Product Marketing Jobs in Texas
Product Marketing jobs in Texas are in strong demand, with active hiring concentrated in technology, SaaS, financial services, and enterprise software sectors and openings ranging from associate product marketers through director-level positions. Austin, Dallas, and Houston lead hiring volume, anchored by companies like Dell Technologies, Oracle, and American Airlines that maintain large marketing organizations in the state. The most in-demand specialties include go-to-market strategy, product launch management, and competitive intelligence. Find a role that fits below and apply directly.
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About Texicare
Founded in 2023 as a mission-driven health affiliate of Texas Mutual, Texicare was created by a group of seasoned healthcare professionals, and is headquartered in Austin, Texas.
Texicare is committed to changing the healthcare landscape by providing small businesses with innovative solutions that increase access to easy-to-use, more affordable, quality health care for Texans and their families. Texicare’s vision is to transform the healthcare ecosystem for the better, helping to create a healthier and happier Texas. Our healthcare plans were designed to be used, to remove barriers to care, to truly make a difference in people’s lives.
We’re looking for passionate, mission-driven individuals to join us in creating a healthier and happier Texas.
Position Summary
We are seeking a Product Marketing Strategist to translate Texicare's health plan and ancillary benefit offerings into clear, compelling stories and materials for brokers, employer decision-makers, Sales teams, and members.
In this role, you’ll develop product positioning, value propositions, messaging, and customer-facing materials. You’ll work closely with Marketing, Sales, Product, and operational teams to anticipate market needs, support Sales opportunities and enrollment, and ensure product information is accurate, differentiated, and ready for use.
To succeed in this role, you’ll bring a proactive, collaborative approach and the ability to manage multiple deliverables in a startup environment. You’ll also bring strong writing and presentation skills, the ability to simplify complex information, and the judgement to turn market feedback into practical recommendations and materials.
Essential Job Functions
In this role, you will be responsible for:
- Developing product positioning, differentiated value propositions, messaging, proof points, product facts, and FAQs for broker, employer, Sales, and member audiences.
- Translating health plan and benefit information into clear, accurate, audience-specific language and materials. Partner with Marketing to ensure materials align with brand guidelines.
- Collaborating with Sales to understand pipeline opportunities, recurring questions, customer objections, competitive pressure, and gaps in existing materials. Use these insights to improve product messaging and sales support.
- Developing and adapting product marketing and sales enablement materials that clearly communicate Texicare’s products and value, address common questions and objections, and support Sales throughout the customer decision-making process.
- Collaborating with internal stakeholders to develop open enrollment materials and presentations that help employers and members understand Texicare's products, benefits, and value.
- Maintaining a library of approved product messaging, facts, proof points, comparisons, supporting evidence, and customer-facing materials that are factually accurate and ready to use.
- Monitoring competitor offerings, market trends, broker and employer feedback, member insights, and available performance data. Recommend updates to positioning, messaging, and materials as market needs change.
- Coordinating product-marketing readiness with internal stakeholders by tracking required inputs, reviews, approvals, dependencies, and delivery dates.
- Supporting RFPs, proposals, partnerships, and other growth opportunities by validating product and benefit information, drafting product responses, and coordinating open questions and decisions.
To be successful in this role, you must have:
- A bachelor's degree or any equivalent combination of education, training, and experience.
- At least 2 years [JS1] of relevant experience in product marketing, sales enablement, healthcare marketing, product management, health plan product development, employee benefits, market research, or a related field. Equivalent combinations of experience may be considered.
- Demonstrated an ability to develop product positioning and customer-facing materials, such as sales presentations, customized finalist presentations, product comparisons, or enrollment materials, and turn complex product information and market or Sales feedback into clear, audience-specific messaging.
- Experience in healthcare and/or the health payer industry.
- Working knowledge of health insurance, employee benefits, broker distribution, employer-sponsored coverage, or the health plan competitive landscape.
- Strong writing, editing, storytelling, and presentation-development skills, including proficiency in Microsoft PowerPoint.
- The ability to gather and interpret market feedback, competitive intelligence, qualitative insights, and performance data and turn them into practical recommendations.
- Strong project-management, organization, and prioritization skills, with the ability to manage multiple deliverables, reviewers, and changing priorities.
- A proactive and collaborative working style, with the ability to identify needs, clarify objectives, move work through review and approval, and escalate material risks or decisions appropriately.
It would be great if you have:
- Product marketing or Sales enablement experience in health insurance, employee benefits, broker distribution, or employer-sponsored coverage.
- Experience developing customized finalist presentations, open enrollment materials, or health plan product training.
- Experience working with regulated content and coordinating legal, compliance, or stakeholder review and approval.
Benefits
- Automatic 4% employer contribution to retirement plan
- 401k plan with 100% match up to 6%
- Flexible time off for vacation, illness, etc.
- Nine paid holidays
- Day one health, Rx, vision, and dental insurance
- Life and disability insurance
- Flexible spending account
- Pet coverage and pet Rx discounts
- Free identity theft protection
- Free 2nd medical opinion service
Location
Texicare offers a flex-hybrid environment centered around collaboration and connection. All employees must reside in Texas. Team members living in the Austin area are expected to work from our office at least two days per week. Those based outside the greater Austin area may work remotely within Texas, with occasional travel to Austin as needed.
Texicare is an equal opportunity employer.
About Texicare
Founded in 2023 as a mission-driven health affiliate of Texas Mutual, Texicare was created by a group of seasoned healthcare professionals, and is headquartered in Austin, Texas.
Texicare is committed to changing the healthcare landscape by providing small businesses with innovative solutions that increase access to easy-to-use, more affordable, quality health care for Texans and their families. Texicare’s vision is to transform the healthcare ecosystem for the better, helping to create a healthier and happier Texas. Our healthcare plans were designed to be used, to remove barriers to care, to truly make a difference in people’s lives.
We’re looking for passionate, mission-driven individuals to join us in creating a healthier and happier Texas.
Position Summary
We are seeking a Product Marketing Strategist to translate Texicare's health plan and ancillary benefit offerings into clear, compelling stories and materials for brokers, employer decision-makers, Sales teams, and members.
In this role, you’ll develop product positioning, value propositions, messaging, and customer-facing materials. You’ll work closely with Marketing, Sales, Product, and operational teams to anticipate market needs, support Sales opportunities and enrollment, and ensure product information is accurate, differentiated, and ready for use.
To succeed in this role, you’ll bring a proactive, collaborative approach and the ability to manage multiple deliverables in a startup environment. You’ll also bring strong writing and presentation skills, the ability to simplify complex information, and the judgement to turn market feedback into practical recommendations and materials.
Essential Job Functions
In this role, you will be responsible for:
- Developing product positioning, differentiated value propositions, messaging, proof points, product facts, and FAQs for broker, employer, Sales, and member audiences.
- Translating health plan and benefit information into clear, accurate, audience-specific language and materials. Partner with Marketing to ensure materials align with brand guidelines.
- Collaborating with Sales to understand pipeline opportunities, recurring questions, customer objections, competitive pressure, and gaps in existing materials. Use these insights to improve product messaging and sales support.
- Developing and adapting product marketing and sales enablement materials that clearly communicate Texicare’s products and value, address common questions and objections, and support Sales throughout the customer decision-making process.
- Collaborating with internal stakeholders to develop open enrollment materials and presentations that help employers and members understand Texicare's products, benefits, and value.
- Maintaining a library of approved product messaging, facts, proof points, comparisons, supporting evidence, and customer-facing materials that are factually accurate and ready to use.
- Monitoring competitor offerings, market trends, broker and employer feedback, member insights, and available performance data. Recommend updates to positioning, messaging, and materials as market needs change.
- Coordinating product-marketing readiness with internal stakeholders by tracking required inputs, reviews, approvals, dependencies, and delivery dates.
- Supporting RFPs, proposals, partnerships, and other growth opportunities by validating product and benefit information, drafting product responses, and coordinating open questions and decisions.
To be successful in this role, you must have:
- A bachelor's degree or any equivalent combination of education, training, and experience.
- At least 2 years [JS1] of relevant experience in product marketing, sales enablement, healthcare marketing, product management, health plan product development, employee benefits, market research, or a related field. Equivalent combinations of experience may be considered.
- Demonstrated an ability to develop product positioning and customer-facing materials, such as sales presentations, customized finalist presentations, product comparisons, or enrollment materials, and turn complex product information and market or Sales feedback into clear, audience-specific messaging.
- Experience in healthcare and/or the health payer industry.
- Working knowledge of health insurance, employee benefits, broker distribution, employer-sponsored coverage, or the health plan competitive landscape.
- Strong writing, editing, storytelling, and presentation-development skills, including proficiency in Microsoft PowerPoint.
- The ability to gather and interpret market feedback, competitive intelligence, qualitative insights, and performance data and turn them into practical recommendations.
- Strong project-management, organization, and prioritization skills, with the ability to manage multiple deliverables, reviewers, and changing priorities.
- A proactive and collaborative working style, with the ability to identify needs, clarify objectives, move work through review and approval, and escalate material risks or decisions appropriately.
It would be great if you have:
- Product marketing or Sales enablement experience in health insurance, employee benefits, broker distribution, or employer-sponsored coverage.
- Experience developing customized finalist presentations, open enrollment materials, or health plan product training.
- Experience working with regulated content and coordinating legal, compliance, or stakeholder review and approval.
Benefits
- Automatic 4% employer contribution to retirement plan
- 401k plan with 100% match up to 6%
- Flexible time off for vacation, illness, etc.
- Nine paid holidays
- Day one health, Rx, vision, and dental insurance
- Life and disability insurance
- Flexible spending account
- Pet coverage and pet Rx discounts
- Free identity theft protection
- Free 2nd medical opinion service
Location
Texicare offers a flex-hybrid environment centered around collaboration and connection. All employees must reside in Texas. Team members living in the Austin area are expected to work from our office at least two days per week. Those based outside the greater Austin area may work remotely within Texas, with occasional travel to Austin as needed.
Texicare is an equal opportunity employer.
See All 99 Product Marketing Jobs in Texas
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Find Product Marketing JobsProduct Marketing Jobs by City in Texas
Where Texas roles are concentrated, by current openings.
Product Marketing Job Market in Texas
A snapshot from current Texas openings, updated as new roles post.
Who's Hiring
Top Industries Hiring
- Electronics & Hardware
- Energy
- Education
- Manufacturing
- Telecommunications
What Texas Employers Look For
The qualifications that appear most often in product marketing jobs across Texas.
- Bachelor's degree in marketing, business, or a related field required
- Three or more years of experience in product marketing or closely adjacent roles
- Demonstrated ability to develop go-to-market strategies for B2B or B2C products
- Strong cross-functional collaboration skills with product, sales, and engineering teams
- Proficiency with marketing analytics tools and CRM platforms such as Salesforce
- Experience creating product positioning, messaging frameworks, and competitive analyses
Product Marketing Jobs in Texas: Frequently Asked Questions
How do you become a product marketing in Texas?
Product marketing in Texas requires no state-issued license or certification. Most employers expect a bachelor's degree in marketing, business, communications, or a related field. Candidates build toward the role through positions in content marketing, market research, or product management, then move into dedicated product marketing roles. A portfolio demonstrating go-to-market work, messaging frameworks, or product launch campaigns strengthens applications considerably with Texas technology and enterprise employers.
How much do product marketings make in Texas?
Product marketings in Texas earn a median of about $147,880 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $81,820 for the lowest 10% to over $259,200 for the top 10%. Pay rises with experience, specialty, and employer.
Which companies hire product marketings in Texas?
Employers hiring product marketings in Texas right now include Texas Instruments, Samsung Electronics, and AMD, based on current listings on Migrate Mate as of November 2026. Texas's concentration of enterprise software, semiconductor, and financial services firms means product marketing roles appear consistently across both large headquarters operations and regional offices throughout the state.
Which Texas cities have the most product marketing jobs?
Austin, Dallas, and Plano account for the largest share of product marketing openings in Texas. Austin's dense SaaS and technology ecosystem drives the highest concentration of roles, while Dallas attracts significant volume from enterprise software, telecommunications, and financial services headquarters, and Houston adds openings through its energy technology and healthcare sectors.
Are there remote product marketing jobs in Texas?
Yes, and more than most fields. Product marketing is largely a desk and communications-driven role, making remote and hybrid arrangements common across the industry. About 85% of product marketing openings tied to Texas are remote or hybrid as of November 2026, reflecting how widely distributed the work can be. Roles focused on content development, messaging, and competitive analysis tend to be the most remote-friendly, while positions tied to in-person product launches or sales enablement often require on-site presence.
How can I get hired as a product marketing in Texas with little or no experience?
The most realistic entry path is landing a marketing coordinator, content marketing, or market research role at a Texas technology or enterprise company and building toward product marketing from within. Large Austin-based SaaS firms and Dallas enterprise software companies regularly hire marketing associates who rotate into product marketing functions. Completing a recognized product marketing certification and assembling a portfolio with a sample go-to-market plan or competitive teardown gives early-career candidates a concrete edge in Texas interviews.
Where can I find and apply to product marketing jobs in Texas?
You can find and apply to product marketing jobs in Texas on Migrate Mate, which lists current Texas openings. Search the available roles, find the ones that fit your experience and target location, and apply directly through each listing.
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