Product Marketing Director Jobs in California
Product Marketing Director jobs in California are among the most active in the country, concentrated in technology, enterprise software, consumer hardware, and life sciences, with demand at every level from early-career associate directors through senior and VP-level roles. The largest hiring centers are San Francisco, San Jose, and Los Angeles, where established companies like Salesforce, Apple, and Adobe consistently seek experienced product marketing directors to lead go-to-market strategy and competitive positioning. Specialties in B2B SaaS, platform launches, and technical audience marketing are currently the most in demand. Find a role that fits below and apply directly.
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Showing 5 of 148+ Product Marketing Director jobs
INTRODUCTION
DISQO is a leading provider of advertising intelligence, measuring brand and performance outcomes across every media channel to power data-driven marketing decisions. Trusted by 500+ of the world’s largest brands and 150+ agency and media partners, and recognized by Inc., Deloitte, Ad Age, Digiday, Forbes, and Cynopsis, DISQO is redefining the power of measurement in advertising. Joining DISQO Nation means being part of a team that moves fast, thinks boldly, and is passionate about solving meaningful problems. Innovation isn't just something we talk about, it's how we operate. We challenge assumptions, embrace new ideas, and continuously push ourselves to build better solutions for our customers and each other. Our values guide how we work and win together. We believe in winning as one team, fostering a culture of collaboration, trust, and shared accountability. We pursue outsized impact by focusing on opportunities that drive meaningful results for our customers and our business. We champion the customer by putting their needs at the center of every decision and delivering solutions that create real value. And we are relentlessly all in, bringing energy, passion, and commitment to every challenge, every day. If you're energized by high-growth environments, motivated by innovation, and excited by the opportunity to do impactful work alongside talented, driven teammates, you'll feel right at home at DISQO.
DISQO is looking for a Product Marketing Director to own product marketing strategy across our portfolio and shape the future of our AI-powered products. This is a senior, strategic role for someone who pairs sharp strategic instincts with a builder’s mindset, thrives in fast-moving cross-functional environments, embraces change, and is energized by defining—not just executing—go-to-market vision. As Director, you’ll set the strategic direction for how DISQO brings products to market, leading high-impact launches that break through the noise, accelerate adoption, and empower Sales and Customer Success through best-in-class enablement. You bring a proven track record of driving product marketing strategy in multi-product, high-growth companies. You’re a strategic thinker, rigorous analyst, compelling storyteller, and trusted influencer who can align Product, Marketing, Sales, and Customer Success around a shared vision—and represent product marketing in leadership and planning conversations. This is a unique opportunity to help define DISQO’s next chapter. In 2026, you’ll operate as a high-impact individual contributor, owning strategy and execution hands-on; as DISQO scales, you’ll build, hire, and lead a world-class Product Marketing team, establishing the strategy, processes, and standards the function runs on.
ROLE AND RESPONSIBILITIES
What you'll do:
- Own and set product marketing strategy across the portfolio, serving as the in-house expert on market and customers through competitive research, market analysis, ICP development, and win/loss analysis.
- Lead go-to-market strategy for product launches and major feature releases, including positioning, messaging, value propositions, and integrated campaign plans.
- Deliver a consistent cadence of high-quality product content (articles, reports, case studies, etc.) to support Demand Generation and Brand & Comms.
- Translate product capabilities into clear, compelling value for commercial teams through close collaboration with Product, Engineering, Sales, and Customer Success.
- Create and deliver enablement assets—including playbooks, one-pagers, decks, and battle cards—to support Sales and Customer Success effectiveness.
- Drive product-led growth initiatives that increase adoption and expansion among existing customers.
- Partner across Marketing, Product, Sales, Customer Success, Events, and Marketing Operations to ensure seamless strategy and execution of product marketing initiatives.
- As DISQO scales, build and lead the Product Marketing team—defining roles, processes, and standards, and growing the function over time.
AI Focused Impact:
- Set the vision for integrating AI-driven insights, tools, and workflows into product marketing to elevate messaging, targeting, and adoption.
- Partner with Product, Data Science, and Engineering to translate AI-powered capabilities into clear, differentiated customer value propositions.
- Apply generative AI, predictive analytics, and automation to enhance content development, competitive intelligence, and audience segmentation.
- Build AI-enabled enablement and training materials that help Sales and Customer Success confidently communicate the value of DISQO’s AI-enhanced products.
- Champion responsible, high-impact AI adoption across Marketing—identifying scalable opportunities to improve efficiency, experimentation, and go-to-market performance.
BASIC QUALIFICATIONS
What you bring to the role:
- 10+ years of B2B product marketing experience, including time in a high-growth, fast-paced startup/scale-up environment, with a track record of progressive responsibility.
- Proven success partnering at a senior level with Product Management, Sales, Customer Success, and Revenue Operations in a multi-product organization.
- Experience driving integrated marketing plans, differentiated messaging, and product growth across enterprise and product-led growth motions.
- Demonstrated ability to produce content that drives demand generation, market awareness, and SEO performance.
- Deep experience leading product launches, developing positioning and messaging, and creating sales and marketing collateral.
- Strong analytical skills with the ability to translate data into insights that inform strategy and validate messaging.
- Exceptional storytelling skills and a track record of enabling teams to deliver compelling product narratives.
- Clear history of enabling sales teams to meet and exceed their goals.
- Strong leadership presence with the ability to influence senior stakeholders, foster collaboration, and drive results across teams.
- Experience building, scaling, or mentoring a product marketing function or team is a strong plus, with the appetite to build and lead a team as DISQO grows.
- Excellent communication, planning, and interpersonal skills.
- Comfort operating in ambiguity with a creative, critical-thinking mindset.
- Experience in adtech, marketing measurement, or programmatic media.
PERKS & BENEFITS
- 100% covered Medical/Dental/Vision for employee, competitive dependent coverage
- Stock options
- 401K
- Generous PTO policy
- Team offsites, social events & happy hours
- Life Insurance
- Health FSA
- Catered lunch and fully stocked kitchen
- Paid Maternity/Paternity leave
- Disability Insurance
- Travel Assistance Program
- 24/7 Counseling Services offered to Employees
Note: The benefits noted above are for full time US based employees only.
DISQO is an equal opportunity employer. Discovery, innovation, and growth are possible when we open ourselves to new possibilities, perspectives, and approaches. That’s why, at DISQO, we welcome, support, and empower individuals from diverse backgrounds. Exceptional teams are rooted in extraordinary people, each with a unique story and a compelling set of skills. DISQO does not discriminate against employees based on race, color, religion, sex, national origin, gender identity or expression, age, disability, pregnancy (including childbirth, breastfeeding, or related medical condition), genetic information, protected military or veteran status, sexual orientation, or any other characteristic protected by applicable federal, state or local laws.
Recruiting firms that submit resumes to DISQO without first entering into a written contract will not be entitled to any compensation on candidates referred by that firm.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
Your pay will be determined by your experience, work location, and other applicable factors.
INTRODUCTION
DISQO is a leading provider of advertising intelligence, measuring brand and performance outcomes across every media channel to power data-driven marketing decisions. Trusted by 500+ of the world’s largest brands and 150+ agency and media partners, and recognized by Inc., Deloitte, Ad Age, Digiday, Forbes, and Cynopsis, DISQO is redefining the power of measurement in advertising. Joining DISQO Nation means being part of a team that moves fast, thinks boldly, and is passionate about solving meaningful problems. Innovation isn't just something we talk about, it's how we operate. We challenge assumptions, embrace new ideas, and continuously push ourselves to build better solutions for our customers and each other. Our values guide how we work and win together. We believe in winning as one team, fostering a culture of collaboration, trust, and shared accountability. We pursue outsized impact by focusing on opportunities that drive meaningful results for our customers and our business. We champion the customer by putting their needs at the center of every decision and delivering solutions that create real value. And we are relentlessly all in, bringing energy, passion, and commitment to every challenge, every day. If you're energized by high-growth environments, motivated by innovation, and excited by the opportunity to do impactful work alongside talented, driven teammates, you'll feel right at home at DISQO.
DISQO is looking for a Product Marketing Director to own product marketing strategy across our portfolio and shape the future of our AI-powered products. This is a senior, strategic role for someone who pairs sharp strategic instincts with a builder’s mindset, thrives in fast-moving cross-functional environments, embraces change, and is energized by defining—not just executing—go-to-market vision. As Director, you’ll set the strategic direction for how DISQO brings products to market, leading high-impact launches that break through the noise, accelerate adoption, and empower Sales and Customer Success through best-in-class enablement. You bring a proven track record of driving product marketing strategy in multi-product, high-growth companies. You’re a strategic thinker, rigorous analyst, compelling storyteller, and trusted influencer who can align Product, Marketing, Sales, and Customer Success around a shared vision—and represent product marketing in leadership and planning conversations. This is a unique opportunity to help define DISQO’s next chapter. In 2026, you’ll operate as a high-impact individual contributor, owning strategy and execution hands-on; as DISQO scales, you’ll build, hire, and lead a world-class Product Marketing team, establishing the strategy, processes, and standards the function runs on.
ROLE AND RESPONSIBILITIES
What you'll do:
- Own and set product marketing strategy across the portfolio, serving as the in-house expert on market and customers through competitive research, market analysis, ICP development, and win/loss analysis.
- Lead go-to-market strategy for product launches and major feature releases, including positioning, messaging, value propositions, and integrated campaign plans.
- Deliver a consistent cadence of high-quality product content (articles, reports, case studies, etc.) to support Demand Generation and Brand & Comms.
- Translate product capabilities into clear, compelling value for commercial teams through close collaboration with Product, Engineering, Sales, and Customer Success.
- Create and deliver enablement assets—including playbooks, one-pagers, decks, and battle cards—to support Sales and Customer Success effectiveness.
- Drive product-led growth initiatives that increase adoption and expansion among existing customers.
- Partner across Marketing, Product, Sales, Customer Success, Events, and Marketing Operations to ensure seamless strategy and execution of product marketing initiatives.
- As DISQO scales, build and lead the Product Marketing team—defining roles, processes, and standards, and growing the function over time.
AI Focused Impact:
- Set the vision for integrating AI-driven insights, tools, and workflows into product marketing to elevate messaging, targeting, and adoption.
- Partner with Product, Data Science, and Engineering to translate AI-powered capabilities into clear, differentiated customer value propositions.
- Apply generative AI, predictive analytics, and automation to enhance content development, competitive intelligence, and audience segmentation.
- Build AI-enabled enablement and training materials that help Sales and Customer Success confidently communicate the value of DISQO’s AI-enhanced products.
- Champion responsible, high-impact AI adoption across Marketing—identifying scalable opportunities to improve efficiency, experimentation, and go-to-market performance.
BASIC QUALIFICATIONS
What you bring to the role:
- 10+ years of B2B product marketing experience, including time in a high-growth, fast-paced startup/scale-up environment, with a track record of progressive responsibility.
- Proven success partnering at a senior level with Product Management, Sales, Customer Success, and Revenue Operations in a multi-product organization.
- Experience driving integrated marketing plans, differentiated messaging, and product growth across enterprise and product-led growth motions.
- Demonstrated ability to produce content that drives demand generation, market awareness, and SEO performance.
- Deep experience leading product launches, developing positioning and messaging, and creating sales and marketing collateral.
- Strong analytical skills with the ability to translate data into insights that inform strategy and validate messaging.
- Exceptional storytelling skills and a track record of enabling teams to deliver compelling product narratives.
- Clear history of enabling sales teams to meet and exceed their goals.
- Strong leadership presence with the ability to influence senior stakeholders, foster collaboration, and drive results across teams.
- Experience building, scaling, or mentoring a product marketing function or team is a strong plus, with the appetite to build and lead a team as DISQO grows.
- Excellent communication, planning, and interpersonal skills.
- Comfort operating in ambiguity with a creative, critical-thinking mindset.
- Experience in adtech, marketing measurement, or programmatic media.
PERKS & BENEFITS
- 100% covered Medical/Dental/Vision for employee, competitive dependent coverage
- Stock options
- 401K
- Generous PTO policy
- Team offsites, social events & happy hours
- Life Insurance
- Health FSA
- Catered lunch and fully stocked kitchen
- Paid Maternity/Paternity leave
- Disability Insurance
- Travel Assistance Program
- 24/7 Counseling Services offered to Employees
Note: The benefits noted above are for full time US based employees only.
DISQO is an equal opportunity employer. Discovery, innovation, and growth are possible when we open ourselves to new possibilities, perspectives, and approaches. That’s why, at DISQO, we welcome, support, and empower individuals from diverse backgrounds. Exceptional teams are rooted in extraordinary people, each with a unique story and a compelling set of skills. DISQO does not discriminate against employees based on race, color, religion, sex, national origin, gender identity or expression, age, disability, pregnancy (including childbirth, breastfeeding, or related medical condition), genetic information, protected military or veteran status, sexual orientation, or any other characteristic protected by applicable federal, state or local laws.
Recruiting firms that submit resumes to DISQO without first entering into a written contract will not be entitled to any compensation on candidates referred by that firm.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
Your pay will be determined by your experience, work location, and other applicable factors.
See All 148+ Product Marketing Director Jobs in California
Find roles in California that match your experience and apply in just a few clicks.
Find JobsProduct Marketing Director Jobs by City in California
Where California roles are concentrated, by current openings.
Product Marketing Director Job Market in California
A snapshot from current California openings, updated as new roles post.
Who's Hiring
- Adobe14
- Astera Labs4
- IXL Learning4
- Revolution Medicines4
- Moloco3
Top Industries Hiring
- Technology & Software60
- Electronics & Hardware20
- Biotechnology & Pharmaceuticals17
- Manufacturing7
- Media & Entertainment7
What California Employers Look For
The qualifications that appear most often in product marketing director jobs across California.
- Bachelor's degree in marketing, business, communications, or a related field required
- Seven or more years of experience in product marketing or a closely related discipline
- Demonstrated experience leading go-to-market strategy for technology or SaaS products
- Strong cross-functional collaboration skills working with product, sales, and engineering teams
- Experience managing and developing a team of product marketing managers
- Proficiency with marketing analytics platforms and pipeline reporting tools
Product Marketing Director Jobs in California: Frequently Asked Questions
How do you become a product marketing director in California?
Product marketing director is not a licensed profession in California, so there is no state board, exam, or registration required. The typical path is a bachelor's degree in marketing, business, or communications, followed by progressive roles in product marketing, often starting as a product marketing manager at a California technology or consumer brand. An MBA from a California university can accelerate advancement, and a portfolio of successful product launches carries significant weight in hiring decisions.
How much do product marketing directors make in California?
Product marketing directors in California earn a median of about $193,620 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $104,370 for the lowest 10% to over $326,400 for the top 10%. Pay rises with experience, specialty, and employer.
Which companies hire product marketing directors in California?
Employers hiring product marketing directors in California right now include Adobe, Astera Labs, and IXL Learning, based on current listings on Migrate Mate as of June 2026. California's concentration of enterprise software, consumer hardware, and life sciences companies means demand is consistent year-round across both large corporations and well-funded growth-stage startups.
Which California cities have the most product marketing director jobs?
San Francisco, San Jose, and Irvine have the most product marketing director openings in California. The San Francisco Bay Area accounts for the largest share, driven by its dense cluster of enterprise software and platform companies, while Los Angeles reflects demand from consumer technology, entertainment technology, and media brands headquartered there.
Are there remote product marketing director jobs in California?
Yes, and more than most fields. About 27% of product marketing director openings tied to California are remote or hybrid as of June 2026, reflecting how well the role translates to distributed work. Strategic planning, messaging development, and cross-functional collaboration are the parts of the role most commonly performed fully remotely.
How can I get hired as a product marketing director in California with little or no experience?
The most realistic entry path is through a product marketing manager role at a California technology company, where you build go-to-market experience before stepping into a director-level position. Large California employers like Google, Intuit, and Cisco run associate or rotational marketing programs designed for candidates without direct product marketing experience. Moving laterally from adjacent roles such as product management, growth marketing, or solutions engineering is also a well-established route, and a portfolio documenting a successful launch project gives candidates without traditional experience a concrete advantage.
Where can I find and apply to product marketing director jobs in California?
You can find and apply to product marketing director jobs in California on Migrate Mate, which lists current openings across the state. Search for roles that match your experience and specialization, then apply directly to the ones that fit.
See All 148+ Product Marketing Director Jobs in California
Find roles in California that match your experience and apply in just a few clicks.
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