Product Marketing Director Jobs in California
Product Marketing Director jobs in California are among the most active in the country, concentrated in technology, enterprise software, consumer hardware, and life sciences, with demand at every level from early-career associate directors through senior and VP-level roles. The largest hiring centers are San Francisco, San Jose, and Los Angeles, where established companies like Salesforce, Apple, and Adobe consistently seek experienced product marketing directors to lead go-to-market strategy and competitive positioning. Specialties in B2B SaaS, platform launches, and technical audience marketing are currently the most in demand. Find a role that fits below and apply directly.
Find JobsOverview
Open roles56
Top employerMarvell Technology
Top citySan Francisco, CA
Cities hiring22
Work type50% On-site
Top industryElectronics
Showing 5 of 56+ Product Marketing Director jobs
Director, Product Marketing, North America - HCM & Payroll
We won't show you this job again
New 22h ago
Sage
Director, Product Marketing, North America - HCM & Payroll
San Jose, California
New 22h ago
Sr Director, Product Marketing
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Added 5d ago
Cisco
Sr Director, Product Marketing
San Jose, California
Added 5d ago
Associate Director, Product Marketing
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Added 5d ago
Abbott
Associate Director, Product Marketing
Alameda, California
Added 5d ago
Sr. Director, Wireless Product Marketing
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Added 1w ago
Synaptics
Sr. Director, Wireless Product Marketing
San Jose, California
Added 1w ago
Director of Product Marketing
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Added 1w ago
Marvell Technology
Director of Product Marketing
Santa Clara, California
Added 1w ago
New 22h ago
Director, Product Marketing, North America - HCM & Payroll
Sage·San Jose, California
Job functions:
$200k - $260k/yr
Hybrid
10,000+ employees
Job Description
Job Description
We have a significant opportunity to grow our HCM & Payroll product portfolio across North America. With the launch of Sage HCM, our expanding AI capabilities, and the ability to connect HR, payroll, and financial management through Sage Intacct, we're investing in building a stronger competitive position in the mid-market.
We're looking for an experienced Product Marketing Leader to help shape that growth. You'll lead North American product marketing strategy across our HCM & Payroll portfolio, influence where we focus, how we differentiate, and how we compete, and work closely with senior leaders across Product, Sales, and Marketing to turn those decisions into commercial results. You'll also lead and grow a team of Senior PMMs and have an opportunity to help shape the future direction of this business.
Location: San Jose office (Riverpark Tower - 300 Park Ave.) This role requires three days per week in the office.
Why Sage?
Sage helps small-to-medium-sized businesses to succeed with AI-powered Accounting, Finance, Payroll & HR software. Knowing that millions of our global customers depend on our solutions, motivates us to keep innovating so they keep growing with confidence.
This is an opportunity to help shape Sage's next phase of growth in the North American HCM market. With Sage HCM now in market, an established financial management customer base, and growing AI capabilities, there's an opportunity to build on Sage's strengths and establish a stronger position in a highly competitive category. You'll have the opportunity to influence important commercial decisions, work closely with senior business leaders, develop a talented Product Marketing team, and help shape how the business grows. For a leader who enjoys building, developing teams, and seeing their strategic decisions translate into business results, there's an opportunity to make a significant contribution to what comes next.
We're looking for an experienced Product Marketing Leader to help shape that growth. You'll lead North American product marketing strategy across our HCM & Payroll portfolio, influence where we focus, how we differentiate, and how we compete, and work closely with senior leaders across Product, Sales, and Marketing to turn those decisions into commercial results. You'll also lead and grow a team of Senior PMMs and have an opportunity to help shape the future direction of this business.
Location: San Jose office (Riverpark Tower - 300 Park Ave.) This role requires three days per week in the office.
Why Sage?
Sage helps small-to-medium-sized businesses to succeed with AI-powered Accounting, Finance, Payroll & HR software. Knowing that millions of our global customers depend on our solutions, motivates us to keep innovating so they keep growing with confidence.
This is an opportunity to help shape Sage's next phase of growth in the North American HCM market. With Sage HCM now in market, an established financial management customer base, and growing AI capabilities, there's an opportunity to build on Sage's strengths and establish a stronger position in a highly competitive category. You'll have the opportunity to influence important commercial decisions, work closely with senior business leaders, develop a talented Product Marketing team, and help shape how the business grows. For a leader who enjoys building, developing teams, and seeing their strategic decisions translate into business results, there's an opportunity to make a significant contribution to what comes next.
Key Responsibilities
What You'll Do:
Product Marketing Strategy & Market Growth
Lead North American product marketing strategy across Sage's HCM, Payroll, Workforce Management, and AI-enabled portfolio.
Identify where Sage has the strongest opportunities to compete and grow, using customer insights, market trends, competitive intelligence, and commercial performance data.
Shape market segmentation, positioning, pricing and packaging recommendations, and go-to-market priorities to strengthen Sage's competitive position.
Partner with Product leadership to bring customer and market insights into roadmap discussions, investment priorities, and future product direction.
Positioning, Messaging & Competitive Differentiation
Develop compelling, differentiated positioning and messaging that clearly communicates why customers should choose Sage.
Shape the market narrative around Sage HCM, including the value of connecting HR, payroll, workforce management, and financial management through Sage Intacct.
Translate AI-enabled capabilities into clear customer benefits, particularly around accuracy, efficiency, transparency, and control.
Equip Sales, Marketing, and Partner teams with the insights, messaging, and competitive strategies needed to win in the market.
Go-to-Market Strategy & Commercial Impact
Lead go-to-market strategy for new products, capabilities, and portfolio initiatives, from market opportunity assessment through launch and ongoing growth.
Partner with Product, Sales, Growth Marketing, Customer Success, and other cross-functional leaders to align commercial priorities and execution.
Establish clear measures of success and use performance insights to improve competitive win rates, adoption, customer expansion, retention, and revenue growth.
Identify opportunities to strengthen the customer value proposition and accelerate growth across new and existing customer segments.
Strategic Leadership & Team Development
Lead, coach, and develop a team of Senior Product Marketers, building their strategic capabilities and commercial impact.
Serve as a senior Product Marketing partner for North America, working closely with global Product Marketing leadership and regional business stakeholders to align priorities and advance strategic initiatives.
Influence senior stakeholders across a globally distributed organization, bringing clarity to complex decisions and helping teams prioritize opportunities with the greatest commercial impact.
Build scalable approaches, processes, and best practices that strengthen product marketing effectiveness as the business evolves.
What We're Looking For
Significant experience in B2B SaaS product marketing, including ownership of product marketing strategy across a product portfolio, business unit, or major market.
People leadership experience, with the ability to coach, develop, and elevate the strategic impact of Product Marketing teams.
Demonstrated ability to translate market, customer, and competitive insights into commercial strategies that drive measurable business results.
Strong expertise in positioning, messaging, segmentation, go-to-market strategy, and competitive differentiation.
Experience influencing senior Product, Sales, and Marketing leaders, including challenging assumptions, shaping decisions, and building alignment across teams.
Strong commercial judgment, with experience connecting product marketing activities to customer acquisition, adoption, retention, expansion, and revenue growth.
Ability to navigate complex, global organizations and lead cross-functional initiatives with a high degree of independence.
Experience in HCM, Payroll, Workforce Management, or Financial Management software is an advantage, but not required. We're equally interested in strong B2B SaaS Product Marketing leaders who can bring relevant experience, fresh perspectives, and a track record of delivering commercial results.
Benefits? We have plenty.
Competitive annual bonuses (30%)
Comprehensive health, dental, and vision coverage
401(k) retirement match (100% matching up to 4%)
32 days paid time off (22 personal days & 10 national holidays)
18 weeks of paid parental leave (offered 1 year after the start date)
Work Away Program: Opportunity to work & play for 10 weeks from another country (Sage-approved list)
Sage Foundation: 5 days paid yearly to volunteer
$5,250 tuition reimbursement per calendar year starting 6 months after the hire date
Sage Wellness Rewards Program ($600 wellness credit and $360 fitness reimbursement annually)
The compensation offered will be determined by factors such as location, level, job-related knowledge, education, and experience. For this role, in this location, and depending on experience, the target offering salary range is: $200,000 to $260,000 base. In addition to base salary, employees will participate in a bonus plan based on company and individual performance. The range listed is just one component of the Sage total compensation package.
#LI-CH1
Product Marketing Strategy & Market Growth
Positioning, Messaging & Competitive Differentiation
Go-to-Market Strategy & Commercial Impact
Strategic Leadership & Team Development
What We're Looking For
Experience in HCM, Payroll, Workforce Management, or Financial Management software is an advantage, but not required. We're equally interested in strong B2B SaaS Product Marketing leaders who can bring relevant experience, fresh perspectives, and a track record of delivering commercial results.
Benefits? We have plenty.
The compensation offered will be determined by factors such as location, level, job-related knowledge, education, and experience. For this role, in this location, and depending on experience, the target offering salary range is: $200,000 to $260,000 base. In addition to base salary, employees will participate in a bonus plan based on company and individual performance. The range listed is just one component of the Sage total compensation package.
#LI-CH1
Sage
Director, Product Marketing, North America - HCM & Payroll
San Jose, California
New 22h ago10,000+ employees
Job functions:
$200k - $260k/yr
Hybrid
Job Description
Job Description
We have a significant opportunity to grow our HCM & Payroll product portfolio across North America. With the launch of Sage HCM, our expanding AI capabilities, and the ability to connect HR, payroll, and financial management through Sage Intacct, we're investing in building a stronger competitive position in the mid-market.
We're looking for an experienced Product Marketing Leader to help shape that growth. You'll lead North American product marketing strategy across our HCM & Payroll portfolio, influence where we focus, how we differentiate, and how we compete, and work closely with senior leaders across Product, Sales, and Marketing to turn those decisions into commercial results. You'll also lead and grow a team of Senior PMMs and have an opportunity to help shape the future direction of this business.
Location: San Jose office (Riverpark Tower - 300 Park Ave.) This role requires three days per week in the office.
Why Sage?
Sage helps small-to-medium-sized businesses to succeed with AI-powered Accounting, Finance, Payroll & HR software. Knowing that millions of our global customers depend on our solutions, motivates us to keep innovating so they keep growing with confidence.
This is an opportunity to help shape Sage's next phase of growth in the North American HCM market. With Sage HCM now in market, an established financial management customer base, and growing AI capabilities, there's an opportunity to build on Sage's strengths and establish a stronger position in a highly competitive category. You'll have the opportunity to influence important commercial decisions, work closely with senior business leaders, develop a talented Product Marketing team, and help shape how the business grows. For a leader who enjoys building, developing teams, and seeing their strategic decisions translate into business results, there's an opportunity to make a significant contribution to what comes next.
We're looking for an experienced Product Marketing Leader to help shape that growth. You'll lead North American product marketing strategy across our HCM & Payroll portfolio, influence where we focus, how we differentiate, and how we compete, and work closely with senior leaders across Product, Sales, and Marketing to turn those decisions into commercial results. You'll also lead and grow a team of Senior PMMs and have an opportunity to help shape the future direction of this business.
Location: San Jose office (Riverpark Tower - 300 Park Ave.) This role requires three days per week in the office.
Why Sage?
Sage helps small-to-medium-sized businesses to succeed with AI-powered Accounting, Finance, Payroll & HR software. Knowing that millions of our global customers depend on our solutions, motivates us to keep innovating so they keep growing with confidence.
This is an opportunity to help shape Sage's next phase of growth in the North American HCM market. With Sage HCM now in market, an established financial management customer base, and growing AI capabilities, there's an opportunity to build on Sage's strengths and establish a stronger position in a highly competitive category. You'll have the opportunity to influence important commercial decisions, work closely with senior business leaders, develop a talented Product Marketing team, and help shape how the business grows. For a leader who enjoys building, developing teams, and seeing their strategic decisions translate into business results, there's an opportunity to make a significant contribution to what comes next.
Key Responsibilities
What You'll Do:
Product Marketing Strategy & Market Growth
Lead North American product marketing strategy across Sage's HCM, Payroll, Workforce Management, and AI-enabled portfolio.
Identify where Sage has the strongest opportunities to compete and grow, using customer insights, market trends, competitive intelligence, and commercial performance data.
Shape market segmentation, positioning, pricing and packaging recommendations, and go-to-market priorities to strengthen Sage's competitive position.
Partner with Product leadership to bring customer and market insights into roadmap discussions, investment priorities, and future product direction.
Positioning, Messaging & Competitive Differentiation
Develop compelling, differentiated positioning and messaging that clearly communicates why customers should choose Sage.
Shape the market narrative around Sage HCM, including the value of connecting HR, payroll, workforce management, and financial management through Sage Intacct.
Translate AI-enabled capabilities into clear customer benefits, particularly around accuracy, efficiency, transparency, and control.
Equip Sales, Marketing, and Partner teams with the insights, messaging, and competitive strategies needed to win in the market.
Go-to-Market Strategy & Commercial Impact
Lead go-to-market strategy for new products, capabilities, and portfolio initiatives, from market opportunity assessment through launch and ongoing growth.
Partner with Product, Sales, Growth Marketing, Customer Success, and other cross-functional leaders to align commercial priorities and execution.
Establish clear measures of success and use performance insights to improve competitive win rates, adoption, customer expansion, retention, and revenue growth.
Identify opportunities to strengthen the customer value proposition and accelerate growth across new and existing customer segments.
Strategic Leadership & Team Development
Lead, coach, and develop a team of Senior Product Marketers, building their strategic capabilities and commercial impact.
Serve as a senior Product Marketing partner for North America, working closely with global Product Marketing leadership and regional business stakeholders to align priorities and advance strategic initiatives.
Influence senior stakeholders across a globally distributed organization, bringing clarity to complex decisions and helping teams prioritize opportunities with the greatest commercial impact.
Build scalable approaches, processes, and best practices that strengthen product marketing effectiveness as the business evolves.
What We're Looking For
Significant experience in B2B SaaS product marketing, including ownership of product marketing strategy across a product portfolio, business unit, or major market.
People leadership experience, with the ability to coach, develop, and elevate the strategic impact of Product Marketing teams.
Demonstrated ability to translate market, customer, and competitive insights into commercial strategies that drive measurable business results.
Strong expertise in positioning, messaging, segmentation, go-to-market strategy, and competitive differentiation.
Experience influencing senior Product, Sales, and Marketing leaders, including challenging assumptions, shaping decisions, and building alignment across teams.
Strong commercial judgment, with experience connecting product marketing activities to customer acquisition, adoption, retention, expansion, and revenue growth.
Ability to navigate complex, global organizations and lead cross-functional initiatives with a high degree of independence.
Experience in HCM, Payroll, Workforce Management, or Financial Management software is an advantage, but not required. We're equally interested in strong B2B SaaS Product Marketing leaders who can bring relevant experience, fresh perspectives, and a track record of delivering commercial results.
Benefits? We have plenty.
Competitive annual bonuses (30%)
Comprehensive health, dental, and vision coverage
401(k) retirement match (100% matching up to 4%)
32 days paid time off (22 personal days & 10 national holidays)
18 weeks of paid parental leave (offered 1 year after the start date)
Work Away Program: Opportunity to work & play for 10 weeks from another country (Sage-approved list)
Sage Foundation: 5 days paid yearly to volunteer
$5,250 tuition reimbursement per calendar year starting 6 months after the hire date
Sage Wellness Rewards Program ($600 wellness credit and $360 fitness reimbursement annually)
The compensation offered will be determined by factors such as location, level, job-related knowledge, education, and experience. For this role, in this location, and depending on experience, the target offering salary range is: $200,000 to $260,000 base. In addition to base salary, employees will participate in a bonus plan based on company and individual performance. The range listed is just one component of the Sage total compensation package.
#LI-CH1
Product Marketing Strategy & Market Growth
Positioning, Messaging & Competitive Differentiation
Go-to-Market Strategy & Commercial Impact
Strategic Leadership & Team Development
What We're Looking For
Experience in HCM, Payroll, Workforce Management, or Financial Management software is an advantage, but not required. We're equally interested in strong B2B SaaS Product Marketing leaders who can bring relevant experience, fresh perspectives, and a track record of delivering commercial results.
Benefits? We have plenty.
The compensation offered will be determined by factors such as location, level, job-related knowledge, education, and experience. For this role, in this location, and depending on experience, the target offering salary range is: $200,000 to $260,000 base. In addition to base salary, employees will participate in a bonus plan based on company and individual performance. The range listed is just one component of the Sage total compensation package.
#LI-CH1
See All 56 Product Marketing Director Jobs in California
Find roles in California that match your experience and apply in just a few clicks.
Find JobsProduct Marketing Director Jobs by City in California
Where California roles are concentrated, by current openings.
San Jose
8 jobsSanta Clara
6 jobsIrvine
4 jobsLos Angeles
4 jobsMilpitas
3 jobsPalo Alto
2 jobsSan Diego
2 jobsMenlo Park
2 jobsAlameda
1 jobFremont
1 jobOakland
1 jobCampbell
1 jobPasadena
1 jobSan Mateo
1 jobSunnyvale
1 jobBurlingame
1 jobCosta Mesa
1 jobEl Segundo
1 jobMountain View
1 jobSouth San Francisco
1 jobSan Francisco Bay Area
1 jobProduct Marketing Director Job Market in California
A snapshot from current California openings, updated as new roles post.
Who's Hiring
Top Industries Hiring
- Electronics & Hardware
- Technology & Software
- Retail
- Manufacturing
- Gaming & Esports
What California Employers Look For
The qualifications that appear most often in product marketing director jobs across California.
- Bachelor's degree in marketing, business, communications, or a related field required
- Seven or more years of experience in product marketing or a closely related discipline
- Demonstrated experience leading go-to-market strategy for technology or SaaS products
- Strong cross-functional collaboration skills working with product, sales, and engineering teams
- Experience managing and developing a team of product marketing managers
- Proficiency with marketing analytics platforms and pipeline reporting tools
Product Marketing Director Jobs in California: Frequently Asked Questions
How do you become a product marketing director in California?
Product marketing director is not a licensed profession in California, so there is no state board, exam, or registration required. The typical path is a bachelor's degree in marketing, business, or communications, followed by progressive roles in product marketing, often starting as a product marketing manager at a California technology or consumer brand. An MBA from a California university can accelerate advancement, and a portfolio of successful product launches carries significant weight in hiring decisions.
How much do product marketing directors make in California?
Product marketing directors in California earn a median of about $193,620 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $104,370 for the lowest 10% to over $326,400 for the top 10%. Pay rises with experience, specialty, and employer.
Which companies hire product marketing directors in California?
Employers hiring product marketing directors in California right now include Marvell Technology, Wealthfront, and CEVA, based on current listings on Migrate Mate as of November 2026. California's concentration of enterprise software, consumer hardware, and life sciences companies means demand is consistent year-round across both large corporations and well-funded growth-stage startups.
Which California cities have the most product marketing director jobs?
San Francisco, San Jose, and Santa Clara have the most product marketing director openings in California. The San Francisco Bay Area accounts for the largest share, driven by its dense cluster of enterprise software and platform companies, while Los Angeles reflects demand from consumer technology, entertainment technology, and media brands headquartered there.
Are there remote product marketing director jobs in California?
Yes, and more than most fields. About 50% of product marketing director openings tied to California are remote or hybrid as of November 2026, reflecting how well the role translates to distributed work. Strategic planning, messaging development, and cross-functional collaboration are the parts of the role most commonly performed fully remotely.
How can I get hired as a product marketing director in California with little or no experience?
The most realistic entry path is through a product marketing manager role at a California technology company, where you build go-to-market experience before stepping into a director-level position. Large California employers like Google, Intuit, and Cisco run associate or rotational marketing programs designed for candidates without direct product marketing experience. Moving laterally from adjacent roles such as product management, growth marketing, or solutions engineering is also a well-established route, and a portfolio documenting a successful launch project gives candidates without traditional experience a concrete advantage.
Where can I find and apply to product marketing director jobs in California?
You can find and apply to product marketing director jobs in California on Migrate Mate, which lists current openings across the state. Search for roles that match your experience and specialization, then apply directly to the ones that fit.
See All 56 Product Marketing Director Jobs in California
Find roles in California that match your experience and apply in just a few clicks.
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