Account Based Marketing Specialist Jobs in California
Account Based Marketing Specialist jobs in California are concentrated in San Francisco, San Jose, and Los Angeles, where companies like Salesforce, Adobe, and Oracle maintain large marketing teams and consistently recruit for this role. Demand is strongest in B2B software, cloud infrastructure, and enterprise technology, with openings ranging from coordinator-level to senior strategist and director positions. Intent data strategy, multi-channel campaign orchestration, and CRM-driven personalization are the specialties California employers prioritize most. Find a role that fits below and apply directly.
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DESCRIPTION
Amazon Web Services (AWS) is seeking an experienced Principal Account-Based Marketing (ABM) Manager to serve as the first dedicated marketing resource supporting the AWS Global Private Equity (PE) team. This is a unique, high-impact role at the intersection of PE firm engagement and portfolio company (PortCo) demand generation and is intended to generate bi-directional value between PE firms and AWS.
The AWS Global PE team's mission is to help PE investors increase asset value through AWS adoption — from pre-acquisition due diligence through value creation, plan execution, and exit. This role will design and execute ABM strategies that accelerate AWS adoption across PE firms and their portfolio companies, with a focus on Tier 0 and Tier 1 firms and their highest-potential PortCos.
As the inaugural ABM hire for PE, you will operate as a strategic marketing partner to the PE leadership team, building the ABM plan aligned to the PE business strategy. You will develop 1:1 and 1:few ABM campaigns targeting PE Operating Partners, Investment Partners, and PortCo CxOs — driving awareness, engagement, pipeline, and revenue across the PE investment lifecycle. This is a global role reporting into the NAMER Marketing team with the potential to execute globally across NAMER, EMEA, and APJ based on GEO marketing and PE priorities.
Key job responsibilities
PE Firm-Level ABM Strategy: Design and execute account-based marketing plans for Tier 0 and Tier 1 PE firms (e.g., Blackstone, KKR, Francisco Partners, Permira, Thoma Bravo), tailoring messaging to Operating Partners, Investment Partners, and Deal Teams based on their investment thesis and portfolio focus areas.
Portfolio Company Demand Generation: Develop targeted campaigns to drive AWS adoption across PE-backed portfolio companies, with emphasis on Greenfield PortCos, first-100-day post-acquisition engagement, and industry-specific value creation opportunities across FSI, Healthcare/Life Sciences, ISV, Retail, Infrastructure, Manufacturing, and Education.
GenAI & Strategic Playbook Marketing: Create marketing motions aligned to the PE BD team's strategic playbooks — including GenAI/Agentic AI adoption, VMware migration, carve-outs, database modernization, and Technical Due Diligence support. Develop content and campaigns that accelerate PE portfolio companies from awareness to active adoption.
Executive Engagement Programs: Plan and execute high-touch executive engagement activities including PE-specific Executive Briefing Centers, CxO roundtables, 1:many PortCo events hosted by PE firms, re:Invent programming (PE Executive Summit), PE Thrive forums, and Women's PE Thrive events. Build relationships with PE Operating Partners and Investment Partners at the firm level to unlock portfolio-wide influence.
Content & Thought Leadership Development: Develop PE-specific content including personalized eBooks, case studies (e.g., KKR/Omnissa VMware migration, Blackstone/HealthEdge GenAI), industry insights for Investment Partners, and digital content for multi-channel distribution across email, LinkedIn, content hubs, and event programming. Create differentiated messaging that speaks to both firm-level investors and PortCo technology leaders.
Cross-Functional Collaboration: Partner closely with PE BD Managers, firm-aligned Solutions Architects, Specialists, field sales teams, and global marketing counterparts across EMEA and APJC to ensure ABM motions are integrated with BD priorities and the four-tier PE coverage model. Align with field marketing, global campaigns, Partner marketing, and the PEP (PE Partner) program to ensure cohesive market presence.
Measurement & Performance Optimization: Define and track ABM success metrics including pipeline influenced, PE firm engagement scores, PortCo conversion rates, Greenfield-to-Engaged conversion, PPA influence, and revenue attribution. Build reporting dashboards and share results with PE BD leadership and senior marketing leadership. Continuously optimize programs based on performance data and field team feedback and adopt a structured lead tracking framework across all the lead management cycle.
Scalable Playbook & Center of Excellence: Leverage repeatable ABM frameworks, campaign templates, and engagement playbooks that can scale globally as the PE marketing function matures. Document best practices and contribute to the AWS ABM Center of Excellence community. Evangelize ABM best practices across the PE BD organization and demonstrate the value of marketing-led growth for complex ecosystem selling motions.
BASIC QUALIFICATIONS
- 9+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience driving direction and alignment with cross-functional teams
PREFERRED QUALIFICATIONS
- Experience working cross-functionally with partner teams to drive adoption and usage of brand assets and messaging
- Experience in strategic marketing management and market analysis and demonstrated ability to build and execute a strategy with clear goals and objectives to align to business and service objectives, and support portfolio objectives
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, CA, Mountain View - 156,100.00 - 211,200.00 USD annually
USA, CA, San Francisco - 156,100.00 - 211,200.00 USD annually
USA, NY, New York - 156,100.00 - 211,200.00 USD annually
USA, TX, Austin - 142,000.00 - 192,000.00 USD annually
USA, VA, Arlington - 142,000.00 - 192,000.00 USD annually
USA, WA, Seattle - 142,000.00 - 192,000.00 USD annually
DESCRIPTION
Amazon Web Services (AWS) is seeking an experienced Principal Account-Based Marketing (ABM) Manager to serve as the first dedicated marketing resource supporting the AWS Global Private Equity (PE) team. This is a unique, high-impact role at the intersection of PE firm engagement and portfolio company (PortCo) demand generation and is intended to generate bi-directional value between PE firms and AWS.
The AWS Global PE team's mission is to help PE investors increase asset value through AWS adoption — from pre-acquisition due diligence through value creation, plan execution, and exit. This role will design and execute ABM strategies that accelerate AWS adoption across PE firms and their portfolio companies, with a focus on Tier 0 and Tier 1 firms and their highest-potential PortCos.
As the inaugural ABM hire for PE, you will operate as a strategic marketing partner to the PE leadership team, building the ABM plan aligned to the PE business strategy. You will develop 1:1 and 1:few ABM campaigns targeting PE Operating Partners, Investment Partners, and PortCo CxOs — driving awareness, engagement, pipeline, and revenue across the PE investment lifecycle. This is a global role reporting into the NAMER Marketing team with the potential to execute globally across NAMER, EMEA, and APJ based on GEO marketing and PE priorities.
Key job responsibilities
PE Firm-Level ABM Strategy: Design and execute account-based marketing plans for Tier 0 and Tier 1 PE firms (e.g., Blackstone, KKR, Francisco Partners, Permira, Thoma Bravo), tailoring messaging to Operating Partners, Investment Partners, and Deal Teams based on their investment thesis and portfolio focus areas.
Portfolio Company Demand Generation: Develop targeted campaigns to drive AWS adoption across PE-backed portfolio companies, with emphasis on Greenfield PortCos, first-100-day post-acquisition engagement, and industry-specific value creation opportunities across FSI, Healthcare/Life Sciences, ISV, Retail, Infrastructure, Manufacturing, and Education.
GenAI & Strategic Playbook Marketing: Create marketing motions aligned to the PE BD team's strategic playbooks — including GenAI/Agentic AI adoption, VMware migration, carve-outs, database modernization, and Technical Due Diligence support. Develop content and campaigns that accelerate PE portfolio companies from awareness to active adoption.
Executive Engagement Programs: Plan and execute high-touch executive engagement activities including PE-specific Executive Briefing Centers, CxO roundtables, 1:many PortCo events hosted by PE firms, re:Invent programming (PE Executive Summit), PE Thrive forums, and Women's PE Thrive events. Build relationships with PE Operating Partners and Investment Partners at the firm level to unlock portfolio-wide influence.
Content & Thought Leadership Development: Develop PE-specific content including personalized eBooks, case studies (e.g., KKR/Omnissa VMware migration, Blackstone/HealthEdge GenAI), industry insights for Investment Partners, and digital content for multi-channel distribution across email, LinkedIn, content hubs, and event programming. Create differentiated messaging that speaks to both firm-level investors and PortCo technology leaders.
Cross-Functional Collaboration: Partner closely with PE BD Managers, firm-aligned Solutions Architects, Specialists, field sales teams, and global marketing counterparts across EMEA and APJC to ensure ABM motions are integrated with BD priorities and the four-tier PE coverage model. Align with field marketing, global campaigns, Partner marketing, and the PEP (PE Partner) program to ensure cohesive market presence.
Measurement & Performance Optimization: Define and track ABM success metrics including pipeline influenced, PE firm engagement scores, PortCo conversion rates, Greenfield-to-Engaged conversion, PPA influence, and revenue attribution. Build reporting dashboards and share results with PE BD leadership and senior marketing leadership. Continuously optimize programs based on performance data and field team feedback and adopt a structured lead tracking framework across all the lead management cycle.
Scalable Playbook & Center of Excellence: Leverage repeatable ABM frameworks, campaign templates, and engagement playbooks that can scale globally as the PE marketing function matures. Document best practices and contribute to the AWS ABM Center of Excellence community. Evangelize ABM best practices across the PE BD organization and demonstrate the value of marketing-led growth for complex ecosystem selling motions.
BASIC QUALIFICATIONS
- 9+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience driving direction and alignment with cross-functional teams
PREFERRED QUALIFICATIONS
- Experience working cross-functionally with partner teams to drive adoption and usage of brand assets and messaging
- Experience in strategic marketing management and market analysis and demonstrated ability to build and execute a strategy with clear goals and objectives to align to business and service objectives, and support portfolio objectives
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, CA, Mountain View - 156,100.00 - 211,200.00 USD annually
USA, CA, San Francisco - 156,100.00 - 211,200.00 USD annually
USA, NY, New York - 156,100.00 - 211,200.00 USD annually
USA, TX, Austin - 142,000.00 - 192,000.00 USD annually
USA, VA, Arlington - 142,000.00 - 192,000.00 USD annually
USA, WA, Seattle - 142,000.00 - 192,000.00 USD annually
See All 8 Account Based Marketing Specialist Jobs in California
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Find JobsAccount Based Marketing Specialist Jobs by City in California
Where California roles are concentrated, by current openings.
Account Based Marketing Specialist Job Market in California
A snapshot from current California openings, updated as new roles post.
Who's Hiring
Top Industries Hiring
- Technology & Software
- Distribution & Wholesale
- Banking & Financial Services
What California Employers Look For
The qualifications that appear most often in account based marketing specialist jobs across California.
- Bachelor's degree in marketing, business, or a related field required
- Three or more years of experience running account based marketing programs
- Proficiency with platforms such as Demandbase, 6sense, or Terminus
- Hands-on experience with Salesforce CRM and marketing automation tools like Marketo or HubSpot
- Demonstrated ability to collaborate with sales teams on pipeline and revenue goals
- Strong analytical skills with experience measuring campaign influence on target accounts
Account Based Marketing Specialist Jobs in California: Frequently Asked Questions
How do you become a account based marketing specialist in California?
A bachelor's degree in marketing, business, or communications is the standard starting point for this role in California. No state-issued license is required. California employers typically look for candidates who have hands-on experience with intent data platforms and CRM tools, which can be built through internships, in-house marketing roles, or B2B agency work. Completing recognized certifications in platforms like Marketo, HubSpot, or Salesforce strengthens a California application meaningfully.
Which companies hire account based marketing specialists in California?
Companies currently hiring account based marketing specialists in California include Amazon Web Services, TikTok, and Stripe, per current listings on Migrate Mate as of July 2026. California's concentration of enterprise software and cloud technology companies means openings appear consistently across both established headquarters and fast-growing scale-ups throughout the Bay Area and Southern California.
Which California cities have the most account based marketing specialist jobs?
Mountain View, San Francisco, and Los Angeles have the most account based marketing specialist openings in California. The Bay Area leads because San Francisco and San Jose anchor the largest cluster of enterprise B2B technology companies in the country, including major CRM, cloud, and marketing technology vendors, while Los Angeles draws openings from media technology, e-commerce, and digital advertising companies headquartered there.
Are there remote account based marketing specialist jobs in California?
Yes, and more than most fields. Account based marketing specialist work is largely digital and strategic, making it well suited to remote arrangements. About 50% of account based marketing specialist openings tied to California are remote or hybrid as of July 2026, reflecting how broadly technology employers in the state have adopted flexible work policies. Campaign strategy, intent data analysis, and content personalization are the functions most commonly performed remotely.
How can I get hired as a account based marketing specialist in California with little or no experience?
The most realistic entry path is moving into an account based marketing role from a demand generation, marketing operations, or field marketing coordinator position, which are roles that large California technology companies like Salesforce, Adobe, and ServiceNow hire at the entry level. Building hands-on experience with Salesforce and a marketing automation platform, completing vendor certifications in Marketo or HubSpot, and assembling a portfolio of campaign work or case studies gives candidates a concrete edge when competing for junior account based marketing roles in California.
Where can I find and apply to account based marketing specialist jobs in California?
You can find and apply to account based marketing specialist jobs in California on Migrate Mate, which lists current California openings. Find roles that fit your background and apply directly to the ones that match.
See All 8 Account Based Marketing Specialist Jobs in California
Find roles in California that match your experience and apply in just a few clicks.
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