Product Marketing Jobs in California
Product Marketing jobs in California are among the most active in the country, concentrated in technology, enterprise software, consumer apps, and health tech, with demand at every level from associate product marketer to VP of product marketing. The largest hiring markets are San Francisco, Los Angeles, and San Diego, where companies like Salesforce, Google, and Adobe maintain major product and go-to-market teams. The most in-demand specialties include B2B product launches, competitive intelligence, and growth-focused positioning for SaaS products. Find a role that fits below and apply directly.
Find Product Marketing JobsOverview
Open roles451+
Top employerIntuit
Top citySan Francisco, CA
Cities hiring55
Work type48% Hybrid
Top industryTechnology
Showing 5 of 451+ Product Marketing jobs
Director, Product Marketing, North America - HCM & Payroll
We won't show you this job again
New 21h ago
Sage
Director, Product Marketing, North America - HCM & Payroll
San Jose, California
New 21h ago
Senior Product Marketing Manager
We won't show you this job again
Added 2d ago
A10 Networks
Senior Product Marketing Manager
San Jose, California
Added 2d ago
Senior Product Marketing Manager - Emerging AI Accounts and Ecosystem Partner
We won't show you this job again
Added 2d ago
Teradyne
Senior Product Marketing Manager - Emerging AI Accounts and Ecosystem Partner
Westlake Village, California
Added 2d ago
rincipal Product Marketing Manager, Loitering Munitions & Precision Strike
We won't show you this job again
Added 3d ago
AeroVironment
rincipal Product Marketing Manager, Loitering Munitions & Precision Strike
Simi Valley, California
Added 3d ago
Product Marketing Specialist
We won't show you this job again
Added 3d ago
JAE ELECTRONICS
Product Marketing Specialist
Irvine, California
Added 3d ago
New 21h ago
Director, Product Marketing, North America - HCM & Payroll
Sage·San Jose, California
Job functions:
$200k - $260k/yr
Hybrid
10,000+ employees
Job Description
Job Description
We have a significant opportunity to grow our HCM & Payroll product portfolio across North America. With the launch of Sage HCM, our expanding AI capabilities, and the ability to connect HR, payroll, and financial management through Sage Intacct, we're investing in building a stronger competitive position in the mid-market.
We're looking for an experienced Product Marketing Leader to help shape that growth. You'll lead North American product marketing strategy across our HCM & Payroll portfolio, influence where we focus, how we differentiate, and how we compete, and work closely with senior leaders across Product, Sales, and Marketing to turn those decisions into commercial results. You'll also lead and grow a team of Senior PMMs and have an opportunity to help shape the future direction of this business.
Location: San Jose office (Riverpark Tower - 300 Park Ave.) This role requires three days per week in the office.
Why Sage?
Sage helps small-to-medium-sized businesses to succeed with AI-powered Accounting, Finance, Payroll & HR software. Knowing that millions of our global customers depend on our solutions, motivates us to keep innovating so they keep growing with confidence.
This is an opportunity to help shape Sage's next phase of growth in the North American HCM market. With Sage HCM now in market, an established financial management customer base, and growing AI capabilities, there's an opportunity to build on Sage's strengths and establish a stronger position in a highly competitive category. You'll have the opportunity to influence important commercial decisions, work closely with senior business leaders, develop a talented Product Marketing team, and help shape how the business grows. For a leader who enjoys building, developing teams, and seeing their strategic decisions translate into business results, there's an opportunity to make a significant contribution to what comes next.
We're looking for an experienced Product Marketing Leader to help shape that growth. You'll lead North American product marketing strategy across our HCM & Payroll portfolio, influence where we focus, how we differentiate, and how we compete, and work closely with senior leaders across Product, Sales, and Marketing to turn those decisions into commercial results. You'll also lead and grow a team of Senior PMMs and have an opportunity to help shape the future direction of this business.
Location: San Jose office (Riverpark Tower - 300 Park Ave.) This role requires three days per week in the office.
Why Sage?
Sage helps small-to-medium-sized businesses to succeed with AI-powered Accounting, Finance, Payroll & HR software. Knowing that millions of our global customers depend on our solutions, motivates us to keep innovating so they keep growing with confidence.
This is an opportunity to help shape Sage's next phase of growth in the North American HCM market. With Sage HCM now in market, an established financial management customer base, and growing AI capabilities, there's an opportunity to build on Sage's strengths and establish a stronger position in a highly competitive category. You'll have the opportunity to influence important commercial decisions, work closely with senior business leaders, develop a talented Product Marketing team, and help shape how the business grows. For a leader who enjoys building, developing teams, and seeing their strategic decisions translate into business results, there's an opportunity to make a significant contribution to what comes next.
Key Responsibilities
What You'll Do:
Product Marketing Strategy & Market Growth
Lead North American product marketing strategy across Sage's HCM, Payroll, Workforce Management, and AI-enabled portfolio.
Identify where Sage has the strongest opportunities to compete and grow, using customer insights, market trends, competitive intelligence, and commercial performance data.
Shape market segmentation, positioning, pricing and packaging recommendations, and go-to-market priorities to strengthen Sage's competitive position.
Partner with Product leadership to bring customer and market insights into roadmap discussions, investment priorities, and future product direction.
Positioning, Messaging & Competitive Differentiation
Develop compelling, differentiated positioning and messaging that clearly communicates why customers should choose Sage.
Shape the market narrative around Sage HCM, including the value of connecting HR, payroll, workforce management, and financial management through Sage Intacct.
Translate AI-enabled capabilities into clear customer benefits, particularly around accuracy, efficiency, transparency, and control.
Equip Sales, Marketing, and Partner teams with the insights, messaging, and competitive strategies needed to win in the market.
Go-to-Market Strategy & Commercial Impact
Lead go-to-market strategy for new products, capabilities, and portfolio initiatives, from market opportunity assessment through launch and ongoing growth.
Partner with Product, Sales, Growth Marketing, Customer Success, and other cross-functional leaders to align commercial priorities and execution.
Establish clear measures of success and use performance insights to improve competitive win rates, adoption, customer expansion, retention, and revenue growth.
Identify opportunities to strengthen the customer value proposition and accelerate growth across new and existing customer segments.
Strategic Leadership & Team Development
Lead, coach, and develop a team of Senior Product Marketers, building their strategic capabilities and commercial impact.
Serve as a senior Product Marketing partner for North America, working closely with global Product Marketing leadership and regional business stakeholders to align priorities and advance strategic initiatives.
Influence senior stakeholders across a globally distributed organization, bringing clarity to complex decisions and helping teams prioritize opportunities with the greatest commercial impact.
Build scalable approaches, processes, and best practices that strengthen product marketing effectiveness as the business evolves.
What We're Looking For
Significant experience in B2B SaaS product marketing, including ownership of product marketing strategy across a product portfolio, business unit, or major market.
People leadership experience, with the ability to coach, develop, and elevate the strategic impact of Product Marketing teams.
Demonstrated ability to translate market, customer, and competitive insights into commercial strategies that drive measurable business results.
Strong expertise in positioning, messaging, segmentation, go-to-market strategy, and competitive differentiation.
Experience influencing senior Product, Sales, and Marketing leaders, including challenging assumptions, shaping decisions, and building alignment across teams.
Strong commercial judgment, with experience connecting product marketing activities to customer acquisition, adoption, retention, expansion, and revenue growth.
Ability to navigate complex, global organizations and lead cross-functional initiatives with a high degree of independence.
Experience in HCM, Payroll, Workforce Management, or Financial Management software is an advantage, but not required. We're equally interested in strong B2B SaaS Product Marketing leaders who can bring relevant experience, fresh perspectives, and a track record of delivering commercial results.
Benefits? We have plenty.
Competitive annual bonuses (30%)
Comprehensive health, dental, and vision coverage
401(k) retirement match (100% matching up to 4%)
32 days paid time off (22 personal days & 10 national holidays)
18 weeks of paid parental leave (offered 1 year after the start date)
Work Away Program: Opportunity to work & play for 10 weeks from another country (Sage-approved list)
Sage Foundation: 5 days paid yearly to volunteer
$5,250 tuition reimbursement per calendar year starting 6 months after the hire date
Sage Wellness Rewards Program ($600 wellness credit and $360 fitness reimbursement annually)
The compensation offered will be determined by factors such as location, level, job-related knowledge, education, and experience. For this role, in this location, and depending on experience, the target offering salary range is: $200,000 to $260,000 base. In addition to base salary, employees will participate in a bonus plan based on company and individual performance. The range listed is just one component of the Sage total compensation package.
#LI-CH1
Product Marketing Strategy & Market Growth
Positioning, Messaging & Competitive Differentiation
Go-to-Market Strategy & Commercial Impact
Strategic Leadership & Team Development
What We're Looking For
Experience in HCM, Payroll, Workforce Management, or Financial Management software is an advantage, but not required. We're equally interested in strong B2B SaaS Product Marketing leaders who can bring relevant experience, fresh perspectives, and a track record of delivering commercial results.
Benefits? We have plenty.
The compensation offered will be determined by factors such as location, level, job-related knowledge, education, and experience. For this role, in this location, and depending on experience, the target offering salary range is: $200,000 to $260,000 base. In addition to base salary, employees will participate in a bonus plan based on company and individual performance. The range listed is just one component of the Sage total compensation package.
#LI-CH1
Sage
Director, Product Marketing, North America - HCM & Payroll
San Jose, California
New 21h ago10,000+ employees
Job functions:
$200k - $260k/yr
Hybrid
Job Description
Job Description
We have a significant opportunity to grow our HCM & Payroll product portfolio across North America. With the launch of Sage HCM, our expanding AI capabilities, and the ability to connect HR, payroll, and financial management through Sage Intacct, we're investing in building a stronger competitive position in the mid-market.
We're looking for an experienced Product Marketing Leader to help shape that growth. You'll lead North American product marketing strategy across our HCM & Payroll portfolio, influence where we focus, how we differentiate, and how we compete, and work closely with senior leaders across Product, Sales, and Marketing to turn those decisions into commercial results. You'll also lead and grow a team of Senior PMMs and have an opportunity to help shape the future direction of this business.
Location: San Jose office (Riverpark Tower - 300 Park Ave.) This role requires three days per week in the office.
Why Sage?
Sage helps small-to-medium-sized businesses to succeed with AI-powered Accounting, Finance, Payroll & HR software. Knowing that millions of our global customers depend on our solutions, motivates us to keep innovating so they keep growing with confidence.
This is an opportunity to help shape Sage's next phase of growth in the North American HCM market. With Sage HCM now in market, an established financial management customer base, and growing AI capabilities, there's an opportunity to build on Sage's strengths and establish a stronger position in a highly competitive category. You'll have the opportunity to influence important commercial decisions, work closely with senior business leaders, develop a talented Product Marketing team, and help shape how the business grows. For a leader who enjoys building, developing teams, and seeing their strategic decisions translate into business results, there's an opportunity to make a significant contribution to what comes next.
We're looking for an experienced Product Marketing Leader to help shape that growth. You'll lead North American product marketing strategy across our HCM & Payroll portfolio, influence where we focus, how we differentiate, and how we compete, and work closely with senior leaders across Product, Sales, and Marketing to turn those decisions into commercial results. You'll also lead and grow a team of Senior PMMs and have an opportunity to help shape the future direction of this business.
Location: San Jose office (Riverpark Tower - 300 Park Ave.) This role requires three days per week in the office.
Why Sage?
Sage helps small-to-medium-sized businesses to succeed with AI-powered Accounting, Finance, Payroll & HR software. Knowing that millions of our global customers depend on our solutions, motivates us to keep innovating so they keep growing with confidence.
This is an opportunity to help shape Sage's next phase of growth in the North American HCM market. With Sage HCM now in market, an established financial management customer base, and growing AI capabilities, there's an opportunity to build on Sage's strengths and establish a stronger position in a highly competitive category. You'll have the opportunity to influence important commercial decisions, work closely with senior business leaders, develop a talented Product Marketing team, and help shape how the business grows. For a leader who enjoys building, developing teams, and seeing their strategic decisions translate into business results, there's an opportunity to make a significant contribution to what comes next.
Key Responsibilities
What You'll Do:
Product Marketing Strategy & Market Growth
Lead North American product marketing strategy across Sage's HCM, Payroll, Workforce Management, and AI-enabled portfolio.
Identify where Sage has the strongest opportunities to compete and grow, using customer insights, market trends, competitive intelligence, and commercial performance data.
Shape market segmentation, positioning, pricing and packaging recommendations, and go-to-market priorities to strengthen Sage's competitive position.
Partner with Product leadership to bring customer and market insights into roadmap discussions, investment priorities, and future product direction.
Positioning, Messaging & Competitive Differentiation
Develop compelling, differentiated positioning and messaging that clearly communicates why customers should choose Sage.
Shape the market narrative around Sage HCM, including the value of connecting HR, payroll, workforce management, and financial management through Sage Intacct.
Translate AI-enabled capabilities into clear customer benefits, particularly around accuracy, efficiency, transparency, and control.
Equip Sales, Marketing, and Partner teams with the insights, messaging, and competitive strategies needed to win in the market.
Go-to-Market Strategy & Commercial Impact
Lead go-to-market strategy for new products, capabilities, and portfolio initiatives, from market opportunity assessment through launch and ongoing growth.
Partner with Product, Sales, Growth Marketing, Customer Success, and other cross-functional leaders to align commercial priorities and execution.
Establish clear measures of success and use performance insights to improve competitive win rates, adoption, customer expansion, retention, and revenue growth.
Identify opportunities to strengthen the customer value proposition and accelerate growth across new and existing customer segments.
Strategic Leadership & Team Development
Lead, coach, and develop a team of Senior Product Marketers, building their strategic capabilities and commercial impact.
Serve as a senior Product Marketing partner for North America, working closely with global Product Marketing leadership and regional business stakeholders to align priorities and advance strategic initiatives.
Influence senior stakeholders across a globally distributed organization, bringing clarity to complex decisions and helping teams prioritize opportunities with the greatest commercial impact.
Build scalable approaches, processes, and best practices that strengthen product marketing effectiveness as the business evolves.
What We're Looking For
Significant experience in B2B SaaS product marketing, including ownership of product marketing strategy across a product portfolio, business unit, or major market.
People leadership experience, with the ability to coach, develop, and elevate the strategic impact of Product Marketing teams.
Demonstrated ability to translate market, customer, and competitive insights into commercial strategies that drive measurable business results.
Strong expertise in positioning, messaging, segmentation, go-to-market strategy, and competitive differentiation.
Experience influencing senior Product, Sales, and Marketing leaders, including challenging assumptions, shaping decisions, and building alignment across teams.
Strong commercial judgment, with experience connecting product marketing activities to customer acquisition, adoption, retention, expansion, and revenue growth.
Ability to navigate complex, global organizations and lead cross-functional initiatives with a high degree of independence.
Experience in HCM, Payroll, Workforce Management, or Financial Management software is an advantage, but not required. We're equally interested in strong B2B SaaS Product Marketing leaders who can bring relevant experience, fresh perspectives, and a track record of delivering commercial results.
Benefits? We have plenty.
Competitive annual bonuses (30%)
Comprehensive health, dental, and vision coverage
401(k) retirement match (100% matching up to 4%)
32 days paid time off (22 personal days & 10 national holidays)
18 weeks of paid parental leave (offered 1 year after the start date)
Work Away Program: Opportunity to work & play for 10 weeks from another country (Sage-approved list)
Sage Foundation: 5 days paid yearly to volunteer
$5,250 tuition reimbursement per calendar year starting 6 months after the hire date
Sage Wellness Rewards Program ($600 wellness credit and $360 fitness reimbursement annually)
The compensation offered will be determined by factors such as location, level, job-related knowledge, education, and experience. For this role, in this location, and depending on experience, the target offering salary range is: $200,000 to $260,000 base. In addition to base salary, employees will participate in a bonus plan based on company and individual performance. The range listed is just one component of the Sage total compensation package.
#LI-CH1
Product Marketing Strategy & Market Growth
Positioning, Messaging & Competitive Differentiation
Go-to-Market Strategy & Commercial Impact
Strategic Leadership & Team Development
What We're Looking For
Experience in HCM, Payroll, Workforce Management, or Financial Management software is an advantage, but not required. We're equally interested in strong B2B SaaS Product Marketing leaders who can bring relevant experience, fresh perspectives, and a track record of delivering commercial results.
Benefits? We have plenty.
The compensation offered will be determined by factors such as location, level, job-related knowledge, education, and experience. For this role, in this location, and depending on experience, the target offering salary range is: $200,000 to $260,000 base. In addition to base salary, employees will participate in a bonus plan based on company and individual performance. The range listed is just one component of the Sage total compensation package.
#LI-CH1
See All 451+ Product Marketing Jobs in California
Find roles in California that match your experience and apply in just a few clicks.
Find Product Marketing JobsProduct Marketing Jobs by City in California
Where California roles are concentrated, by current openings.
Palo Alto
12 jobsMenlo Park
12 jobsSan Mateo
11 jobsMilpitas
9 jobsSunnyvale
8 jobsFremont
7 jobsRedwood City
5 jobsEl Segundo
4 jobsCulver City
4 jobsOakland
3 jobsCarlsbad
3 jobsSouth San Francisco
3 jobsAlameda
2 jobsRedlands
2 jobsTorrance
2 jobsSan Bruno
2 jobsBurlingame
2 jobsSanta Rosa
2 jobsAliso Viejo
2 jobsSimi Valley
2 jobsSan Francisco Bay Area
2 jobsBrea
1 jobChino
1 jobTustin
1 jobGardena
1 jobBrisbane
1 jobCampbell
1 jobMurrieta
1 jobPasadena
1 jobRichmond
1 jobSaratoga
1 jobCupertino
1 jobHawthorne
1 jobSanta Ana
1 jobBuena Park
1 jobCosta Mesa
1 jobPleasanton
1 jobSacramento
1 jobSan Carlos
1 jobFoster City
1 jobLake Forest
1 jobSanta Barbara
1 jobCorona del Mar
1 jobFountain Valley
1 jobCity of Industry
1 jobHuntington Beach
1 jobWestlake Village
1 jobSanta Clara County
1 jobProduct Marketing Job Market in California
A snapshot from current California openings, updated as new roles post.
Who's Hiring
- Intuit36
- Meta21
- Google10
- TikTok8
- NVIDIA7
Top Industries Hiring
- Technology & Software51
- Electronics & Hardware17
- Banking & Financial Services9
- Biotechnology & Pharmaceuticals4
- Manufacturing3
What California Employers Look For
The qualifications that appear most often in product marketing jobs across California.
- Bachelor's degree in marketing, business, communications, or a related field
- Three or more years of product marketing experience in a technology or SaaS environment
- Demonstrated ability to develop go-to-market strategies and product positioning
- Experience translating complex product features into clear customer-facing messaging
- Proficiency with analytics tools and CRM platforms such as Salesforce or HubSpot
- Strong cross-functional collaboration skills working with product, sales, and design teams
Product Marketing Jobs in California: Frequently Asked Questions
How do you become a product marketing in California?
The most direct path is a bachelor's degree in marketing, business, or communications followed by experience in a marketing or product role. California has no state license or exam required for product marketing. Most employers look for candidates who have worked in demand generation, content marketing, or product management and can demonstrate go-to-market execution. Building a portfolio of launch campaigns or positioning work strengthens applications significantly, particularly for roles at California's large technology companies.
How much do product marketings make in California?
Product marketings in California earn a median of about $193,620 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $104,370 for the lowest 10% to over $326,400 for the top 10%. Pay rises with experience, specialty, and employer.
Which companies hire product marketings in California?
Employers hiring product marketings in California right now include Intuit, Meta, and Google, based on current listings on Migrate Mate as of November 2026. California's density of enterprise software, consumer tech, and biotech companies means product marketing roles appear across a wide range of industries and company sizes, from early-stage startups to publicly traded firms.
Which California cities have the most product marketing jobs?
San Francisco, San Jose, and Mountain View have the most product marketing openings in California. San Francisco and its surrounding Bay Area communities lead due to the concentration of enterprise software and consumer technology headquarters there, while Los Angeles draws volume from media tech, e-commerce, and entertainment platforms, and San Diego sees strong demand from its growing biotech and cybersecurity sectors.
Are there remote product marketing jobs in California?
Yes, and more than most fields. About 66% of product marketing openings tied to California are remote or hybrid as of November 2026, reflecting how much of the work centers on writing, research, and cross-functional communication rather than on-site presence. Strategic and content-heavy specialties like competitive analysis, messaging development, and product launch planning are the most commonly offered as fully remote positions.
How can I get hired as a product marketing in California with little or no experience?
The most realistic entry point is moving laterally from a content marketing, sales development, or product management role, where you already touch messaging or customer insights. Large California technology companies including Salesforce, Intuit, and Broadcom run associate or rotational marketing programs that welcome candidates with limited direct experience. Building a portfolio with a mock go-to-market plan or a documented product launch project helps differentiate your application. Roles titled associate product marketer or product marketing coordinator are the most accessible starting points in California.
Where can I find and apply to product marketing jobs in California?
You can find and apply to product marketing jobs in California on Migrate Mate, which lists current California openings updated regularly. Search the listings to find roles that match your experience level, preferred location, and industry focus, then apply directly to the ones that fit.
See All 451+ Product Marketing Jobs in California
Find roles in California that match your experience and apply in just a few clicks.
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