Senior Digital Marketing Manager Jobs in California
Senior Digital Marketing Manager jobs in California are among the most active in the country, concentrated in technology, entertainment, e-commerce, and consumer brands, with openings at every level from digital marketing specialist through director. The heaviest hiring happens in Los Angeles, San Francisco, and San Diego, where employers like Apple, Netflix, and Salesforce maintain large marketing teams. In-demand specialties include performance marketing, SEO and content strategy, and paid social at scale. Find a role that fits below and apply directly.
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Showing 5 of 12+ Senior Digital Marketing Manager jobs
Location:
- [San Francisco, CA] This role is based 2 days per week out of our San Francisco, HQ and is not eligible for full-time remote work.
Compensation:
- The annual salary range for this role is $153,000 - $170,000 in addition to equity & benefits.
The range displayed on this job posting reflects the minimum and maximum compensation. Factors including location, level, job-related knowledge, skills, and experience will determine compensation.
About Gem
Gem is the only AI-first all-in-one recruiting platform. It brings together your ATS, CRM, sourcing, scheduling, and analytics — plus 800+ million profiles to source from — with AI built into every workflow. By eliminating the headaches of juggling multiple tools, Gem helps customers boost recruiter productivity by up to 5x while saving 30-50% on technology costs. Over 1,000 organizations — from startups to industry leaders like Zillow, DoorDash, and Asana — trust Gem to fuel their growth. With an industry-leading 4.8/5 rating on G2, Gem is the platform recruiters actually love to use. Gem has raised $148M from renown investors including Accel, Greylock, ICONIQ, Sapphire, and Meritech.
With Gem, you can experience the power of a truly connected recruiting platform — one consistent interface, unified data, smarter AI recommendations, and simplified permissions. Our customers achieve remarkable results.
Just as we strive to help our customers find great talent, we also invest in our own people and culture. We are proud of the culture we’ve built and have recently been recognized as:
- Forbes America's Best Startup Employers 2024, 2025, and 2026
- Great Place to Work Certified, 2024
- Fortune Best Workplaces for Millennials, 2023
The Team & Role
Gem’s marketing team is scaling fast, and paid digital is the engine behind our pipeline growth. This role sits at the center of our demand generation motion, owning the strategy and execution of Gem’s $1M+ annual digital advertising budget across Google Ads, LinkedIn, and emerging B2B channels.
You’ll report to the Head of Demand Gen and work shoulder-to-shoulder with campaigns, product marketing, content, SDRs, revenue operations, and sales. This isn’t a “set it and forget it” media buying role. You’ll build sophisticated, multi-channel programs that create and capture demand for an AI-first recruiting platform selling into TA leaders, recruiters, and recruiting ops teams at companies ranging from 30 to 5,000 employees.
The right person for this role is equal parts strategist and operator. You think in terms of pipeline and revenue, not just clicks and impressions. You’re deep in Google Ads and LinkedIn Ads. You’ve run account-based programs and know how to use intent data and enrichment tools to target the right accounts at the right time. You use AI tools daily to move faster, test more, and optimize harder. And you thrive in environments where you own the outcome end-to-end.
What You’ll Do Day-to-Day
- Own and optimize paid campaigns across Google Ads, LinkedIn Ads, and other B2B platforms, with full accountability for budget, targeting, creative, and performance
- Manage and allocate a $1M+ annual digital advertising budget across search, social, display, and ABM channels
- Build and execute account-based advertising programs using intent data and enrichment tools (we use Vector and Clay) to target high-value accounts through the buying journey
- Design and run structured testing programs (A/B, multivariate, audience, bidding) to continuously improve campaign efficiency and conversion rates
- Track, analyze, and report on pipeline-impacting metrics including CAC, CPS2, pipeline influence, and ROI on a daily, weekly, and quarterly cadence
- Partner with product marketing to align ad messaging with product positioning, launches, and competitive differentiation
- Collaborate with content and creative teams to develop high-performing ad assets, landing pages, and syndication programs
- Work closely with revenue operations to ensure clean data flow from ad platforms through Marketo and Salesforce, and accurate attribution tracking
- Align with SDRs and sales on targeting, messaging, and lead quality to ensure marketing-sourced leads convert at high rates
- Use AI tools to accelerate workflows: ad copy generation, audience research, performance analysis, creative iteration, and reporting automation
- Stay current with platform changes, industry trends, and emerging channels. Recommend and test new approaches
About You
- 5+ years of B2B digital marketing experience, with at least 3 years focused on managing paid channels (Google Ads and LinkedIn Ads required)
- Deep, hands-on expertise in Google Ads: search, display, remarketing, account structure, bidding strategies, and conversion tracking
- Deep, hands-on expertise in LinkedIn Ads: sponsored content, conversation ads, audience targeting, matched audiences, and ABM campaigns
- Proven experience building and scaling account-based advertising programs that deliver measurable pipeline results
- Experience using intent data or enrichment tools (e.g., Vector, Clay, 6Sense, DemandBase, Bombora, or similar) to inform targeting and campaign strategy
- Strong analytical skills with experience in marketing attribution (Bizible or equivalent), CRM reporting (Salesforce), and data visualization (Looker or similar)
- Comfort with marketing automation platforms (Marketo preferred) for lead flow, scoring, and campaign integration
- Demonstrated AI fluency: you actively use AI tools to improve campaign performance, whether for ad copy, audience analysis, reporting, or workflow automation
- Experience in B2B SaaS is required. HR Tech or recruiting industry experience is a plus
- Strong project management skills and ability to manage multiple campaigns and stakeholders simultaneously
- Startup or growth-stage company experience preferred. Comfortable with ambiguity, shifting priorities, and wearing multiple hats
Benefits
- Highly competitive salary & equity
- 10-year window to exercise your stock options
- Supportive Flexible Time Off program
- 16 paid holidays, including regular company-wide wellness days
- Best-in-class medical, dental & vision insurance
- $1,200 annual stipend for learning and development opportunities
- 16 weeks of Paid Parental Leave for birthing and non-birthing parents
- New Parent Perks totaling $1,500 and flexibility upon return to work
Gem is an equal opportunity employer. We celebrate our inclusive work environment and encourage folks of all backgrounds and perspectives to apply. At Gem, we’re committed to having an inclusive and transparent environment where every voice is heard and acknowledged. We embrace our differences, and know that our diverse team is a strength that drives our success.
Gem is committed to developing a barrier-free recruitment process and work environment. If you require any accommodation, please email us at accommodations@gem.com we’ll work with you to meet your accessibility needs.
Gem’s Candidate Privacy Notice
By clicking “Submit Application”, you acknowledge and agree that you have read and understand Gem’s Candidate Privacy Statement, including the information provided on how Gem processes your personal data and your related rights as set forth therein.
LI-MF1
Location:
- [San Francisco, CA] This role is based 2 days per week out of our San Francisco, HQ and is not eligible for full-time remote work.
Compensation:
- The annual salary range for this role is $153,000 - $170,000 in addition to equity & benefits.
The range displayed on this job posting reflects the minimum and maximum compensation. Factors including location, level, job-related knowledge, skills, and experience will determine compensation.
About Gem
Gem is the only AI-first all-in-one recruiting platform. It brings together your ATS, CRM, sourcing, scheduling, and analytics — plus 800+ million profiles to source from — with AI built into every workflow. By eliminating the headaches of juggling multiple tools, Gem helps customers boost recruiter productivity by up to 5x while saving 30-50% on technology costs. Over 1,000 organizations — from startups to industry leaders like Zillow, DoorDash, and Asana — trust Gem to fuel their growth. With an industry-leading 4.8/5 rating on G2, Gem is the platform recruiters actually love to use. Gem has raised $148M from renown investors including Accel, Greylock, ICONIQ, Sapphire, and Meritech.
With Gem, you can experience the power of a truly connected recruiting platform — one consistent interface, unified data, smarter AI recommendations, and simplified permissions. Our customers achieve remarkable results.
Just as we strive to help our customers find great talent, we also invest in our own people and culture. We are proud of the culture we’ve built and have recently been recognized as:
- Forbes America's Best Startup Employers 2024, 2025, and 2026
- Great Place to Work Certified, 2024
- Fortune Best Workplaces for Millennials, 2023
The Team & Role
Gem’s marketing team is scaling fast, and paid digital is the engine behind our pipeline growth. This role sits at the center of our demand generation motion, owning the strategy and execution of Gem’s $1M+ annual digital advertising budget across Google Ads, LinkedIn, and emerging B2B channels.
You’ll report to the Head of Demand Gen and work shoulder-to-shoulder with campaigns, product marketing, content, SDRs, revenue operations, and sales. This isn’t a “set it and forget it” media buying role. You’ll build sophisticated, multi-channel programs that create and capture demand for an AI-first recruiting platform selling into TA leaders, recruiters, and recruiting ops teams at companies ranging from 30 to 5,000 employees.
The right person for this role is equal parts strategist and operator. You think in terms of pipeline and revenue, not just clicks and impressions. You’re deep in Google Ads and LinkedIn Ads. You’ve run account-based programs and know how to use intent data and enrichment tools to target the right accounts at the right time. You use AI tools daily to move faster, test more, and optimize harder. And you thrive in environments where you own the outcome end-to-end.
What You’ll Do Day-to-Day
- Own and optimize paid campaigns across Google Ads, LinkedIn Ads, and other B2B platforms, with full accountability for budget, targeting, creative, and performance
- Manage and allocate a $1M+ annual digital advertising budget across search, social, display, and ABM channels
- Build and execute account-based advertising programs using intent data and enrichment tools (we use Vector and Clay) to target high-value accounts through the buying journey
- Design and run structured testing programs (A/B, multivariate, audience, bidding) to continuously improve campaign efficiency and conversion rates
- Track, analyze, and report on pipeline-impacting metrics including CAC, CPS2, pipeline influence, and ROI on a daily, weekly, and quarterly cadence
- Partner with product marketing to align ad messaging with product positioning, launches, and competitive differentiation
- Collaborate with content and creative teams to develop high-performing ad assets, landing pages, and syndication programs
- Work closely with revenue operations to ensure clean data flow from ad platforms through Marketo and Salesforce, and accurate attribution tracking
- Align with SDRs and sales on targeting, messaging, and lead quality to ensure marketing-sourced leads convert at high rates
- Use AI tools to accelerate workflows: ad copy generation, audience research, performance analysis, creative iteration, and reporting automation
- Stay current with platform changes, industry trends, and emerging channels. Recommend and test new approaches
About You
- 5+ years of B2B digital marketing experience, with at least 3 years focused on managing paid channels (Google Ads and LinkedIn Ads required)
- Deep, hands-on expertise in Google Ads: search, display, remarketing, account structure, bidding strategies, and conversion tracking
- Deep, hands-on expertise in LinkedIn Ads: sponsored content, conversation ads, audience targeting, matched audiences, and ABM campaigns
- Proven experience building and scaling account-based advertising programs that deliver measurable pipeline results
- Experience using intent data or enrichment tools (e.g., Vector, Clay, 6Sense, DemandBase, Bombora, or similar) to inform targeting and campaign strategy
- Strong analytical skills with experience in marketing attribution (Bizible or equivalent), CRM reporting (Salesforce), and data visualization (Looker or similar)
- Comfort with marketing automation platforms (Marketo preferred) for lead flow, scoring, and campaign integration
- Demonstrated AI fluency: you actively use AI tools to improve campaign performance, whether for ad copy, audience analysis, reporting, or workflow automation
- Experience in B2B SaaS is required. HR Tech or recruiting industry experience is a plus
- Strong project management skills and ability to manage multiple campaigns and stakeholders simultaneously
- Startup or growth-stage company experience preferred. Comfortable with ambiguity, shifting priorities, and wearing multiple hats
Benefits
- Highly competitive salary & equity
- 10-year window to exercise your stock options
- Supportive Flexible Time Off program
- 16 paid holidays, including regular company-wide wellness days
- Best-in-class medical, dental & vision insurance
- $1,200 annual stipend for learning and development opportunities
- 16 weeks of Paid Parental Leave for birthing and non-birthing parents
- New Parent Perks totaling $1,500 and flexibility upon return to work
Gem is an equal opportunity employer. We celebrate our inclusive work environment and encourage folks of all backgrounds and perspectives to apply. At Gem, we’re committed to having an inclusive and transparent environment where every voice is heard and acknowledged. We embrace our differences, and know that our diverse team is a strength that drives our success.
Gem is committed to developing a barrier-free recruitment process and work environment. If you require any accommodation, please email us at accommodations@gem.com we’ll work with you to meet your accessibility needs.
Gem’s Candidate Privacy Notice
By clicking “Submit Application”, you acknowledge and agree that you have read and understand Gem’s Candidate Privacy Statement, including the information provided on how Gem processes your personal data and your related rights as set forth therein.
LI-MF1
See All 12 Senior Digital Marketing Manager Jobs in California
Find roles in California that match your experience and apply in just a few clicks.
Find JobsSenior Digital Marketing Manager Jobs by City in California
Where California roles are concentrated, by current openings.
Senior Digital Marketing Manager Job Market in California
A snapshot from current California openings, updated as new roles post.
Who's Hiring
- Amazon2
- Noctrix Health2
- Zymo Research2
- BMG Rights Management1
- GEM1
Top Industries Hiring
- Biotechnology & Pharmaceuticals3
- Medical Devices2
- Music2
- Non-Profit & Social Services2
- Technology & Software2
What California Employers Look For
The qualifications that appear most often in senior digital marketing manager jobs across California.
- Bachelor's degree in marketing, communications, or a closely related field required
- Demonstrated experience leading digital marketing campaigns across multiple channels
- Proficiency with marketing analytics platforms such as Google Analytics and Adobe Analytics
- Proven ability to manage and mentor a cross-functional digital marketing team
- Experience managing substantial paid media budgets across search, display, and social
- Strong command of SEO, content strategy, and marketing automation tools
Senior Digital Marketing Manager Jobs in California: Frequently Asked Questions
How do you become a senior digital marketing manager in California?
The path to a senior digital marketing manager role in California typically starts with a bachelor's degree in marketing, communications, business, or a related field, followed by progressive experience in digital roles. California employers expect a portfolio of measurable campaign results and demonstrated leadership. There is no state-issued license for this role, but recognized certifications from Google, Meta, or HubSpot strengthen candidacy. Many California technology and entertainment companies promote from within, so starting in a specialist or coordinator role at a California-based firm is a practical route.
How much do senior digital marketing managers make in California?
Senior digital marketing managers in California earn a median of about $193,620 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $104,370 for the lowest 10% to over $326,400 for the top 10%. Pay rises with experience, specialty, and employer.
Which companies hire senior digital marketing managers in California?
Employers hiring senior digital marketing managers in California right now include Amazon, Noctrix Health, and Zymo Research, based on current listings on Migrate Mate as of June 2026. California's dense concentration of technology headquarters, major entertainment studios, and direct-to-consumer brands means consistent demand for senior-level digital marketing talent across the state.
Which California cities have the most senior digital marketing manager jobs?
The cities with the most senior digital marketing manager openings in California are Pleasanton, Los Angeles, and San Francisco. Los Angeles leads because of its entertainment, media, and e-commerce industries, while San Francisco and San Jose reflect the Bay Area's concentration of technology and SaaS companies that rely heavily on digital acquisition and brand marketing at scale.
Are there remote senior digital marketing manager jobs in California?
Yes, and more than most fields, since digital marketing work is inherently screen-based and collaborative tools make distributed teams practical at the senior level. About 42% of senior digital marketing manager openings tied to California are remote or hybrid as of June 2026. Strategy, analytics, and content-focused aspects of the role are most commonly performed remotely, while roles requiring close coordination with in-house creative or product teams tend to favor hybrid arrangements.
How can I get hired as a senior digital marketing manager in California with little or no experience?
The most realistic entry path is securing a digital marketing coordinator or specialist role at a California technology, retail, or media company and building measurable results over time. Large California employers including major e-commerce companies and entertainment studios run rotational marketing programs that accept candidates without extensive experience. Lateral moves from adjacent roles such as content strategist, paid search analyst, or social media manager are common stepping stones. A portfolio demonstrating campaign performance, even from freelance or internship work, gives candidates a concrete edge over those relying on credentials alone.
Where can I find and apply to senior digital marketing manager jobs in California?
You can find and apply to senior digital marketing manager jobs in California on Migrate Mate, which lists current California openings updated regularly. Search the listings for roles that match your experience, specialization, and preferred location, then apply directly to the employers posting them.
See All 12 Senior Digital Marketing Manager Jobs in California
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