Product Marketing Jobs
Product Marketing jobs are open across SaaS, consumer tech, healthtech, fintech, and B2B software, at every level from associate to VP, with specializations in go-to-market strategy, competitive intelligence, and product launches. Find a role that fits from the openings below and apply directly.
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Showing 5 of 1,429+ Product Marketing jobs
About Texicare
Founded in 2023 as a mission-driven health affiliate of Texas Mutual, Texicare was created by a group of seasoned healthcare professionals, and is headquartered in Austin, Texas.
Texicare is committed to changing the healthcare landscape by providing small businesses with innovative solutions that increase access to easy-to-use, more affordable, quality health care for Texans and their families. Texicare’s vision is to transform the healthcare ecosystem for the better, helping to create a healthier and happier Texas. Our healthcare plans were designed to be used, to remove barriers to care, to truly make a difference in people’s lives.
We’re looking for passionate, mission-driven individuals to join us in creating a healthier and happier Texas.
Position Summary
We are seeking a Product Marketing Strategist to translate Texicare's health plan and ancillary benefit offerings into clear, compelling stories and materials for brokers, employer decision-makers, Sales teams, and members.
In this role, you’ll develop product positioning, value propositions, messaging, and customer-facing materials. You’ll work closely with Marketing, Sales, Product, and operational teams to anticipate market needs, support Sales opportunities and enrollment, and ensure product information is accurate, differentiated, and ready for use.
To succeed in this role, you’ll bring a proactive, collaborative approach and the ability to manage multiple deliverables in a startup environment. You’ll also bring strong writing and presentation skills, the ability to simplify complex information, and the judgement to turn market feedback into practical recommendations and materials.
Essential Job Functions
In this role, you will be responsible for:
- Developing product positioning, differentiated value propositions, messaging, proof points, product facts, and FAQs for broker, employer, Sales, and member audiences.
- Translating health plan and benefit information into clear, accurate, audience-specific language and materials. Partner with Marketing to ensure materials align with brand guidelines.
- Collaborating with Sales to understand pipeline opportunities, recurring questions, customer objections, competitive pressure, and gaps in existing materials. Use these insights to improve product messaging and sales support.
- Developing and adapting product marketing and sales enablement materials that clearly communicate Texicare’s products and value, address common questions and objections, and support Sales throughout the customer decision-making process.
- Collaborating with internal stakeholders to develop open enrollment materials and presentations that help employers and members understand Texicare's products, benefits, and value.
- Maintaining a library of approved product messaging, facts, proof points, comparisons, supporting evidence, and customer-facing materials that are factually accurate and ready to use.
- Monitoring competitor offerings, market trends, broker and employer feedback, member insights, and available performance data. Recommend updates to positioning, messaging, and materials as market needs change.
- Coordinating product-marketing readiness with internal stakeholders by tracking required inputs, reviews, approvals, dependencies, and delivery dates.
- Supporting RFPs, proposals, partnerships, and other growth opportunities by validating product and benefit information, drafting product responses, and coordinating open questions and decisions.
To be successful in this role, you must have:
- A bachelor's degree or any equivalent combination of education, training, and experience.
- At least 2 years [JS1] of relevant experience in product marketing, sales enablement, healthcare marketing, product management, health plan product development, employee benefits, market research, or a related field. Equivalent combinations of experience may be considered.
- Demonstrated an ability to develop product positioning and customer-facing materials, such as sales presentations, customized finalist presentations, product comparisons, or enrollment materials, and turn complex product information and market or Sales feedback into clear, audience-specific messaging.
- Experience in healthcare and/or the health payer industry.
- Working knowledge of health insurance, employee benefits, broker distribution, employer-sponsored coverage, or the health plan competitive landscape.
- Strong writing, editing, storytelling, and presentation-development skills, including proficiency in Microsoft PowerPoint.
- The ability to gather and interpret market feedback, competitive intelligence, qualitative insights, and performance data and turn them into practical recommendations.
- Strong project-management, organization, and prioritization skills, with the ability to manage multiple deliverables, reviewers, and changing priorities.
- A proactive and collaborative working style, with the ability to identify needs, clarify objectives, move work through review and approval, and escalate material risks or decisions appropriately.
It would be great if you have:
- Product marketing or Sales enablement experience in health insurance, employee benefits, broker distribution, or employer-sponsored coverage.
- Experience developing customized finalist presentations, open enrollment materials, or health plan product training.
- Experience working with regulated content and coordinating legal, compliance, or stakeholder review and approval.
Benefits
- Automatic 4% employer contribution to retirement plan
- 401k plan with 100% match up to 6%
- Flexible time off for vacation, illness, etc.
- Nine paid holidays
- Day one health, Rx, vision, and dental insurance
- Life and disability insurance
- Flexible spending account
- Pet coverage and pet Rx discounts
- Free identity theft protection
- Free 2nd medical opinion service
Location
Texicare offers a flex-hybrid environment centered around collaboration and connection. All employees must reside in Texas. Team members living in the Austin area are expected to work from our office at least two days per week. Those based outside the greater Austin area may work remotely within Texas, with occasional travel to Austin as needed.
Texicare is an equal opportunity employer.
About Texicare
Founded in 2023 as a mission-driven health affiliate of Texas Mutual, Texicare was created by a group of seasoned healthcare professionals, and is headquartered in Austin, Texas.
Texicare is committed to changing the healthcare landscape by providing small businesses with innovative solutions that increase access to easy-to-use, more affordable, quality health care for Texans and their families. Texicare’s vision is to transform the healthcare ecosystem for the better, helping to create a healthier and happier Texas. Our healthcare plans were designed to be used, to remove barriers to care, to truly make a difference in people’s lives.
We’re looking for passionate, mission-driven individuals to join us in creating a healthier and happier Texas.
Position Summary
We are seeking a Product Marketing Strategist to translate Texicare's health plan and ancillary benefit offerings into clear, compelling stories and materials for brokers, employer decision-makers, Sales teams, and members.
In this role, you’ll develop product positioning, value propositions, messaging, and customer-facing materials. You’ll work closely with Marketing, Sales, Product, and operational teams to anticipate market needs, support Sales opportunities and enrollment, and ensure product information is accurate, differentiated, and ready for use.
To succeed in this role, you’ll bring a proactive, collaborative approach and the ability to manage multiple deliverables in a startup environment. You’ll also bring strong writing and presentation skills, the ability to simplify complex information, and the judgement to turn market feedback into practical recommendations and materials.
Essential Job Functions
In this role, you will be responsible for:
- Developing product positioning, differentiated value propositions, messaging, proof points, product facts, and FAQs for broker, employer, Sales, and member audiences.
- Translating health plan and benefit information into clear, accurate, audience-specific language and materials. Partner with Marketing to ensure materials align with brand guidelines.
- Collaborating with Sales to understand pipeline opportunities, recurring questions, customer objections, competitive pressure, and gaps in existing materials. Use these insights to improve product messaging and sales support.
- Developing and adapting product marketing and sales enablement materials that clearly communicate Texicare’s products and value, address common questions and objections, and support Sales throughout the customer decision-making process.
- Collaborating with internal stakeholders to develop open enrollment materials and presentations that help employers and members understand Texicare's products, benefits, and value.
- Maintaining a library of approved product messaging, facts, proof points, comparisons, supporting evidence, and customer-facing materials that are factually accurate and ready to use.
- Monitoring competitor offerings, market trends, broker and employer feedback, member insights, and available performance data. Recommend updates to positioning, messaging, and materials as market needs change.
- Coordinating product-marketing readiness with internal stakeholders by tracking required inputs, reviews, approvals, dependencies, and delivery dates.
- Supporting RFPs, proposals, partnerships, and other growth opportunities by validating product and benefit information, drafting product responses, and coordinating open questions and decisions.
To be successful in this role, you must have:
- A bachelor's degree or any equivalent combination of education, training, and experience.
- At least 2 years [JS1] of relevant experience in product marketing, sales enablement, healthcare marketing, product management, health plan product development, employee benefits, market research, or a related field. Equivalent combinations of experience may be considered.
- Demonstrated an ability to develop product positioning and customer-facing materials, such as sales presentations, customized finalist presentations, product comparisons, or enrollment materials, and turn complex product information and market or Sales feedback into clear, audience-specific messaging.
- Experience in healthcare and/or the health payer industry.
- Working knowledge of health insurance, employee benefits, broker distribution, employer-sponsored coverage, or the health plan competitive landscape.
- Strong writing, editing, storytelling, and presentation-development skills, including proficiency in Microsoft PowerPoint.
- The ability to gather and interpret market feedback, competitive intelligence, qualitative insights, and performance data and turn them into practical recommendations.
- Strong project-management, organization, and prioritization skills, with the ability to manage multiple deliverables, reviewers, and changing priorities.
- A proactive and collaborative working style, with the ability to identify needs, clarify objectives, move work through review and approval, and escalate material risks or decisions appropriately.
It would be great if you have:
- Product marketing or Sales enablement experience in health insurance, employee benefits, broker distribution, or employer-sponsored coverage.
- Experience developing customized finalist presentations, open enrollment materials, or health plan product training.
- Experience working with regulated content and coordinating legal, compliance, or stakeholder review and approval.
Benefits
- Automatic 4% employer contribution to retirement plan
- 401k plan with 100% match up to 6%
- Flexible time off for vacation, illness, etc.
- Nine paid holidays
- Day one health, Rx, vision, and dental insurance
- Life and disability insurance
- Flexible spending account
- Pet coverage and pet Rx discounts
- Free identity theft protection
- Free 2nd medical opinion service
Location
Texicare offers a flex-hybrid environment centered around collaboration and connection. All employees must reside in Texas. Team members living in the Austin area are expected to work from our office at least two days per week. Those based outside the greater Austin area may work remotely within Texas, with occasional travel to Austin as needed.
Texicare is an equal opportunity employer.
Product Marketing Jobs by Experience Level
Top Cities Hiring Product Marketings
Explore product marketing openings in the cities hiring most right now.
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Find Product Marketing JobsProduct Marketing Job Market
Who's Hiring
- Intuit66
- Meta41
- Amazon39
- TikTok19
- ADP16
Top Industries Hiring
- Technology & Software41
- Banking & Financial Services10
- Electronics & Hardware7
- Manufacturing4
- Science & Research3
What Employers Look For
The qualifications that appear most often in product marketing jobs.
- 3 to 5 years of product marketing or related B2B or B2C marketing experience
- Demonstrated experience owning go-to-market strategy for a product or feature launch
- Proficiency with product analytics tools such as Amplitude, Pendo, or Mixpanel
- Strong writing skills with experience creating positioning documents and sales enablement materials
- Experience conducting customer research, win/loss interviews, or competitive analysis
- Bachelor's degree in marketing, business, communications, or a related field
Tips for Your Product Marketing Job Search
Anchor your resume to launch metrics
Product marketing resumes stall when they list responsibilities instead of outcomes. Quantify launches: pipeline influenced, win rate lift, adoption rate after onboarding campaigns. Hiring managers skim for evidence you moved a number, not just that you ran a program.
Build a positioning teardown sample
Many product marketing interviews ask you to critique a competitor's messaging on the spot. Prepare by writing two or three short teardowns of real products before you apply. Bring one as a leave-behind or portfolio link so interviewers see your framework immediately.
Target companies at a specific growth stage
The work varies sharply by stage. Pre-IPO companies want someone who can build positioning from scratch. Public companies need someone who can operate inside a structured GTM process. Filter your search by funding stage or revenue tier so your experience actually fits the opening.
Apply early to roles that fit
Migrate Mate lists product marketing openings from across the United States in one place, so you can find roles that match and apply directly to each listing.
Prepare a competitive battlecard for the interview
Interviewers at product-led companies often ask how you would position against a named competitor. Walk in with a one-page battlecard for their market. It shows you can do the actual job, not just talk about it, and it almost always becomes the center of the conversation.
Negotiate using scope, not just title
Product marketing compensation varies by whether you own a product line, a segment, or a single feature. Before accepting an offer, clarify which products you will own, what your launch cadence looks like, and whether you have dedicated research budget. Scope defines your leverage for future raises.
Product Marketing Jobs: Frequently Asked Questions
Which companies are hiring the most product marketings?
The companies hiring the most product marketings right now include Intuit, Meta, and Amazon, with the largest share of openings in California, New York, and Texas, based on current listings on Migrate Mate as of November 2026. Demand is concentrated at SaaS and cloud infrastructure companies, though healthtech and fintech are also posting consistently.
How many product marketing jobs are remote?
About 87% of product marketing openings are fully remote or hybrid as of November 2026, making it one of the more location-flexible roles in marketing. Fully remote postings skew toward individual contributor positions in competitive intelligence and content-heavy GTM roles, while director-level and above positions more often require at least partial on-site presence.
How do you become a product marketing?
Most product marketers enter from adjacent roles in content marketing, sales enablement, or product management. Build your foundation by learning positioning frameworks, writing messaging documents for existing products you use, and getting comfortable with customer research methods. Earning a product marketing certification from a recognized program strengthens your candidacy, and a portfolio of at least one documented launch with clear outcomes makes your application stand out over candidates who only list job titles.
How do you get a product marketing job with little experience?
You can break in by targeting associate or specialist roles at early-stage startups, where teams are small and you can own real work quickly. Create a spec project: pick a product you know well, write a full positioning brief and launch plan for a fictional feature, and share it in your application. Roles in sales enablement or content marketing at a tech company are also common entry points because they build the core skills hiring managers look for.
What does the product marketing interview process look like?
Most product marketing interview loops include an initial recruiter screen, a hiring manager conversation focused on past launches and positioning work, and a take-home project or live case study where you develop messaging or a GTM plan for a real or fictional product. Final rounds typically involve cross-functional panels with product managers, sales leaders, or demand generation counterparts who assess whether you can collaborate across teams and defend your strategic decisions under pressure.
Where can I find and apply to product marketing jobs?
You can find and apply to product marketing jobs on Migrate Mate, which lists current openings from across the United States. Search the listings to find roles that match your experience level and specialization, then apply directly to each one that fits.
See All 1,429+ Product Marketing Jobs
Find roles that match your experience and apply in just a few clicks.
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