Account Based Marketing Specialist Jobs in California
Account Based Marketing Specialist jobs in California are concentrated in San Francisco, San Jose, and Los Angeles, where companies like Salesforce, Adobe, and Oracle maintain large marketing teams and consistently recruit for this role. Demand is strongest in B2B software, cloud infrastructure, and enterprise technology, with openings ranging from coordinator-level to senior strategist and director positions. Intent data strategy, multi-channel campaign orchestration, and CRM-driven personalization are the specialties California employers prioritize most. Find a role that fits below and apply directly.
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Showing 5 of 6+ Account Based Marketing Specialist jobs
What we're looking for?
We need someone with B2B SaaS marketing experience (about 5+ years is ideal, but high-growth candidates with less will be considered) and real hands-on ABM work: personalized 1:1 and 1:few campaigns targeted at enterprise accounts. You should be comfortable owning a program from scratch, working directly with enterprise sales leaders and handling complex deal cycles, ideally on deals of $100K+ ACV. You should also have a track record of driving measurable pipeline, net-new opportunities and deal acceleration. Bonus points if you have healthcare or healthcare IT experience, or a background that mixes demand gen, field marketing or growth marketing with ABM.
What you'll do:
- Own the ABM strategy for accounts with $200K–$400K ACV. You'll be accountable for pipeline creation, deal acceleration and revenue impact.
- Take ownership the dedicated ABM program and build it from concept to execution. You'll report to the VP of Growth Marketing and work alongside the Head of Demand Gen.
- Work closely with Enterprise AEs and sales leaders to build account plans, map buying committees, find whitespace and coordinate multi-threaded engagement across the sales cycle.
- Design and run personalized 1:1 and 1:few plays across executive outreach, digital, gifting, field events, customer proof points and thought leadership. These plays create net-new business and move high-value deals forward.
- Lead coordinated account plays around product launches, conferences, executive events and customer stories, from planning to measuring results.
- Measure and improve account engagement, buying committee depth, deals influenced, win rate on ABM accounts and program spend per Tier 1 account. You'll partner with RevOps and use AI and account intelligence tools (e.g., 6sense, Demandbase, Clay) to scale personalization without losing quality.
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Find JobsAccount Based Marketing Specialist Jobs by City in California
Where California roles are concentrated, by current openings.
Account Based Marketing Specialist Job Market in California
A snapshot from current California openings, updated as new roles post.
Who's Hiring
Top Industries Hiring
- Banking & Financial Services
What California Employers Look For
The qualifications that appear most often in account based marketing specialist jobs across California.
- Bachelor's degree in marketing, business, or a related field required
- Three or more years of experience running account based marketing programs
- Proficiency with platforms such as Demandbase, 6sense, or Terminus
- Hands-on experience with Salesforce CRM and marketing automation tools like Marketo or HubSpot
- Demonstrated ability to collaborate with sales teams on pipeline and revenue goals
- Strong analytical skills with experience measuring campaign influence on target accounts
Account Based Marketing Specialist Jobs in California: Frequently Asked Questions
How do you become a account based marketing specialist in California?
A bachelor's degree in marketing, business, or communications is the standard starting point for this role in California. No state-issued license is required. California employers typically look for candidates who have hands-on experience with intent data platforms and CRM tools, which can be built through internships, in-house marketing roles, or B2B agency work. Completing recognized certifications in platforms like Marketo, HubSpot, or Salesforce strengthens a California application meaningfully.
Which companies hire account based marketing specialists in California?
Companies currently hiring account based marketing specialists in California include TikTok, Scale AI, and Shopmonkey, per current listings on Migrate Mate as of November 2026. California's concentration of enterprise software and cloud technology companies means openings appear consistently across both established headquarters and fast-growing scale-ups throughout the Bay Area and Southern California.
Which California cities have the most account based marketing specialist jobs?
San Francisco, Los Angeles, and Corte Madera have the most account based marketing specialist openings in California. The Bay Area leads because San Francisco and San Jose anchor the largest cluster of enterprise B2B technology companies in the country, including major CRM, cloud, and marketing technology vendors, while Los Angeles draws openings from media technology, e-commerce, and digital advertising companies headquartered there.
Are there remote account based marketing specialist jobs in California?
Yes, and more than most fields. Account based marketing specialist work is largely digital and strategic, making it well suited to remote arrangements. About 100% of account based marketing specialist openings tied to California are remote or hybrid as of November 2026, reflecting how broadly technology employers in the state have adopted flexible work policies. Campaign strategy, intent data analysis, and content personalization are the functions most commonly performed remotely.
How can I get hired as a account based marketing specialist in California with little or no experience?
The most realistic entry path is moving into an account based marketing role from a demand generation, marketing operations, or field marketing coordinator position, which are roles that large California technology companies like Salesforce, Adobe, and ServiceNow hire at the entry level. Building hands-on experience with Salesforce and a marketing automation platform, completing vendor certifications in Marketo or HubSpot, and assembling a portfolio of campaign work or case studies gives candidates a concrete edge when competing for junior account based marketing roles in California.
Where can I find and apply to account based marketing specialist jobs in California?
You can find and apply to account based marketing specialist jobs in California on Migrate Mate, which lists current California openings. Find roles that fit your background and apply directly to the ones that match.
See All 6 Account Based Marketing Specialist Jobs in California
Find roles in California that match your experience and apply in just a few clicks.
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