Product Marketing Jobs in Minnesota
Product Marketing jobs in Minnesota are in steady demand, with the strongest concentration in Minneapolis-Saint Paul's technology, medical device, and financial services sectors, and openings at every level from associate to director. The Twin Cities metro drives the bulk of hiring, with additional activity in Rochester and Bloomington, where companies like Best Buy, UnitedHealth Group, and Medtronic maintain significant marketing operations. The most sought-after specializations are B2B product marketing, go-to-market strategy, and healthcare and medical device marketing. Find a role that fits below and apply directly.
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Showing 5 of 21+ Product Marketing jobs
Job Summary
The Dir Product Marketing leads the development and execution of product marketing strategies, campaigns, and programs to shape long-term market positioning and growth strategies. This role oversees cross-functional execution and drives enterprise-level impact through integrated marketing initiatives. This role is accountable for leading managers and teams in delivering marketing initiatives, optimizing marketing effectiveness, and achieving short- and long-term business objectives.
Essential Functions
- Define and lead short- and long-term product marketing strategies, driving sustained growth, market share expansion, and competitive differentiation.
- Direct comprehensive market research and trend analysis to identify opportunities and inform strategic decisions across product portfolios
- Oversee development and governance of all product marketing content and messaging, ensuring consistency and impact across channels
- Lead product lifecycle marketing, including go-to-market strategies, growth initiatives, and retirement planning to optimize portfolio performance
- Establish and direct integrated marketing programs in partnership with sales and technical leadership to maximize revenue and market penetration
- Own marketing budget strategy and allocation, evaluating performance across campaigns to optimize investment outcomes
- Sponsor and oversee high-impact promotional events and industry engagements to strengthen brand presence.
- Comply with Company and department policies and standards; performs other duties as assigned
People Management
- Accountable for team staffing and managing direct reports to include development, performance management, goal setting, and other managerial duties
- Ensures direct reports are aware of and follow ethical business practices and Company’s Code of Conduct to maintain a supportive and productive working environment.
Minimum Requirements
- Bachelor's degree in marketing, Business, Communications, or related field or equivalent education and/or experience
- 10 years of progressive experience in product marketing or related field 5 years leadership or people management experience
Preferred Requirements
Skills and Abilities
- Demonstrated success leading business transformation, organizational change, and category performance improvement initiatives
- Expertise in product marketing strategy, portfolio management, and go-to-market execution
- Strong strategic and financial acumen, including budget ownership and ROI optimization
- Creativity in developing product positioning, messaging, marketing campaigns, and promotional strategies
- Ability to influence senior leadership and drive alignment across complex organizations Advanced understanding of market dynamics, segmentation, and competitive positioning
Physical and Cognitive Demands
- Communicate/Hearing Frequently
- Communicate/Talking Frequently
- Learn New Tasks or Concepts Frequently
- Make Timely Decisions in the Context of a Workflow Frequently
- Complete Tasks Independently Constantly
- Maintain Focus Constantly
- Remember Processes & Procedures Constantly
- Stationary Position (Seated) Constantly
- Vision Constantly
- Hand/Eye Coordination Occasionally
- Bend Rarely
- Complete Tasks in a Noisy Environment Rarely
- Feeling/Grasping/Handling Rarely
- Move/Traverse Rarely
- Repetitive Motions Rarely
Working Environment
- Hazards Occasionally
Environmental Conditions
Office: This position primarily operates in a professional office environment in which team members occupy desks in assigned areas or at meeting/collaboration spaces within the building. The building's primary work areas consist of desks, chairs, computers, and other office equipment and devices for professional services.
Travel Requirements
- This position may require occasional travel (e.g., supplier executive meetings, line reviews, industry events), up to 10%
The potential compensation range for this role is below. The final offer amount could exceed this range, based on various factors such as candidate location (geographical labor market), experience, and skills. $139,200.00 - $185,666.67
Job Summary
The Dir Product Marketing leads the development and execution of product marketing strategies, campaigns, and programs to shape long-term market positioning and growth strategies. This role oversees cross-functional execution and drives enterprise-level impact through integrated marketing initiatives. This role is accountable for leading managers and teams in delivering marketing initiatives, optimizing marketing effectiveness, and achieving short- and long-term business objectives.
Essential Functions
- Define and lead short- and long-term product marketing strategies, driving sustained growth, market share expansion, and competitive differentiation.
- Direct comprehensive market research and trend analysis to identify opportunities and inform strategic decisions across product portfolios
- Oversee development and governance of all product marketing content and messaging, ensuring consistency and impact across channels
- Lead product lifecycle marketing, including go-to-market strategies, growth initiatives, and retirement planning to optimize portfolio performance
- Establish and direct integrated marketing programs in partnership with sales and technical leadership to maximize revenue and market penetration
- Own marketing budget strategy and allocation, evaluating performance across campaigns to optimize investment outcomes
- Sponsor and oversee high-impact promotional events and industry engagements to strengthen brand presence.
- Comply with Company and department policies and standards; performs other duties as assigned
People Management
- Accountable for team staffing and managing direct reports to include development, performance management, goal setting, and other managerial duties
- Ensures direct reports are aware of and follow ethical business practices and Company’s Code of Conduct to maintain a supportive and productive working environment.
Minimum Requirements
- Bachelor's degree in marketing, Business, Communications, or related field or equivalent education and/or experience
- 10 years of progressive experience in product marketing or related field 5 years leadership or people management experience
Preferred Requirements
Skills and Abilities
- Demonstrated success leading business transformation, organizational change, and category performance improvement initiatives
- Expertise in product marketing strategy, portfolio management, and go-to-market execution
- Strong strategic and financial acumen, including budget ownership and ROI optimization
- Creativity in developing product positioning, messaging, marketing campaigns, and promotional strategies
- Ability to influence senior leadership and drive alignment across complex organizations Advanced understanding of market dynamics, segmentation, and competitive positioning
Physical and Cognitive Demands
- Communicate/Hearing Frequently
- Communicate/Talking Frequently
- Learn New Tasks or Concepts Frequently
- Make Timely Decisions in the Context of a Workflow Frequently
- Complete Tasks Independently Constantly
- Maintain Focus Constantly
- Remember Processes & Procedures Constantly
- Stationary Position (Seated) Constantly
- Vision Constantly
- Hand/Eye Coordination Occasionally
- Bend Rarely
- Complete Tasks in a Noisy Environment Rarely
- Feeling/Grasping/Handling Rarely
- Move/Traverse Rarely
- Repetitive Motions Rarely
Working Environment
- Hazards Occasionally
Environmental Conditions
Office: This position primarily operates in a professional office environment in which team members occupy desks in assigned areas or at meeting/collaboration spaces within the building. The building's primary work areas consist of desks, chairs, computers, and other office equipment and devices for professional services.
Travel Requirements
- This position may require occasional travel (e.g., supplier executive meetings, line reviews, industry events), up to 10%
The potential compensation range for this role is below. The final offer amount could exceed this range, based on various factors such as candidate location (geographical labor market), experience, and skills. $139,200.00 - $185,666.67
See All 21 Product Marketing Jobs in Minnesota
Find roles in Minnesota that match your experience and apply in just a few clicks.
Find Product Marketing JobsProduct Marketing Jobs by City in Minnesota
Where Minnesota roles are concentrated, by current openings.
Product Marketing Job Market in Minnesota
A snapshot from current Minnesota openings, updated as new roles post.
Who's Hiring
What Minnesota Employers Look For
The qualifications that appear most often in product marketing jobs across Minnesota.
- Bachelor's degree in marketing, business, or a related field required
- Three or more years of product marketing or related B2B marketing experience preferred
- Demonstrated ability to develop go-to-market strategies and product positioning
- Experience collaborating with product management, sales, and creative teams
- Proficiency with marketing analytics platforms and CRM tools such as Salesforce
- Strong written and verbal communication skills for internal and external audiences
Product Marketing Jobs in Minnesota: Frequently Asked Questions
How do you become a product marketing in Minnesota?
Most product marketing roles in Minnesota require a bachelor's degree in marketing, business, communications, or a closely related field, and there is no state-issued license for this role. Employers in the Twin Cities tech and medical device sectors typically expect candidates to show a portfolio of go-to-market campaigns or product launches. Starting in a marketing coordinator or content marketing role at a Minnesota company and building cross-functional experience with product and sales teams is the most common path into a dedicated product marketing position.
How much do product marketings make in Minnesota?
Product marketings in Minnesota earn a median of about $173,300 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $103,160 for the lowest 10% to over $303,350 for the top 10%. Pay rises with experience, specialty, and employer.
Which companies hire product marketings in Minnesota?
Minnesota product marketing roles are posted by Imricor Medical Systems, Coupe, and Optum and others right now, based on current listings on Migrate Mate as of November 2026. Minnesota's concentration of Fortune 500 headquarters and major medical device manufacturers makes it one of the more active states for product marketing hiring in the Midwest.
Which Minnesota cities have the most product marketing jobs?
Minneapolis, Eagan, and Plymouth have the most product marketing openings in Minnesota. The Minneapolis-Saint Paul metro dominates because it is home to a dense cluster of corporate headquarters, technology firms, and healthcare companies, while Rochester draws openings tied to its large medical and life sciences employer base, and Bloomington benefits from its proximity to major retail and financial services operations in the southern Twin Cities suburbs.
Are there remote product marketing jobs in Minnesota?
Yes, and more than most fields, since product marketing is primarily a desk-based, collaborative role that translates well to distributed work. About 100% of product marketing openings tied to Minnesota are remote or hybrid as of November 2026, reflecting the strong tech and SaaS employer presence in the state. The portions of the role most commonly done remotely include content development, competitive research, and campaign planning, while product launches and sales enablement sessions are more likely to require in-person collaboration.
How can I get hired as a product marketing in Minnesota with little or no experience?
The most realistic entry path is landing a marketing coordinator or associate product marketing role at a Twin Cities technology company or medical device firm and building go-to-market exposure from there. Companies like UnitedHealth Group and large Minneapolis-based SaaS employers regularly hire marketing associates who rotate through product, demand generation, and communications functions. A portfolio showing a product launch plan, competitive analysis, or messaging framework gives candidates a clear edge. Adjacent roles in content marketing, sales enablement, or market research at Minnesota companies are also common bridges into a full product marketing title.
Where can I find and apply to product marketing jobs in Minnesota?
You can find and apply to product marketing jobs in Minnesota on Migrate Mate, which lists current openings from employers hiring in the state right now. Find the roles that fit your experience and apply directly from each listing.
See All 21 Product Marketing Jobs in Minnesota
Find roles in Minnesota that match your experience and apply in just a few clicks.
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