Ecommerce Marketing Manager Jobs in California
Ecommerce Marketing Manager jobs in California are among the most active in the country, concentrated in direct-to-consumer brands, retail tech, and subscription commerce, with openings from coordinator-level through senior director. The largest hiring hubs are Los Angeles, San Francisco, and San Diego, where companies like Amazon, Gap Inc., and Skechers maintain significant ecommerce operations. The most in-demand specialties include performance marketing, lifecycle and retention marketing, and marketplace channel management. Find a role that fits below and apply directly.
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Showing 5 of 16+ Ecommerce Marketing Manager jobs
About the Company
AMOREPACIFIC Holdings is a pioneering Korean beauty company with a rich history dating back to 1945. Headquartered in Seoul, we proudly operate over 30 brands across beauty, personal care, and healthcare. Guided by our mission — "We make A MORE beautiful world" — we’ve taken each step with purpose, believing that our work contributes to a brighter, more beautiful future. Our dream is rooted in the belief that the world becomes more beautiful when every individual's unique beauty shines. This belief fuels our journey and inspires everything we do. To bring this vision to life, we are committed to five core principles: At AMOREPACIFIC, every member of our team carries a deep sense of pride and responsibility, knowing that together, we are shaping a more beautiful world.
AMOREPACIFIC Sales
[Challenging New Markets] Adapt rapidly to evolving channels and consumer trends to expand Amorepacific’s global market presence.
[Connecting Amorepacific with Global Customers] Create opportunities across online and offline touchpoints and execute strategic sales initiatives to support brand growth worldwide.
About the Role
Laneige is seeking a Global Ecommerce Manager to lead and accelerate ecommerce growth across Western markets, with a primary focus on:
- Amazon USA acceleration
- Amazon Europe market entry and expansion
This role will be responsible for driving end-to-end ecommerce execution across key platforms while partnering closely with global and local teams to deliver strong commercial performance, operational excellence, and scalable growth frameworks. Based in Los Angeles, this position plays a critical role in scaling Laneige’s presence in the West and translating global strategy into market-winning execution.
Why This Role Matters
This role is critical to unlocking Laneige’s growth in Western markets, driving Amazon excellence, and establishing a scalable playbook for global marketplace expansion.
Location
- Based in Los Angeles (Hybrid)
- Ability to collaborate across global time zones
Responsibilities
1. Ecommerce Strategy & Execution (Western Markets Focus)
- Lead ecommerce strategy and execution across:
- Amazon US (priority)
- Amazon EU (launch + scaling)
- Marketplace and retailer.com channels where relevant
- Own and drive core ecommerce performance levers:
- Traffic, conversion, AOV, and retention
- Manage end-to-end Amazon business operations including:
- Assortment planning
- Pricing and promotion strategy
- Product launches and lifecycle management
- Amazon Acceleration & Europe Expansion
- Accelerate Amazon US growth through:
- Content optimization (PDP, A+ content)
- Search and conversion optimization
- Retail media coordination
- Lead Amazon Europe entry strategy:
- Prioritize markets (e.g., UK)
- Define go-to-market roadmap
- Coordinate launch readiness across supply chain, marketing, and compliance
-
Ensure strong operational setup:
- Inventory planning
- Vendor/Seller model optimization
- Marketplace governance
-
Commercial & Operational Execution
- Drive marketplace commercial fundamentals:
- Assortment, pricing architecture, and promotion planning
- Launch excellence for new products and campaigns
- Optimize onsite experience:
- PDP content, imagery, brand store, merchandising
-
Partner with:
- Global GTM, Supply Chain, Finance to ensure: Demand planning accuracy / Inventory health / Margin discipline
-
Performance & Growth Management
- Track and analyze key performance metrics:
- Traffic, conversion, AOV, ROAS, retention
- Identify growth opportunities through:
- Data-driven insights
- Competitive benchmarking
- Platform analytics
-
Work closely with performance media and CRM functions to:
- Align acquisition and retention strategies
- Improve conversion and lifetime value
-
Playbooks & Market Enablement
- Translate global ecommerce strategy into market-specific execution
- Develop and refine playbooks for:
- Amazon operations
- Marketplace growth
- Launch excellence
- Support scalability by:
- Documenting best practices
- Driving consistency across Western markets
Qualifications
- Minimum 7+ years of experience in:
- Ecommerce / marketplace / digital commerce
- Strong experience with:
- Amazon (Vendor Central / Seller Central)
- Marketplace ecosystem (US required, EU exposure preferred)
- Proven track record in:
- Ecommerce growth delivery
- Digital P&L management
- Launching or scaling new markets
- Beauty, consumer, or premium brand experience preferred
Required Skills
- Strong commercial mindset with understanding of ecommerce drivers:
- Traffic, conversion, pricing, promotion
- Data-driven and analytical approach to performance optimization
- Hands-on execution capability with strong attention to detail
- Ability to manage multiple stakeholders across global and local teams
- Strong understanding of:
- Amazon ecosystem
- Retail media
- Content and merchandising best practices
Pay range and compensation package
We are committed to integration and equal opportunity. Accommodation is available to all applicants upon request throughout our recruitment process. Should you require accommodation during the interview process, please advise the recruiter when contacted.
Equal Opportunity Statement
We are committed to integration and equal opportunity. Accommodation is available to all applicants upon request throughout our recruitment process.
About the Company
AMOREPACIFIC Holdings is a pioneering Korean beauty company with a rich history dating back to 1945. Headquartered in Seoul, we proudly operate over 30 brands across beauty, personal care, and healthcare. Guided by our mission — "We make A MORE beautiful world" — we’ve taken each step with purpose, believing that our work contributes to a brighter, more beautiful future. Our dream is rooted in the belief that the world becomes more beautiful when every individual's unique beauty shines. This belief fuels our journey and inspires everything we do. To bring this vision to life, we are committed to five core principles: At AMOREPACIFIC, every member of our team carries a deep sense of pride and responsibility, knowing that together, we are shaping a more beautiful world.
AMOREPACIFIC Sales
[Challenging New Markets] Adapt rapidly to evolving channels and consumer trends to expand Amorepacific’s global market presence.
[Connecting Amorepacific with Global Customers] Create opportunities across online and offline touchpoints and execute strategic sales initiatives to support brand growth worldwide.
About the Role
Laneige is seeking a Global Ecommerce Manager to lead and accelerate ecommerce growth across Western markets, with a primary focus on:
- Amazon USA acceleration
- Amazon Europe market entry and expansion
This role will be responsible for driving end-to-end ecommerce execution across key platforms while partnering closely with global and local teams to deliver strong commercial performance, operational excellence, and scalable growth frameworks. Based in Los Angeles, this position plays a critical role in scaling Laneige’s presence in the West and translating global strategy into market-winning execution.
Why This Role Matters
This role is critical to unlocking Laneige’s growth in Western markets, driving Amazon excellence, and establishing a scalable playbook for global marketplace expansion.
Location
- Based in Los Angeles (Hybrid)
- Ability to collaborate across global time zones
Responsibilities
1. Ecommerce Strategy & Execution (Western Markets Focus)
- Lead ecommerce strategy and execution across:
- Amazon US (priority)
- Amazon EU (launch + scaling)
- Marketplace and retailer.com channels where relevant
- Own and drive core ecommerce performance levers:
- Traffic, conversion, AOV, and retention
- Manage end-to-end Amazon business operations including:
- Assortment planning
- Pricing and promotion strategy
- Product launches and lifecycle management
- Amazon Acceleration & Europe Expansion
- Accelerate Amazon US growth through:
- Content optimization (PDP, A+ content)
- Search and conversion optimization
- Retail media coordination
- Lead Amazon Europe entry strategy:
- Prioritize markets (e.g., UK)
- Define go-to-market roadmap
- Coordinate launch readiness across supply chain, marketing, and compliance
-
Ensure strong operational setup:
- Inventory planning
- Vendor/Seller model optimization
- Marketplace governance
-
Commercial & Operational Execution
- Drive marketplace commercial fundamentals:
- Assortment, pricing architecture, and promotion planning
- Launch excellence for new products and campaigns
- Optimize onsite experience:
- PDP content, imagery, brand store, merchandising
-
Partner with:
- Global GTM, Supply Chain, Finance to ensure: Demand planning accuracy / Inventory health / Margin discipline
-
Performance & Growth Management
- Track and analyze key performance metrics:
- Traffic, conversion, AOV, ROAS, retention
- Identify growth opportunities through:
- Data-driven insights
- Competitive benchmarking
- Platform analytics
-
Work closely with performance media and CRM functions to:
- Align acquisition and retention strategies
- Improve conversion and lifetime value
-
Playbooks & Market Enablement
- Translate global ecommerce strategy into market-specific execution
- Develop and refine playbooks for:
- Amazon operations
- Marketplace growth
- Launch excellence
- Support scalability by:
- Documenting best practices
- Driving consistency across Western markets
Qualifications
- Minimum 7+ years of experience in:
- Ecommerce / marketplace / digital commerce
- Strong experience with:
- Amazon (Vendor Central / Seller Central)
- Marketplace ecosystem (US required, EU exposure preferred)
- Proven track record in:
- Ecommerce growth delivery
- Digital P&L management
- Launching or scaling new markets
- Beauty, consumer, or premium brand experience preferred
Required Skills
- Strong commercial mindset with understanding of ecommerce drivers:
- Traffic, conversion, pricing, promotion
- Data-driven and analytical approach to performance optimization
- Hands-on execution capability with strong attention to detail
- Ability to manage multiple stakeholders across global and local teams
- Strong understanding of:
- Amazon ecosystem
- Retail media
- Content and merchandising best practices
Pay range and compensation package
We are committed to integration and equal opportunity. Accommodation is available to all applicants upon request throughout our recruitment process. Should you require accommodation during the interview process, please advise the recruiter when contacted.
Equal Opportunity Statement
We are committed to integration and equal opportunity. Accommodation is available to all applicants upon request throughout our recruitment process.
See All 16 Ecommerce Marketing Manager Jobs in California
Find roles in California that match your experience and apply in just a few clicks.
Find JobsEcommerce Marketing Manager Jobs by City in California
Where California roles are concentrated, by current openings.
Ecommerce Marketing Manager Job Market in California
A snapshot from current California openings, updated as new roles post.
Who's Hiring
- AMOREPACIFIC2
- IXL Learning2
- Mattel2
- Sunny Distributor2
- Abbott1
Top Industries Hiring
- Distribution & Wholesale3
- Biotechnology & Pharmaceuticals2
- Chemicals & Materials2
- Manufacturing2
- Media & Entertainment2
What California Employers Look For
The qualifications that appear most often in ecommerce marketing manager jobs across California.
- Bachelor's degree in marketing, business, or a related field is required
- Proven experience managing ecommerce platforms such as Shopify, Magento, or Salesforce Commerce Cloud
- Hands-on expertise with paid search, paid social, and performance marketing campaigns
- Strong analytical skills using Google Analytics, Adobe Analytics, or comparable data tools
- Experience with email marketing platforms and customer lifecycle or retention programs
- Familiarity with marketplace channels such as Amazon, Target Plus, or Walmart Connect
Ecommerce Marketing Manager Jobs in California: Frequently Asked Questions
How do you become a ecommerce marketing manager in California?
The most common path is a bachelor's degree in marketing, business, or digital media, followed by several years in ecommerce coordinator or digital marketing specialist roles at California-based retailers or direct-to-consumer brands. California has no state-issued license for this role. Building a portfolio of campaign results, platform certifications from Google or Meta, and hands-on work with ecommerce platforms like Shopify or Salesforce Commerce Cloud strengthens a candidacy significantly.
How much do ecommerce marketing managers make in California?
Ecommerce marketing managers in California earn a median of about $193,620 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $104,370 for the lowest 10% to over $326,400 for the top 10%. Pay rises with experience, specialty, and employer.
Which companies hire ecommerce marketing managers in California?
Employers hiring ecommerce marketing managers in California right now include AMOREPACIFIC, IXL Learning, and Mattel, based on current listings on Migrate Mate as of June 2026. California's dense concentration of direct-to-consumer brands, apparel companies, and tech-enabled retailers makes it one of the most consistent states for these openings year-round.
Which California cities have the most ecommerce marketing manager jobs?
City of Industry, Los Angeles, and Alameda have the most ecommerce marketing manager openings in California. Los Angeles dominates due to its dense cluster of fashion, beauty, and lifestyle brands with large direct-to-consumer operations, while San Francisco attracts roles tied to retail tech platforms and headquarters of major commerce companies, and San Diego draws hiring from mid-market consumer goods and health and wellness brands.
Are there remote ecommerce marketing manager jobs in California?
Yes, and more than most fields. About 25% of ecommerce marketing manager openings tied to California are remote or hybrid as of June 2026, reflecting that most of the work is digital, data-driven, and platform-based. Strategy, campaign management, and analytics functions are the most commonly offered as fully remote, while roles involving vendor relationships or in-house creative tend to require some on-site presence.
How can I get hired as a ecommerce marketing manager in California with little or no experience?
The most realistic entry path is starting as an ecommerce coordinator, digital marketing associate, or marketplace specialist at a California retailer or direct-to-consumer brand and building toward a manager role from within. Large California employers in apparel, beauty, and consumer electronics regularly hire into associate-level ecommerce roles that develop into management tracks. Earning a Google Analytics or Meta Blueprint certification and building a portfolio with measurable campaign outcomes gives candidates without formal experience a meaningful edge.
Where can I find and apply to ecommerce marketing manager jobs in California?
You can find and apply to ecommerce marketing manager jobs in California on Migrate Mate, which lists current California openings across industries and metro areas. Find roles that fit your experience and apply directly to the ones that match.
See All 16 Ecommerce Marketing Manager Jobs in California
Find roles in California that match your experience and apply in just a few clicks.
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