Product Marketing Jobs in Washington
Product Marketing jobs in Washington are among the most active in the country, concentrated in technology, cloud computing, consumer software, and enterprise SaaS across a seniority range from associate to VP. Seattle, Bellevue, and Redmond anchor the market, with major employers like Microsoft, Amazon, and Salesforce maintaining large product marketing functions in the region. The most in-demand specializations include go-to-market strategy, developer marketing, and B2B product launches. Find a role that fits below and apply directly.
Find Product Marketing JobsOverview
Showing 5 of 76+ Product Marketing jobs
Zenoti provides an all-in-one, cloud-based software solution for the beauty and wellness industry. Our solution allows users to seamlessly manage every aspect of the business in a comprehensive mobile solution: online appointment bookings, POS, CRM, employee management, inventory management, built-in marketing programs and more. Zenoti helps clients streamline their systems and reduce costs, while simultaneously improving customer retention and spending. Our platform is engineered for reliability and scale and harnesses the power of enterprise-level technology for businesses of all sizes
Zenoti powers more than 30,000 salons, spas, medspas and fitness studios in over 50 countries. This includes a vast portfolio of global brands, such as European Wax Center, Hand & Stone, Massage Heights, Rush Hair & Beauty, Sono Bello, Profile by Sanford, Hair Cuttery, CorePower Yoga and TONI&GUY.
Our recent accomplishments include surpassing a $1 billion unicorn valuation, being named Next Tech Titan by GeekWire, raising an $80 million investment from TPG, ranking as the 316th fastest-growing company in North America on Deloitte's 2020 Technology Fast 500™. We are also proud to be recognized as a Great Place to Work CertifiedTM for 2021-2022 as this reaffirms our commitment to empowering people to feel good and find their greatness. To learn more about Zenoti visit: https://www.zenoti.com
Description
As Vice President of Product Marketing, you will own the go-to-market (GTM) growth strategy and execution for Zenoti's product offerings. You will create compelling value propositions, product positioning and messaging to our global customer base. You will work closely with key executives in sales, marketing, product management and support teams to roll out new product offerings by creating high-impact campaigns. You must enjoy working in a fast-paced environment, be able to multitask and thrive in an environment that rewards high-quality work. This role will report directly to the SVP of Product Management.
What will I be doing?
- Collaborate with company executives, product management, sales, support, and marketing teams on GTM priorities, strategy, and execution
- Partner with key stakeholders to properly position the Zenoti value proposition and competitive differentiation
- Be a strong partner in leading GTM strategy - understanding trends and customer needs, identify new target markets for Zenoti - and building differentiated product strategies
- You will both manage product marketing creative team as well as create product marketing content, while prioritizing work to drive customer acquisition
- Partner with the Customer Success team to drive adoption through supporting materials and campaigns
- Drive the overall GTM activities around new product releases and launches
- Be a master of leveraging data to assess market viability and develop GTM strategy for different product offerings
What skills do I need?
- You have a demonstrated track record of creating & delivering compelling content and breakthrough product marketing programs (with fantastic portfolio)
- You have a history of delivering results in high growth, innovative and fast paced environments
- You are Fluent in Salesforce, analytics software (ex: Tableau, Google Analytics), and project management software
- You have a solid understanding of Zenoti applications, cloud-based enterprise and SaaS applications
- You have a process-driven approach and the ability to lead internal alignment strategies amidst dynamic growth, ambiguity and change
- You have a strong executive presence and customer-facing skills, as well as the ability to manage a creative team and overall product marketing function
- You are equally comfortable with strategic thinking and detailed, creative execution
- You are a leader and mentor, you can collaborate and manage a team as well as multiple projects. Experience leading cross-functional, global teams
- You're metrics-driven and focused on ROI. You can develop KPIs, dashboards and benchmark reports to measure success and advocate for effective product marketing strategies.
Requirements
- Bachelor's Degree in Business, Marketing or related field. MBA preferred.
- 12+ years relevant product marketing experience in B2B technology, SaaS or enterprise software, and go-to-market planning
- Experience building and managing teams of product marketers
- Experience seeing company through late-stage startup growth cycle
Zenoti provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
Zenoti provides an all-in-one, cloud-based software solution for the beauty and wellness industry. Our solution allows users to seamlessly manage every aspect of the business in a comprehensive mobile solution: online appointment bookings, POS, CRM, employee management, inventory management, built-in marketing programs and more. Zenoti helps clients streamline their systems and reduce costs, while simultaneously improving customer retention and spending. Our platform is engineered for reliability and scale and harnesses the power of enterprise-level technology for businesses of all sizes
Zenoti powers more than 30,000 salons, spas, medspas and fitness studios in over 50 countries. This includes a vast portfolio of global brands, such as European Wax Center, Hand & Stone, Massage Heights, Rush Hair & Beauty, Sono Bello, Profile by Sanford, Hair Cuttery, CorePower Yoga and TONI&GUY.
Our recent accomplishments include surpassing a $1 billion unicorn valuation, being named Next Tech Titan by GeekWire, raising an $80 million investment from TPG, ranking as the 316th fastest-growing company in North America on Deloitte's 2020 Technology Fast 500™. We are also proud to be recognized as a Great Place to Work CertifiedTM for 2021-2022 as this reaffirms our commitment to empowering people to feel good and find their greatness. To learn more about Zenoti visit: https://www.zenoti.com
Description
As Vice President of Product Marketing, you will own the go-to-market (GTM) growth strategy and execution for Zenoti's product offerings. You will create compelling value propositions, product positioning and messaging to our global customer base. You will work closely with key executives in sales, marketing, product management and support teams to roll out new product offerings by creating high-impact campaigns. You must enjoy working in a fast-paced environment, be able to multitask and thrive in an environment that rewards high-quality work. This role will report directly to the SVP of Product Management.
What will I be doing?
- Collaborate with company executives, product management, sales, support, and marketing teams on GTM priorities, strategy, and execution
- Partner with key stakeholders to properly position the Zenoti value proposition and competitive differentiation
- Be a strong partner in leading GTM strategy - understanding trends and customer needs, identify new target markets for Zenoti - and building differentiated product strategies
- You will both manage product marketing creative team as well as create product marketing content, while prioritizing work to drive customer acquisition
- Partner with the Customer Success team to drive adoption through supporting materials and campaigns
- Drive the overall GTM activities around new product releases and launches
- Be a master of leveraging data to assess market viability and develop GTM strategy for different product offerings
What skills do I need?
- You have a demonstrated track record of creating & delivering compelling content and breakthrough product marketing programs (with fantastic portfolio)
- You have a history of delivering results in high growth, innovative and fast paced environments
- You are Fluent in Salesforce, analytics software (ex: Tableau, Google Analytics), and project management software
- You have a solid understanding of Zenoti applications, cloud-based enterprise and SaaS applications
- You have a process-driven approach and the ability to lead internal alignment strategies amidst dynamic growth, ambiguity and change
- You have a strong executive presence and customer-facing skills, as well as the ability to manage a creative team and overall product marketing function
- You are equally comfortable with strategic thinking and detailed, creative execution
- You are a leader and mentor, you can collaborate and manage a team as well as multiple projects. Experience leading cross-functional, global teams
- You're metrics-driven and focused on ROI. You can develop KPIs, dashboards and benchmark reports to measure success and advocate for effective product marketing strategies.
Requirements
- Bachelor's Degree in Business, Marketing or related field. MBA preferred.
- 12+ years relevant product marketing experience in B2B technology, SaaS or enterprise software, and go-to-market planning
- Experience building and managing teams of product marketers
- Experience seeing company through late-stage startup growth cycle
Zenoti provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
See All 76 Product Marketing Jobs in Washington
Find roles in Washington that match your experience and apply in just a few clicks.
Find Product Marketing JobsProduct Marketing Jobs by City in Washington
Where Washington roles are concentrated, by current openings.
Product Marketing Job Market in Washington
A snapshot from current Washington openings, updated as new roles post.
Who's Hiring
- Amazon12
- Microsoft6
- T-Mobile5
- Amazon Web Services4
- Temporal Technologies4
Top Industries Hiring
- Technology & Software
- Telecommunications
- Distribution & Wholesale
- Banking & Financial Services
What Washington Employers Look For
The qualifications that appear most often in product marketing jobs across Washington.
- Bachelor's degree in marketing, business, or a related field required
- Three or more years of product marketing or product management experience preferred
- Demonstrated experience developing go-to-market strategies for software or technology products
- Proficiency with marketing analytics platforms such as Salesforce, HubSpot, or Google Analytics
- Strong written and verbal communication skills for cross-functional collaboration
- Experience with customer research, competitive analysis, and positioning frameworks
Product Marketing Jobs in Washington: Frequently Asked Questions
How do you become a product marketing in Washington?
Product marketing in Washington requires no state-issued license or exam. Most employers expect a bachelor's degree in marketing, business, communications, or a related field, and the Washington market heavily favors candidates with direct experience in technology or SaaS products. Breaking in typically means building a portfolio of positioning work, launch campaigns, or competitive analyses, then targeting associate or specialist roles at Washington's many software and cloud companies.
How much do product marketings make in Washington?
Product marketings in Washington earn a median of about $172,270 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $98,220 for the lowest 10% to over $293,590 for the top 10%. Pay rises with experience, specialty, and employer.
Which companies hire product marketings in Washington?
Employers hiring product marketings in Washington right now include Amazon, Microsoft, and T-Mobile, based on current listings on Migrate Mate as of November 2026. Washington's concentration of enterprise software and cloud technology companies means product marketing openings here skew heavily toward B2B, developer, and platform marketing roles.
Which Washington cities have the most product marketing jobs?
Seattle, Bellevue, and Redmond have the most product marketing openings in Washington. Seattle dominates because of its dense tech ecosystem, while Bellevue and Redmond reflect the headquarters presence of Microsoft and the regional offices of major enterprise software companies that have built large product marketing teams close to their engineering organizations.
Are there remote product marketing jobs in Washington?
Yes, and more than most fields. About 78% of product marketing openings tied to Washington are remote or hybrid as of November 2026, reflecting the desk-based and collaborative nature of the work. Strategic and content-heavy responsibilities such as messaging development, competitive research, and launch planning are the functions most commonly offered on a fully remote basis.
How can I get hired as a product marketing in Washington with little or no experience?
The most realistic entry path is through a marketing coordinator or product specialist role at one of Washington's mid-size SaaS or cloud companies, where scope is broad enough to gain go-to-market exposure quickly. Large employers like Microsoft and Amazon run rotational and university-hire programs that place recent graduates into product marketing associate tracks. Building a portfolio that includes a mock product launch, positioning brief, or competitive teardown for a real Washington company gives candidates without direct experience a concrete edge.
Where can I find and apply to product marketing jobs in Washington?
You can find and apply to product marketing jobs in Washington on Migrate Mate, which lists current Washington openings across Seattle, Bellevue, Redmond, and the broader state. Find roles that match your experience and apply directly to each one.
See All 76 Product Marketing Jobs in Washington
Find roles in Washington that match your experience and apply in just a few clicks.
Find Product Marketing Jobs