Ecommerce Marketing Manager Jobs in California
Ecommerce Marketing Manager jobs in California are among the most active in the country, concentrated in direct-to-consumer brands, retail tech, and subscription commerce, with openings from coordinator-level through senior director. The largest hiring hubs are Los Angeles, San Francisco, and San Diego, where companies like Amazon, Gap Inc., and Skechers maintain significant ecommerce operations. The most in-demand specialties include performance marketing, lifecycle and retention marketing, and marketplace channel management. Find a role that fits below and apply directly.
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Ecommerce & Performance Marketing Manager
Location: Santa Clara, CA
Work Location: In-Person | Full-time | Relocation not offered
About HYFIX
HYFIX Spatial Intelligence is building the next generation of autonomous drones and robotic lawnmowers for dynamic, unstructured outdoor environments. Our systems enable precision landscaping, spatial mapping, and property maintenance that scales seamlessly, built on top of our proprietary RTK stack. We are developing autonomous systems with no humans in the loop and are looking for a Digital Performance Manager to help drive customer acquisition, ecommerce growth, and revenue as we scale.
About the Role
We are seeking a hands on Digital Performance Manager to manage and optimize our digital advertising, ecommerce, and lead generation activities across Google Ads, Meta, Shopify, and HubSpot.
This position will be responsible for driving measurable results from our digital marketing investment. The ideal candidate understands the complete customer journey, from the first advertisement or website visit through lead capture, nurturing, conversion, and purchase.
This is a hands on role. The Digital Performance Manager will personally manage campaigns, monitor performance, maintain marketing systems, analyze results, and continuously improve conversion rates and return on advertising spend.
Responsibilities
Paid Digital Advertising
- Manage Google Ads, including Search, Shopping, Performance Max, Display, YouTube, and remarketing campaigns
- Manage Meta advertising across Facebook and Instagram
- Build, launch, monitor, and optimize campaigns directly within the advertising platforms
- Manage advertising budgets and allocate spend based on performance
- Develop audience targeting, retargeting, and customer acquisition strategies
- Coordinate advertising creative, messaging, and promotional offers
- Conduct ongoing testing of advertisements, audiences, landing pages, and offers
- Monitor campaign performance and make timely adjustments to improve results
HubSpot & Lead Management
- Manage HubSpot as a central platform for marketing leads and customer acquisition
- Build and maintain lead capture forms, landing pages, lists, workflows, and marketing automation
- Create and manage email campaigns and automated lead nurturing sequences
- Establish and maintain lead lifecycle stages, lead sources, and campaign attribution
- Ensure leads generated through Google Ads, Meta, website forms, trade shows, and other marketing activities are properly captured and tracked in HubSpot
- Build lead segmentation and retargeting audiences based on customer behavior and lifecycle stage
- Monitor the progression of leads from initial inquiry through qualified opportunity and customer conversion
- Maintain data quality and proper tracking within HubSpot
- Work with the sales team to improve marketing and sales handoff processes
- Develop HubSpot dashboards and reports to measure lead generation, conversion, campaign performance, and marketing ROI
Shopify & Ecommerce
- Manage day to day Shopify ecommerce operations
- Create and update products, collections, pricing, promotions, and discount codes
- Build and optimize product pages and ecommerce landing pages
- Coordinate new product launches and promotional campaigns
- Monitor the customer journey from advertisement through checkout
- Identify opportunities to improve Shopify conversion rates and reduce cart abandonment
- Ensure product information, pricing, inventory, and promotional offers are accurate
- Manage integrations between Shopify and applicable marketing and analytics platforms
Analytics & Performance
- Own marketing performance reporting across Google Ads, Meta, Shopify, HubSpot, and Google Analytics
- Implement and maintain accurate conversion and attribution tracking
- Build dashboards that provide management with clear visibility into marketing performance
- Analyze the complete customer acquisition funnel to identify where prospects are converting or dropping off
- Track and report key performance indicators, including:
- Advertising spend
- Revenue attributed to advertising
- Return on advertising spend (ROAS)
- Customer acquisition cost (CAC)
- Cost per lead (CPL)
- Cost per qualified lead
- Lead to customer conversion rate
- Ecommerce conversion rate
- Average order value
- Shopify revenue
- Cart abandonment rate
- Marketing sourced pipeline and revenue
- Provide regular reporting that explains what happened, why performance changed, and what actions should be taken to improve results
Qualifications
- 4+ years of hands-on digital marketing, performance marketing, or ecommerce experience.
- Strong hands-on experience managing Google Ads.
- Strong hands-on experience managing Meta Ads across Facebook and Instagram.
- Strong Shopify experience.
- Experience managing meaningful advertising budgets.
- Strong understanding of ecommerce conversion funnels.
- Experience with Google Analytics 4 and conversion tracking.
- Ability to analyze campaign performance and make data-driven decisions.
- Experience with Google Merchant Center and product feeds preferred.
- Experience with email marketing and customer remarketing is a plus.
- Strong written communication skills.
- Comfortable working in a fast-moving environment where priorities can change quickly.
What Success Looks Like
This position will be measured primarily on business results rather than impressions or clicks.
Key measures of success include:
- Increasing qualified leads and ecommerce sales
- Improving ROAS and overall advertising efficiency
- Reducing customer acquisition cost (CAC) and cost per qualified lead
- Improving lead-to-customer and Shopify conversion rates
- Increasing marketing-sourced pipeline and revenue
- Ensuring HubSpot lead data is accurate and leads are properly tracked from source through conversion
- Successfully executing product launches and promotional campaigns
- Providing management with clear, actionable performance reporting
Benefits
- Paid Time Off (PTO)
- 401(k) with company matching
- Health, dental, and vision insurance
- Dynamic startup environment with hands-on engineering opportunities
How to Apply
Send your resume to recruiting@hyfix.ai.
Follow HYFIX on LinkedIn for company updates and future career opportunities: https://www.linkedin.com/company/hyfix/
Pay: $80,000.00 - $90,000.00 per year
Benefits:
- 401(k) matching
- Dental insurance
- Health insurance
- Paid time off
- Tuition reimbursement
- Vision insurance
Application Question(s):
- Will you now or in the future require sponsorship for an employment visa to work in the United States?
Ability to Commute:
- Santa Clara, CA 95054 (Preferred)
Work Location: In person
See All 12 Ecommerce Marketing Manager Jobs in California
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Where California roles are concentrated, by current openings.
Ecommerce Marketing Manager Job Market in California
A snapshot from current California openings, updated as new roles post.
Who's Hiring
Top Industries Hiring
- Fintech
- Technology & Software
What California Employers Look For
The qualifications that appear most often in ecommerce marketing manager jobs across California.
- Bachelor's degree in marketing, business, or a related field is required
- Proven experience managing ecommerce platforms such as Shopify, Magento, or Salesforce Commerce Cloud
- Hands-on expertise with paid search, paid social, and performance marketing campaigns
- Strong analytical skills using Google Analytics, Adobe Analytics, or comparable data tools
- Experience with email marketing platforms and customer lifecycle or retention programs
- Familiarity with marketplace channels such as Amazon, Target Plus, or Walmart Connect
Ecommerce Marketing Manager Jobs in California: Frequently Asked Questions
How do you become a ecommerce marketing manager in California?
The most common path is a bachelor's degree in marketing, business, or digital media, followed by several years in ecommerce coordinator or digital marketing specialist roles at California-based retailers or direct-to-consumer brands. California has no state-issued license for this role. Building a portfolio of campaign results, platform certifications from Google or Meta, and hands-on work with ecommerce platforms like Shopify or Salesforce Commerce Cloud strengthens a candidacy significantly.
How much do ecommerce marketing managers make in California?
Ecommerce marketing managers in California earn a median of about $193,620 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $104,370 for the lowest 10% to over $326,400 for the top 10%. Pay rises with experience, specialty, and employer.
Which companies hire ecommerce marketing managers in California?
Employers hiring ecommerce marketing managers in California right now include Anrok, Torani, and XR, based on current listings on Migrate Mate as of September 2026. California's dense concentration of direct-to-consumer brands, apparel companies, and tech-enabled retailers makes it one of the most consistent states for these openings year-round.
Which California cities have the most ecommerce marketing manager jobs?
Los Angeles, Sonoma, and Cypress have the most ecommerce marketing manager openings in California. Los Angeles dominates due to its dense cluster of fashion, beauty, and lifestyle brands with large direct-to-consumer operations, while San Francisco attracts roles tied to retail tech platforms and headquarters of major commerce companies, and San Diego draws hiring from mid-market consumer goods and health and wellness brands.
Are there remote ecommerce marketing manager jobs in California?
Yes, and more than most fields. About 44% of ecommerce marketing manager openings tied to California are remote or hybrid as of September 2026, reflecting that most of the work is digital, data-driven, and platform-based. Strategy, campaign management, and analytics functions are the most commonly offered as fully remote, while roles involving vendor relationships or in-house creative tend to require some on-site presence.
How can I get hired as a ecommerce marketing manager in California with little or no experience?
The most realistic entry path is starting as an ecommerce coordinator, digital marketing associate, or marketplace specialist at a California retailer or direct-to-consumer brand and building toward a manager role from within. Large California employers in apparel, beauty, and consumer electronics regularly hire into associate-level ecommerce roles that develop into management tracks. Earning a Google Analytics or Meta Blueprint certification and building a portfolio with measurable campaign outcomes gives candidates without formal experience a meaningful edge.
Where can I find and apply to ecommerce marketing manager jobs in California?
You can find and apply to ecommerce marketing manager jobs in California on Migrate Mate, which lists current California openings across industries and metro areas. Find roles that fit your experience and apply directly to the ones that match.
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