Product Marketing Jobs in Seattle, WA
Product Marketing jobs in Seattle, Washington are concentrated in South Lake Union, the Central District, and Bellevue, across cloud technology, e-commerce, and enterprise software. Employers hiring right now include Amazon, Amazon Web Services, and Temporal Technologies. See the openings below and apply to the ones that match your experience.
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Zenoti provides an all-in-one, cloud-based software solution for the beauty and wellness industry. Our solution allows users to seamlessly manage every aspect of the business in a comprehensive mobile solution: online appointment bookings, POS, CRM, employee management, inventory management, built-in marketing programs and more. Zenoti helps clients streamline their systems and reduce costs, while simultaneously improving customer retention and spending. Our platform is engineered for reliability and scale and harnesses the power of enterprise-level technology for businesses of all sizes
Zenoti powers more than 30,000 salons, spas, medspas and fitness studios in over 50 countries. This includes a vast portfolio of global brands, such as European Wax Center, Hand & Stone, Massage Heights, Rush Hair & Beauty, Sono Bello, Profile by Sanford, Hair Cuttery, CorePower Yoga and TONI&GUY.
Our recent accomplishments include surpassing a $1 billion unicorn valuation, being named Next Tech Titan by GeekWire, raising an $80 million investment from TPG, ranking as the 316th fastest-growing company in North America on Deloitte's 2020 Technology Fast 500™. We are also proud to be recognized as a Great Place to Work CertifiedTM for 2021-2022 as this reaffirms our commitment to empowering people to feel good and find their greatness. To learn more about Zenoti visit: https://www.zenoti.com
Description
As Vice President of Product Marketing, you will own the go-to-market (GTM) growth strategy and execution for Zenoti's product offerings. You will create compelling value propositions, product positioning and messaging to our global customer base. You will work closely with key executives in sales, marketing, product management and support teams to roll out new product offerings by creating high-impact campaigns. You must enjoy working in a fast-paced environment, be able to multitask and thrive in an environment that rewards high-quality work. This role will report directly to the SVP of Product Management.
What will I be doing?
- Collaborate with company executives, product management, sales, support, and marketing teams on GTM priorities, strategy, and execution
- Partner with key stakeholders to properly position the Zenoti value proposition and competitive differentiation
- Be a strong partner in leading GTM strategy - understanding trends and customer needs, identify new target markets for Zenoti - and building differentiated product strategies
- You will both manage product marketing creative team as well as create product marketing content, while prioritizing work to drive customer acquisition
- Partner with the Customer Success team to drive adoption through supporting materials and campaigns
- Drive the overall GTM activities around new product releases and launches
- Be a master of leveraging data to assess market viability and develop GTM strategy for different product offerings
What skills do I need?
- You have a demonstrated track record of creating & delivering compelling content and breakthrough product marketing programs (with fantastic portfolio)
- You have a history of delivering results in high growth, innovative and fast paced environments
- You are Fluent in Salesforce, analytics software (ex: Tableau, Google Analytics), and project management software
- You have a solid understanding of Zenoti applications, cloud-based enterprise and SaaS applications
- You have a process-driven approach and the ability to lead internal alignment strategies amidst dynamic growth, ambiguity and change
- You have a strong executive presence and customer-facing skills, as well as the ability to manage a creative team and overall product marketing function
- You are equally comfortable with strategic thinking and detailed, creative execution
- You are a leader and mentor, you can collaborate and manage a team as well as multiple projects. Experience leading cross-functional, global teams
- You're metrics-driven and focused on ROI. You can develop KPIs, dashboards and benchmark reports to measure success and advocate for effective product marketing strategies.
Requirements
- Bachelor's Degree in Business, Marketing or related field. MBA preferred.
- 12+ years relevant product marketing experience in B2B technology, SaaS or enterprise software, and go-to-market planning
- Experience building and managing teams of product marketers
- Experience seeing company through late-stage startup growth cycle
Zenoti provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
Zenoti provides an all-in-one, cloud-based software solution for the beauty and wellness industry. Our solution allows users to seamlessly manage every aspect of the business in a comprehensive mobile solution: online appointment bookings, POS, CRM, employee management, inventory management, built-in marketing programs and more. Zenoti helps clients streamline their systems and reduce costs, while simultaneously improving customer retention and spending. Our platform is engineered for reliability and scale and harnesses the power of enterprise-level technology for businesses of all sizes
Zenoti powers more than 30,000 salons, spas, medspas and fitness studios in over 50 countries. This includes a vast portfolio of global brands, such as European Wax Center, Hand & Stone, Massage Heights, Rush Hair & Beauty, Sono Bello, Profile by Sanford, Hair Cuttery, CorePower Yoga and TONI&GUY.
Our recent accomplishments include surpassing a $1 billion unicorn valuation, being named Next Tech Titan by GeekWire, raising an $80 million investment from TPG, ranking as the 316th fastest-growing company in North America on Deloitte's 2020 Technology Fast 500™. We are also proud to be recognized as a Great Place to Work CertifiedTM for 2021-2022 as this reaffirms our commitment to empowering people to feel good and find their greatness. To learn more about Zenoti visit: https://www.zenoti.com
Description
As Vice President of Product Marketing, you will own the go-to-market (GTM) growth strategy and execution for Zenoti's product offerings. You will create compelling value propositions, product positioning and messaging to our global customer base. You will work closely with key executives in sales, marketing, product management and support teams to roll out new product offerings by creating high-impact campaigns. You must enjoy working in a fast-paced environment, be able to multitask and thrive in an environment that rewards high-quality work. This role will report directly to the SVP of Product Management.
What will I be doing?
- Collaborate with company executives, product management, sales, support, and marketing teams on GTM priorities, strategy, and execution
- Partner with key stakeholders to properly position the Zenoti value proposition and competitive differentiation
- Be a strong partner in leading GTM strategy - understanding trends and customer needs, identify new target markets for Zenoti - and building differentiated product strategies
- You will both manage product marketing creative team as well as create product marketing content, while prioritizing work to drive customer acquisition
- Partner with the Customer Success team to drive adoption through supporting materials and campaigns
- Drive the overall GTM activities around new product releases and launches
- Be a master of leveraging data to assess market viability and develop GTM strategy for different product offerings
What skills do I need?
- You have a demonstrated track record of creating & delivering compelling content and breakthrough product marketing programs (with fantastic portfolio)
- You have a history of delivering results in high growth, innovative and fast paced environments
- You are Fluent in Salesforce, analytics software (ex: Tableau, Google Analytics), and project management software
- You have a solid understanding of Zenoti applications, cloud-based enterprise and SaaS applications
- You have a process-driven approach and the ability to lead internal alignment strategies amidst dynamic growth, ambiguity and change
- You have a strong executive presence and customer-facing skills, as well as the ability to manage a creative team and overall product marketing function
- You are equally comfortable with strategic thinking and detailed, creative execution
- You are a leader and mentor, you can collaborate and manage a team as well as multiple projects. Experience leading cross-functional, global teams
- You're metrics-driven and focused on ROI. You can develop KPIs, dashboards and benchmark reports to measure success and advocate for effective product marketing strategies.
Requirements
- Bachelor's Degree in Business, Marketing or related field. MBA preferred.
- 12+ years relevant product marketing experience in B2B technology, SaaS or enterprise software, and go-to-market planning
- Experience building and managing teams of product marketers
- Experience seeing company through late-stage startup growth cycle
Zenoti provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
See All 76 Product Marketing Jobs in Seattle
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Find Product Marketing JobsProduct Marketing Job Market in Seattle
Who's Hiring
- Amazon14
- Amazon Web Services6
- Temporal Technologies6
- Meta5
- Oracle5
Top Industries Hiring
- Technology & Software
- Distribution & Wholesale
- Banking & Financial Services
Product Marketing Jobs in Seattle: Frequently Asked Questions
How do I get a product marketing job in Seattle?
Start by targeting Seattle's densest hiring pockets: cloud and enterprise software companies in South Lake Union and Bellevue, e-commerce operations downtown, and the growing consumer tech corridor along the Eastside. Candidates who stand out in Seattle's market typically combine go-to-market execution experience with fluency in product-led growth metrics. Familiarity with the tech-forward culture of Seattle employers and a portfolio showing launch ownership give you a clear edge over generalist applicants.
Which companies hire product marketings in Seattle?
Employers hiring product marketings in Seattle right now include Amazon, Amazon Web Services, and Temporal Technologies, based on current listings on Migrate Mate as of November 2026. Seattle's hiring base skews heavily toward large-scale technology platforms, Eastside cloud infrastructure firms, and mid-size SaaS companies expanding their go-to-market teams.
Are there remote product marketing jobs in Seattle?
Yes, product marketing is one of the more remote-compatible roles in tech, since much of the work involves strategy, messaging, and cross-functional collaboration rather than on-site presence. About 89% of product marketing openings tied to Seattle are remote or hybrid as of November 2026, reflecting the distributed norms common among Eastside and South Lake Union tech employers. Competitive intelligence, content strategy, and analyst relations tend to be the most fully remote-eligible functions locally.
How can I get a product marketing job in Seattle with little or no experience?
The most realistic entry path in Seattle is through a coordinator or marketing associate role at one of the city's mid-size SaaS or e-commerce companies, where scope is broad enough to rotate into product-facing work quickly. Seattle's startup ecosystem in Pioneer Square and Capitol Hill offers junior roles that blend content, lifecycle, and product messaging. Lateral moves from demand generation, sales enablement, or technical writing are common here because Seattle employers value cross-functional fluency over narrow specialization.
Which industries hire the most product marketings in Seattle?
The sectors hiring the most product marketings in Seattle are Technology & Software, Distribution & Wholesale, and Banking & Financial Services, based on current listings on Migrate Mate as of November 2026. Seattle's concentration of cloud infrastructure, retail technology, and enterprise software companies creates sustained demand for product marketers who can translate complex capabilities into buyer-ready messaging.
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