Product Marketing Jobs in California

INTRODUCTION

We're looking for a Product Marketing Lead to own the story of one of our most important product lines. You'll sit at the intersection of product, design, engineering, brand, and customer, translating our products into narratives and campaigns that move people.

This is a high-ownership role for someone who can think strategically about positioning, work well cross-functionally, and roll up their sleeves to ship. You'll define how we talk about our products, equip the teams who bring them to market, and use what you learn from customers to shape what we build next. If you get energized by turning a complex, ambitious product into a clear and compelling story, this is for you.

ROLE AND RESPONSIBILITIES

• Own end-to-end product positioning and messaging for your product area, from foundational narrative to feature-level talking points.
• Lead go-to-market strategy and execution for new launches — coordinating across product, brand, comms, retail, and digital to land a cohesive story.
• Develop deep expertise in our customers, the competitive landscape, and the broader category, and turn that insight into a point of view that informs product and marketing decisions.
• Partner closely with product management to influence the roadmap, represent the voice of the customer, and ensure what we build is something we can clearly and authentically market.
• Create the content and tools that bring products to life — value props, launch narratives, demos, and key messages.
• Define how we measure success, instrument launches, and use data and customer feedback to iterate after every release.
• Collaborate with brand and creative partners to ensure product storytelling stays true to who we are as a company.

BASIC QUALIFICATIONS

• 10+ years of product marketing experience, including leading go-to-market for complex or consumer-facing products.
• A track record of crafting positioning and messaging that has measurably shifted how customers understand a product.
• Strong strategic instincts paired with genuine execution chops — you can set direction and ship the work.
• Excellent written and verbal communication; you can make the complicated feel clear and the technical feel human.
• Demonstrated ability to lead cross-functional initiatives and influence without authority across product, design, and brand teams.
• Comfort with ambiguity and a bias toward action in a fast-moving environment.
• Genuine curiosity about customers and a habit of grounding decisions in their needs.

PREFERRED QUALIFICATIONS

• Experience marketing hardware, connected products, or products with both physical and software components, preferred.
• Background in automotive, consumer technology, energy, or another mission-driven category, preferred.
• Experience building and mentoring product marketing teams, preferred.