranked us as the 17th fastest growing tech company in the Bay Area, and 96th in North America
- Quartz ranked us the #1 best company for remote workers
THE ROLE
Workato is seeking a high-performing Director, Field Marketing & Executive Engagement to design, run, and evolve how we engage customers, prospects, CIOs, and technology leaders in the field.
Reporting to the Chief Technology Officer and based in our San Francisco headquarters, this is a deeply hands-on role. We are not looking for a manager of managers focused on planning cycles and organizational structure. We are looking for someone who stays close to the work, executes programs personally, makes fast calls, and uses AI aggressively in their own day-to-day. You will own field marketing programs and CIO engagement directly — designing them, running them, measuring them, and iterating quickly.
Success requires running pilots, learning fast, and scaling what works. You will develop your team while staying actively involved in program design, CIO engagement, event strategy, and execution. The measure of this role is pipeline created, deals advanced, and executive relationships built before a buy cycle begins.
IN THIS ROLE, YOU WILL
Field Marketing:
- Run field marketing programs across segments and strategic accounts — dinners, workshops, executive briefings, and pipeline-building events.
- Partner closely with Sales to align every program against territory plans, account priorities, and active deal stages.
- Design and execute programs that move deals forward by surfacing real qualification evidence from customer conversations.
- Establish performance metrics that demonstrate contribution to pipeline and revenue — not just event counts or attendance.
- Ensure programs across geographies operate as a unified, Sales-aligned go-to-market motion.
Executive Engagement:
- Build and run CIO engagement programs that establish Workato as a strategic partner for enterprise AI governance — before deals exist.
- Operate and evolve the San Francisco Executive Briefing Center (EBC) program, ensuring world-class experiences for strategic customers, prospects, and partners.
- Run executive dinners, roundtables, customer advisory sessions, and private workshops with senior technology leaders.
- Partner with Workato executives to create meaningful engagement opportunities with CIOs and heads of enterprise architecture.
- Measure executive engagement effectiveness through pipeline influence, deal advancement, and executive relationship depth.
Community & Customer Advocacy:
- Build programs that strengthen customer relationships, increase platform advocacy, and cultivate champions.
- Partner with Customer Success and Product to amplify customer stories and best practices.
- Create opportunities for customers and community members to connect, learn, and share experiences.
Events & Experiences:
- Lead Workato's portfolio of field events, executive gatherings, and strategic engagements in key metros.
- Deliver experiences that reflect the quality and ambition of the Workato brand.
- Evaluate and optimize event investments based on business impact and deal outcomes.
Team Leadership & Operations:
- Develop and inspire a lean, high-performing team while staying actively involved in execution.
- Establish clear operating rhythms, performance metrics, and program cadences.
- Manage budgets, agencies, and vendors to maximize impact and efficiency.
CORE REQUIREMENTS
- 8+ years of experience in B2B enterprise software, AI, platform, infrastructure, cloud, data, automation, or related technology markets.
- Proven track record designing and running field marketing programs — CIO dinners, executive workshops, pipeline events — personally, not through layers.
- Demonstrated success partnering tightly with enterprise Sales teams; programs measured against pipeline and revenue outcomes, not activity.
- Hands-on experience engaging directly with CIOs, technology executives, and senior business leaders.
- Operated successfully in high-growth, fast-moving environments where execution speed matters.
- Active, daily use of AI tools in their own workflows — delivers measurable AI results, not just familiarity.
- Exceptional communication skills and executive presence — credible in rooms with developers and C-suite leaders alike.
- Experience building and coaching high-performing teams without losing personal instincts for what works in the field.
PREFERRED EXPERIENCE
- Experience building and scaling EBC programs, customer advisory boards, or CIO communities.
- Familiarity with AI, automation, orchestration, integration, or adjacent enterprise technology categories.
- Experience managing agencies, vendors, and field program budgets.
- MBA or advanced degree.
LOCATION & TRAVEL
This role is based in San Francisco, California with regular in-office presence to support collaboration with executive leadership, Sales, and cross-functional teams. Travel is expected to support customer engagements, executive programs, and key metro events.
Why This Role Matters
As organizations increasingly rely on AI, automation, and orchestration to drive transformation, field marketing is where Workato's enterprise story gets told — in rooms with the CIOs who will make the decision. As Director, Field Marketing & Executive Engagement, you will design and run the programs that build those relationships, advance deals, and define what Workato's market presence looks like at the executive level.
See All 28 Marketing Executive Jobs in California
Find roles in California that match your experience and apply in just a few clicks.
Find Marketing Executive JobsMarketing Executive Jobs by City in California
Where California roles are concentrated, by current openings.
Marketing Executive Job Market in California
A snapshot from current California openings, updated as new roles post.
Who's Hiring
- Snowflake3
- Adobe2
- Esri2
- Hewlett Packard Enterprise | HPE2
- Beezwax Datatools1
Top Industries Hiring
- Technology & Software20
- Science & Research3
- Manufacturing2
- Artificial Intelligence1
- Banking & Financial Services1
What California Employers Look For
The qualifications that appear most often in marketing executive jobs across California.
- Bachelor's degree in marketing, communications, business, or a closely related field
- Proven experience leading integrated marketing campaigns across digital and traditional channels
- Proficiency with marketing automation platforms such as HubSpot, Marketo, or Salesforce Marketing Cloud
- Strong command of data analytics tools to measure campaign performance and inform strategy
- Experience managing cross-functional teams, agency partners, and external creative vendors
- Familiarity with California Consumer Privacy Act compliance as it applies to marketing data practices
Marketing Executive Jobs in California: Frequently Asked Questions
How do you become a marketing executive in California?
The most direct path is a bachelor's degree in marketing, communications, or business followed by progressive experience in roles such as marketing coordinator, manager, or brand specialist. California has no state-issued license for marketing executives, so advancement depends on a demonstrated portfolio of campaigns, measurable results, and leadership experience. Many California employers also value an MBA or a recognized digital marketing certification from bodies such as the American Marketing Association.
How much do marketing executives make in California?
Marketing executives in California earn a median of about $193,620 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $104,370 for the lowest 10% to over $326,400 for the top 10%. Pay rises with experience, specialty, and employer.
Which companies hire marketing executives in California?
Employers hiring marketing executives in California right now include Snowflake, Adobe, and Esri, based on current listings on Migrate Mate as of June 2026. California's mix of global technology headquarters, entertainment studios, and consumer brands means demand is spread across a wider range of industries than in most other states.
Which California cities have the most marketing executive jobs?
San Francisco, San Jose, and Menlo Park have the most marketing executive openings in California. Los Angeles drives volume through its entertainment, media, and e-commerce industries, while San Francisco and San Jose reflect the concentration of technology headquarters in the Bay Area, and San Diego is anchored by life sciences companies and defense-sector contractors that maintain active marketing functions.
Are there remote marketing executive jobs in California?
Yes, and more than most fields. About 25% of marketing executive openings tied to California are remote or hybrid as of June 2026, reflecting how much of the work involves digital strategy, content planning, and campaign analytics rather than on-site production. Performance marketing, content strategy, and demand generation roles tend to carry the highest share of fully remote arrangements.
How can I get hired as a marketing executive in California with little or no experience?
The most realistic entry point is a coordinator or associate marketing role at a mid-size California technology, retail, or media company, where you can build measurable campaign experience quickly. Large California employers such as Salesforce, NBCUniversal, and Pacific retail chains run structured rotational or associate marketing programs that are accessible to recent graduates. A portfolio of personal projects, freelance work, or an American Marketing Association Professional Certified Marketer credential will differentiate a candidate without a long employment history.
Where can I find and apply to marketing executive jobs in California?
You can find and apply to marketing executive jobs in California on Migrate Mate, which lists current openings across the state. Search the roles available, find the ones that fit your background and target location, and apply directly to each one.
See All 28 Marketing Executive Jobs in California
Find roles in California that match your experience and apply in just a few clicks.
Find Marketing Executive Jobs